promotionCategory Archives

5 Labeling Tricks to Drive Valentine Sales

valentine package sticker labels

When it comes to leveraging the day of love to drive business sales, there are a few obvious markets that reap the rewards. Chocolatiers, flower shops and food vendors can easily entice buyers during this holiday because their products make for the perfect show of love. However, with the proper branding, the Valentines holiday can be a great opportunity for any business to entice buyers. Put a little spice in your marketing this Valentines by simply adding a premium white sticker labels to your packaging for the perfect holiday flare.

1. Stay Top of Mind with Holiday Flare 

“Valentine's Day can offers businesses a great way to drive revenue during the leaner midwinter months. When businesses take the time to make slight label branding changes they can efficiently keep their products or services seasonal and top of mind for consumers.” Says StickerGiant’s resident StickerFairy and maven of marketing Hailey Goddard. “Adding Valentines themed stickers to print pieces, product packaging, shipping boxes, or even including the theme ‘Love’ in promotional sticker campaign materials can give you an added touch that messages your item as current, trendy, and fun.”

2. Make Your Packaging Special 

Candies make for an easy gift option in February, which is why if you fail to stand out in the food aisles, you'll be shadowed by the competition. Pink, red, and white package branding themes make for easy seasonal recognition, and hearts, flowers, and kisses add to buyer resonance. Stickers make for and easy way to make minor packaging changes and can be used year after year.

3. Test A Seasonal Change

Aren’t convinced that a slight packaging change can make a difference for your business? Even if your products or services might not be considered romantic by market standards, take a chance and experiment with altering your presentation slightly and see whether you find results. At it’s core Valentines is about showing the people in your life a little extra love and attention.

4. Business is Personal, Show It

Whether you choose to use your own products or find gift items from another company, stickers can make even the most generic gift item personal. Purchasing a bag of local artisan coffee, a unique candle, box of chocolates or a living plant, make it yours with a custom sticker label.

5. Plan Ahead

Don't feel stuck tailoring your marketing strategy to a single holiday. Be sure to plan your branding tactics ahead by scheduling holiday marketing campaigns around the special seasons that move your customer segments the most. Sometimes just keeping track of the upcoming holidays can help you structure a unique marketing angle that you might not otherwise have thought of.

StickerGiant is offering a 10 percent discount on any label product through February 14th, 2014 to try our labeling solutions for yourself. Enter the promo coupon Valentines2014 at checkout when you place any premium white label order of 250 or more and take advantage of this holiday special.

 

 

 

 

“Stickers are a unique way to express a brands one of a kind personality…” —STICKER Story Shannon Yazurlo, BROADS

Broads


This week, we had a chance to catch up with clothing and accessory line Broads and their co-founder Shannon Yazurlo. Broads was started as a direct expression conduit for the outspoken masses who find targeted traction during election time. Did you know that StickerGiant started for similar reasons? Yup, in our early days, we helped customers bring political awareness through stickers, a legacy that continues to drive sticker sales today.

The first batch of shirts that Broads designed were dropped in October of 2012 and boasted cheeky slogans such as "Less Politics More Hanging Out" and a Bad Brains parody tee which represented both Shannon's hometown and the current happenings in the political world.

After the initial response, Shannon continued to grow the brand by releasing various shirts and accessories for both broads and blokes alike. Broads has successfully reached a wide fan demographic, something founder Shannon is very proud of. "I really love how truly diverse the supporters of the brand are. I think if you like quality products, that are more exclusive than your typical brand and you like to have fun, than Broads is for you!" says Shannon Yazurlo.

Q&A with Shannon


What do people really dig about your product/services?:

People really love how I've built a unique and refreshing lifestyle brand with Broads. Fans of Broads appreciate how I keep the products exclusive and put a lot of time into the the little details including the packaging, and we get a lot of phone calls into our 'Party Hotline!'

