Today, the eyes of the world are trained on American polling places as voters stream into voting booths to decide on the next President, plus a mix of hundreds of local candidates and ballot issues.
And when those voters exit the booth, what's the first thing they do? They slap on an "I Voted Sticker." Elections are an American tradition like apple pie and baseball, and every four years, we see a serious uptick in custom political stickers that candidates use to sell their message.
Each main party's Presidential candidate campaign store has fifteen unique sticker options for sale. At StickerGiant, we have printed up a total of thirty-four custom sticker orders with names of the candidates mentioned. And we don't play politics with stickers, and we print for many interest groups. Our favorite is above, because regardless of who you are pulling for "Giant Meteor 2016: Just End It Already" has a ring of finality as voters decide today.
But real quick, let's do some electoral math on our political stickers.
We estimate every sticker slapped on is good for approximately one thousand impressions. Every stoplight in the car, person passed in the slow lane probably averages out to roughly ten people in each round trip that really look at the sticker and we are assuming each sticker has a "stick span" of one hundred days at one trip a day.
We are going to give it a conversion rate of 2.5% for the amount of times the stickers actually sway a voter. Our custom sticker orders were rounded to 50,000 stickers for a quick calculation, giving us 1,250,000 voters that were directly influenced by a sticker that we printed. This does not account for custom stickers that are related to the election and not mentioning candidate names, like the one in the above picture.
Stickers have a big influence on the day but the biggest influence is you. Go vote and don't forget to slap on your "I Voted Sticker" today, to make sure everyone knows your voice was heard.