drinkCategory Archives

CogniTea Rocks Gorilla Marketing

Cogni Tea StickerGiant

CogniTea has productivity covered. Offering a healthier solution to the inevitable afternoon slump, this startup tea company is driving sustainable business growth through their Indiegogo project.

In fact, they sent us one of their prototypes just last week to try them for ourselves. There's nothing we love more than proving a products viability while running a successful grassroots campaign, and the label stickers they've been using to drive traffic to their funding platform is truly ingenious.

Just say no to putting your startup in debt to fund your idea!

An expertly executed crowdfunding campaign = sustainable startups. It doesn't hurt of course that the product speaks for itself. Once you experience an energy boost that circumvents the inevitable crash, you'll never want to go back. Can the big energy drink producers compete with that? Of course not!

But develop a network of product evangelists through an well-thought out crowdfunding campaign, and you have a business foundation of support worth it's weight in gold.

Be sure to keep your eye on the founders of CogniTea. This Team is doing business for all the right reasons and their sticker-driven gorilla marketing is worth implementing for your own crowdfunded venture.

“People love free stuff…” —STICKER Story John Frazee, Gravity Brewing

Gravity Brewing owner John Frazee is a former engineer turned craft brewer and has been brewing beer for 16 years. Located in the small town of Louisville, Colorado Gravity Brewing represents the best of local craft beer in a venue that inspires community.

Gravity Brewing is only a hop, skip, and a jump away from StickerGiant headquarters, so we couldn't pass up the chance to take a field trip with our film crew for an interview. It was particularly enlightening to hear about the ways Gravity prefers to rep their stickers for brand recognition. The overwhelming response? Festival swag. John says stickers are an easy and affordable way to spread the Gravity Brewing vibe. At Gravity, they love their customers. "Stickers help show fans how much they care." says John, and we couldn't agree more.

Q&A with John Frazee

What do people really dig about your product/services?:

I believe people like the fact that we always have a wide variety of high quality beer styles available. There is that saying, "Quality, not Quantity." Why settle for just one? We strive to have both. Belgian, German, American, etc. Session beers, big beers (although we lean towards the latter). We are excited to try it all and not cut any corners in the process.

Who are the awesome people behind the curtain at your company/project and what do they do?:

My two business partners are Julius Hummer (Brewmaster) and Ryan Bowers (Managing Partner). Julius has been brewing professionally his entire adult life and is the son of David Hummer (Original Founder/Brewmaster of Boulder Beer/Brewing Co). Ryan is a Mechanical Engineer and craft beer lover. He is an extreme resource when it comes to brewery design/engineering and business finance.

As for myself, I am a former long time home-brewer and practicing Civil Engineer. Julius and myself conceive and brew all of our beers together. I also manage the business, which is much less glamorous. We could not do any of this without our awesome tasting room staff: Steve, Abby, Kristy, Kat, Jenni, Karen, and several other friends/family/investors that have helped along the way.

Why/How do you use stickers as a marketing or outreach tactic?: 

People love free stuff. We hand out our stickers in our tasting room and at beer festivals. This is a simple and relatively inexpensive way to get our logo and brand in front of the beer drinking community and beyond. It is really cool when I'm out skiing and I see a Gravity sticker on a pair of skis or a helmet. People love to put them on their beer fridges as well.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Stickers are a no brainer in the craft beer world. Get them and never run out of them. Stick with a simple and consistent image/logo and use StickerGiant!!

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

We'd like to think we are pretty good at making beer, however, we will admit that we are not the best at marketing/advertising. If you like what your tasting and seeing, please spread the word. Like us on Facebook. Follow us on twitter. Join our e-mail list via our website. Grab some stickers next time we see you at the tasting room or a beer festival. Buy a cool t-shirt, hat, or hoodie and wear them all over town, every day, even when you sleep.
Attach a file or just a fun picture that speaks to your passions!

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK: www.facebook.com/gravitybrewing
TWITTER: www.twitter.com/gravitybrewing
WEBSITE: www.thegravitybrewing.com


“Stickers maximize packaging…” — STICKER Story Jason Sherwood, Choffy


This week we had the pleasure of connecting with brewed chocolate drink brand Choffy and Co-founder, Jason Sherwood. Jason is the Choffys hands-on creative guru. Jason has fifteen years of design with vast experience with branding and marketing for global and regional companies. He is the genius behind the design and sticker package labeling of this yummy beverage product.


