informativeCategory Archives

Label Stickers: Where Form Meets Function

labelstickers

Stickers are totally fun, right? We certainly think so. They bring back a sense of childlike wonder, just like when we used to cover our notebooks with everything Lisa Frank and Fraggle Rock in grade school. Stickers are totally cool, super affordable and just plain all-around awesome. But did you know they can also be full of information and instructions?

I'm sure you did, whether or not you're aware of it. Think about it: what would you do without the Poison Control sticker on your fridge, or the sticker on your fuse box that tells you how to safely switch electricity on and off? These are called label stickers, and their function is just what you'd expect - to label something for your information. In this post's sticker example, you'll have all the most important phone numbers for assistance should you ever need that type of service. Again, what would you do without this handy sticker to remind you when you need it most?

f you need a sticker that really stands out in low light conditions, StickerGiant offers reflective labels in a number of colors. Want a sticker for that jar of homemade salsa you started making to sell? Check out the custom product and bottle labels. Any size, any industry, for whatever reason - label stickers are truly where form meets function.

Want to spread the information about your business or brand? Click here to get started. We'll be glad to help you out!

 

5 Blogs About Business Failure that Will Benefit Your Startup

blogs-about-business-fails-sticker-giant


There's something purifying about sharing your startup failures with others-- especially if you can use the information to improve tactics.


Like that one time you launched a $30,000 crowdfunding campaign that you felt sure was destined for success and you wound up only raising $200 from your parents. The fundraising failure was further magnified to your business network when a late night MailChimp email went out to the wrong list of subscribers, and they all ripped you a new one for being a spammer.

Horrifying at the time (seriously, you will never make that mistake again!!), but when you describe the situation later to a fellow colleague who is picking your brain about marketing his new dog chew product, it's funny and makes everyone feel a little better about that same situation happening to them.

That is the precise reason why we love startup blogs that talk about failure -- they manage to authentically cover the realities of business ownership and make for better learning opportunities. And the following 5 are ones that really take the cake. So if you've ever managed a failed startup business venture or would benefit from hearing about someone who has, check them out. Be warned: Some of these sources include a few expletives.

1) 4 Famous Crowdfunding Fails

Whether you're already an entrepreneur or are working for a company that has had ample experience with success and failure, you will love this article. While it's created from the viewpoint of an editor from Entrepreneur Magazine, we've all seen companies who have failed to meet the tactics required to get their project off the ground. So step into Crowdfunding Fails-- and maybe even tell us about your own startups' missteps.

4-famouse-crowd-funding-fails-sticker-giant

2) 9 Lessons From A 10-Time Startup Failure

What's it like to crash and burn 10 startups and come out on the other side with a multi-million dollar venture? Find out when you read this candid piece featuring Co-Founder and CEO Kurt Theobold of Classy Llama. He would be the first to tell you about how important experiencing a string of failures when paving the way for business success. Get ahead of the game by learning from the insight of this frank CEO whose company made the Inc. Magazine's 500 Fastest Growing Companies list.

9-lessons-from-a-10-time-startup-failure-sticker-giant

3) The 13 Biggest Failures From Famous Entrepreneurs And What They've Learned From Them

There's nothing like learning about the financial waste at a massive scale that can accompany a startup that fizzles into defeat. Which is why this blog piece does a great job of extracting the realties behind hard failure. The beauty of these candid features with entrepreneurial mogul is that all of them emerged from the darkness of total bust into the light that is venture prosperity.

business-insider-blog-post-about-business-failures

4) The 25 Worst Business Failures in History

Believe it or not, failure isn't a newly invented business phenomena. I know, I know, most of us know that failure is human. But even the best of us forget this simple fact at the worst of times and wind up beating up on ourselves in a way that doesn't help anyone. Business loses are felt at the same degree of impact for small and large companies alike, and it's easy to forget that the effect is still the same: it sucks. This article does a great job of listing brands of varying sizes who have sustained loss. Read it to remind yourself that failure isn't only normal, it's human.

the-25-worst-business-failures-in-history-sticker-giant

5) Why Most Startups Fail

Last, but certainly not least, is a piece all about Startup flops and the entrepreneurial impulse to ignore failure stats. While your startup idea could be the next big thing, data shows that it takes a whole lot of learning from your missteps before landing sure fire business success. My favorite point made by the author? "The biggest failure in startups isn’t that founders and employees aren’t adequately warned of their slim chances. It’s that they aren’t warned of the challenge of building something that lasts". Be warned: This one probably has the most honest perspective of all.

why-most-startups-fail-andrew-hyde-sticker-giant

These are just a few of the business-related blogs that help us learn from others to avoid making the same mistakes ourselves. Do you have any others to add? Let us know in the comments.

