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Your Customer's Place

Golden Rule

Orison Swett Marden was a hotelier turned author and a forerunner of the New Thought Movement. His first book, Pushing to the Front, hit the press in 1894 and became one of the most influential personal development books of the era. He met great adversity through his lifetime, starting with the loss of both of his parents at a young age.

This quote is one of Marden's greatest ...

"The Golden Rule for every business is this:
put yourself in your customer's place."

The demeanor of the night clerk makes all the difference when you roll into a hotel lobby after a hard day on the road. The empathy and understanding that's translated in that brief moment sets expectations and calms nerves. You've reached an oasis. Will you be welcome?

We've lived on both sides of the counter here at StickerGiant and have a lifelong subscription to Marden's Golden Rule. Business is more than numbers. It's people. We're here to help you get your job done ...

Content Rules

Content Rules

Content Rules

Content Rules is a book about how this blog is an abject failure. Basically. Here's what they say:
Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!

Of course, like many things in life: That bit of luck comes with a hitch. Content may rule, but your online content must be the right sort of content:  Customer-focused. Authentic. Compelling. Remarkable. Interesting. (Gripping, even.) Valuable.

The problem, of course, is that it’s a struggle to actually do it. What does it mean to create content that’s “compelling”? And how can you do it consistently? How can your be heard above the noise? Why doesn’t your blog have any comments? It’s hard work, right?

That’s where this book comes in. This book demystifies the idea of organizations as publishers. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you. It walks you through the fundamentals of how to create bold stories, videos, and blog posts. And then, once you’ve created the content, it tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.

I don't know nothin' 'bout igniting passions, ma'am; I'm just a blogger. Those people who wrote the book sure look like nice folks though. They're Ann Handley and C.C. Chapman. Go buy their book and ignite something.