Who are the awesome people behind the curtain at your company/project and what do they do?:

I started Broads exactly one year ago today, and I still do most of the work myself but I love my group of 'Broads' who've had my back with this project, contribute to the blog, and model the gear as well as the 'Bros' who help with shooting our lookbooks, designing the website and doing various multi-media projects.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a huge part of Broads current guerilla marketing techniques. Since this brand all started with an idea and some legs, the logo caught on quick. It's great to use stickers as a way to promote the brand all around the world at such a low cost. I love sending sticker packages out with each order and to friends in distant cities or countries. Also, when my friends travel I always lace them with a ton of Broads stickers before they head out.

In addition to using Stickers for guerilla marketing techniques, I also use stickers for sealing all of our shirts after they've been poly bagged for a professional touch and of course I put stickers on the outside of each package so our logo can gain some traction during the shipping process.


What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

I would say go for it! Stickers are a unique way to express a brands one of a kind personality at such a low cost that it's totally worth it, no matter what your marketing budget (or lack thereof) might be.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Of course, we appreciate anyone who wants to get social with Broads, and if they follow us feel free to hit us up with the hashtag #WarnABroad saying how the stumbled upon the brand!

Can you leave links to your social media outlets so that our community can get social with you?:

Totally!
Instagram.com: @TheDonBroad // @HeyBroads
Twitter.com: @TheDonBroad
Facebook.com/TheBroadsLife
Pinterest.com/WhateverPinhead
TheDonBroad.Tumblr.com
#warnabroad

5 Ways to Use Facebook to Drive Holiday Sales

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The holidays are upon us, and many small to mid-size business owners are left wondering about the best ways to take advantage of seasonal sales growth.  The holidays offer many great ways for business owners to capitalize on holiday Facebook marketing campaigns, but many are left wondering where to start.

While Facebook campaigns are a great opportunity for business' to show appreciation for their existing customers, share holiday spirit, and even attract the attention of new leads and fans, how can you make the most of your Facebook marketing strategy? Here are 5 great examples of ways some of our customers are using Facebook to drive sales this season that you can use to inspire your own social media marketing campaigns this season.

Butler Motorcycle Maps: Create a Facebook Offer


butler-motorcycle-maps-sticker-giant

Butler Motorcycle Maps created a Facebook Offer to extend the reach of their offer promotion. Businesses can expect to pay anything from $120-$481+ to create a special promoted offer on Facebook and receive much needed exposure that will remind shoppers to patronize them. Though the minimum price tag might seem a tad out of budget, we encourage brand managers with a decent Facebook followership to test the functionality at least once and document the sales impact.

What makes this tactic successful?


Butler Motorcycle Maps is not only showcasing a great use of Facebook marketing tactics, but the small company is also able to compete in a holiday market that is historically dominated by big box stores. Furthermore, they are helping to drive sales that will benefit their brand recognition for the long term by exposing potential leads to their message at a time when customers are especially aware of products like theirs as they scramble to find the perfect gift for their loved ones.

Loot Crate: Boost a Post


loot-crate-holiday-boosted-post

Loot Crates' monthly subscription service delivers crates of product to geeks packed with different unique items every month. And to really keep their product relevant, they are showcasing a line of their geeky holiday ornaments shown above. Though we can't prove without a doubt that this post was boosted using Facebooks Post Boost Functionality, the 40 shares indicated at the bottom of the post suggest that they probably got extra exposure by paying to further promote the post.


Costs to promote posts with a Boost can range anywhere from $10-$1,000+. But we warned. Keep in mind that a post boost won't guarantee a surge in sales. It's merely a "touch" to keep your brand top of mind for customers when they are next in the market for your products or services, which very well might be during the holidays.


What makes this tactic successful?

Loot Crate is very successful with customer engagement, especially when it comes to fan loyalty. By boosting their post for the holidays, the company is not only spreading holiday cheer, it's also reminding customers that their product makes a great gift. When creating your holiday marketing game plan, keep your long-term goals in mind. Your strategy should incorporate some holiday accents while leveraging the bigger picture.

Crossfire Paintball and Airsoft: Partner with a Charity or Cause


crossfire-paintball-facebook-tactic-sticker-giant

What's better than spreading goodwill during the holidays by paying-it-forward? Doing it in a way that mutually benefits everyone involved. Some companies are really great at pulling this off in the world of Facebook, and finding business success as a seemingly karmic bi-product is more than what it may appear.

