The cellist is largely considered an instrument of classical music and definitely does not turn heads the way some musicians can. CelloJoe has taken his cello mixed with beatboxing and made a new, unique genre classified as Classical Hip Hop. Through street performances and touring, CelloJoe has turned heads away from the norm to take a listen to his unique style and he is getting creative with his brand through custom stickers.
CelloJoe, also known as Joey Chang, was classically trained as a kid, starting with the piano and eventually taking up the cello. He quickly was bored with the traditional sets and came to realize that street performances gave him a chance to improvise and experiment. It was in playing on the streets that Joey began to beatbox and sing in addition to the cello. He sang about his social and political surroundings and eventually was coined the name "CelloJoe" by a homeless man who listened to him play.
The other thing that makes CelloJoe unique is that he bikes around with his entire live setup.
"CelloJoe records live on stage with a loop pedal and produces intricate tapestries of harmony, melody, and rhythm. His beatboxing (vocal percussion) and funky cello grooves form a rich soundscape for intelligent lyrics and his music spreads love, joy, laughter and conscious vibrations.
CelloJoe is the world's first long distance musical bike touring cellist. He has ridden his bike over 10,000 miles in the US, Canada, Mexico, Europe and Australia."
Being a street performer, CelloJoe adopted stickers as a way to market himself early on. We have had the pleasure of printing up a couple custom stickers for him, including this most recent design featuring a praying mantis playing the cello and vines coming up resembling a bicycle. These colorful stickers looks great on our premium white stock.
Check out this awesome video of CellJoe setting up and playing filmed with GoPro: