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5 Labeling Tricks to Drive Valentine Sales

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When it comes to leveraging the day of love to drive business sales, there are a few obvious markets that reap the rewards. Chocolatiers, flower shops and food vendors can easily entice buyers during this holiday because their products make for the perfect show of love. However, with the proper branding, the Valentines holiday can be a great opportunity for any business to entice buyers. Put a little spice in your marketing this Valentines by simply adding a premium white sticker labels to your packaging for the perfect holiday flare.

1. Stay Top of Mind with Holiday Flare 

“Valentine's Day can offers businesses a great way to drive revenue during the leaner midwinter months. When businesses take the time to make slight label branding changes they can efficiently keep their products or services seasonal and top of mind for consumers.” Says StickerGiant’s resident StickerFairy and maven of marketing Hailey Goddard. “Adding Valentines themed stickers to print pieces, product packaging, shipping boxes, or even including the theme ‘Love’ in promotional sticker campaign materials can give you an added touch that messages your item as current, trendy, and fun.”

2. Make Your Packaging Special 

Candies make for an easy gift option in February, which is why if you fail to stand out in the food aisles, you'll be shadowed by the competition. Pink, red, and white package branding themes make for easy seasonal recognition, and hearts, flowers, and kisses add to buyer resonance. Stickers make for and easy way to make minor packaging changes and can be used year after year.

3. Test A Seasonal Change

Aren’t convinced that a slight packaging change can make a difference for your business? Even if your products or services might not be considered romantic by market standards, take a chance and experiment with altering your presentation slightly and see whether you find results. At it’s core Valentines is about showing the people in your life a little extra love and attention.

4. Business is Personal, Show It

Whether you choose to use your own products or find gift items from another company, stickers can make even the most generic gift item personal. Purchasing a bag of local artisan coffee, a unique candle, box of chocolates or a living plant, make it yours with a custom sticker label.

5. Plan Ahead

Don't feel stuck tailoring your marketing strategy to a single holiday. Be sure to plan your branding tactics ahead by scheduling holiday marketing campaigns around the special seasons that move your customer segments the most. Sometimes just keeping track of the upcoming holidays can help you structure a unique marketing angle that you might not otherwise have thought of.

StickerGiant is offering a 10 percent discount on any label product through February 14th, 2014 to try our labeling solutions for yourself. Enter the promo coupon Valentines2014 at checkout when you place any premium white label order of 250 or more and take advantage of this holiday special.

 

 

 

 

5 Tips to Improve Customer Satisfaction

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One of the challenges that face businesses owners and brand managers alike, is messaging products and services in a way that directly satisfies customer needs. But getting into the minds of your customers is often harder than you think. Which is why StickerGiant set out to further investigate the products behind some of our customers in the hope that we can better serve the people behind the brands that keep us in business.

1. Make Your Customers Real:

Next Thursday January 23rd at noon StickerGiant will be hosting it’s first ever Customer Love company-wide potluck. The gathering will feature ingredients from our very own customer base.  To enhance our regularly scheduled employee meal, team members have been instructed to create a delectable dish featuring ingredients from an existing customer.

2. Profile Your Customer:

To aid in the process we have compiled a list of customers that manage food-related products. However the way in which these ingredients will be used has been completely left up to the cooks.

3. Get Creative:

For an added twist we are allowing employees to showcase vendors who have food items that feature sticker-based product labeling, but that may not necessarily have sourced their label from us. Product access is sure to pose an interesting challenge for those participating.

4. Share Your Research:

Along with their potluck contribution, our Team will be individually reporting on the customer ingredient they chose to add to their unique dish. Our goal is that this group activity will help us get to know the products behind the people we serve and thus help us think about stickers in the same ways that they do.

5. Rinse and Repeat:

Customer needs are constantly changing, which is why we've realized that an activity like our potluck won't teach us everything there is to know. Thus, it's going to be important for us to remain diligent in our follow-up with customers. Whether we're planning a potluck, interviewing for a blog post, or processing a sticker order over email, every touch is an opportunity to better understand what drives our customers. The true test is to prove that we are listening.

What internal processes does your business employ to better understand your customers?

“Stickers are a must-have marketing tool…” —STICKER Story Taylor Williams, Pressable WordPress Hosting

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Vid Luther founded Pressable, formerly known as ZippyKid, in 2010 after seeing how much time his clients were wasting on configuring servers to work with their WordPress websites instead of using WordPress to grow their businesses.

