how-toCategory Archives

3 Secrets To Tracking Online Traffic With Stickers

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With the growing popularity of the mobile web, it is important that you find creative ways to stay connected with your customers after handing them a sticker. The instant gratification of mobile browsing has created an expectation that your business listing will be easy to find with just a simple keyword combination.


Because your customers want to find you quickly and easily, you must execute strategic online and mobile marketing tactics in order to reap the ROI of promotional sticker distribution. And to make this happen, there are vital techniques you can employ to generate creative offline marketing conversions.


The 3 methods below will help ensure that you utilize your stickers to stay connected with your customers both offline and on.


Create A Sticker Design With Built-In Contact Information (but keeping it subtle is good)


There are many ways to design a sticker that encourages customer engagement online. With something as simple as a:


1. Contest offer:


A great way to engage fans with stickers is to incorporate a photo contest. Drive traffic to your site for participants to win brand-related items by instructing them to take photos of their stickers within a specified theme.


For example: if you are a food company, encourage your fans to take pictures of themselves presenting a dish that used your ingredient and include a sticker in the shot.


2. QR codes:

Need help driving traffic to your contest details? Add a QR code to your sticker for easy navigation. A QR code uses encoding to efficiently direct traffic to specified web pages when scanned with a smartphone application. There are many QR code generation applications out there to create your very own.


3. Hashtag it:


A hashtag is a word or an unspaced phrase prefixed with the hash symbol (#) primarily used by Twitter and Instagram users. Place a hashtag specific to your brand, event, or contest campaign to help direct online conversations and be sure to watch and participate in interactions.


Incorporating these three sticker design techniques, you can subtly entice your fans to connect where it counts.

WordCamp Lancaster 2014

wordcamp lancaster stickergiant

This month StickerGiant is proud to be sponsoring WordCamp Lancaster and we are once again honored to be celebrating the creative community that surrounds WordPress. The weekend celebration includes a variety of workshops, presentations, parties and other personal-development events for WordPress junkies.


Held March 1st from Lancaster, Pennsylvania WordCamp Lancaster hosts expert speakers who target the fastest growing and most widely used web content management system — WordPress. WordPress is not only a key technology tool, it is also known for attracting a vibrant business community that enjoys the platform's under-friendly convenience. Even if you can’t make it to the event in Lancaster, it’s worth visiting the regular Wordcamp wiki to see if a WordCamp is happening in your area.


The Saturday event will provide a space for Lancaster community members to gather in sunny Downtown Lancaster from VisionCorps. Attendees will help to showcase the diversity of the local community whilst learning from each other. This event is great for anyone who uses or creates for WordPress; small business owners, bloggers, designers, developers or anyone else who has an interest in WordPress.


Be sure to pick up your StickerGiant schwag when you arrive at the venue. There are four event-specific stickers on the sheet, with three multicolor color event logos, along with our infamous and infinitely flaming StickerGiant logo.


Enhancing WordCamp engagement by printing custom sticker sheets like this a snap, and by combining a full gamut of color with intricate die-cutting ability. You dream it. We do it.


Upcoming WordCamps include:



How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience


Businesses and brands are always looking for new and innovative ways to attract more attention from their target audience. Even if you are aggressive with your online and off-line marketing, you and your competitors are often using similar tools and resources.


To differentiate yourself, it's important to get creative and think outside the box—and an excellent way to do this is by creating custom stickers.


When I say custom stickers, don’t think of the cheap and cute stickers your kids play with—instead think of colorful, one-of-a-kind, highly artistic, branded stickers.


How Can Custom Stickers Enhance Your Marketing Campaigns


Custom stickers can be utilized in a variety of ways: as perks for new and existing clients, as an advertising method, and as a way to commemorate a special event.

Our stickers are well-crafted, and won’t be thrown away with ease like your business cards or flyers—meaning they become a constant reminder of your business, brand, product, event, or promotion.

5 Reasons Why Custom Stickers Are The Perfect Way To Market Your Business

  1. Brand-Building Tool—Custom stickers can be used to spread the word about your brand. Even if your sticker is nothing more than your logo, it is a memorable way to keep you top of mind.

  2. It’s Unexpected—Your target audience has grown to expect the same type of advertising and marketing from you, or from your industry. Custom stickers are unique and unexpected, making them more memorable.

  3. Increases Exposure—Custom stickers can be added to mailings, gift bags, handed out at the register, local fairs, and events, and added to donation contributions you distribute in the community.

  4. Increases Customer Engagement—It’s rare that your customers will talk to you about an ad or flyer that they saw for your business, but your custom stickers will get them talking about you—both to you and to others!

  5. They Be Exclusive Or Collectible—If you are looking to created limited edition or seasonal company paraphernalia, consider custom stickers. You could have a slightly different sticker produced annually, on a seasonal basis, or for special events. Even if these stickers are simply different variations of your logo—they can become highly collectable for your diehard fans.


While some companies may turn to pens and notepads—custom stickers are more memorable and much more fun!

There are numerous ways you can utilize custom stickers for new marketing endeavors—and in your current day-to-day operations.

Promotional product marketing is a must for any brand or business looking to gain expedient exposure, and stickers provide the following benefits:

  • They support your efforts to create a brand, not just a business.

  • They are an inexpensive, yet impactful way to grow your business—both for new and existing clients.

  • They are a marketing tool that can be distributed a variety of ways.

  • They allow you to get back to the basics with one-on-one engagement.

  • With proper placement and planning. Your custom stickers can quickly spread throughout your community.

  • Your custom stickers can even replace your business cards.


And yes, adults too enjoy a fun sticker that reminds them of their favorite brands and products.

Sometimes we overcomplicate things—and in turn get in our own way. With custom stickers you can simplify your marketing efforts to increase brand awareness within your target audience. If you are ready to enhance your marketing with custom stickers you can do so today by connecting with a member of our expert StickerTeam here at StickerGiant to help create your customized marketing tools.


Want to get more marketing tips and tricks about custom stickers? Subscribe to our email list for ongoing resources that will blow your competition out of the water:





10 Steps to Boost Your Business Success

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Learning how to make any big decision in your company requires a lot of analysis before taking the plunge. But if done right, a decision like whether to increase your pricing structure can do wonders for your product or service's perceived value.

The problem is that many of us get stuck testing changes before we've really done the research. Failure to lay a foundation before making a big decision in your business has the potential to make you appear cheap, amateur, or even unprofessional. But done right, you can reap the rewards of your early diligence.

Regardless of what kind of change you're making to grow your business, we've found that there are some simple steps you can take to increase your chances of fruitful returns. Whether you're looking to increase pricing, add a new product, hire a new staff member, or even purchase promotional stickers, there is a lot of data collection that can be done to ensure that your decisions have a sound foundation.

Below is a list of steps you can take before you decide to launch into any major business decision to boost your odds of success:

1. Make a List:

Make-A-List

Write down a list of things you want to change in your business. Then create an actual process structure. (Make it easy to understand and create an outline that makes it simple to digest information.)

2. Do Your Research:

DoResearch

A little bit of market research is always a good idea, especially in the case of increasing prices. Research competitors, check pricing. Compare prices of competitors and find a happy median that you are comfortable with. Helpful hint: (To research prices, act like a potential customer and see what your competitors are offering that are good, bad, or different.)

3. Check the Math:

Do The Math

Make sure you take the time to run the numbers. Factor in your costs, seasonal changes, referral sources, lead generation strategies, and anything else that can affect your over all profitability.

4. Make a List of Mentors:

List of Mentors

Narrow the list down to 3-5. They should be people you respect and have access to that you can run ideas by them or brainstorm with. Be sure to connect with your mentors so they already know what you need before the meeting so you can keep it short, sweet, and to the point.

5. Survey Your Customers:

customer satisfaction

One of the best ways to increase the perceived value of your service is to learn how to market aspects of your business that set you apart from your competitors. Tap into the problems of your customers through a simple survey to help answer questions about why your products or services are worthy of a higher cost.

6. Draft a Letter:

Draft an Email

When you feel confident with your plan, begin work on an e-mail draft you want to send out to your current clients. Let them know that you will be increasing your prices. You will want to run the draft by a few people to help iron out the details and ensure that your letter does not sound abrasive or unfair. Once you are comfortable with it's flow, send your email out to a small test segment of your client list before sending it to the entire list. This will help you catch any mistakes before you've ruffled too many feathers.

7. Commit:

Commit

Last but not least, commit to holding steadfast to your new structure change. You may lose some clients with the adjustment, so you must be willing to roll with the punches and accept the consequences.

8. Adjust:

Adjust

Be sure to stick with the new plan for a few of months. There is nothing worse than abandoning a change you've made after publicly drawing a line in the sand. You don’t have to second guess yourself when you've done the research, administered testing, and made the change. But once you've implemented the plan, it's never to late to make adjustments to improve results.

9. Rinse and Repeat:

RinseRepeat

These methods work well for just about any business decision you could be making in the foreseeable future. So be sure to remember these tips and save yourself some sleepless nights.

“Stickers are a must-have marketing tool…” —STICKER Story Taylor Williams, Pressable WordPress Hosting

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Vid Luther founded Pressable, formerly known as ZippyKid, in 2010 after seeing how much time his clients were wasting on configuring servers to work with their WordPress websites instead of using WordPress to grow their businesses.

People dig that Pressable not only makes WordPress websites run faster, more stable, and securely... but also that it's backed by a dedicated team of Happiness Deliverers who know WordPress. In a recent survey, the thing that customers said they love most about Pressable is the amount of dedicated support. And that's what they're most proud of. With a dedicated team of "Happiness Deliverers" whats not to love about this company?

pressable-sticker-giant-story


Q&A with Taylor


What do people really dig about your product/services?:

Pressable is dedicated to making WordPress hosting easy, fast and reliable at scale. While we're most proud of our support team, there's also technical aspects of the hosting platform that developers dig as well. The hosting architecture is the only solution that allows users to collaborate with developers without sharing passwords.

And, unlike other hosting solutions, WordPress sites that run on Pressable are capable of handing 20 times their average daily traffic. This makes developers really happy, no ramp up to prepare for traffic.

Who are the awesome people behind the curtain at your company/project and what do they do?:

Vid Luther  is the CEO & Founder: He started Pressable in 2010 and hasn’t slept since. He says he’ll sleep when he’s dead, or successful, or successfully dead.

Graham Christensen is the Senior Devops Engineer: He's the man behind the curtain, constantly improving, tweaking, and perfecting the platform to make it faster, stable, and secure.

Kai Armstrong is the Director of Happiness: He leads the support team of Pressable Happiness Deliverers. He wears lots of hats, but his primary role as the Director of Happiness means he spends a lot of time building great things that make customers happy.

Happiness Deliverers: Roberto Villareal & Christian Torres help customers by answering questions and resolving issues that pop up.

Taylor Williams (That's me!) is the Marketing Maven: I help share our story and promote Pressable.

Becky Moore is the Office Manager: But you can call her Queen B. Becky has taken on the task of improving the billing system, closing sales, and a ton of other things that keep the lights on.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a must-have marketing tool for any small business or startup company because they are so versatile. Plus, they're not expensive to produce and you can have fun with it. Here are some links to see how Pressable uses stickers to promote our startup company:

LAPTOP SWAG


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GEEKDOMS' STARTUP WALL OF FAME


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What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Think outside of the (sticker) box. When done right, they're more than just something to slap on your laptop. Think about how you can create something that maintains brand standards but is also versatile enough to use in many different situations and among many different audiences to grab attention.

Our logo is a combination of a mark (the Pressable symbol) and type (the text). Instead of printing it together as one sticker, we decided to print each one individually so that we had the freedom to position them in ways that worked best for our brand on each surface/area that they were placed. This also gave us the freedom to only use the mark or only use the logotype when needed.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Connect with us our social networks or stop by our blog at http://pressable.com/blog/ and let us know what WordPress questions we can answer for you.

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK
TWITTER
GOOGLE+

5 Ways to Use Facebook to Drive Holiday Sales

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The holidays are upon us, and many small to mid-size business owners are left wondering about the best ways to take advantage of seasonal sales growth.  The holidays offer many great ways for business owners to capitalize on holiday Facebook marketing campaigns, but many are left wondering where to start.

While Facebook campaigns are a great opportunity for business' to show appreciation for their existing customers, share holiday spirit, and even attract the attention of new leads and fans, how can you make the most of your Facebook marketing strategy? Here are 5 great examples of ways some of our customers are using Facebook to drive sales this season that you can use to inspire your own social media marketing campaigns this season.

Butler Motorcycle Maps: Create a Facebook Offer


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Butler Motorcycle Maps created a Facebook Offer to extend the reach of their offer promotion. Businesses can expect to pay anything from $120-$481+ to create a special promoted offer on Facebook and receive much needed exposure that will remind shoppers to patronize them. Though the minimum price tag might seem a tad out of budget, we encourage brand managers with a decent Facebook followership to test the functionality at least once and document the sales impact.

What makes this tactic successful?


Butler Motorcycle Maps is not only showcasing a great use of Facebook marketing tactics, but the small company is also able to compete in a holiday market that is historically dominated by big box stores. Furthermore, they are helping to drive sales that will benefit their brand recognition for the long term by exposing potential leads to their message at a time when customers are especially aware of products like theirs as they scramble to find the perfect gift for their loved ones.

