OrganicCategory Archives

Custom stickers help promote Cusa Tea, the world's first premium instant tea

cusa-tea-custom-stickers-2017-web

In our modern times, we crave convenience and quality. Yet it's rare to find both in a small packet. Today, we'll highlight one Boulder, Colorado, entrepreneur that has found a way to bring an ancient leisure and wellness activity up to speed for the 21st century.

Cusa Tea can be made, hot or cold, in just three seconds. And the single-serving tea packs are all made with high-quality, USDA Organic certified teas and fruits, primarily from India and China with no added fillers, or sugar.

The entrepreneurs at Cusa Tea are using their custom logo stickers to help share their story, whether it's in orders or at trade shows, these portable promotional tools help reinforce their green logo and bold brand name.

Travel opens doors to new ideas


"I discovered my passion for tea when I visited the traditional tea shops of Hong Kong as a study-abroad student," says founder Jim Lamancusa. "I was inspired by southeast Asia during that first trip, and I ended up living in the region for over two and a half years."

For Lamancusa, that life-altering trip provided a new perspective on this beverage, and the region was an open-air classroom that gave him a real-world education in the craft and culture of tea. He visited tea plantations and shops throughout China and India, not in search of business opportunities, but rather because he loved the experience of finding the best cup of tea.

Lamancusa spent the next fifteen years working in various industries, promoting a range of goods, from eco-friendly food service packaging to high-end ski mountaineering gear. Oh, and drinking tea. Lots and lots of tea on his journey to developing and perfecting Cusa Tea

From concept to final product


Then, one weekend a few years back, Lamancusa was on a backpacking trip in the Colorado Rockies. While his camping party prepared breakfast, he noticed that his friends were all pouring instant coffee packets. He sat back and dunked his tea bag into his camp mug, both enjoying the moment and seeing the clouds of a brainstorm brewing.

That was the spark of invention for Lamancusa. Once he returned home, he started his tea experimentation. It didn't take long for him to innovate around the production methods for instant beverages. His goal was to highlight a new brewing and dehydration process, and it took nine months of planning and testing to get the result he wanted: a final product that reflected the flavor and nuance of high-quality tea, but in a container that delivered a perfect cup of premium organic tea in seconds.

Promote your brand with custom logo stickers


We see plenty of stories like Jim's every day in the sticker factory. We see honey brands, auto shops, music teachers, and dozens of small businesses that roll through the printers with their custom stickers. Each one is a story, and each story has a sticker. For Cusa Tea, it's a square kiss cut sticker. For the auto shop, it might be a oil change reminder window sticker. The honey company might be using a matte label. And these are just a few examples. But they all start with an idea, and they end with a sticker. Then that sticker travels the world and helps tell the story of that great idea.

Spreading the Lovebean

Lovebean

Lovebean is keeping Austin weird! Weird in the good sense meaning organic, vegan, superfood chocolate that is spreadable, able to be eaten by the spoonful, dipped with fruit, put on bread & cakes, added to your coffee, and as Mr. Lovebean suggests, made into an edible tattoo. Seriously! It’s spreadable chocolate made to be guilt free and packaged for all your chocolate desires.

Mr. Lovebean started off with this idea while spending time in Costa Rica where there was an abundance of organic ingredients. The “lovebean” is the cacao bean which is the base of all chocolate products and a great source of minerals, antioxidants and a whole lot of love. Lovebean is made with Virgin Olive Oil and also good for the paleo diet.

Valentine’s Day is commonly celebrated with the consumption of a lot of chocolate and most New Year’s diets are thrown to the wind. Lovebean spreadable chocolate is not just another nut butter spread, it is real, organic dark chocolate that is packaged in a little jar of love to enjoy, at your own pace, without the guilt.

Enjoy the love this holiday weekend. Want to share your brand's love? Custom labels are they way to show to it.

“Tens of thousands of brand impressions from stickers…” —STICKER Story Steve Shriver, Eco Lips

Ecolips


When we connected with Steve Shriver of organic lip balm company Eco Lips a few weeks ago, nothing could have prepared us for how much this brand would rock our world. Eco Lips first made our list of must-get-to-know-customers in September, when a chance social media chat lead to the arrival of a generous care package filled with their yummy lip-healing magic. We were so touched by the gesture, we just had to learn more about this friendly company.

Eco Lips manufactures high quality certified organic and fair trade lip care along with private label contracting services. But probably the coolest thing we discovered whilst researching the brand is that they have built a whole online platform through www.my.ecolips.com that allows the user to create their own personalized stick of lip-balmy goodness.

If that weren't trend-setting enough, Eco Lips also prioritizes social responsibility and is known for initiating the largest solar power project in their home state of Iowa. In short, it didn't take long for us to realize that this company is the cool kid in class that we want to be just like;)

Perhaps the #1 reason the Eco Lips story really took root in our hearts was a simple anecdote that came up during the interview process. During an email exchange, Steve wrote:

"We used your stickers last year to mourn the passing of our good friend and CEO Mark Patterson. He was 34 with 3 small children and a great friend of mine.  I promoted him from VP of Sales to run this business.  He rode his bike to California and back a few years back...just a good healthy guy that died suddenly of an Aortic Aneurism.  Anyway, we got stickers made and they are ending up everywhere....so it's great to see the spirit of Mark continue through your stickers."

We were touched by his words and reflected on the feedback during our weekly staff meeting. The story brought forth reflections about our own passion for social impact, and it made us proud to know that we are doing business with the likes of people that revere their Team members the same way we do. Collectively, it was also nice to learn that something as simple as making stickers was impacting the remembrance of a legacy, something that all of us empathize with.

Q&A with Steve Shriver


What do people really dig about your product/services?:

We are the original organic lip balm!  Our products are made with care in our boutique manufacturing space in the historic Cherry Building located in the New Bohemia district of Cedar Rapids, IA.  Our lip balms are certified organic, made with fair trade ingredients, made with wind power offsets, and we are certified B corporation (the B stands for Benefit).  Because of our emphasis on USDA certified organic food grade ingredients, our lip balms work better to moisturize and protect.

Who are the awesome people behind the curtain at your company/project and what do they do?:

We are a fusion of cyclists, climbers, disc throwers, disc spinners, glass blowers, clay throwers, music makers, bee keepers, boat floaters, yogis & yoginis, photo takers, foodie bakers, some daddies & mommies, who occasionally hug trees, eat dirt, splash air, get air, play notes, mountain pose, beat skin, touch fins, find peace within….this family, this tribe, this friendship exists because
of our passion for lips.

Steve Shriver:  Founder/CEO
Billy Valencia:  VP of Operations: Production.   Makes sure the balm gets made by his production team.  Manages the production room and all of the equipment.
Jeff Kleineck:  VP of Operation: Fulfillment.   Makes sure his team properly packages and ships more than 20,000 lip balms per day.
Rob Shriver:  VP of Sales:  Manages sales reps and works with customers.  We are currently growing at more than 40% thanks to Rob and his team.
Kathy Murphy:  Private Label Sales Director:  works with people who want to put their label on our amazing lip balms!
Jen Johnson:  Product Development Goddess:  Develops all of our new products
There are many more people who deserve to be mentioned!

Why/How do you use stickers as a marketing or outreach tactic?: 

We include stickers in our outgoing orders.  People love to have a little Eco Lips sticker to put on their phone, laptop, desk, folder, bike, car or wherever they feel inclined.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Stickers are awesome!  People stick them in the craziest places and are typically proud of stickers they've placed.  A business can get tens of thousands of brand impressions from stickers fairly easily.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Share our site with a friend.
Be a responsible human and buy eco friendly products.
We have a new video which we would love to share and be shared:

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK: www.facebook.com/ecolips

Don’t panic, it’s organic! To learn more visit www.ecolips.com or call 866.326.5477.
Be a responsible human and buy eco friendly products.
They even have a new video featuring Steve Shriver's daughter acting as their new CEO. Worth the watch and don't forget to share!: