BrandCategory Archives

Consider a Street Team to Help Market Your Ideas

jordan with maclethal stickers stickergiant

Bring the power to the people and utilize a dedicated group of individuals to help you spread the word about your company, brand, products, ideas or causes. There is something to be said for taking it to the streets, and a street team is a quick, effective way to get as much information out there as possible within a short amount of time.

If you’re not familiar with the concept, a street team is a group of people (generally unpaid but enthusiastic) that take your flyers, brochures, stickers and other material literally out to the streets and hand them out to people they meet. It helps put a face to the cause and bring people closer to your idea than social media alone can, and gives people an opportunity to ask questions they might otherwise not feel comfortable doing.

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Here are some tips to get you started:

1. Gather your materials - Get your promotional material together and make sure you have enough of each type to sustain several individuals for a few (or several) days at a time. Take into consideration the size the area being marketed to, time of day and any other contributing factors that might make foot traffic heavy or light.

2. Gather your team - If you have a group of friends that wouldn't mind doing some marketing for you, great! Get them together and let them know the situation and what you would like done. If you need a fresh team to start with, advertise in your local paper, on TV, the radio or your social media accounts.

3. Incentive the team - Most street teams get a little something for their efforts, whether it be money, tickets, products or mentions or whatever else you can think of. Most people work better if they know they have something to look forward to - be creative and help out the team that is working hard to help you!

4. Give them knowledge - Before you send your newly energized team out to bat for you, make sure you arm them with all the information they might need should someone stop and ask them questions. Brush up on some commonly asked questions, background for your idea/cause/product, and where they can go for more information. A street team can only help if they know what they’re doing.

These are some basic tips for putting the power in the people’s hands, but there are more out there. Come up with some of your own, and let us know the ways you bring your ideas from the drawing board to the streets!

CyberChimps is One Funky Monkey Making Digital Waves

Cyber Chimps StickerGiant

In the wide world of the web, there are what seem to be a bazillion companies trying to get your money under the guise of help, but CyberChimps is definitely one company that puts its banana - er, money - where its mouth is when it comes to valuable skills that can help a website come alive.

Since 2010, CyberChimps has been helping WordPress users develop fantastic, responsive themes for their sites that are also compatible with just about every digital device. For those that depend on blogging and everyday website use, this is a niche market that is taking the internet by force and doesn’t look like it has plans of stopping anytime soon!

But it’s not all about the serious business of theme creation - CyberChimps have a playful side, too, as you can see from their quirky monkey friend and understated logo. Serious on one hand, creative and funny on the other? A winning combination for a strong company that’s heading in the right direction.

Want more information on how CyberChimps can help you? Check out their website.

Are you going bananas trying to get people to notice your business? Grab some custom stickers as CyberChimps have!

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience


Businesses and brands are always looking for new and innovative ways to attract more attention from their target audience. Even if you are aggressive with your online and off-line marketing, you and your competitors are often using similar tools and resources.


To differentiate yourself, it's important to get creative and think outside the box—and an excellent way to do this is by creating custom stickers.


When I say custom stickers, don’t think of the cheap and cute stickers your kids play with—instead think of colorful, one-of-a-kind, highly artistic, branded stickers.


How Can Custom Stickers Enhance Your Marketing Campaigns


Custom stickers can be utilized in a variety of ways: as perks for new and existing clients, as an advertising method, and as a way to commemorate a special event.

Our stickers are well-crafted, and won’t be thrown away with ease like your business cards or flyers—meaning they become a constant reminder of your business, brand, product, event, or promotion.

5 Reasons Why Custom Stickers Are The Perfect Way To Market Your Business

  1. Brand-Building Tool—Custom stickers can be used to spread the word about your brand. Even if your sticker is nothing more than your logo, it is a memorable way to keep you top of mind.

  2. It’s Unexpected—Your target audience has grown to expect the same type of advertising and marketing from you, or from your industry. Custom stickers are unique and unexpected, making them more memorable.

  3. Increases Exposure—Custom stickers can be added to mailings, gift bags, handed out at the register, local fairs, and events, and added to donation contributions you distribute in the community.

  4. Increases Customer Engagement—It’s rare that your customers will talk to you about an ad or flyer that they saw for your business, but your custom stickers will get them talking about you—both to you and to others!

  5. They Be Exclusive Or Collectible—If you are looking to created limited edition or seasonal company paraphernalia, consider custom stickers. You could have a slightly different sticker produced annually, on a seasonal basis, or for special events. Even if these stickers are simply different variations of your logo—they can become highly collectable for your diehard fans.