People dig that Pressable not only makes WordPress websites run faster, more stable, and securely... but also that it's backed by a dedicated team of Happiness Deliverers who know WordPress. In a recent survey, the thing that customers said they love most about Pressable is the amount of dedicated support. And that's what they're most proud of. With a dedicated team of "Happiness Deliverers" whats not to love about this company?

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Q&A with Taylor


What do people really dig about your product/services?:

Pressable is dedicated to making WordPress hosting easy, fast and reliable at scale. While we're most proud of our support team, there's also technical aspects of the hosting platform that developers dig as well. The hosting architecture is the only solution that allows users to collaborate with developers without sharing passwords.

And, unlike other hosting solutions, WordPress sites that run on Pressable are capable of handing 20 times their average daily traffic. This makes developers really happy, no ramp up to prepare for traffic.

Who are the awesome people behind the curtain at your company/project and what do they do?:

Vid Luther  is the CEO & Founder: He started Pressable in 2010 and hasn’t slept since. He says he’ll sleep when he’s dead, or successful, or successfully dead.

Graham Christensen is the Senior Devops Engineer: He's the man behind the curtain, constantly improving, tweaking, and perfecting the platform to make it faster, stable, and secure.

Kai Armstrong is the Director of Happiness: He leads the support team of Pressable Happiness Deliverers. He wears lots of hats, but his primary role as the Director of Happiness means he spends a lot of time building great things that make customers happy.

Happiness Deliverers: Roberto Villareal & Christian Torres help customers by answering questions and resolving issues that pop up.

Taylor Williams (That's me!) is the Marketing Maven: I help share our story and promote Pressable.

Becky Moore is the Office Manager: But you can call her Queen B. Becky has taken on the task of improving the billing system, closing sales, and a ton of other things that keep the lights on.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a must-have marketing tool for any small business or startup company because they are so versatile. Plus, they're not expensive to produce and you can have fun with it. Here are some links to see how Pressable uses stickers to promote our startup company:

LAPTOP SWAG


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GEEKDOMS' STARTUP WALL OF FAME


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What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Think outside of the (sticker) box. When done right, they're more than just something to slap on your laptop. Think about how you can create something that maintains brand standards but is also versatile enough to use in many different situations and among many different audiences to grab attention.

Our logo is a combination of a mark (the Pressable symbol) and type (the text). Instead of printing it together as one sticker, we decided to print each one individually so that we had the freedom to position them in ways that worked best for our brand on each surface/area that they were placed. This also gave us the freedom to only use the mark or only use the logotype when needed.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Connect with us our social networks or stop by our blog at http://pressable.com/blog/ and let us know what WordPress questions we can answer for you.

Can you leave links to your social media outlets so that our community can get social with you?:

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5 Ways to Use Facebook to Drive Holiday Sales

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The holidays are upon us, and many small to mid-size business owners are left wondering about the best ways to take advantage of seasonal sales growth.  The holidays offer many great ways for business owners to capitalize on holiday Facebook marketing campaigns, but many are left wondering where to start.

While Facebook campaigns are a great opportunity for business' to show appreciation for their existing customers, share holiday spirit, and even attract the attention of new leads and fans, how can you make the most of your Facebook marketing strategy? Here are 5 great examples of ways some of our customers are using Facebook to drive sales this season that you can use to inspire your own social media marketing campaigns this season.

Butler Motorcycle Maps: Create a Facebook Offer


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Butler Motorcycle Maps created a Facebook Offer to extend the reach of their offer promotion. Businesses can expect to pay anything from $120-$481+ to create a special promoted offer on Facebook and receive much needed exposure that will remind shoppers to patronize them. Though the minimum price tag might seem a tad out of budget, we encourage brand managers with a decent Facebook followership to test the functionality at least once and document the sales impact.

What makes this tactic successful?


Butler Motorcycle Maps is not only showcasing a great use of Facebook marketing tactics, but the small company is also able to compete in a holiday market that is historically dominated by big box stores. Furthermore, they are helping to drive sales that will benefit their brand recognition for the long term by exposing potential leads to their message at a time when customers are especially aware of products like theirs as they scramble to find the perfect gift for their loved ones.

Loot Crate: Boost a Post


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Loot Crates' monthly subscription service delivers crates of product to geeks packed with different unique items every month. And to really keep their product relevant, they are showcasing a line of their geeky holiday ornaments shown above. Though we can't prove without a doubt that this post was boosted using Facebooks Post Boost Functionality, the 40 shares indicated at the bottom of the post suggest that they probably got extra exposure by paying to further promote the post.


