instructionalCategory Archives

5 Tips to Improve Customer Satisfaction

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One of the challenges that face businesses owners and brand managers alike, is messaging products and services in a way that directly satisfies customer needs. But getting into the minds of your customers is often harder than you think. Which is why StickerGiant set out to further investigate the products behind some of our customers in the hope that we can better serve the people behind the brands that keep us in business.

1. Make Your Customers Real:

Next Thursday January 23rd at noon StickerGiant will be hosting it’s first ever Customer Love company-wide potluck. The gathering will feature ingredients from our very own customer base.  To enhance our regularly scheduled employee meal, team members have been instructed to create a delectable dish featuring ingredients from an existing customer.

2. Profile Your Customer:

To aid in the process we have compiled a list of customers that manage food-related products. However the way in which these ingredients will be used has been completely left up to the cooks.

3. Get Creative:

For an added twist we are allowing employees to showcase vendors who have food items that feature sticker-based product labeling, but that may not necessarily have sourced their label from us. Product access is sure to pose an interesting challenge for those participating.

4. Share Your Research:

Along with their potluck contribution, our Team will be individually reporting on the customer ingredient they chose to add to their unique dish. Our goal is that this group activity will help us get to know the products behind the people we serve and thus help us think about stickers in the same ways that they do.

5. Rinse and Repeat:

Customer needs are constantly changing, which is why we've realized that an activity like our potluck won't teach us everything there is to know. Thus, it's going to be important for us to remain diligent in our follow-up with customers. Whether we're planning a potluck, interviewing for a blog post, or processing a sticker order over email, every touch is an opportunity to better understand what drives our customers. The true test is to prove that we are listening.

What internal processes does your business employ to better understand your customers?

“Stickers are a must-have marketing tool…” —STICKER Story Taylor Williams, Pressable WordPress Hosting

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Vid Luther founded Pressable, formerly known as ZippyKid, in 2010 after seeing how much time his clients were wasting on configuring servers to work with their WordPress websites instead of using WordPress to grow their businesses.

People dig that Pressable not only makes WordPress websites run faster, more stable, and securely... but also that it's backed by a dedicated team of Happiness Deliverers who know WordPress. In a recent survey, the thing that customers said they love most about Pressable is the amount of dedicated support. And that's what they're most proud of. With a dedicated team of "Happiness Deliverers" whats not to love about this company?

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Q&A with Taylor


What do people really dig about your product/services?:

Pressable is dedicated to making WordPress hosting easy, fast and reliable at scale. While we're most proud of our support team, there's also technical aspects of the hosting platform that developers dig as well. The hosting architecture is the only solution that allows users to collaborate with developers without sharing passwords.

And, unlike other hosting solutions, WordPress sites that run on Pressable are capable of handing 20 times their average daily traffic. This makes developers really happy, no ramp up to prepare for traffic.

Who are the awesome people behind the curtain at your company/project and what do they do?:

Vid Luther  is the CEO & Founder: He started Pressable in 2010 and hasn’t slept since. He says he’ll sleep when he’s dead, or successful, or successfully dead.

Graham Christensen is the Senior Devops Engineer: He's the man behind the curtain, constantly improving, tweaking, and perfecting the platform to make it faster, stable, and secure.

Kai Armstrong is the Director of Happiness: He leads the support team of Pressable Happiness Deliverers. He wears lots of hats, but his primary role as the Director of Happiness means he spends a lot of time building great things that make customers happy.

Happiness Deliverers: Roberto Villareal & Christian Torres help customers by answering questions and resolving issues that pop up.

Taylor Williams (That's me!) is the Marketing Maven: I help share our story and promote Pressable.

Becky Moore is the Office Manager: But you can call her Queen B. Becky has taken on the task of improving the billing system, closing sales, and a ton of other things that keep the lights on.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a must-have marketing tool for any small business or startup company because they are so versatile. Plus, they're not expensive to produce and you can have fun with it. Here are some links to see how Pressable uses stickers to promote our startup company:

LAPTOP SWAG


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GEEKDOMS' STARTUP WALL OF FAME


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What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Think outside of the (sticker) box. When done right, they're more than just something to slap on your laptop. Think about how you can create something that maintains brand standards but is also versatile enough to use in many different situations and among many different audiences to grab attention.

Our logo is a combination of a mark (the Pressable symbol) and type (the text). Instead of printing it together as one sticker, we decided to print each one individually so that we had the freedom to position them in ways that worked best for our brand on each surface/area that they were placed. This also gave us the freedom to only use the mark or only use the logotype when needed.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Connect with us our social networks or stop by our blog at http://pressable.com/blog/ and let us know what WordPress questions we can answer for you.

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK
TWITTER
GOOGLE+

5 Ways to Use Facebook to Drive Holiday Sales

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The holidays are upon us, and many small to mid-size business owners are left wondering about the best ways to take advantage of seasonal sales growth.  The holidays offer many great ways for business owners to capitalize on holiday Facebook marketing campaigns, but many are left wondering where to start.

