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Custom stickers help promote Cusa Tea, the world's first premium instant tea


In our modern times, we crave convenience and quality. Yet it's rare to find both in a small packet. Today, we'll highlight one Boulder, Colorado, entrepreneur that has found a way to bring an ancient leisure and wellness activity up to speed for the 21st century.

Cusa Tea can be made, hot or cold, in just three seconds. And the single-serving tea packs are all made with high-quality, USDA Organic certified teas and fruits, primarily from India and China with no added fillers, or sugar.

The entrepreneurs at Cusa Tea are using their custom logo stickers to help share their story, whether it's in orders or at trade shows, these portable promotional tools help reinforce their green logo and bold brand name.

Travel opens doors to new ideas

"I discovered my passion for tea when I visited the traditional tea shops of Hong Kong as a study-abroad student," says founder Jim Lamancusa. "I was inspired by southeast Asia during that first trip, and I ended up living in the region for over two and a half years."

For Lamancusa, that life-altering trip provided a new perspective on this beverage, and the region was an open-air classroom that gave him a real-world education in the craft and culture of tea. He visited tea plantations and shops throughout China and India, not in search of business opportunities, but rather because he loved the experience of finding the best cup of tea.

Lamancusa spent the next fifteen years working in various industries, promoting a range of goods, from eco-friendly food service packaging to high-end ski mountaineering gear. Oh, and drinking tea. Lots and lots of tea on his journey to developing and perfecting Cusa Tea

From concept to final product

Then, one weekend a few years back, Lamancusa was on a backpacking trip in the Colorado Rockies. While his camping party prepared breakfast, he noticed that his friends were all pouring instant coffee packets. He sat back and dunked his tea bag into his camp mug, both enjoying the moment and seeing the clouds of a brainstorm brewing.

That was the spark of invention for Lamancusa. Once he returned home, he started his tea experimentation. It didn't take long for him to innovate around the production methods for instant beverages. His goal was to highlight a new brewing and dehydration process, and it took nine months of planning and testing to get the result he wanted: a final product that reflected the flavor and nuance of high-quality tea, but in a container that delivered a perfect cup of premium organic tea in seconds.

Promote your brand with custom logo stickers

We see plenty of stories like Jim's every day in the sticker factory. We see honey brands, auto shops, music teachers, and dozens of small businesses that roll through the printers with their custom stickers. Each one is a story, and each story has a sticker. For Cusa Tea, it's a square kiss cut sticker. For the auto shop, it might be a oil change reminder window sticker. The honey company might be using a matte label. And these are just a few examples. But they all start with an idea, and they end with a sticker. Then that sticker travels the world and helps tell the story of that great idea.

Custom stickers for Decred, an open and progressive cryptocurrency based on blockchain

Decred is an open and progressive cryptocurrency with a system of community-based governance integrated into its blockchain. They printed five different kiss cut stickers in this run, and they all feature a custom design and message. These promotional stickers help reinforce their brand and build community with inside jokes for folks in the cryptocurrency and blockchain worlds.

Time for tech talk: Decred is a multi-platform digital currency with support for Windows, macOS, and Linux. Easy-to-use wallet apps enable sending, receiving, and mining Decred with just a few clicks. The Web Wallet is the easiest way to get started with Decred. All users can access it online via wallet.decred.org, without needing to download anything.

Truly futuristic stuff that's starting to take over modern life, as bank fraud and identify theft affected 15.4 million consumers in 2016. And that's where Decred comes in: to provide currency management solutions for people who want more security and control over their digital money. Learn more about their technology on their resource page devoted to documentation.

What is Cryptocurrency?

Now you might be wondering exactly what the terms cryptocurrency and blockchain mean, so let's answer those questions.

A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange using encryption to secure the transactions and to control the creation of additional units of the currency. So, basically this is a form of digital currency. Most people have heard of Bitcoin, the now eight-year-old currency that was the first decentralized cryptocurrency. Now spinoffs are entering the market and adding to the these "blockchains."A blockchain is a piece of technology that is an "incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value," according to Don & Alex Tapscott in their book Blockchain Revolution from 2016.

Kiss Cut Stickers: Ideal for promotions and logos

Our kiss cut stickers come on a backing that's slightly larger than the sticker, as you can see on the rectangles above. They stack well on a table at a tradeshow, and they are the perfect addition to any snail mail that gets sent out. Or say people come visit your office, why send them on their way with a fun parting gift like a sticker? For Decred, they're doing just that.

If you're interested in using stickers like Decred, try us out.

The Big Andrew 1st Annual White Salmon Kayak Race Takes Over Husum, Washington


It's been almost ten years since avid surfer Andrew Gmelch of Haverhill, Massachusetts, lost his valiant battle with acute lymphoblastic leukemia, but the namesake foundation started in his honor hasn't stopped paddling.

The Big Andrew Foundation printed up some classic rectangle logo stickers that features their branding on a deep black background with red-and-white type. Easily applied and instantly recognizable, these stickers make for great water bottles, bumpers, laptops or any-old-place the participants want to rock this design.

And this weekend The Big Andrew Foundation will be hosting their 1st Annual Big Andrew White Salmon Kayak Race, and they will bring together an epic group of paddlers on a classic section of Pacific Northwest whitewater near Husum, Washington. Racers will participate in a time-trial based format, and they will be hucking over five miles of water and crushing a few big drops.

For the folks in the "Stands" (read: the riverbank) will have some great views of the scenic shores of the White Salmon river while they pull from kegs of cold Ninkasi beer and listen to music by a roaring campfire at the Husum Falls Finish Line. Sounds like a great time outdoors for a good cause, just the kind of event we love to sponsor here at StickerGiant.

The Big Andrew Foundation White Salmon Kayak Race

The Big Andrew Foundation is a community-based, non-profit organization dedicated to the financial and emotional support of cancer patients and their families. Started in the spring following Andrew's passing, the foundation is a group of watermen, survivors, volunteers and families that rally around a common passion: helping those in need and being close to the water. In it's eight years, the foundation has seen a consistent growth, with young surfers coming back year after year, vowing they will be this years winner.

More about Andrew

Always known as the one who could put a smile on someones face no matter what the situation, Andrew was an individual who lived with unforgettable character. Even at the height of his illness, his optimism and good heartedness remained at the core of his being. The effort in which Andrew expressed in activities ranging from extreme sports to his school studies, provides us with an extraordinary example of how living with passion means to live without regrets and fears. His quick wit and sense of humor also taught those of us who knew him how to live with a little humility, and to take life as it comes.

Go to www.thebigandrew.com to learn more about the other awesome events sponsors for this weekend maybe even find an event near you.