Costs to promote posts with a Boost can range anywhere from $10-$1,000+. But we warned. Keep in mind that a post boost won't guarantee a surge in sales. It's merely a "touch" to keep your brand top of mind for customers when they are next in the market for your products or services, which very well might be during the holidays.


What makes this tactic successful?

Loot Crate is very successful with customer engagement, especially when it comes to fan loyalty. By boosting their post for the holidays, the company is not only spreading holiday cheer, it's also reminding customers that their product makes a great gift. When creating your holiday marketing game plan, keep your long-term goals in mind. Your strategy should incorporate some holiday accents while leveraging the bigger picture.

Crossfire Paintball and Airsoft: Partner with a Charity or Cause


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What's better than spreading goodwill during the holidays by paying-it-forward? Doing it in a way that mutually benefits everyone involved. Some companies are really great at pulling this off in the world of Facebook, and finding business success as a seemingly karmic bi-product is more than what it may appear.

Our customer Crossfire Paintball has done an amazing job of donating accessories to benefit positive causes. And they also do a great job of documenting it via social media. But perhaps the most successful aspect of their charitable efforts on Facebook is that Crossfire does a great job of extending their reach/network through partnership. Strategic partners (charities/businesses/other) help spread the viral impact of the message and thus, drive more interest and sharing. The causes they promote get people onboard and inadvertantly, keep people coming back for more.

What makes this tactic successful?


By creating these campaigns that promote donations, Crossfire is constantly engaging with its audience. Crossfire saw an opportunity to do something good for the community while still promoting its brand. In addition, the collaborative nature of the campaign creates a viral effect, helping the promotion to spread, and thus expanding the reach of the Crossfire brand. For your next holiday campaign, consider opportunities to better your local community and really learn how to connect with the hearts and minds of your customers.

StickerGiant: Facebook Contest


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We were bound to post about our own use of Facebook. This season, we released a series of Facebook contests to test their effectiveness, and we thought it would benefit our customers to learn from our successes. Some campaigns went better than others, and we quickly discovered the importance of ironing out the details of this tactic before releasing it to the eager social media public (namely, we learned that if we messed anything up, our customers would be the first ones to let us know). But another key aspect of our contest success has been making sure to boost the post, encourage sharing and interaction, and making the instructions as short and simple as possible. Visit our Facebook page anytime to see what has worked for us in the past and it will surely help you tailor your own successful holiday contest campaign.

What makes this tactic successful?


This may seem like an easy opportunity for customers to win free stuff and leave you without a sale, but contests on Facebook quickly take on a viral nature when the offer is right. Don't forget to also make sure that the offer is right for your business, and don't forget to partner with others to spread a holiday contests impact.  Using a Facebook contest keeps StickerGiant's brand goals in mind while still benefiting from the seasonality of gift-giving and free stuff.

Impact Hub Boulder: Promote an Event


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Impact Hub Boulder is a co-working entrepreneurial space/"hub" that does a great job of drawing a crowd for their regular events.  This month, they added a little seasonal spice to their event post by merely adjusting the copy slightly. So why run an event in the first place much less use Facebook to promote it? Physical and virtual events serve two main purposes: 1. They help you connect on a more personal one-to-one manner 2. They help drive your business credibility when you run successful event organization/execution. Collaborating on an event with other brands that have a vested interest and a Facebook presence helps drive attendance, and boosting the post can further add to you events attendee attractiveness.

What makes this tactic successful?


Impact Hub Boulder and co-working organizations like theirs create a great resource for locally grown businesses looking to leverage the holidays to boost sales. By giving local business owners tangible resources and networking opportunities that tie into a holiday theme, the organization will be able to take the Impact Hub brand and experience outside of their usual Facebook event postings, and give them a slight seasonal twist.

The holidays are a great time to market your business via Facebook during a time when many of your competitors are likely unaware of the social media site's viral brand spreading benefits. Whether you create a contest or simply create a few holiday-themed posts, don't miss out on a great opportunity to get creative and keep your business on the tops of your social media followers' minds.

And don't forget to check out other StickerGiant Facebook marketing strategies and create your own!

What other rockin' holiday Facebook campaigns have you seen this season?