While Facebook campaigns are a great opportunity for business' to show appreciation for their existing customers, share holiday spirit, and even attract the attention of new leads and fans, how can you make the most of your Facebook marketing strategy? Here are 5 great examples of ways some of our customers are using Facebook to drive sales this season that you can use to inspire your own social media marketing campaigns this season.

Butler Motorcycle Maps: Create a Facebook Offer


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Butler Motorcycle Maps created a Facebook Offer to extend the reach of their offer promotion. Businesses can expect to pay anything from $120-$481+ to create a special promoted offer on Facebook and receive much needed exposure that will remind shoppers to patronize them. Though the minimum price tag might seem a tad out of budget, we encourage brand managers with a decent Facebook followership to test the functionality at least once and document the sales impact.

What makes this tactic successful?


Butler Motorcycle Maps is not only showcasing a great use of Facebook marketing tactics, but the small company is also able to compete in a holiday market that is historically dominated by big box stores. Furthermore, they are helping to drive sales that will benefit their brand recognition for the long term by exposing potential leads to their message at a time when customers are especially aware of products like theirs as they scramble to find the perfect gift for their loved ones.

Loot Crate: Boost a Post


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Loot Crates' monthly subscription service delivers crates of product to geeks packed with different unique items every month. And to really keep their product relevant, they are showcasing a line of their geeky holiday ornaments shown above. Though we can't prove without a doubt that this post was boosted using Facebooks Post Boost Functionality, the 40 shares indicated at the bottom of the post suggest that they probably got extra exposure by paying to further promote the post.


Costs to promote posts with a Boost can range anywhere from $10-$1,000+. But we warned. Keep in mind that a post boost won't guarantee a surge in sales. It's merely a "touch" to keep your brand top of mind for customers when they are next in the market for your products or services, which very well might be during the holidays.


What makes this tactic successful?

Loot Crate is very successful with customer engagement, especially when it comes to fan loyalty. By boosting their post for the holidays, the company is not only spreading holiday cheer, it's also reminding customers that their product makes a great gift. When creating your holiday marketing game plan, keep your long-term goals in mind. Your strategy should incorporate some holiday accents while leveraging the bigger picture.

Crossfire Paintball and Airsoft: Partner with a Charity or Cause


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What's better than spreading goodwill during the holidays by paying-it-forward? Doing it in a way that mutually benefits everyone involved. Some companies are really great at pulling this off in the world of Facebook, and finding business success as a seemingly karmic bi-product is more than what it may appear.

Our customer Crossfire Paintball has done an amazing job of donating accessories to benefit positive causes. And they also do a great job of documenting it via social media. But perhaps the most successful aspect of their charitable efforts on Facebook is that Crossfire does a great job of extending their reach/network through partnership. Strategic partners (charities/businesses/other) help spread the viral impact of the message and thus, drive more interest and sharing. The causes they promote get people onboard and inadvertantly, keep people coming back for more.

What makes this tactic successful?


By creating these campaigns that promote donations, Crossfire is constantly engaging with its audience. Crossfire saw an opportunity to do something good for the community while still promoting its brand. In addition, the collaborative nature of the campaign creates a viral effect, helping the promotion to spread, and thus expanding the reach of the Crossfire brand. For your next holiday campaign, consider opportunities to better your local community and really learn how to connect with the hearts and minds of your customers.

StickerGiant: Facebook Contest


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We were bound to post about our own use of Facebook. This season, we released a series of Facebook contests to test their effectiveness, and we thought it would benefit our customers to learn from our successes. Some campaigns went better than others, and we quickly discovered the importance of ironing out the details of this tactic before releasing it to the eager social media public (namely, we learned that if we messed anything up, our customers would be the first ones to let us know). But another key aspect of our contest success has been making sure to boost the post, encourage sharing and interaction, and making the instructions as short and simple as possible. Visit our Facebook page anytime to see what has worked for us in the past and it will surely help you tailor your own successful holiday contest campaign.

What makes this tactic successful?


This may seem like an easy opportunity for customers to win free stuff and leave you without a sale, but contests on Facebook quickly take on a viral nature when the offer is right. Don't forget to also make sure that the offer is right for your business, and don't forget to partner with others to spread a holiday contests impact.  Using a Facebook contest keeps StickerGiant's brand goals in mind while still benefiting from the seasonality of gift-giving and free stuff.

Impact Hub Boulder: Promote an Event


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Impact Hub Boulder is a co-working entrepreneurial space/"hub" that does a great job of drawing a crowd for their regular events.  This month, they added a little seasonal spice to their event post by merely adjusting the copy slightly. So why run an event in the first place much less use Facebook to promote it? Physical and virtual events serve two main purposes: 1. They help you connect on a more personal one-to-one manner 2. They help drive your business credibility when you run successful event organization/execution. Collaborating on an event with other brands that have a vested interest and a Facebook presence helps drive attendance, and boosting the post can further add to you events attendee attractiveness.

