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6 Ways to Leverage Political Stickers to Drive Campaign Support

political stickers campaign stickergiant

It's campaign season again, a time when candidates flock to stock up on promotional gear to drive name recognition and campaign support. Campaign stickers are a cornerstone of any great political campaign and there's never a better time to distribute them than at the entrance of a fundraising event. Stickers present the perfect excuse for your volunteers to exchange friendly banter with attendees, not to mention a room full of people sporting your lapel stickers is sure to put your opposing candidate on edge.

Though it may sound easy, there are a few methods your volunteers should be sure to employ to maintain a role as a convincing stickerer.

You might be asking yourself whether lapel stickers at a fundraising dinner really matter? Heck yes they do! And here’s why:

  • They conveys to your audience that you have driven massive support

  • Donors are more likely to write checks to the campaign whose name they see reflected the most

  • Running for office really is a popularity contest and people who see a multitude of stickers in support will assume that you're the winning candidate

Here are some tips we’ve picked up about how to leverage political stickers to drive campaign support:

  1. Positioning – odds are there will be many volunteers passing out campaign stickers at any given event, so make sure to keep your supporters strategically placed so that they touch attendees both first and last.

  2. Two lines of offense– schedule four volunteers stickering, two at the front entrance and two 10-15 feet back for a second approach in case the first line of offense was unsuccessful.

  3. The approach – don’t block the entrance but be close enough that people will see the offer of a sticker. Make sure your volunteers are friendly yet aggressive enough to incite a ‘yes’ or ‘no’ response. Do not allow your volunteers to stand far away or whisper among themselves. They should be focussed on the task at hand.

  4. Leverage the ladies – time and again women have proven to be better candidates for the task of stickering than their male counterparts. Speculation aside, it seems harder for people to say 'no' to them.

  5. Dress to impress – Though campaign t-shirts have become standard attire for volunteers, a fundraising event demands more professionalism.  See to it that your supporters take the time to dress in business attire. It will help give them credibility and increase the likelihood that the crowd will accept a sticker from them.

  6. The candidate greets – It’s hard to decline a sticker when he/she's standing within ear shot.  Always keep the candidate at the entrance where they should spend time shaking hands and helping attendees feel welcome.  This gives your candidate leadership over the event and supports the sense of popularity.

Have you found other ways to leverage sticker to drive a political campaign? Tell us your hints and tricks on the comments below:

3 Secrets To Tracking Online Traffic With Stickers

stickergiant lerrikin labs hashtag

With the growing popularity of the mobile web, it is important that you find creative ways to stay connected with your customers after handing them a sticker. The instant gratification of mobile browsing has created an expectation that your business listing will be easy to find with just a simple keyword combination.

Because your customers want to find you quickly and easily, you must execute strategic online and mobile marketing tactics in order to reap the ROI of promotional sticker distribution. And to make this happen, there are vital techniques you can employ to generate creative offline marketing conversions.

The 3 methods below will help ensure that you utilize your stickers to stay connected with your customers both offline and on.

Create A Sticker Design With Built-In Contact Information (but keeping it subtle is good)

There are many ways to design a sticker that encourages customer engagement online. With something as simple as a:

1. Contest offer:

A great way to engage fans with stickers is to incorporate a photo contest. Drive traffic to your site for participants to win brand-related items by instructing them to take photos of their stickers within a specified theme.

For example: if you are a food company, encourage your fans to take pictures of themselves presenting a dish that used your ingredient and include a sticker in the shot.

2. QR codes:

Need help driving traffic to your contest details? Add a QR code to your sticker for easy navigation. A QR code uses encoding to efficiently direct traffic to specified web pages when scanned with a smartphone application. There are many QR code generation applications out there to create your very own.

3. Hashtag it:

A hashtag is a word or an unspaced phrase prefixed with the hash symbol (#) primarily used by Twitter and Instagram users. Place a hashtag specific to your brand, event, or contest campaign to help direct online conversations and be sure to watch and participate in interactions.

Incorporating these three sticker design techniques, you can subtly entice your fans to connect where it counts.

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

Businesses and brands are always looking for new and innovative ways to attract more attention from their target audience. Even if you are aggressive with your online and off-line marketing, you and your competitors are often using similar tools and resources.