While some companies may turn to pens and notepads—custom stickers are more memorable and much more fun!

There are numerous ways you can utilize custom stickers for new marketing endeavors—and in your current day-to-day operations.

Promotional product marketing is a must for any brand or business looking to gain expedient exposure, and stickers provide the following benefits:

  • They support your efforts to create a brand, not just a business.

  • They are an inexpensive, yet impactful way to grow your business—both for new and existing clients.

  • They are a marketing tool that can be distributed a variety of ways.

  • They allow you to get back to the basics with one-on-one engagement.

  • With proper placement and planning. Your custom stickers can quickly spread throughout your community.

  • Your custom stickers can even replace your business cards.


And yes, adults too enjoy a fun sticker that reminds them of their favorite brands and products.

Sometimes we overcomplicate things—and in turn get in our own way. With custom stickers you can simplify your marketing efforts to increase brand awareness within your target audience. If you are ready to enhance your marketing with custom stickers you can do so today by connecting with a member of our expert StickerTeam here at StickerGiant to help create your customized marketing tools.


Want to get more marketing tips and tricks about custom stickers? Subscribe to our email list for ongoing resources that will blow your competition out of the water:





“Stickers are a unique way to express a brands one of a kind personality…” —STICKER Story Shannon Yazurlo, BROADS

Broads


This week, we had a chance to catch up with clothing and accessory line Broads and their co-founder Shannon Yazurlo. Broads was started as a direct expression conduit for the outspoken masses who find targeted traction during election time. Did you know that StickerGiant started for similar reasons? Yup, in our early days, we helped customers bring political awareness through stickers, a legacy that continues to drive sticker sales today.

The first batch of shirts that Broads designed were dropped in October of 2012 and boasted cheeky slogans such as "Less Politics More Hanging Out" and a Bad Brains parody tee which represented both Shannon's hometown and the current happenings in the political world.

After the initial response, Shannon continued to grow the brand by releasing various shirts and accessories for both broads and blokes alike. Broads has successfully reached a wide fan demographic, something founder Shannon is very proud of. "I really love how truly diverse the supporters of the brand are. I think if you like quality products, that are more exclusive than your typical brand and you like to have fun, than Broads is for you!" says Shannon Yazurlo.

Q&A with Shannon


What do people really dig about your product/services?:

People really love how I've built a unique and refreshing lifestyle brand with Broads. Fans of Broads appreciate how I keep the products exclusive and put a lot of time into the the little details including the packaging, and we get a lot of phone calls into our 'Party Hotline!'

Who are the awesome people behind the curtain at your company/project and what do they do?:

I started Broads exactly one year ago today, and I still do most of the work myself but I love my group of 'Broads' who've had my back with this project, contribute to the blog, and model the gear as well as the 'Bros' who help with shooting our lookbooks, designing the website and doing various multi-media projects.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a huge part of Broads current guerilla marketing techniques. Since this brand all started with an idea and some legs, the logo caught on quick. It's great to use stickers as a way to promote the brand all around the world at such a low cost. I love sending sticker packages out with each order and to friends in distant cities or countries. Also, when my friends travel I always lace them with a ton of Broads stickers before they head out.

In addition to using Stickers for guerilla marketing techniques, I also use stickers for sealing all of our shirts after they've been poly bagged for a professional touch and of course I put stickers on the outside of each package so our logo can gain some traction during the shipping process.


What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

I would say go for it! Stickers are a unique way to express a brands one of a kind personality at such a low cost that it's totally worth it, no matter what your marketing budget (or lack thereof) might be.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Of course, we appreciate anyone who wants to get social with Broads, and if they follow us feel free to hit us up with the hashtag #WarnABroad saying how the stumbled upon the brand!

Can you leave links to your social media outlets so that our community can get social with you?:

Totally!
Instagram.com: @TheDonBroad // @HeyBroads
Twitter.com: @TheDonBroad
Facebook.com/TheBroadsLife
Pinterest.com/WhateverPinhead
TheDonBroad.Tumblr.com
#warnabroad

“Stickers are a must-have marketing tool…” —STICKER Story Taylor Williams, Pressable WordPress Hosting

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Vid Luther founded Pressable, formerly known as ZippyKid, in 2010 after seeing how much time his clients were wasting on configuring servers to work with their WordPress websites instead of using WordPress to grow their businesses.