What makes this tactic successful?


Impact Hub Boulder and co-working organizations like theirs create a great resource for locally grown businesses looking to leverage the holidays to boost sales. By giving local business owners tangible resources and networking opportunities that tie into a holiday theme, the organization will be able to take the Impact Hub brand and experience outside of their usual Facebook event postings, and give them a slight seasonal twist.

The holidays are a great time to market your business via Facebook during a time when many of your competitors are likely unaware of the social media site's viral brand spreading benefits. Whether you create a contest or simply create a few holiday-themed posts, don't miss out on a great opportunity to get creative and keep your business on the tops of your social media followers' minds.

And don't forget to check out other StickerGiant Facebook marketing strategies and create your own!

What other rockin' holiday Facebook campaigns have you seen this season?

Custom Stickers, the Candy Alternative

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Halloween holds nostalgia for children and adults alike. Who doesn't enjoy an excuse to rock a costume whilst trick or treating with family and friends? Halloween candy holds an age old tradition this time of year and it's hard to get your kids excited about anything other than the impending sugar high.


But never fear! StickerGiant here with a healthier alternative that will keep even the biggest sweet tooth satisfied. Custom stickers are a great substitute for candy because they remain trendy in all age groups.



Top Five Reasons to Go Sugar Free This Halloween:


1. Stand Out: Custom stickers are a great substitute for candy because they remain trendy in all age groups.


2. They Last: Do you still have candy of unknown origin lurking in your pantry from last Halloween? Stickers are great candy alternative because they last.


3. Health: Everyone knows that candy is consumed in excess this time of year. Remove the risk cavities, health problems, and candy tampering completely with stickers.


4. Marketing: Dentists are pros at curbing the market at Halloween time with tooth brush/paste candy bag stuffers. Why not take a little piece of their pie and add this tactic to your lead generation toolbox.


5. Parents Will Thank You: There is many a parent that will spend the wee hours sifting through the contents of their child's treat bag silently thanking you for making their job easier.


Are you on Facebook? Join us on our Page to enter sweet contests for FREE stickers in time for Halloween GET ME TO STICKERGIANTS' FACEBOOK PAGE.

Connect the Unconnected with A Guest Post on Our Sticker Blog

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Are you someone interested in working with StickerGiant as a guest blogger? We are looking to diversify and improve our content by working together with other complimentary bloggers or brands who are looking to expand their reach by blending our creative writing juices.

About Us: StickerGiant continually wow's buyers with its combination of skilled custom sticker manufacturing and customer service accessibility. As a business, StickerGiant was designed especially for those who find themselves frustrated by the online sticker ordering process when they are unable to also connect with a live person. With the help of StickerGiant's Customer Service Superstars, users receive a personal touch when navigating the online ordering process while also ensuring that the sticker they order will be true to their exact specifications. Frustrating under ordinary circumstances, problems such as text misprints disappear with the assistance of StickerGiant.

Guest Writers Provide Credibility: Although StickerGiant makes it far easier to manage the sticker order process, customers may find themselves seeking feedback from others who have successfully utilized StickerGiant's services. Now, users can easily access that very feedback by simply visiting StickerGiant's highly trafficked blog. There, helpful guest writers will provide information on the ins and outs of sticker marketing and how to utilize this tactic of brand awareness in the most effective manner possible.

Our Blog Style: Ideally, guest blogs will not be overly promotional in their content, rather pulling from the vein of helpful service that has defined the StickerGiant brand over the years. Through the posting of these blogs, the helpful folks at StickerGiant hope to guide web visitors through common promotional sticker tactics they may have encountered over the years.

What's In It For You?: Great question. StickerGiant's guest posts are not only intended to help audiences -- they can prove very handy for bloggers. Not only do these posts allow guests the opportunity to influence readers, they also offer greater brand awareness through the addition of a bio and links to other resources.

Connect with Us: Interested in sharing your sticker marketing expertise? StickerGiant could use your help! If you would like to contribute a guest blog, please get in touch with our StickerFairy, Hailey at hailey@stickergiant.com. Or if you are a social media minded person, feel free to make like a duckling and follow us on Facebook, Twitter, or any other medium you prefer to connect.

We are always looking for advertising and partnership opportunities so don't hesitate to contact us further for details. By working together as a team, we can do so much more!

Adobe Illustrator Tutorial: How to Crop an Image in AI CS6



Want to trim your drawing to the exact dimensions of the art board in Adobe Illustrator? Here's a quick step-by-step ...

  1. Start with an image that overlaps the edge of the art board.

  2. Use the Rectangle Tool to create a cropping path that is the same size as the art board.

  3. Center the cropping path on the art board and send it in front of all the other objects on the art board. (Object > Arrange > Bring to Front)

  4. Using the Selection Tool, drag a selection around the art board and and cropping path.

  5. On the Pathfinder palette, click on the Crop icon.


Your image will be cropped to the art board.

Crop 'til you drop!