Our customer Crossfire Paintball has done an amazing job of donating accessories to benefit positive causes. And they also do a great job of documenting it via social media. But perhaps the most successful aspect of their charitable efforts on Facebook is that Crossfire does a great job of extending their reach/network through partnership. Strategic partners (charities/businesses/other) help spread the viral impact of the message and thus, drive more interest and sharing. The causes they promote get people onboard and inadvertantly, keep people coming back for more.

What makes this tactic successful?


By creating these campaigns that promote donations, Crossfire is constantly engaging with its audience. Crossfire saw an opportunity to do something good for the community while still promoting its brand. In addition, the collaborative nature of the campaign creates a viral effect, helping the promotion to spread, and thus expanding the reach of the Crossfire brand. For your next holiday campaign, consider opportunities to better your local community and really learn how to connect with the hearts and minds of your customers.

StickerGiant: Facebook Contest


sticker-giant-holiday-contest

We were bound to post about our own use of Facebook. This season, we released a series of Facebook contests to test their effectiveness, and we thought it would benefit our customers to learn from our successes. Some campaigns went better than others, and we quickly discovered the importance of ironing out the details of this tactic before releasing it to the eager social media public (namely, we learned that if we messed anything up, our customers would be the first ones to let us know). But another key aspect of our contest success has been making sure to boost the post, encourage sharing and interaction, and making the instructions as short and simple as possible. Visit our Facebook page anytime to see what has worked for us in the past and it will surely help you tailor your own successful holiday contest campaign.

What makes this tactic successful?


This may seem like an easy opportunity for customers to win free stuff and leave you without a sale, but contests on Facebook quickly take on a viral nature when the offer is right. Don't forget to also make sure that the offer is right for your business, and don't forget to partner with others to spread a holiday contests impact.  Using a Facebook contest keeps StickerGiant's brand goals in mind while still benefiting from the seasonality of gift-giving and free stuff.

Impact Hub Boulder: Promote an Event


impact-hub-boulder-facebook-event-campaign

Impact Hub Boulder is a co-working entrepreneurial space/"hub" that does a great job of drawing a crowd for their regular events.  This month, they added a little seasonal spice to their event post by merely adjusting the copy slightly. So why run an event in the first place much less use Facebook to promote it? Physical and virtual events serve two main purposes: 1. They help you connect on a more personal one-to-one manner 2. They help drive your business credibility when you run successful event organization/execution. Collaborating on an event with other brands that have a vested interest and a Facebook presence helps drive attendance, and boosting the post can further add to you events attendee attractiveness.

What makes this tactic successful?


Impact Hub Boulder and co-working organizations like theirs create a great resource for locally grown businesses looking to leverage the holidays to boost sales. By giving local business owners tangible resources and networking opportunities that tie into a holiday theme, the organization will be able to take the Impact Hub brand and experience outside of their usual Facebook event postings, and give them a slight seasonal twist.

The holidays are a great time to market your business via Facebook during a time when many of your competitors are likely unaware of the social media site's viral brand spreading benefits. Whether you create a contest or simply create a few holiday-themed posts, don't miss out on a great opportunity to get creative and keep your business on the tops of your social media followers' minds.

And don't forget to check out other StickerGiant Facebook marketing strategies and create your own!

What other rockin' holiday Facebook campaigns have you seen this season?

Why Sticker Sheets Make for Ideal Event Swag

event-swag-sticker-giant


When organizing a successful annual event, leaving attendees and sponsors with a lasting impression is of the utmost importance. Event organizers from Wordcamp Chicago have found that stuffing event goodie bags are a great way to send a little extra love to their fans and supporters, which is why many event planners (and sponsors) print custom sticker sheets to inspire attendees. Value added merch like custom event stickers are a lasting promotional product for the following five reasons.


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  1. Brand identity




If you're like many event organizers, you took great care in promoting your event by uniquely branding the experience from print materials to online presence. An event logo identity creates the perfect theme from which to generate brand recognition.


