packagingCategory Archives

Stay Relevant with Seasonal Shipping Box Packaging

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Happy Halloween! Merry Christmas! Happy Thanksgiving! The fall holiday season is quickly approaching, and with it comes a number of ways you can connect with your customers while staying fresh and fun. Stickers aren’t just for including in packages and handing out at events - consider putting those bad boys on the shipping box itself!

Receiving a package of any kind in the mail is exciting, and if an awesome sticker is added on it really adds to the fun of the whole thing, especially coming from your favorite companies. If you have a product that can be shipped, dress up that plain ol’ box with a seasonal sticker to stay relevant and connect with your customers in a fun way! Make a spooky shipping label for Halloween, or one with fall leaves for Thanksgiving. You can incorporate any number of seasonal effects, or add some to your logo for the holiday, then make a sticker that decorates the shipping box and lets people know you’re ready for fall fun!

StickerGiant not only loves stickers, we love to see you succeed! Our customer service team is ready to work with you on developing a one-of-a-kind sticker that can bring attention to your packaging while standing out from the crowd. Want to see what we can do for you? Click here to get started!

Summer Sticker Souvenirs

Summer Sticker Souvenirs with StickerGiant




School is almost out and if your a tourist attraction, this means a surge of cherished summer sales are on the way. Mementos like custom stickers appeal to people of all ages and make for the perfect way to commemorate a summer experience. Small but attractive, a venue sticker says "I was there".

1. Easy to travel with. 

Custom sticker can be placed in a suitcase or carry-on bag and carried home where they are easily distributed as souvenirs for family and friends.  Encourage your visitors to share your city or state with loved ones with an identifiable.

2. Stickers are attractive and memorable.

The beauty of custom stickers is that they can be created in a variety of sizes, shapes, and colors to meet specific marketing needs.  Souvenir shop owners can make their way into the hearts and minds of buyers by including different sticker designs on labeled bags, boxes, or as an added touch to delight the customer.  The more of a selection there is that speaks directly to your customer culture, the more your stickers will spread.

3. Stickers promote and attract others. 

Custom stickers serve as miniature billboards that advertise your place of business wherever they are displayed. Showcase your tourist attraction with stickers and encourage your fans to tell the story.  Stickers are about remaining top of mind and spreading word of mouth. Nothing tells the story of summer better than a great piece of sticker schwag.

Explore Sticker Marketing This Summer: 

Convinced that you should create a custom sticker to spread the word about your fun-in-the-sun destination?  Let StickerGiant help you design a sticker that exceeds your promotional expectations.  We'll provide you with a free price quote and digital file containing the custom artwork that we created for you. If you don't like it, you don't buy it. It's that simple.

*Mention this blog post and we'll throw in a 10% discount.

Use our online tool to send your ideas to us here at StickerGiant.  You can also call and talk to one of our StickerExperts at (866) 774-7900 toll-free.  Ask about our free shipping option to a US address.  We'll make sure you're 100% satisfied with the artwork and stickers that we create for you.

10% OFF Coupon for Premium White Labels

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GET THE OFFER:




Receive 10% off printing costs on your custom premium white label products AND receive a PDF of on The 10 Labeling Tricks to Drive Valentine Sales when you subscribe to our mailing list (below). And as a BONUS, order 500 or more, and we'll throw in an extra 50 labels;)

Expires Friday, February 14, 2014.



 








 

“Tens of thousands of brand impressions from stickers…” —STICKER Story Steve Shriver, Eco Lips

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When we connected with Steve Shriver of organic lip balm company Eco Lips a few weeks ago, nothing could have prepared us for how much this brand would rock our world. Eco Lips first made our list of must-get-to-know-customers in September, when a chance social media chat lead to the arrival of a generous care package filled with their yummy lip-healing magic. We were so touched by the gesture, we just had to learn more about this friendly company.

Eco Lips manufactures high quality certified organic and fair trade lip care along with private label contracting services. But probably the coolest thing we discovered whilst researching the brand is that they have built a whole online platform through www.my.ecolips.com that allows the user to create their own personalized stick of lip-balmy goodness.

If that weren't trend-setting enough, Eco Lips also prioritizes social responsibility and is known for initiating the largest solar power project in their home state of Iowa. In short, it didn't take long for us to realize that this company is the cool kid in class that we want to be just like;)

Perhaps the #1 reason the Eco Lips story really took root in our hearts was a simple anecdote that came up during the interview process. During an email exchange, Steve wrote:

"We used your stickers last year to mourn the passing of our good friend and CEO Mark Patterson. He was 34 with 3 small children and a great friend of mine.  I promoted him from VP of Sales to run this business.  He rode his bike to California and back a few years back...just a good healthy guy that died suddenly of an Aortic Aneurism.  Anyway, we got stickers made and they are ending up everywhere....so it's great to see the spirit of Mark continue through your stickers."

We were touched by his words and reflected on the feedback during our weekly staff meeting. The story brought forth reflections about our own passion for social impact, and it made us proud to know that we are doing business with the likes of people that revere their Team members the same way we do. Collectively, it was also nice to learn that something as simple as making stickers was impacting the remembrance of a legacy, something that all of us empathize with.

Q&A with Steve Shriver


What do people really dig about your product/services?:

We are the original organic lip balm!  Our products are made with care in our boutique manufacturing space in the historic Cherry Building located in the New Bohemia district of Cedar Rapids, IA.  Our lip balms are certified organic, made with fair trade ingredients, made with wind power offsets, and we are certified B corporation (the B stands for Benefit).  Because of our emphasis on USDA certified organic food grade ingredients, our lip balms work better to moisturize and protect.

Who are the awesome people behind the curtain at your company/project and what do they do?:

We are a fusion of cyclists, climbers, disc throwers, disc spinners, glass blowers, clay throwers, music makers, bee keepers, boat floaters, yogis & yoginis, photo takers, foodie bakers, some daddies & mommies, who occasionally hug trees, eat dirt, splash air, get air, play notes, mountain pose, beat skin, touch fins, find peace within….this family, this tribe, this friendship exists because
of our passion for lips.

Steve Shriver:  Founder/CEO
Billy Valencia:  VP of Operations: Production.   Makes sure the balm gets made by his production team.  Manages the production room and all of the equipment.
Jeff Kleineck:  VP of Operation: Fulfillment.   Makes sure his team properly packages and ships more than 20,000 lip balms per day.
Rob Shriver:  VP of Sales:  Manages sales reps and works with customers.  We are currently growing at more than 40% thanks to Rob and his team.
Kathy Murphy:  Private Label Sales Director:  works with people who want to put their label on our amazing lip balms!
Jen Johnson:  Product Development Goddess:  Develops all of our new products
There are many more people who deserve to be mentioned!

Why/How do you use stickers as a marketing or outreach tactic?: 

We include stickers in our outgoing orders.  People love to have a little Eco Lips sticker to put on their phone, laptop, desk, folder, bike, car or wherever they feel inclined.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Stickers are awesome!  People stick them in the craziest places and are typically proud of stickers they've placed.  A business can get tens of thousands of brand impressions from stickers fairly easily.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Share our site with a friend.
Be a responsible human and buy eco friendly products.
We have a new video which we would love to share and be shared:

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK: www.facebook.com/ecolips

Don’t panic, it’s organic! To learn more visit www.ecolips.com or call 866.326.5477.
Be a responsible human and buy eco friendly products.
They even have a new video featuring Steve Shriver's daughter acting as their new CEO. Worth the watch and don't forget to share!:

The 5 Wins of Packaging Your Product With Sticker Labels

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As a product brand manager, you're probably always looking for fun and affordable ways to design a label that will catch the eye of your potential customers. Printing product label stickers can prove to be the best option when it comes to visually defining your brand in the competitive product marketplace. Sticker product labels enable you to print anything from detailed branding and design to nutritional information on a single label sheet, making it an economical way to reach out and grab your customer. The durability and customization a sticker label product offers makes it ideal for any product-specific application. The following outlines five ways you can get the most out of your product sticker labels.

1. Brand recognition

Product companies like yours live and die by their ability to differentiate themselves from the many choices in the marketplace. Building brand awareness through distinct product labeling makes it easier for your customer to identify you from your competition. Stickers make it simple and easy to label a product with clear brand consistency. Your brand image is everything and if a customer doesn't understand what it means, your product message is lost. The beauty of sticker labels is that you can be as vibrant or as simple as you would like with your design but your printing costs will remain the same.

2. Easy application

Brand managers love custom product label stickers because they easily adhere to virtually any surface and look great. This flexibility enables you to create multiple designs for fit varying product lines. We also have the ability to print them on a roll or add perforated cut lines for easy separation and application.

3. Informative labels

Sticker labeling can be used as helpful information pieces for a variety of products including nutritional facts in food, beverages, or medicines. Customers appreciate the ease they will experience when reading your detailed list of ingredients for products such as candles or clothing. Does your product need more than text to explain its uses? Combine visual aids and text to effectively educate your buyer instantly using a sticker label to brand your product.

4. Be one with your customer

Maybe you're a brand like our awesome customer Sweet Action Ice Cream, a company and product that people really connect with in cult-like fashion. Their popular ice cream and cookie product line speaks highly of their ability to entice buyers through unique branding, a tactical skill that is complimented by their sticker product packaging. Packaging has the ability to define your customers as an individual. Help them do just that with package design that speaks to their passions.

5. Stay current

Sticker labeling can allow you the flexibility of staying current without the hassle of changing your design all around. Need to highlight marketing your product around seasonal specials? Do it quickly and easily by adding a simple sticker with holiday messaging. Are you backing a cause or raising funds of a charitable organization? Say it all by adding this information to your sticker labeling to spread your message far and wide.

“Get your brand everywhere…” —STICKER Story Sarah Vincent, Re:

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Meet Sarah Vincent and Kristen Bateman, the women behind the salad dressing/marinade brand Re:.

They grew up outside of Baton Rouge, Louisiana and have been best friends since childhood. How awesome is that!?

Whether you are Re:fueling after a run or Re:inventing Sunday family dinners, Re: can help.  Their garlicky vinaigrette is perfect on green salad and pasta salad, or makes a great marinade on chicken, pork, shrimp, and vegetables.

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Q&A with Sarah Vincent


What do people really dig about your product/services?:

Our salad dressing is produced in Baton Rouge, LA where most occasions center around a meal and most events take place in the kitchen.  We love sharing our dressing and our Southern philosophy!

Who are the awesome people behind the curtain at your company/project and what do they do?:

Sarah Vincent and Kristen Bateman are the women behind all those bottles of salad dressing.  We grew up right outside of Baton Rouge, Louisiana and have been best friends since elementary school. We have shared a lot of life together (study sessions, beach trips, athletic ventures, and a lot of life's ups and downs).

When we first started talking about putting our favorite homemade salad dressing in bottles for friends, between family life and jobs, we spent a lot of time emailing each other our ideas. Re: was born in these emails and is where the name for our dressing came from.

We are currently producing our dressing in the kitchen incubator at LSU, and are dressing is sold in the Baton Rouge area.

Why/How do you use stickers as a marketing or outreach tactic?: 

Re: is a mix of garlicky, vinegar, and olive oil deliciousness, so we were looking for a label that could stand up to being passed around a dinner table, wipe clean when it was spilled, and still look great.  Our label is the face of our product and we wanted the best for an even better price.  We knew we were asking for a lot!

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Our product has to be great, but just as important is letting your fans know who you are!  The old mantra still rings true today: "location. location. location."  Get your brand everywhere!

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Share our story with your friends!  Ask for Re: in grocery stores and markets!  Every time that I go to a grocery store manager to see if they'll carry our dressing, it is awesome to hear that they already are getting inquiries for Re:!

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK: https://www.facebook.com/pages/Re/431406810275784?ref=br_tf
TWITTER: https://twitter.com/ReHookedMe
INSTAGRAM: http://instagram.com/hookedonre

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