Call them crazy, call them cool, but the lads at Arcade Brewery don’t have a home. Or labels. Or recipes. Instead, they operate out of the vats at New Chicago Brewery Co. in….yeah….Chicago. And they’re sourcing labels from various artists. Also ideas for session brews from their fans.
Our goal is to create amazingly delicious craft beer with the help of our customers. Our approach with our brewery is just a little bit different than others, we want our customers to truly participate in the creation of our beers. With design challenges posted on our website, our customers will create and choose most aspects of beer creation from packaging/label design to even the ingredients that go into some of our seasonal beers. We want our customers to have greater control over the beer that they drink. Plus, we like to have fun and want to deliver you an amazing experience through your beer. Arcade Brewery is also collaborating with amazing comic book artists and writers to bring label and packaging design to a whole new level of awesomeness. We are currently working with the talented Tony Moore (The Walking Dead), Eisner-nominated writer Jason Aaron (Scalped, Wolverine, PunisherMAX), and graphic artist Seibei.
Crowd-sourcing beer! WE LOVE IT! Can’t wait to see what deese guys come up with. Meanwhile, they’re hiring, looking for investors, and are accepting donations on Kickstarter. Come on, it’s for the beer!