To differentiate yourself, it's important to get creative and think outside the box—and an excellent way to do this is by creating custom stickers.

When I say custom stickers, don’t think of the cheap and cute stickers your kids play with—instead think of colorful, one-of-a-kind, highly artistic, branded stickers.

How Can Custom Stickers Enhance Your Marketing Campaigns

Custom stickers can be utilized in a variety of ways: as perks for new and existing clients, as an advertising method, and as a way to commemorate a special event.

Our stickers are well-crafted, and won’t be thrown away with ease like your business cards or flyers—meaning they become a constant reminder of your business, brand, product, event, or promotion.

5 Reasons Why Custom Stickers Are The Perfect Way To Market Your Business

  1. Brand-Building Tool—Custom stickers can be used to spread the word about your brand. Even if your sticker is nothing more than your logo, it is a memorable way to keep you top of mind.

  2. It’s Unexpected—Your target audience has grown to expect the same type of advertising and marketing from you, or from your industry. Custom stickers are unique and unexpected, making them more memorable.

  3. Increases Exposure—Custom stickers can be added to mailings, gift bags, handed out at the register, local fairs, and events, and added to donation contributions you distribute in the community.

  4. Increases Customer Engagement—It’s rare that your customers will talk to you about an ad or flyer that they saw for your business, but your custom stickers will get them talking about you—both to you and to others!

  5. They Be Exclusive Or Collectible—If you are looking to created limited edition or seasonal company paraphernalia, consider custom stickers. You could have a slightly different sticker produced annually, on a seasonal basis, or for special events. Even if these stickers are simply different variations of your logo—they can become highly collectable for your diehard fans.

While some companies may turn to pens and notepads—custom stickers are more memorable and much more fun!

There are numerous ways you can utilize custom stickers for new marketing endeavors—and in your current day-to-day operations.

Promotional product marketing is a must for any brand or business looking to gain expedient exposure, and stickers provide the following benefits:

  • They support your efforts to create a brand, not just a business.

  • They are an inexpensive, yet impactful way to grow your business—both for new and existing clients.

  • They are a marketing tool that can be distributed a variety of ways.

  • They allow you to get back to the basics with one-on-one engagement.

  • With proper placement and planning. Your custom stickers can quickly spread throughout your community.

  • Your custom stickers can even replace your business cards.

And yes, adults too enjoy a fun sticker that reminds them of their favorite brands and products.

Sometimes we overcomplicate things—and in turn get in our own way. With custom stickers you can simplify your marketing efforts to increase brand awareness within your target audience. If you are ready to enhance your marketing with custom stickers you can do so today by connecting with a member of our expert StickerTeam here at StickerGiant to help create your customized marketing tools.

Want to get more marketing tips and tricks about custom stickers? Subscribe to our email list for ongoing resources that will blow your competition out of the water:

10 Steps to Boost Your Business Success


Learning how to make any big decision in your company requires a lot of analysis before taking the plunge. But if done right, a decision like whether to increase your pricing structure can do wonders for your product or service's perceived value.

The problem is that many of us get stuck testing changes before we've really done the research. Failure to lay a foundation before making a big decision in your business has the potential to make you appear cheap, amateur, or even unprofessional. But done right, you can reap the rewards of your early diligence.

Regardless of what kind of change you're making to grow your business, we've found that there are some simple steps you can take to increase your chances of fruitful returns. Whether you're looking to increase pricing, add a new product, hire a new staff member, or even purchase promotional stickers, there is a lot of data collection that can be done to ensure that your decisions have a sound foundation.

Below is a list of steps you can take before you decide to launch into any major business decision to boost your odds of success:

1. Make a List:


Write down a list of things you want to change in your business. Then create an actual process structure. (Make it easy to understand and create an outline that makes it simple to digest information.)

2. Do Your Research:


A little bit of market research is always a good idea, especially in the case of increasing prices. Research competitors, check pricing. Compare prices of competitors and find a happy median that you are comfortable with. Helpful hint: (To research prices, act like a potential customer and see what your competitors are offering that are good, bad, or different.)

3. Check the Math:

Do The Math

Make sure you take the time to run the numbers. Factor in your costs, seasonal changes, referral sources, lead generation strategies, and anything else that can affect your over all profitability.