We recently had the pleasure of working with designers BirdDog Press who helped develop a logo for Lyons Homecoming, an event fundraiser that in part raised almost $35,000.00 for flood victims. The event organizers could not think of a better way to solidify their image to attendees than by printing custom sticker sheets. Tailor your event stickers to align with the design, color and vibe of your event – including co-branding them with sponsors – to give your sticker swag an element of personality.





  1. Sponsorship customization




Want to nurture the sponsors behind the success of your event so that they come back next year? Give them a lasting promotional shout out by printing a custom sticker. Customer and tech publication Xconomy did just that last month when we printed stickers for an annual sponsor appreciation dinner.


Custom sticker sheets allow you the ease of displaying multiple logo designs on a single sheet, making it a no brainer for you to enhance positive business collaboration with a sponsor for many events to come. Be innovative with the design and think of unique ways to showcase your strategic partnerships in a way that will provide mutual benefit.





  1. Attendee personalization




If you really want your event sticker sheets to make an impression, identify your market segments (moms, runners, music lovers, tech geeks, etc) and personalize a sticker design and branding that will speak to their passions. This added flourish gives your event personality and encourages a sense of fan identity within your group of event attendees.





  1. Trendy sticker design 




Printing sticker sheets are a trendy way to show your branding savvy. The die-cut sticker design requires no set-up fees and the ease with which you can cut unique shapes and sizes makes it easy to give your fans a one-of-a-kind sticker product experience. Even if you are merely looking for a simple design, other custom sticker and label products are available that are sure to fit your needs.





  1. Affordable product




Perhaps the best part about printing a custom sticker product to compliment your event promotion is how easy it can be to factor them into your event budget. Sticker sheets are a great way to show your event attendees a little extra appreciation without breaking the bank. The lasting return on investment you will see from sponsors and fans alike is well worth the spend.

ADstruc Marketplace

ad struc marketplace

ADstruc marketplace



ADstruc is an auction and listing-based marketplace for outdoor advertising. You can list your outdoor advertising slots for $1/slot/month there and buyers can browse and buy them online on the ADstruc public marketplace (the house gets 15%). Or you can get a private marketplace with logins for your pre-approved buyers. I'm gonna make up a quote now from StickerGiant founder John Fischer, who was an ad buyer in another life:
"ADstruc is a revolution in outdoor advertising. They provide services and tools that completely change the game, making it so much easier to include outdoor advertising in a campaign that it's not funny. Really. This is serious stuff so you shouldn't make fun of it, Pete. Get with the program."

Well, if it fictionally came out of the mouth of John Fischer, that's good enough for me. ADstruc has a blog where they've posted all sorts of interesting stuff about the platform and videos where people talk about it on TV and stuff. Here's what they say about themselves:
A little background on ADstruc:  We are an online marketplace for outdoor advertising.  The outdoor advertising industry is a $6B business that operates completely offline. We bring the industry online and give buyers and sellers tools that they simply never had before.  We are going to make buying billboards as easy as buying AdWords on Google.  ADstruc launched on August 5th this year and already partnered with over 100 companies.

And they get their stickers from StickerGiant. Here's proof:

ADstruc stickers

ADstruc stickers

Google Affiliate Network

Google Affiliate Network

Google Affiliate Network



You may have heard of this thing Google. Right? Did you know that they do ads? Really, that's news to you? Really?

See, that's called a paper strawman in rhetoric, or a false flag attack in comedy. Everyone knows that Google places lots of ads – they're like number one in the world or something. And you can get Google ads on your own website if you sign up. I guess that's what the Google Affiliate Network is for.
Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.

As an advertiser using Google Affiliate Network, you'll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser's program, you'll earn a percent of sales or a referral bounty.

Okay, maybe not. But it surely has something to do with advertising. I know it's not the same as Google Adwords because my website already got rejected from that for not being "finished" or something. I guess if it was "finished" I could sign up for the Google Affiliate Network. Well, anyway, they printed a nice set of stickers with StickerGiant.  Maybe I can get one of those.