This week we had the opportunity to interview online firearm retailer Gunloot (Editor's note: Gunloot is now AngstadtArms.com) and their passionate entrepreneurial force Rich. Rich started his business with the help of a fellow shooting enthusiast, and their passion for the sport and emphasis on safety has taken their dream to the next level.
With popular gun-totin' television shows like Sons of Guns and Duck Dynasty making their way into the hearts of a diverse American viewership, Gunloot has the unique potential to reap the benefits of perhaps the best educated gun market in history.
But when you are a business functioning completely online where getting in front of your audience early and often is key, connecting with your potential consumer has it's tangible limitations. Which is why Rich tells us that stickers have proven to be a great way for his company to build brand association and real relationships with customers.
Q&A with Rich
What do people really dig about your product/services?:
People love the products we sell because we offer high quality items from well-known brands at great prices. We set ourselves apart by providing outstanding customer service, super-fast shipping (often free), extensive product knowledge and a real love for the sport of shooting. When customers call or email, they quickly find out that we’re not just doing a job, we’re doing something we love. And when you’re truly passionate about what you do, it shows.
Who are the awesome people behind the curtain at your company/project and what do they do?:
The company was founded by Rich and Dermott, a couple of gun enthusiasts with a passion for quality shooting gear and accessories. We wanted to open up a different type of online gun store–one that not only sold great guns, but promoted the sport of shooting as a safe and fun pastime that could be enjoyed by people of all walks of life. We encourage participation of new shooters by writing informative articles on gear selection and responsible gun ownership.
Why/How do you use stickers as a marketing or outreach tactic?:
Gunloot is mainly an online business, so we include free stickers with every shipment as a way to extend our brand into the physical world. We’ve also fashioned branded t-shirts and hats, and while they definitely serve a purpose, the high cost doesn’t allow us to give them away with every customer order. Stickers, on the other hand, are cheap enough that we can afford to give them away without worrying about the cost. Getting a free sticker is unexpected, but always appreciated. It is a small way to send a big message.
What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?:
We’re active in local shooting matches and area events because it allows us to connect with people face to face, something that’s difficult with a website. Stickers have proven to be a great conversation starter and much more fun than handing out traditional business cards. You should always be marketing your company and having a few free goodies on hand at all times is a no brainer. People just love getting stickers (myself included).
List some ways that fans can support your brand to encourage growth apart from buying your product or service?:
We’d love for people to follow us on Instagram (http://instagram.com/gunloot)