3 Secrets To Tracking Online Traffic With Stickers

stickergiant lerrikin labs hashtag


With the growing popularity of the mobile web, it is important that you find creative ways to stay connected with your customers after handing them a sticker. The instant gratification of mobile browsing has created an expectation that your business listing will be easy to find with just a simple keyword combination.


Because your customers want to find you quickly and easily, you must execute strategic online and mobile marketing tactics in order to reap the ROI of promotional sticker distribution. And to make this happen, there are vital techniques you can employ to generate creative offline marketing conversions.


The 3 methods below will help ensure that you utilize your stickers to stay connected with your customers both offline and on.


Create A Sticker Design With Built-In Contact Information (but keeping it subtle is good)


There are many ways to design a sticker that encourages customer engagement online. With something as simple as a:


1. Contest offer:


A great way to engage fans with stickers is to incorporate a photo contest. Drive traffic to your site for participants to win brand-related items by instructing them to take photos of their stickers within a specified theme.


For example: if you are a food company, encourage your fans to take pictures of themselves presenting a dish that used your ingredient and include a sticker in the shot.


2. QR codes:

Need help driving traffic to your contest details? Add a QR code to your sticker for easy navigation. A QR code uses encoding to efficiently direct traffic to specified web pages when scanned with a smartphone application. There are many QR code generation applications out there to create your very own.


3. Hashtag it:


A hashtag is a word or an unspaced phrase prefixed with the hash symbol (#) primarily used by Twitter and Instagram users. Place a hashtag specific to your brand, event, or contest campaign to help direct online conversations and be sure to watch and participate in interactions.


Incorporating these three sticker design techniques, you can subtly entice your fans to connect where it counts.

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience


Businesses and brands are always looking for new and innovative ways to attract more attention from their target audience. Even if you are aggressive with your online and off-line marketing, you and your competitors are often using similar tools and resources.


To differentiate yourself, it's important to get creative and think outside the box—and an excellent way to do this is by creating custom stickers.


When I say custom stickers, don’t think of the cheap and cute stickers your kids play with—instead think of colorful, one-of-a-kind, highly artistic, branded stickers.


How Can Custom Stickers Enhance Your Marketing Campaigns


Custom stickers can be utilized in a variety of ways: as perks for new and existing clients, as an advertising method, and as a way to commemorate a special event.

Our stickers are well-crafted, and won’t be thrown away with ease like your business cards or flyers—meaning they become a constant reminder of your business, brand, product, event, or promotion.

5 Reasons Why Custom Stickers Are The Perfect Way To Market Your Business

  1. Brand-Building Tool—Custom stickers can be used to spread the word about your brand. Even if your sticker is nothing more than your logo, it is a memorable way to keep you top of mind.

  2. It’s Unexpected—Your target audience has grown to expect the same type of advertising and marketing from you, or from your industry. Custom stickers are unique and unexpected, making them more memorable.

  3. Increases Exposure—Custom stickers can be added to mailings, gift bags, handed out at the register, local fairs, and events, and added to donation contributions you distribute in the community.

  4. Increases Customer Engagement—It’s rare that your customers will talk to you about an ad or flyer that they saw for your business, but your custom stickers will get them talking about you—both to you and to others!

  5. They Be Exclusive Or Collectible—If you are looking to created limited edition or seasonal company paraphernalia, consider custom stickers. You could have a slightly different sticker produced annually, on a seasonal basis, or for special events. Even if these stickers are simply different variations of your logo—they can become highly collectable for your diehard fans.


While some companies may turn to pens and notepads—custom stickers are more memorable and much more fun!

There are numerous ways you can utilize custom stickers for new marketing endeavors—and in your current day-to-day operations.

Promotional product marketing is a must for any brand or business looking to gain expedient exposure, and stickers provide the following benefits:

  • They support your efforts to create a brand, not just a business.