4. Make a List of Mentors:

List of Mentors

Narrow the list down to 3-5. They should be people you respect and have access to that you can run ideas by them or brainstorm with. Be sure to connect with your mentors so they already know what you need before the meeting so you can keep it short, sweet, and to the point.

5. Survey Your Customers:

customer satisfaction

One of the best ways to increase the perceived value of your service is to learn how to market aspects of your business that set you apart from your competitors. Tap into the problems of your customers through a simple survey to help answer questions about why your products or services are worthy of a higher cost.

6. Draft a Letter:

Draft an Email

When you feel confident with your plan, begin work on an e-mail draft you want to send out to your current clients. Let them know that you will be increasing your prices. You will want to run the draft by a few people to help iron out the details and ensure that your letter does not sound abrasive or unfair. Once you are comfortable with it's flow, send your email out to a small test segment of your client list before sending it to the entire list. This will help you catch any mistakes before you've ruffled too many feathers.

7. Commit:


Last but not least, commit to holding steadfast to your new structure change. You may lose some clients with the adjustment, so you must be willing to roll with the punches and accept the consequences.

8. Adjust:


Be sure to stick with the new plan for a few of months. There is nothing worse than abandoning a change you've made after publicly drawing a line in the sand. You don’t have to second guess yourself when you've done the research, administered testing, and made the change. But once you've implemented the plan, it's never to late to make adjustments to improve results.

9. Rinse and Repeat:


These methods work well for just about any business decision you could be making in the foreseeable future. So be sure to remember these tips and save yourself some sleepless nights.

10% OFF Coupon for Premium White Labels



Receive 10% off printing costs on your custom premium white label products AND receive a PDF of on The 10 Labeling Tricks to Drive Valentine Sales when you subscribe to our mailing list (below). And as a BONUS, order 500 or more, and we'll throw in an extra 50 labels;)

Expires Friday, February 14, 2014.



5 Labeling Tricks to Drive Valentine Sales

valentine package sticker labels

When it comes to leveraging the day of love to drive business sales, there are a few obvious markets that reap the rewards. Chocolatiers, flower shops and food vendors can easily entice buyers during this holiday because their products make for the perfect show of love. However, with the proper branding, the Valentines holiday can be a great opportunity for any business to entice buyers. Put a little spice in your marketing this Valentines by simply adding a premium white sticker labels to your packaging for the perfect holiday flare.

1. Stay Top of Mind with Holiday Flare 

“Valentine's Day can offers businesses a great way to drive revenue during the leaner midwinter months. When businesses take the time to make slight label branding changes they can efficiently keep their products or services seasonal and top of mind for consumers.” Says StickerGiant’s resident StickerFairy and maven of marketing Hailey Goddard. “Adding Valentines themed stickers to print pieces, product packaging, shipping boxes, or even including the theme ‘Love’ in promotional sticker campaign materials can give you an added touch that messages your item as current, trendy, and fun.”

2. Make Your Packaging Special 

Candies make for an easy gift option in February, which is why if you fail to stand out in the food aisles, you'll be shadowed by the competition. Pink, red, and white package branding themes make for easy seasonal recognition, and hearts, flowers, and kisses add to buyer resonance. Stickers make for and easy way to make minor packaging changes and can be used year after year.

3. Test A Seasonal Change

Aren’t convinced that a slight packaging change can make a difference for your business? Even if your products or services might not be considered romantic by market standards, take a chance and experiment with altering your presentation slightly and see whether you find results. At it’s core Valentines is about showing the people in your life a little extra love and attention.

4. Business is Personal, Show It

Whether you choose to use your own products or find gift items from another company, stickers can make even the most generic gift item personal. Purchasing a bag of local artisan coffee, a unique candle, box of chocolates or a living plant, make it yours with a custom sticker label.

5. Plan Ahead

Don't feel stuck tailoring your marketing strategy to a single holiday. Be sure to plan your branding tactics ahead by scheduling holiday marketing campaigns around the special seasons that move your customer segments the most. Sometimes just keeping track of the upcoming holidays can help you structure a unique marketing angle that you might not otherwise have thought of.

StickerGiant is offering a 10 percent discount on any label product through February 14th, 2014 to try our labeling solutions for yourself. Enter the promo coupon Valentines2014 at checkout when you place any premium white label order of 250 or more and take advantage of this holiday special.