The 5 Wins of Packaging Your Product With Sticker Labels

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As a product brand manager, you're probably always looking for fun and affordable ways to design a label that will catch the eye of your potential customers. Printing product label stickers can prove to be the best option when it comes to visually defining your brand in the competitive product marketplace. Sticker product labels enable you to print anything from detailed branding and design to nutritional information on a single label sheet, making it an economical way to reach out and grab your customer. The durability and customization a sticker label product offers makes it ideal for any product-specific application. The following outlines five ways you can get the most out of your product sticker labels.

1. Brand recognition

Product companies like yours live and die by their ability to differentiate themselves from the many choices in the marketplace. Building brand awareness through distinct product labeling makes it easier for your customer to identify you from your competition. Stickers make it simple and easy to label a product with clear brand consistency. Your brand image is everything and if a customer doesn't understand what it means, your product message is lost. The beauty of sticker labels is that you can be as vibrant or as simple as you would like with your design but your printing costs will remain the same.

2. Easy application

Brand managers love custom product label stickers because they easily adhere to virtually any surface and look great. This flexibility enables you to create multiple designs for fit varying product lines. We also have the ability to print them on a roll or add perforated cut lines for easy separation and application.

3. Informative labels

Sticker labeling can be used as helpful information pieces for a variety of products including nutritional facts in food, beverages, or medicines. Customers appreciate the ease they will experience when reading your detailed list of ingredients for products such as candles or clothing. Does your product need more than text to explain its uses? Combine visual aids and text to effectively educate your buyer instantly using a sticker label to brand your product.

4. Be one with your customer

Maybe you're a brand like our awesome customer Sweet Action Ice Cream, a company and product that people really connect with in cult-like fashion. Their popular ice cream and cookie product line speaks highly of their ability to entice buyers through unique branding, a tactical skill that is complimented by their sticker product packaging. Packaging has the ability to define your customers as an individual. Help them do just that with package design that speaks to their passions.

5. Stay current

Sticker labeling can allow you the flexibility of staying current without the hassle of changing your design all around. Need to highlight marketing your product around seasonal specials? Do it quickly and easily by adding a simple sticker with holiday messaging. Are you backing a cause or raising funds of a charitable organization? Say it all by adding this information to your sticker labeling to spread your message far and wide.

"Stickers keep us top of mind..." —STICKER Story Jason Lewis, Ecospace Commercial

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Jason Lewis is President and Managing Director at Ecospace Commercial, a brokerage firm that helps businesses make smart office leasing decisions. They serve the commercial real estate needs in the Denver/Boulder, Colorado and Kansas City office markets.

Q&A with Jason Lewis


What do people really dig about your product/services?:

Ecospace Commercial is a traditional commercial real estate firm with a very forward thinking and tech savvy focus.  Our team specializes in working with high growth tech startups that need flexibility and unique spaces.  As tech founders ourselves (co-founder of PivotDesk, '12 Techstars Alum) we understand the pain and frustration an entrepreneur has when trying to scale a company quickly.  We eliminate the office space as being one of those pain points so the can focus on what is most important, the company.

Who are the awesome people behind the curtain at your company/project and what do they do?:

We have an amazing staff from our local administrative team that keeps Ecospace Commercial running on a day to day basis to our virtual team around the world that each focuses on one particular task.   The partners and founders are two veteran office tenant representation brokers, Jason S. Lewis and Charlie Lodge.   Jason is a serial entrepreneur who loves real estate and loves saving companies money.  He was one of the co-founders of PivotDesk, a '12 Techstars alumni company.  He has over 350 office lease transactions under his belt.  Charlie is a 15+ year veteran and cut his teeth working on large corporate clients while at the Fortune 500 commercial real estate firm, CBRE.  He joined Ecospace Commercial to focus on larger locally owned companies who need the experience of a corporate broker combined with a more personal and friendly personality.

Why/How do you use stickers as a marketing or outreach tactic?: 

To be different.  The commercial real estate brokerage world is very boring, run by old power suit dudes and archaic.  No one else provides stickers, let alone badass stickers like StickerGiant produces.  So when we send a sticker as a follow up to a meeting or stick it on a clients water bottle, it helps show that we are different.  Plus, it helps keep us top of mind.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

As Nike says, "Just Do It!"   We use them to stick on water bottles, snow skis, clients office spaces, notebooks, laptops, etc.   People sometimes are surprised that we give them out in place of business cards.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?: Referrals!   If anyone knows of a startup or established company needing space or having a lease renewal coming due,  we would be honored to gain a heads up.   Or if someone hears of something cool a company is doing with their space that might help others, we'd love to hear about it.

Can you leave links to your social media outlets so that our community can get social with you?:

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