People dig that Pressable not only makes WordPress websites run faster, more stable, and securely... but also that it's backed by a dedicated team of Happiness Deliverers who know WordPress. In a recent survey, the thing that customers said they love most about Pressable is the amount of dedicated support. And that's what they're most proud of. With a dedicated team of "Happiness Deliverers" whats not to love about this company?

pressable-sticker-giant-story


Q&A with Taylor


What do people really dig about your product/services?:

Pressable is dedicated to making WordPress hosting easy, fast and reliable at scale. While we're most proud of our support team, there's also technical aspects of the hosting platform that developers dig as well. The hosting architecture is the only solution that allows users to collaborate with developers without sharing passwords.

And, unlike other hosting solutions, WordPress sites that run on Pressable are capable of handing 20 times their average daily traffic. This makes developers really happy, no ramp up to prepare for traffic.

Who are the awesome people behind the curtain at your company/project and what do they do?:

Vid Luther  is the CEO & Founder: He started Pressable in 2010 and hasn’t slept since. He says he’ll sleep when he’s dead, or successful, or successfully dead.

Graham Christensen is the Senior Devops Engineer: He's the man behind the curtain, constantly improving, tweaking, and perfecting the platform to make it faster, stable, and secure.

Kai Armstrong is the Director of Happiness: He leads the support team of Pressable Happiness Deliverers. He wears lots of hats, but his primary role as the Director of Happiness means he spends a lot of time building great things that make customers happy.

Happiness Deliverers: Roberto Villareal & Christian Torres help customers by answering questions and resolving issues that pop up.

Taylor Williams (That's me!) is the Marketing Maven: I help share our story and promote Pressable.

Becky Moore is the Office Manager: But you can call her Queen B. Becky has taken on the task of improving the billing system, closing sales, and a ton of other things that keep the lights on.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a must-have marketing tool for any small business or startup company because they are so versatile. Plus, they're not expensive to produce and you can have fun with it. Here are some links to see how Pressable uses stickers to promote our startup company:

LAPTOP SWAG


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GEEKDOMS' STARTUP WALL OF FAME


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What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Think outside of the (sticker) box. When done right, they're more than just something to slap on your laptop. Think about how you can create something that maintains brand standards but is also versatile enough to use in many different situations and among many different audiences to grab attention.

Our logo is a combination of a mark (the Pressable symbol) and type (the text). Instead of printing it together as one sticker, we decided to print each one individually so that we had the freedom to position them in ways that worked best for our brand on each surface/area that they were placed. This also gave us the freedom to only use the mark or only use the logotype when needed.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Connect with us our social networks or stop by our blog at http://pressable.com/blog/ and let us know what WordPress questions we can answer for you.

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK
TWITTER
GOOGLE+

Sticker Story Trace O'Connor Plynosaur.com

Plynosaur-sticker-story

Plynosaur-sticker-story



It was truly a pleasure to connect with Trace O'Connor, one of the life-size retroskeleton sculpture artists behind the Fort Collins, CO based company Plynosaur.com. The company perked our interest recently after watching an awesome video that covers their craft in action (view the clip below). We were further impressed by their interview submission where Trace intrigued us with his unique sense of humor and passion for childhood nostalgia. But don't just take our word for it, like Plynosaur Dot Com on Fb and read on to find out why we think this fun-loving company is worth a look:

plynosaur.com-stickers-on-products-sticker-story



Q&A with Trace O'Connor


What do people really dig about your product/services?:

At Plynosaur, we like to think that our approach to sculpture both takes people back to a little place in their childhood and also to a place they wish they'd been able to go in those moments. How awesome would it have been if you'd said "Gosh Golly Gee! I only wish this toy here that I just assembled were life-size.... Oh well." and *NAMacadabra!*, it was big enough to tote off that annoying kid in your class in its jaws...

Who are the awesome people behind the curtain at your company/project and what do they do?:

Jordan Gottsacker: Branding Aesthetician

Steve Gartner: Logistics Momentum Consultant

Trace O'Connor: Retroskeletastic Mastermind

Jordan Q. Twiggs, Digital Problem-Melter

Why/How do you use stickers as a marketing or outreach tactic?: 

Yay northern Colorado: one sticker size is for bike frames and growlers. One size is for laptops, water bottles and use as business cards.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Plynosaur is brand (hah!) new, so advice isn't my strong suit regarding stickers yet. People just toss out business cards a lot of the time. I read once that utility is the way to go with branding and promo materials. Magnets, pencils, buttons and of course the quintessential, well-designed sticker can't possibly be thrown out!

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Send us your mailing address and Plynosaur will fill your mailbox with stickers to bling-out your surface of choice.

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK: https://www.facebook.com/Plynosaur
WEBSITE: www.plynosaur.com

There's also a growing number of inspiration and shop photos on our Plynosaur Instagram.



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