liquorCategory Archives

The Luck Behind Suerte Tequila


Like any great sticker story, this one starts with a drunken, "lucky" rabbit. Suerte Tequila is a Boulder based tequila company that matches it's three types of tequila with three colors of custom stickers.

It's good to have luck on your side. Suerte Tequila is all about luck, just like the way that tequila was discovered.
"Legend has it that tequila was originally discovered by luck. Well, actually it was by a rabbit. Or rather by a farmer’s wife who noticed that rabbit getting tipsy on fermented agave. But that’s still pretty darn lucky, if you ask us. And we feel pretty lucky to be able to bring this great tasting tequila to you. So enjoy and drink suerte!"

"Suerte" is the Spanish word for luck and as their tattoo styled logo shows, they took the lucky rabbit to heart to make a fun brand of tequila.

The Suerte rabbit has images in it that represent luck, Mexican culture and tequila. The neck bones symbolize Dia De Los Muertos (Day of the Dead). There is a lucky spade next to lips representing a kiss of luck. The lightning bolt is to show the quickness and strength of the rabbit. The crown marks that this rabbit is not any ordinary rabbit, it's made a cut above the rest. The lucky diamond in the middle is for luck and good fortune, it also represents purity and integrity. The "400" is in commemoration of the legend of the 400 rabbits who were drunk off the agave plants. They say that long ago, the number of rabbits 1 to 400 was said to be how intoxicated someone was with 400 being extremely drunk. The water drop and blue weber agave at the end are in reference to their distilling process of making 100% pure tequila. The circle shape on the back foot is a tahona, which is a large round stone used to crush the agave after it is cooked. The final symbol is the cut line to symbolize a lucky rabbit's foot.

That's quite the meaning and symbolism behind a logo. That is why Suerte Tequila keeps it front and center on their bottles and their promotional stickers. Suerte offers the three main types of tequila: blanco, reposado, and anejo. The main difference between the types is how long they are aged for from 2 months, 7 months to 24 months. The longer tequila is aged the more color it caramelizes and you start to see that orange coloring. Suerte's brand colors for each type take on a reflection of that color change and they carried that over to their custom stickers.

Lucky as Suerte might be their thoughtful brand design and consistency makes for a very recognizable tequila with the perfect stickers to match.

Baking with Richardo's Coffee Liqueur

Richardo's Coffee Liqueur

For the love of spirits, comes a craft distillery based in Lyons, Colorado. Spirit Hound Distillers is distilling gin, vodka, moonshine, whisky, and one of our favorites, Richardo's Coffee Liqueur.

Richardo's Coffee Liqueur started twenty years ago in small batches made for friends. It is still the only decaffeinated coffee liqueur out there. It is the creation of Rick "Richardo" England, who works with Spirt Hound Distillers for mass production and distribution of this great coffee liqueur.

Richardo's has designed an awesome logo with the caricature of "Richardo" on an off-white background with the teal color to make the "decaf" stand out. They promote their alcohol with a circle, logo sticker that people can slap to their cars, fridges, etc.

We at StickerGiant are really big on food and love cooking. When purchasing a bottle of Richardo's there is a handy recipe on the bottle for "Black Richardo's Cake." It is delicious and one of our staff's favorite sweets.  Check out the recipe below and also take a peek at more recipes with Richardo's Coffee Liqueur.

Richardo's Black Cake

Richardo's Black Cake baked by Ilene, Bookkeeper of StickerGiant

Black Richardo's Cake


  • 1 Box Yellow Cake Mix

  • 1 Large Box Instant Chocolate Pudding

  • 4 Effs

  • 1/2 Cup Sugar

  • 1 Cup Vegetable Oil

  • 1/4 Cup Spirit Hound Vodka

  • 1/4 Cup Richardo's Coffee Liqueur

  • 3/4 Cup Water


  • 1/4 Cup Richardo's Coffee Liqueur

  • 1 Cup Powdered Suger


Preheat oven to 350 degrees. Grease & flour a 10” bundt pan. Combine cake mix, pudding mix, eggs, sugar, oil, vodka, 1/4 cup Richardo’s & water. Pour into pan. 3. Bake 40 minutes or until top springs back. Cool. Prepare glaze. Depan cake and poke several times with a fork. Pour glaze over cake & dust with more powdered sugar. So good.

Whether people are baking with your distilled spirits, or just pouring a glass, make sure to get awesome logo stickers for your brand to keep people engaged.

White Girl Salsa Makes for A Sassy Custom Sticker


We recently met artisanal salsa company White Girl Salsa (Editor's Note: White Girl Salsa is now known as Winking Girl Salsa) at a local TEDx Boulder event and we were stoked when they called us up to order these custom die cut stickers. Already flavor fans of this trendy salsa brand, we were excited to see how well these uniquely contoured stickers, featuring their awesome retro salsa gal, turned out.

White Girl Salsa has been distributing its cheeky recipe bursting with bold taste since 2009. And with a name like White Girl Salsa, this product aims to turn some heads. The inspiration behind the name comes from founder Julie Nirvelli, who uncovered the creative tongue and cheek reference after impressing Latino friends with her sassy version of  tomatillo salsa. The story goes that after licking their fingers clean, Julies' harshest critics lovingly called her recipe ‘White Girl Salsa’ and the name became permanent. With a whole range of flavors to fit any palate, what's not to love?


White Girl Salsa currently offers 5 varieties of our fresh-tasting, vegan, gluten-free, tomatillo-based salsa:

  • Mild Tomatillo

  • Medium Tomatillo

  • Hot Tomatillo

  • Smokey Chipotle

  • Cranberry Mango

Perhaps one of the best things about this company is that Head Honcho Julie Nirvelli, is a female entrepreneur whose unique business sense set her apart in the market place from the start. After spending time in her youth around high achieving businesses ventures, Julie had no doubt that she would one day start a company of her own.

White Girl Salsa took a big leap into the local food market just two and half years ago and has since expanded into, won Naturally Boulder’s coveted Pitch Slam contest, was featured on Cooking with Paula Deen in “Paula’s Kitchen Helpers.” made a spot on KMGH Channel 7 with Gabby Gourmet, made WGS in the Denver Business Journal, was touted in Denver Food Examiner as one of the “few excellent salsas,” made 5280 Magazine’s e-newsletter, Table Talk.

Julie’s business savvy is experienced through her dedication to providing a customer experience with an emphasis on the wow factor--from branding, to purchasing, to taste.


 “Head Honcho” Julie Nirvelli



Hey, 3 Chicks Bartending ...

Three Chicks Bartending!

A great bartender makes all the difference. 3 Chicks Bartending takes it to the third level with "hand-crafted cocktails made with fresh, local and organic ingredients." The chicks are based in Boulder, Colorado and have been whipping up the finest cocktails for more than twenty years combined.

That's a whole lotta tasty libations ...

3 Chick's custom die-cut sticker is a splendid tribute to a dynamic trio, splashed with pink citrus goodness, stylish serif typography and a playful bow tie. Make mine a triple!

Imagine how cool it would be if you hired the 3 Chicks to tend bar at your next shindig and George Thorogood to belt out the tunes.

Hey Three Chicks Bartending, come down here
They got down there
So what you want?
One bourbon, one scotch, one beer
Each served by a different chick
With the appropriate garnish
A pink bow tie, and a killer smile ...

Okay, so that didn't rhyme. :) Hey bartenders, fill up my glass!