Q&A with Jason Sherwood

What do people really dig about your product/services?:

They love the flavor, and health benefits. Nothing tastes like brewed chocolate!

Who are the awesome people behind the curtain at your company/project and what do they do?:

Jason Vanderhoven - my partner and the inventor of Choffy as a product
Bethany - who is our Customer and Field support lead

Why/How do you use stickers as a marketing or outreach tactic?: 

The stickers have been a way for us to maximize our savings in our packaging. Our brand and packaging is very important to us, and we have used the stickers to differentiate our product varieties. Their high quality and consistency makes them work with our base design perfectly.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?: Following, liking, sharing ect. to let people know about our delicious and healthy premium drink. Let people know that Choffy has been featured as Dr. Oz's best of the best products and been featured on shows like the Today Show and The Doctors!

Can you leave links to your social media outlets so that our community can get social with you?:




Great Balls of Ice!

Whiskey Ice Company round sticker

Do you love whiskey? Goodness gracious, is it your favorite libation of all time?

If you're a true aficionado of fine whiskey, you know that great glass can be ruined with a shovel full of the wrong ice.

Let us bear witness to the Whiskey Ice Company's revolutionary product:

The Spherical Ice Ball Maker.

Holy cow, this marvelous new tool is pure genius and sure to be the envy of your scotch-swilling friends, neighbors, and relatives.

It does one thing, and one thing only ...

It makes Ice Balls with the utmost precision, just like our digital sticker printing system.

Well, okay ... our digital press doesn't carve ice balls. But it does slice, dice and the most magnificent custom round stickers in the Western Hemisphere ... like this black beauty we recently cranked out for the Whiskey Ice Company. It's a classic white on black reverse with text set in circle and drop-shadowed logotype that nails home the old-time look.

So fine!

Hey, 3 Chicks Bartending ...

Three Chicks Bartending!

A great bartender makes all the difference. 3 Chicks Bartending takes it to the third level with "hand-crafted cocktails made with fresh, local and organic ingredients." The chicks are based in Boulder, Colorado and have been whipping up the finest cocktails for more than twenty years combined.

That's a whole lotta tasty libations ...

3 Chick's custom die-cut sticker is a splendid tribute to a dynamic trio, splashed with pink citrus goodness, stylish serif typography and a playful bow tie. Make mine a triple!

Imagine how cool it would be if you hired the 3 Chicks to tend bar at your next shindig and George Thorogood to belt out the tunes.

Hey Three Chicks Bartending, come down here
They got down there
So what you want?
One bourbon, one scotch, one beer
Each served by a different chick
With the appropriate garnish
A pink bow tie, and a killer smile ...

Okay, so that didn't rhyme. :) Hey bartenders, fill up my glass!

A Sticker Is Worth A Thousand Words


When your beverage product is hip and cool, its important to get it in front of the eyes of your fans as soon as possible. Even before they can touch or taste it.

We recently printed a sticker order for Afterparty, a premium hydration drink brand (yes, caffeine and sugar-free!) that has made it easy for consumers to build awareness by using stickers as the promotional vehicle. These awesome rectangular lazer-printed beauties are driving traffic and building business buzz for this unique beverage brand in 3 distinct ways:

  1. Product recognition: Rich in color and realistic in their imagery, these pictures depict a scaled model of the actual drink product. This tactic can multiply a consumers impressions of the product, thus increasing the odds that he/she will select it from today's diverse range of beverage choices.

  2. Contact information: This sticker design offers fans a range of contact points to choose from. Showing your fans where they can find you improves traffic and captures leads based on the customers contact point of preference.

  3. Brand awareness: The eye-catching textures already present in the distinct logo and color combinations are complemented in the sticker version of the product. The bold text reminds the purchaser that this beverage is something beyond an energy drink. These factors help set this product apart in the mind of the consumer.

If you manage a forward-thinking beverage company, your customers will be excited to share their drink choices with their friends in the form of a sticker. Your best customers are evangelists for your services. Slapping a sticker on the back of their car spreads awareness at very little cost.

While beverage stickers needn't be text heavy or visually complex, a custom sticker has the ability to educate your customer, no matter what message you want to convey. Afterparty's bold typography and rich content are well suited to build early traction within their niched beverage market.

Feel free to give StickerGiant a call if you're looking for ways to make your product sticker a conversation starter. In the world of business, it's good to stand out like a sore thumb and we are here to help you do just that.