coloradoCategory Archives

Custom stickers help promote Cusa Tea, the world's first premium instant tea

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In our modern times, we crave convenience and quality. Yet it's rare to find both in a small packet. Today, we'll highlight one Boulder, Colorado, entrepreneur that has found a way to bring an ancient leisure and wellness activity up to speed for the 21st century.

Cusa Tea can be made, hot or cold, in just three seconds. And the single-serving tea packs are all made with high-quality, USDA Organic certified teas and fruits, primarily from India and China with no added fillers, or sugar.

The entrepreneurs at Cusa Tea are using their custom logo stickers to help share their story, whether it's in orders or at trade shows, these portable promotional tools help reinforce their green logo and bold brand name.

Travel opens doors to new ideas


"I discovered my passion for tea when I visited the traditional tea shops of Hong Kong as a study-abroad student," says founder Jim Lamancusa. "I was inspired by southeast Asia during that first trip, and I ended up living in the region for over two and a half years."

For Lamancusa, that life-altering trip provided a new perspective on this beverage, and the region was an open-air classroom that gave him a real-world education in the craft and culture of tea. He visited tea plantations and shops throughout China and India, not in search of business opportunities, but rather because he loved the experience of finding the best cup of tea.

Lamancusa spent the next fifteen years working in various industries, promoting a range of goods, from eco-friendly food service packaging to high-end ski mountaineering gear. Oh, and drinking tea. Lots and lots of tea on his journey to developing and perfecting Cusa Tea

From concept to final product


Then, one weekend a few years back, Lamancusa was on a backpacking trip in the Colorado Rockies. While his camping party prepared breakfast, he noticed that his friends were all pouring instant coffee packets. He sat back and dunked his tea bag into his camp mug, both enjoying the moment and seeing the clouds of a brainstorm brewing.

That was the spark of invention for Lamancusa. Once he returned home, he started his tea experimentation. It didn't take long for him to innovate around the production methods for instant beverages. His goal was to highlight a new brewing and dehydration process, and it took nine months of planning and testing to get the result he wanted: a final product that reflected the flavor and nuance of high-quality tea, but in a container that delivered a perfect cup of premium organic tea in seconds.

Promote your brand with custom logo stickers


We see plenty of stories like Jim's every day in the sticker factory. We see honey brands, auto shops, music teachers, and dozens of small businesses that roll through the printers with their custom stickers. Each one is a story, and each story has a sticker. For Cusa Tea, it's a square kiss cut sticker. For the auto shop, it might be a oil change reminder window sticker. The honey company might be using a matte label. And these are just a few examples. But they all start with an idea, and they end with a sticker. Then that sticker travels the world and helps tell the story of that great idea.

ChatUp Conference hosted by SnapEngage here in Beautiful Boulder

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Our friends over at SnapEngage are hosting their annual ChatUp, which is a Live Chat Best Practices Conference. Customer engagement evangelists will be gathering in beautiful Boulder, Colorado, for two days of actionable, strategic insights that will help build better customer experiences. We printed up a custom circle die cut sticker for their shindig. It's a beauty, with a graphic treatment of Boulder's iconic Flatirons jutting into a cyan sky, and a circle-wrap text for the event branding. They even manage to get their logo and their location on the bottom as a foundation. Simple, yet effective. Also, very pretty, but that's Boulder for you.

Just about any business could benefit from deep dive into converting leads and creating better support channels for customers. Even if you're a brick-and-mortar or services business, you need that digital storefront presence, whether it's to serve customers contact point like a phone number or email. But increasingly, and we've all seen this in our own web searching and page browsing, there are chatbots everywhere. That's the game that SnapEnage is playing, and it's leading to great wins for their company and their customers. Other great session topics include an immersive, hands-on workshop where SnapEngage's Director of UX/UI will teach design best practices and walk attendees through how to create a seamless brand experience on their very own design project and how to leverage chat data to showcase your implementation’s success, and continuously improve it to promote growth. It's going to be an action-packed two days.

All Things Boulder: Get Around Town


With easy access to the Goose Creek Greenway from the Hyatt Place in Boulder, ChatUp attendees can connect to Boulder without a car. You can take the local RTD bus, rent a Boulder B-cycle or try the eGo CarShare for a longer trip to Lyons or Estes Park and Rocky Mountain National Park. Microbreweries and rock climbing gyms are within walking distance, and the trails of Chautauqua Park and Boulder's Open Space and Mountain Parks are a short (but steep!) bike ride away. And don't forget to cruise the famous Pearl Street Mall, check out the Tuscan Vernacular Revival buildings of the University of Colorado campus (It goes by CU in Boulder).