Loot Crate: Boost a Post


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Loot Crates' monthly subscription service delivers crates of product to geeks packed with different unique items every month. And to really keep their product relevant, they are showcasing a line of their geeky holiday ornaments shown above. Though we can't prove without a doubt that this post was boosted using Facebooks Post Boost Functionality, the 40 shares indicated at the bottom of the post suggest that they probably got extra exposure by paying to further promote the post.


Costs to promote posts with a Boost can range anywhere from $10-$1,000+. But we warned. Keep in mind that a post boost won't guarantee a surge in sales. It's merely a "touch" to keep your brand top of mind for customers when they are next in the market for your products or services, which very well might be during the holidays.


What makes this tactic successful?

Loot Crate is very successful with customer engagement, especially when it comes to fan loyalty. By boosting their post for the holidays, the company is not only spreading holiday cheer, it's also reminding customers that their product makes a great gift. When creating your holiday marketing game plan, keep your long-term goals in mind. Your strategy should incorporate some holiday accents while leveraging the bigger picture.

Crossfire Paintball and Airsoft: Partner with a Charity or Cause


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What's better than spreading goodwill during the holidays by paying-it-forward? Doing it in a way that mutually benefits everyone involved. Some companies are really great at pulling this off in the world of Facebook, and finding business success as a seemingly karmic bi-product is more than what it may appear.

Our customer Crossfire Paintball has done an amazing job of donating accessories to benefit positive causes. And they also do a great job of documenting it via social media. But perhaps the most successful aspect of their charitable efforts on Facebook is that Crossfire does a great job of extending their reach/network through partnership. Strategic partners (charities/businesses/other) help spread the viral impact of the message and thus, drive more interest and sharing. The causes they promote get people onboard and inadvertantly, keep people coming back for more.

What makes this tactic successful?


By creating these campaigns that promote donations, Crossfire is constantly engaging with its audience. Crossfire saw an opportunity to do something good for the community while still promoting its brand. In addition, the collaborative nature of the campaign creates a viral effect, helping the promotion to spread, and thus expanding the reach of the Crossfire brand. For your next holiday campaign, consider opportunities to better your local community and really learn how to connect with the hearts and minds of your customers.

StickerGiant: Facebook Contest


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We were bound to post about our own use of Facebook. This season, we released a series of Facebook contests to test their effectiveness, and we thought it would benefit our customers to learn from our successes. Some campaigns went better than others, and we quickly discovered the importance of ironing out the details of this tactic before releasing it to the eager social media public (namely, we learned that if we messed anything up, our customers would be the first ones to let us know). But another key aspect of our contest success has been making sure to boost the post, encourage sharing and interaction, and making the instructions as short and simple as possible. Visit our Facebook page anytime to see what has worked for us in the past and it will surely help you tailor your own successful holiday contest campaign.

What makes this tactic successful?


This may seem like an easy opportunity for customers to win free stuff and leave you without a sale, but contests on Facebook quickly take on a viral nature when the offer is right. Don't forget to also make sure that the offer is right for your business, and don't forget to partner with others to spread a holiday contests impact.  Using a Facebook contest keeps StickerGiant's brand goals in mind while still benefiting from the seasonality of gift-giving and free stuff.

Impact Hub Boulder: Promote an Event


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Impact Hub Boulder is a co-working entrepreneurial space/"hub" that does a great job of drawing a crowd for their regular events.  This month, they added a little seasonal spice to their event post by merely adjusting the copy slightly. So why run an event in the first place much less use Facebook to promote it? Physical and virtual events serve two main purposes: 1. They help you connect on a more personal one-to-one manner 2. They help drive your business credibility when you run successful event organization/execution. Collaborating on an event with other brands that have a vested interest and a Facebook presence helps drive attendance, and boosting the post can further add to you events attendee attractiveness.

What makes this tactic successful?


Impact Hub Boulder and co-working organizations like theirs create a great resource for locally grown businesses looking to leverage the holidays to boost sales. By giving local business owners tangible resources and networking opportunities that tie into a holiday theme, the organization will be able to take the Impact Hub brand and experience outside of their usual Facebook event postings, and give them a slight seasonal twist.

The holidays are a great time to market your business via Facebook during a time when many of your competitors are likely unaware of the social media site's viral brand spreading benefits. Whether you create a contest or simply create a few holiday-themed posts, don't miss out on a great opportunity to get creative and keep your business on the tops of your social media followers' minds.

And don't forget to check out other StickerGiant Facebook marketing strategies and create your own!

What other rockin' holiday Facebook campaigns have you seen this season?