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What Does StickerGiant Do?

StickerGiant - a look inside where the magic happens

That's a good question, and one you might have asked yourself before: "What, exactly, does StickerGiant do?" You know us for our stellar reputation as the Kings of Stickerdom and our outstanding sticker production, sure ... but what other goodies lurk behind the scenes?

Well, it's simple. We do two things: print really cool stickers for awesome people (like you!) and provide you with a super website filled with all things stickers. Like our name says, we are giants in the sticker world and want you to be happy with your purchase. From rolled stickers to product labels to business cards and more, we have virtually everything you'll need to run a successful marketing campaign...or to just have some cool sticker schwag for your own delight and amusement.

Check out this video of StickerGiant's head honcho, John Fischer, explaining just what it is StickerGiant does for its customers then get ready to start your custom sticker order today!

5 Ways to Use Facebook to Drive Holiday Sales

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The holidays are upon us, and many small to mid-size business owners are left wondering about the best ways to take advantage of seasonal sales growth.  The holidays offer many great ways for business owners to capitalize on holiday Facebook marketing campaigns, but many are left wondering where to start.

While Facebook campaigns are a great opportunity for business' to show appreciation for their existing customers, share holiday spirit, and even attract the attention of new leads and fans, how can you make the most of your Facebook marketing strategy? Here are 5 great examples of ways some of our customers are using Facebook to drive sales this season that you can use to inspire your own social media marketing campaigns this season.

Butler Motorcycle Maps: Create a Facebook Offer


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Butler Motorcycle Maps created a Facebook Offer to extend the reach of their offer promotion. Businesses can expect to pay anything from $120-$481+ to create a special promoted offer on Facebook and receive much needed exposure that will remind shoppers to patronize them. Though the minimum price tag might seem a tad out of budget, we encourage brand managers with a decent Facebook followership to test the functionality at least once and document the sales impact.

What makes this tactic successful?


Butler Motorcycle Maps is not only showcasing a great use of Facebook marketing tactics, but the small company is also able to compete in a holiday market that is historically dominated by big box stores. Furthermore, they are helping to drive sales that will benefit their brand recognition for the long term by exposing potential leads to their message at a time when customers are especially aware of products like theirs as they scramble to find the perfect gift for their loved ones.

Loot Crate: Boost a Post


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Loot Crates' monthly subscription service delivers crates of product to geeks packed with different unique items every month. And to really keep their product relevant, they are showcasing a line of their geeky holiday ornaments shown above. Though we can't prove without a doubt that this post was boosted using Facebooks Post Boost Functionality, the 40 shares indicated at the bottom of the post suggest that they probably got extra exposure by paying to further promote the post.


Costs to promote posts with a Boost can range anywhere from $10-$1,000+. But we warned. Keep in mind that a post boost won't guarantee a surge in sales. It's merely a "touch" to keep your brand top of mind for customers when they are next in the market for your products or services, which very well might be during the holidays.


What makes this tactic successful?

Loot Crate is very successful with customer engagement, especially when it comes to fan loyalty. By boosting their post for the holidays, the company is not only spreading holiday cheer, it's also reminding customers that their product makes a great gift. When creating your holiday marketing game plan, keep your long-term goals in mind. Your strategy should incorporate some holiday accents while leveraging the bigger picture.

Crossfire Paintball and Airsoft: Partner with a Charity or Cause


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What's better than spreading goodwill during the holidays by paying-it-forward? Doing it in a way that mutually benefits everyone involved. Some companies are really great at pulling this off in the world of Facebook, and finding business success as a seemingly karmic bi-product is more than what it may appear.

Our customer Crossfire Paintball has done an amazing job of donating accessories to benefit positive causes. And they also do a great job of documenting it via social media. But perhaps the most successful aspect of their charitable efforts on Facebook is that Crossfire does a great job of extending their reach/network through partnership. Strategic partners (charities/businesses/other) help spread the viral impact of the message and thus, drive more interest and sharing. The causes they promote get people onboard and inadvertantly, keep people coming back for more.

What makes this tactic successful?


By creating these campaigns that promote donations, Crossfire is constantly engaging with its audience. Crossfire saw an opportunity to do something good for the community while still promoting its brand. In addition, the collaborative nature of the campaign creates a viral effect, helping the promotion to spread, and thus expanding the reach of the Crossfire brand. For your next holiday campaign, consider opportunities to better your local community and really learn how to connect with the hearts and minds of your customers.

StickerGiant: Facebook Contest


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We were bound to post about our own use of Facebook. This season, we released a series of Facebook contests to test their effectiveness, and we thought it would benefit our customers to learn from our successes. Some campaigns went better than others, and we quickly discovered the importance of ironing out the details of this tactic before releasing it to the eager social media public (namely, we learned that if we messed anything up, our customers would be the first ones to let us know). But another key aspect of our contest success has been making sure to boost the post, encourage sharing and interaction, and making the instructions as short and simple as possible. Visit our Facebook page anytime to see what has worked for us in the past and it will surely help you tailor your own successful holiday contest campaign.

What makes this tactic successful?


This may seem like an easy opportunity for customers to win free stuff and leave you without a sale, but contests on Facebook quickly take on a viral nature when the offer is right. Don't forget to also make sure that the offer is right for your business, and don't forget to partner with others to spread a holiday contests impact.  Using a Facebook contest keeps StickerGiant's brand goals in mind while still benefiting from the seasonality of gift-giving and free stuff.

Impact Hub Boulder: Promote an Event


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Impact Hub Boulder is a co-working entrepreneurial space/"hub" that does a great job of drawing a crowd for their regular events.  This month, they added a little seasonal spice to their event post by merely adjusting the copy slightly. So why run an event in the first place much less use Facebook to promote it? Physical and virtual events serve two main purposes: 1. They help you connect on a more personal one-to-one manner 2. They help drive your business credibility when you run successful event organization/execution. Collaborating on an event with other brands that have a vested interest and a Facebook presence helps drive attendance, and boosting the post can further add to you events attendee attractiveness.

What makes this tactic successful?


Impact Hub Boulder and co-working organizations like theirs create a great resource for locally grown businesses looking to leverage the holidays to boost sales. By giving local business owners tangible resources and networking opportunities that tie into a holiday theme, the organization will be able to take the Impact Hub brand and experience outside of their usual Facebook event postings, and give them a slight seasonal twist.

The holidays are a great time to market your business via Facebook during a time when many of your competitors are likely unaware of the social media site's viral brand spreading benefits. Whether you create a contest or simply create a few holiday-themed posts, don't miss out on a great opportunity to get creative and keep your business on the tops of your social media followers' minds.

And don't forget to check out other StickerGiant Facebook marketing strategies and create your own!

What other rockin' holiday Facebook campaigns have you seen this season?

The 5 Wins of Packaging Your Product With Sticker Labels

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As a product brand manager, you're probably always looking for fun and affordable ways to design a label that will catch the eye of your potential customers. Printing product label stickers can prove to be the best option when it comes to visually defining your brand in the competitive product marketplace. Sticker product labels enable you to print anything from detailed branding and design to nutritional information on a single label sheet, making it an economical way to reach out and grab your customer. The durability and customization a sticker label product offers makes it ideal for any product-specific application. The following outlines five ways you can get the most out of your product sticker labels.

1. Brand recognition

Product companies like yours live and die by their ability to differentiate themselves from the many choices in the marketplace. Building brand awareness through distinct product labeling makes it easier for your customer to identify you from your competition. Stickers make it simple and easy to label a product with clear brand consistency. Your brand image is everything and if a customer doesn't understand what it means, your product message is lost. The beauty of sticker labels is that you can be as vibrant or as simple as you would like with your design but your printing costs will remain the same.

2. Easy application

Brand managers love custom product label stickers because they easily adhere to virtually any surface and look great. This flexibility enables you to create multiple designs for fit varying product lines. We also have the ability to print them on a roll or add perforated cut lines for easy separation and application.

3. Informative labels

Sticker labeling can be used as helpful information pieces for a variety of products including nutritional facts in food, beverages, or medicines. Customers appreciate the ease they will experience when reading your detailed list of ingredients for products such as candles or clothing. Does your product need more than text to explain its uses? Combine visual aids and text to effectively educate your buyer instantly using a sticker label to brand your product.

4. Be one with your customer

Maybe you're a brand like our awesome customer Sweet Action Ice Cream, a company and product that people really connect with in cult-like fashion. Their popular ice cream and cookie product line speaks highly of their ability to entice buyers through unique branding, a tactical skill that is complimented by their sticker product packaging. Packaging has the ability to define your customers as an individual. Help them do just that with package design that speaks to their passions.

5. Stay current

Sticker labeling can allow you the flexibility of staying current without the hassle of changing your design all around. Need to highlight marketing your product around seasonal specials? Do it quickly and easily by adding a simple sticker with holiday messaging. Are you backing a cause or raising funds of a charitable organization? Say it all by adding this information to your sticker labeling to spread your message far and wide.

“Our community of gamers is expanding…” —STICKER Story Josef Kulovany, Stealth Machines

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Josef Kulovany is Founder at Stealth Machines: a custom gaming computer company out of Fort Collins, Colorado.

They know gaming computers. Stealth Machines assembles high powered gaming computers by hand. Their quality gaming computers have received acclaim near and far. Stealth Machine's hands-on approach to customer service sets them apart, but perhaps their most differentiating market feature is their five-year warranty.

Q&A with Josef Kulovany


What do people really dig about your product/services?:
Our customers like our no-nonsense attitude, quality customer support, industry-leading warranty period, and of course we know gaming. Our website is easy to use, our community of gamers is ever-expanding, and our soon-to-be -released NightHawk computer case is sure to be a big success... especially with our new Vinyl logo stamped on the front of it!

Who are the awesome people behind the curtain at your company/project and what do they do?:

Josef - Owner - Everything else not done by our awesome staff

Ed - Lead System Builder - Puts the computers together and answers the phone

Damon- System Builder - Put the computers together

Nick - Marketing Guru - Helps us with all things marketing, including stickers!

Joel- Designer - designs everything for us, including our stickers!

Amitav- Webmaster

Stefan - Product Designer - Helped come up with the NightHawk computer case, and future manufacturing projects

Pablo - Engineer - Helps finalize the work produced by Stefan

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are a cost-effective way to promote our product via the most effective marketing method... word of mouth. When we give our customers stickers with the computers we build, they love them, they stick them, and then everyone who sees the stickers finds out about us!

Stickers are also a vital method of branding our computer cases. Using StickerGiant's unique Die Cut , mirror finish vinyl, we are able to use the space on our finished product to advertise our brand whilst simultaneously improving the aesthetic appeal of the finished product.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn't, etc?: 

Stickers are great for branding the finished product, as extra goodies to include with the finished product, and for general promotional purposes. When we took your stickers to the PAX East convention in Boston, the stickers were a smash hit!

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK

 

StickerGiant's Story: Stickers Worth Sharing



Vimeo video release courtesy of and music by Kimya Dawson

ABOUT US

Put simply, StickerGiant help’s people like you make great stickers. Our team is just as passionate as our customers about telling the stories behind the stickers we make. We believe that it is our job to facilitate the message behind the stickers you share because we want your brand message to stick with your fan base as well as your stickers will stick to a surface.

Fans flock towards stickers no matter what they convey. Stickers are fun and they act as portable billboards that can go anywhere. Whether applied to a little girls forehead, a car, a stop sign (though we don’t endorse that), or a laptop, stickers are always on the go. Sometimes we get so obsessed with your stickers that our staff has reported seeing them in their dreams! With such a strong connection to our product, it is no wonder that we also feel uniquely connected to sticker buyers like you.

OUR TEAM

We are a small but mighty group of people who share the same vision for success. Every staff member is quality minded from top to bottom. And above all, we are about getting the job done right for you.

OUR QUALITY

The StickerGiant sticker product is fantastic because customers like you have encouraged us to prioritize quality. By popular demand, we run three different materials and all of them were researched to find only the best possible product we can get.

StickerGiant's viral, brand-specific custom designs help brand managers like you create the marketing megaphone of stickers. Hip, trendy, and sometimes edgy, your sticker will bring your brand to life. Whether you’re looking to turn heads (custom die cut), label your product (custom labeling), brand an event (event swag) or just give your fans some merch to slap on their favorite electronic device (square, round, oval or rectangular sticker shapes and sizes) StickerGiant custom stickers are produced fast, affordably, and are oh-so-sharable. Add trendy stickers to your marketing strategy and your fans will be cheering for more.

WE ARE QUICK AND EASY

Our customers tell us that they appreciate the simplicity of our ordering process. We can process stickers in as little as 24 hours and get them out to you fast. We try to do things quickly we try to do them accurately. But above all, we aim to get people like you the stickers they want.

People ask us what we do and we are proud to say that we spend all day making stickers at our sticker factory in rural Boulder County. For us, making stickers is more than a job; it is the way we connect as humans to the people, places, and things around us.

YOUR PASSIONS ARE CONTAGIOUS

What makes the StickerGiant product a great sticker? The vision behind what our customers want has pushed us to fit individual need. Every day there are stickers that we see and can't help but want to know the story behind it. We want to know the company and talk to the company owner to learn what they are all about so that we can be part of it. Our team prides itself on taking people’s passions--the things that they are really fired up about-- and spreading their message over and over and over again through sticker distribution so that those same people can tell their story to the world!

 

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DOES YOUR COMPANY HAVE A STORY TO TELL? LET US HELP YOU SAY IT BY CONNECTING WITH US:
FACEBOOK
TWITTER
INSTAGRAM

“Passion and excitement…” —STICKER Story Robert Gilbreath, ShipStation.com

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Robert Gilbreath is Vice President of Marketing at ShipStation: an Austin, Texas based company that is the leading web-based shipping solution for online retailers.

ShipStation is the leading web-based shipping software that is built to help online retailers organize and process their orders, while fulfilling and shipping them quickly and easily.

Q&A with Robert Gilbreath


What do people really dig about your product/services?:
We help them save time (and money) due to our well thought-out application.  Our customer service is awesome too.

Who are the awesome people behind the curtain at your company/project and what do they do?:

The company was founded by two super smart guys, Jason and Byron. They both been in the IT and ecommerce space for quite some time and have channeled all their knowledge into building the very best shipping tool while always keeping the customer needs in mind. They have also built a team of others who are a. passionate for giving users the very best experience b. excited about working on such a great offering with a group of smart people.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are fun and everyone loves them. They are easy to take to events and are great conversation starters.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn't, etc?: 

Give stickers a try but don't just think that a sticker of your logo is the only way to use the media. Do you have a company tagline or mascot or other iconic thing that might work well in sticker form? Also, don't forget that stickers are also great for internal use - team members love swag too!

List some ways that fans can support your brand to encourage growth apart from buying your product or service?: 

Follow us on Twitter (@ShipStation) and like us on Facebook (/ShipStation) - We chat and share about much more than shipping since we are all ecommerce veterans and love to talk about online marketing, content, and all things online retail.

Can you leave links to your social media outlets so that our community can get social with you?:

https://twitter.com/ShipStation

https://www.facebook.com/ShipStation

http://www.shipstation.com/blog/