They say that out here in Colorado, we have minds that match our mountains, and this conference will fit right in. Thought leaders and industry experts will be educating, sharing and advancing the world of online customer service. We look forward to seeing the results all over the internet as these attendees take their learning out into the world and make an impact.

Stickers at Summer Festivals with Super CASA

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Be a sticker hero. Our friends at Voices for Children CASA are back for a line up of summer events and festivals where they are featuring their volunteer led team as super heroes on custom stickers.

Voices for Children of Boulder County are always hard at work to get kids out of harmful or unhealthy situations. The CASA (Court Appointed Special Advocate) volunteers puts in a lot of time in training and development to to be heroes in children's lives. It's important that they bring in enough volunteers and donations to stay on mission.

To raise awareness for the CASA program in Boulder County, they attend lots of summer festivals to promote material about their cause and gain donations from the community.

"Our theme for this year celebrates our CASA volunteers being our superheroes," states Katie DePoy. "In order to engage and recruit more volunteer CASAs, our organization participates in local summer festivals as a vendor booth. Staff and Volunteers share their experiences with the community to help recruit volunteers and spread awareness of child abuse in our county. We frequently pass out stickers and pamphlets to help with this endeavor."

To celebrate and promote awareness of their team, they designed promotional stickers that feature the volunteers as super heroes in four different designs. Each custom circle sticker has a different CASA hero with different color combinations stating "Super CASA" and their company details below.

It's positive to see promotion for good and colorful stickers are a fun way to get the word out fast. Have your own colorful designs ready for promotion? Get your own custom stickers today.

Ignite Boulder 31

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We're back at the Boulder Theater tonight with sponsored name tag stickers for Ignite Boulder 31.

There's seven different whimsical (and a few downright LOL) name tags that will be on site, and as folks celebrate and mingling for the holidays, they can do so with some fun. They have seven different designs that are guaranteed to spark a conversation, which is the entire mission of Ignite Talks. We are a proud sponsor these events all over the country.
What is Ignite Boulder?

Ignite Boulder is a night of presentations on a variety of topics – with a twist. Each presentation has 20 slides, that automatically advance after 15 seconds. It is a worldwide movement, and Boulder hosts the largest in the world every 2 or 3 months.

What is it like? The talks (or sparks) are funny, interesting, nerdy, quick and from the heart. It is NOT a place to pitch your business or yourself. There will be a livestream going when the show starts at 7pm if you can't be in town for the show. Don't forget to dress up tomorrow! It's the holiday tradition.

All of their videos on YouTube so that you can watch them over and over. See them all here!

University of Northern Colorado Snapchat

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In today's college landscape, there are many tools for communicating with students, faculty, staff and families, and as the old saying goes: you have to meet your audience on their turf. So, the team at University of Northern Colorado in Greeley is doing just that with special targeted Snapchat stickers. If you're not completely familiar with Snapchat, it's a personal messaging system based on visual messages that disappear after a period of time. Not entirely the domain of the young, this social media platform has taken the media world by storm since it's inception a few years ago, and now major university's are hopping on board to promote their unique brand of education and mission.

These custom stickers feature the university's scannable Snapchat code, plus linked to every other social platform used by the school. By adding this decidedly analog layer next to their digital channels means that the folks in Greeley have a distinct presence in the real world, too, and one that's viral in a non-tech way. We love to print custom stickers for schools of all sizes and levels, whether it's the local PTO or a top-tier university like UNC-Greeley. What's really great is that the entire university is embracing social media, with each department promoting their own accounts via the university page.

You can connect with the UNC Bears on all of their social platforms: Instagram, Facebook, Twitter, YouTube, LinkedIn, and of course Snapchat.



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3rd Annual Mancos Half Marathon

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This weekend is the 3rd Annual Mancos Half Marathon, a fundraiser for the Mancos Public Library. Their event sticker is a simple line drawing of a runner crossing a finishing tape with some lime green and kelly green colors and a mix of western style fonts, after all, Mancos is in deep southwest Colorado near Mesa Verde National Park.

For the third edition, the organizers have made it bigger and better than ever. They are adding a 5K run to the event so that more people of all ages and running abilities can join in the fun. Also, they are improving the course by making it a loop and adding mixed terrain of paved and dirt roads, as well as trails. Lastly, they will have activities like a Fun Run and other opportunities to get bodies moving such as yoga demonstrations, dancing, kids’ races and more.

And at StickerGiant, we know that the success of anticipated events like the Mancos Half Marathon depends on support from sponsors, and we love to support our community.

Join them on Facebook and Twitter.