  • They are an inexpensive, yet impactful way to grow your business—both for new and existing clients.

  • They are a marketing tool that can be distributed a variety of ways.

  • They allow you to get back to the basics with one-on-one engagement.

  • With proper placement and planning. Your custom stickers can quickly spread throughout your community.

  • Your custom stickers can even replace your business cards.


And yes, adults too enjoy a fun sticker that reminds them of their favorite brands and products.

Sometimes we overcomplicate things—and in turn get in our own way. With custom stickers you can simplify your marketing efforts to increase brand awareness within your target audience. If you are ready to enhance your marketing with custom stickers you can do so today by connecting with a member of our expert StickerTeam here at StickerGiant to help create your customized marketing tools.


Want to get more marketing tips and tricks about custom stickers? Subscribe to our email list for ongoing resources that will blow your competition out of the water:





10 Steps to Boost Your Business Success

10-steps-to-boost-your-business-success


Learning how to make any big decision in your company requires a lot of analysis before taking the plunge. But if done right, a decision like whether to increase your pricing structure can do wonders for your product or service's perceived value.

The problem is that many of us get stuck testing changes before we've really done the research. Failure to lay a foundation before making a big decision in your business has the potential to make you appear cheap, amateur, or even unprofessional. But done right, you can reap the rewards of your early diligence.

Regardless of what kind of change you're making to grow your business, we've found that there are some simple steps you can take to increase your chances of fruitful returns. Whether you're looking to increase pricing, add a new product, hire a new staff member, or even purchase promotional stickers, there is a lot of data collection that can be done to ensure that your decisions have a sound foundation.

Below is a list of steps you can take before you decide to launch into any major business decision to boost your odds of success:

1. Make a List:

Make-A-List

Write down a list of things you want to change in your business. Then create an actual process structure. (Make it easy to understand and create an outline that makes it simple to digest information.)

2. Do Your Research:

DoResearch

A little bit of market research is always a good idea, especially in the case of increasing prices. Research competitors, check pricing. Compare prices of competitors and find a happy median that you are comfortable with. Helpful hint: (To research prices, act like a potential customer and see what your competitors are offering that are good, bad, or different.)

3. Check the Math:

Do The Math

Make sure you take the time to run the numbers. Factor in your costs, seasonal changes, referral sources, lead generation strategies, and anything else that can affect your over all profitability.

4. Make a List of Mentors:

List of Mentors

Narrow the list down to 3-5. They should be people you respect and have access to that you can run ideas by them or brainstorm with. Be sure to connect with your mentors so they already know what you need before the meeting so you can keep it short, sweet, and to the point.

5. Survey Your Customers:

customer satisfaction

One of the best ways to increase the perceived value of your service is to learn how to market aspects of your business that set you apart from your competitors. Tap into the problems of your customers through a simple survey to help answer questions about why your products or services are worthy of a higher cost.

6. Draft a Letter:

Draft an Email

When you feel confident with your plan, begin work on an e-mail draft you want to send out to your current clients. Let them know that you will be increasing your prices. You will want to run the draft by a few people to help iron out the details and ensure that your letter does not sound abrasive or unfair. Once you are comfortable with it's flow, send your email out to a small test segment of your client list before sending it to the entire list. This will help you catch any mistakes before you've ruffled too many feathers.

7. Commit:

Commit

Last but not least, commit to holding steadfast to your new structure change. You may lose some clients with the adjustment, so you must be willing to roll with the punches and accept the consequences.

8. Adjust:

Adjust

Be sure to stick with the new plan for a few of months. There is nothing worse than abandoning a change you've made after publicly drawing a line in the sand. You don’t have to second guess yourself when you've done the research, administered testing, and made the change. But once you've implemented the plan, it's never to late to make adjustments to improve results.

9. Rinse and Repeat:

RinseRepeat

These methods work well for just about any business decision you could be making in the foreseeable future. So be sure to remember these tips and save yourself some sleepless nights.

10% OFF Coupon for Premium White Labels

image51644028a5c6c



GET THE OFFER:




Receive 10% off printing costs on your custom premium white label products AND receive a PDF of on The 10 Labeling Tricks to Drive Valentine Sales when you subscribe to our mailing list (below). And as a BONUS, order 500 or more, and we'll throw in an extra 50 labels;)

Expires Friday, February 14, 2014.