Stickers on the Mic: A Podcast about Business, Growth and Marketing
Welcome to the Stickers on the Mic Podcast, where we're going to be talking about the stories behind our custom stickers and labels that we print here in the factory. We will be focusing on business, and specifically marketing for small business. We invite our customers onto the show to talk business, growth, and of course, stickers and labels with the members of Team StickerGiant.
Jimmy Seidel From Snarf's Sandwiches
In this month's episode, Hamish sits down with Jimmy Seidel, the owner and founder of Snarf's Sandwiches. They talk about the early day of Snarf's, how the business has grown to multiple locations, and what they have coming up next for their fans, including their new introduction of Snarfburgers in Boulder, CO.
More About the Stickers on the Mic Podcast
You can always find the newest Stickers on the Mic Podcasts right here, with new guests and new stories in each episode! You can also catch the latest episodes below, waiting for you on each episode page. If you prefer to read, we also have the transcript of these episodes waiting for you each episode page. Click through, tune in, and enjoy.
Andrew sits down with Travis from our art department here at StickerGiant, to chat about his passion for skateboarding, design, and the blend of these with the design work he does with Satelite Skateboards in Boulder, CO.
"I would have tons of stickers, like a collection -- I still do at home -- that I won't throw away or won't stick them on anything, because to me, they're really cool and I don't want to throw them away, so I have boxes of stickers." - Travis Towe, Art Team at StickerGiant
John Fischer, CEO and Founder of StickerGiant sits with Jesse to chat about the annual Employee Cookbook, the history behind this tradition, and how the team at StickerGiant gets involved with marketing for the company.
"The rationale behind it, for me, at the time, was not only do I want to feature our people, but I really want to demonstrate to our customers. Our customers are small to medium businesses, and these businesses are small, just like us." - John Fischer, CEO StickerGiant
"It's great because we're half the sugar of the mass-produced ginger beeers out there. That and we're using cane sugar over corn syrup. It's soda, but it's going to be a healthier alternative to some of the sodas that are out there." - John Kure, Kure's Ginger Beer
"If I can take two things that I love, and even if it's just riding around and delivering one bag, it was worth it because I was going out riding my bike anyway." - Josh Crane, The Coffee Ride
I always tell people, "Focus on your product first and then focus on making that product line unique to you. Make sure it has a unique point of view and that it's telling a unique story that's not already out in the marketplace." - Katie Hunt, Tradeshow Bootcamp
"Well, our customers are solely business owners, and they're a great type of person tohave as a customer. They're fun, they understand business, they understand the process that you need to go through." - John Erbert, Johnny Battle
Michael Memsic is the co-founder and CEO of Sanitas Brewing from Boulder, CO. He joined the StickerGiant Podcast to talk about running a growing brewery on the Front Range of Colorado, and how his business has continued to evolve while embracing Traction and EOS.
"From my perspective, on a very simple level, traction is just a toolbox to run a business. It's not that complicated, you don't have to be brilliant or a PhD. of business to understand it. It simplifies the system, and it doesn't try to do outrageous things or use outrageous terms." - Michael Memsic, Sanitas Brewing
Sergio, co-founder of the Longmont Observer joined the Stickers on the Mic podcast to talk about growing a volunteer driven, local online news source, and their support and participation with Longmont Startup Week.
"Longmont Startup Week is all about entrepreneurs, intrapreneurs, people who are looking to invest in startups, looking to get funding, or people who are just interested in starting a business." - Sergio Angelus, Longmont Observer
Moon Bath Ritual Teas is a growing business out of Boulder, CO specializing in botanical bath teas, salts, and more. Tune in to learn the story behind their line of products that have been infused with ancient Ayurvedic wisdoms, and created through collaborations with artists, business leaders, and practicioners ,while growing their brand.
“It's a really beautiful way to experience hydrotherapy which is an ancient healing modality from llng ago, and our intention is just to hope to inspire and reignite a modern bathing renassance that entails a practice of self care.” - Dakota, Moon Bath Ritual Teas
With a modern take on the traditional gift baskets, Colorado Crafted works with unique, made in Colorado gifts for their boxes. From tasty Colorado made snacks, to tasteful jewelry, you can pick your own mix of gifts in the box, or choose from one of their themed boxes.
“Well, the name, Colorado Crafted, is because everything we sell is made in Colorado, and that goes from the products to even our packaging.” - Sarah Welle, Colorado Crafted
Alan Peters with Jupiter Visual works out of Boulder Colorado as a graphic designer, and inspiring the next generation through his teaching work at Madelife, in Boulder.
“Each project is really custom depending on the needs of that job. My projects tend to be illustration based, so starting on the actual drawing board & it isn't uncommon for me to do a sketch or to put pencil to paper to start to nail that down.” - Alan Peters, Jupiter Visual
This Denver based lifestyle brand got their start in 2014, and have continued to grow their business since then. With a wide offering of custom sticker designs, hats, and more, this duo has fun sharing their simple, and fun message - Be Hippy.
“We came up with those two words "Be Hippy" playing around with a few ideas and ultimately, came up with our design in the mountain and the sunshine which encompasses all of these things that are Be Hippy, the lifestyle.” - Bart, Owner, Be Hippy
"It ended up becoming a really, really, really cool team building exercise. Outside of all the other things we talk about and promote about it, the team building aspect and the way the company, we were 34 people at the time I believe, the way everyone came together behind this idea was really the spark that ignited this whole thing." - Jesse, Marketing Director, StickerGiant