winter sportsCategory Archives

“Far and away we get the best return on SEO, which we have done in-house since day one.…” —STICKER Story Amy Dannwolf Jones, Powder7 Ski Shop

Powder7 sticker giant story  

Company Name: Powder7 Ski Shop Website:

The Powder 7 Ski Shop in Golden, Colo., is proud to be a family owned establishment serving the winter sports enthusiasts in the area. Most of their business is online now, but they still have many dedicated customers and friends who do business face to face.

The company sells skis and ski equipment for those who live for the slopes of winter. Be it a day or a season; you can find what you are looking for in their shop and online.Customer service is more than just a word to Powder 7. This past Christmas, for example, it was not uncommon to see one of the employees or owners chasing a UPS truck down the street for a last minute package.

We sat down with a few of the members of the staff for a quick Q&A. This was hard because there was a fresh blanket of snow on the ground and all we could think about was how much we wanted to grab a pair of skis and hit the slopes.

Q&A with Amy

If you had a million dollars how would you spend it?

Easy, we'd build a custom workspace with a larger warehouse, store, and offices so we'd be able to give our local customers an even better experience, our employees an even better physical space to work within, and have plenty of room to grow.

What is something that not a lot of people know about your company but you WISH more people DID know?

Our local customers are often surprised we're off the beaten path. They don't realize just how much we ship out every day, and that we need to be off of the main drag so we can have room for our large warehouse.

What are the top 3-5 winning market tactics you used in 2013 to drive sales?

Email marketing is huge for us, as is Google Shopping. However, far and away we get the best return on SEO, which we have done in-house since day one.

Who has made the biggest impact on your brand so far, and why?

It would be impossible to recognize any single person our group that has impacted our brand the most. The relationships we have built with all of our suppliers, and our suppliers' ongoing belief in our brand and business model has helped us build a strong foundation.

Can you leave links to your social media outlets so that our community can get social with you?

Steez Gear

Got a bad case of iceface? Can't stand the pain of  chinchap? Old Man Winter is not to be trifled with, child. Luckily, there's Steez Gear to cover your...self. Check them out and you'll be "steezin, not freezin" in no time!
Steez Gear is the newest and sickest in the Snowboarding apparel world. We produce handmade and hand-dyed wool products from 100% Merino wool. FACT, Merino wool means it is super soft and wont itch or stink, both very necessary components of wool clothing. We make facemasks, big baggy beanies, long arm gloves we like to call sleeves, and 8 foot long scarves. Not to mention that all of these products are made with our signature wild style wool colors, imagine all the colors you love for the snow and urban settings without adding any acrylic or polyester. We believe in keeping it real for the environment as well, if we can avoid using plastic in our processes it is left out. We use cardboard for packaging and wool is a renewable resource grown from sheep.

Love their style and their stuff! Must work, because who's ever seen a cold sheep? Nope, neither have we. Those are some tough critters.

Wonder what's the best form of protection from the stupidity that cold weather brings? You know, like people  who swim in January in Minnesota or children who lick something frozen because a bigger kid bullied them into it? Sigh, it's the same story, every winter. Brrr! Resist the dare, folks! As for the double-dog dare, well, may the force be with you. Anything could happen!

Spark R&D

For the uninitiated, Spark R&D—the splitboard binding company—just might blow your mind. No pun intended!
Spark R&D is rider owned and operated, dedicated to pushing innovation in the sport of splitboarding, since 2005. With a view of the Bridger Mountains from our shop, we design and build splitboard bindings and accessories with backcountry performance coming first. All of the products are manufactured and/or assembled in a small shop in Bozeman, Montana USA. From machining to anodizing, laser engraving to assembly–everything is done by a skilled team of workers who are also passionate splitboarders. In-house design and manufacturing capabilities allow our products to quickly evolve and provides us the flexibility to cater to niche customers within the splitboarding market. Spark R&D continues to step it up; seeking perfection based on customer needs and rider feedback, keeping pace with the rapidly expanding splitboarding community.

"Spark" indeed! This stuff is exciting. What's all the hizzle? The relatively new technology of splitboarding is so efficient, so clever, so elegant of a solution to the "what goes down can't always go up" conundrum that frankly, we're feeling a little giddy. Tingly, even! Ski up; snowboard down. It's fantastic!

Makes us think of 3-2-1 Contact (you know, the moment when everything happens?). Or feel some of the child-like enthusiasm—minus the bitterness—of George Costanza. "This is huge!"


The Art of FLIGHT

Fasten your seatbelts, movie-goers, because this is going to be one heck of a ride. The Art of FLIGHT puts the "move" in movie.

A new breed of action sports film comes to life as Red Bull Media House, in association with Brain Farm Digital Cinema, present "The Art of FLIGHT," a Curt Morgan film. Equal parts action and adventure mix with the inevitable drama encountered along the way. Two years in the making, "The Art of FLIGHT" gives iconic snowboarder Travis Rice and friends the opportunity to redefine what is possible in the mountains. Experience the highs, as new tricks are landed and new zones opened, alongside the lows, where avalanches, accidents and wrong-turns strike. For the first time, viewers are immersed in the sometimes successful, often trying quest to open up new, unexplored mountains in remote corners of the world.

Holy, um, wow. "Extreme sports" doesn't begin to cover what these guys do. Was that an avalanche we saw? And what exactly goes through one's mind right before jumping out of a helicopter onto a snow-covered mountaintop? See, we told you it was a rush! The trailer alone had us gasping for breath and feeling more than a little dizzy. That's gotta be worth 30 minutes on the treadmill.

FAST Snowboarding

FAST Snowboarding

FAST Snowboarding

FAST Snowboarding – I'll take slow first please.
The mission of the First Alpine Snowboard Team is to guide alpine snowboard athletes in achieving their maximum potential in training and competition, and to further identify and develop World and Olympic Champions of the future.

Where were these guys when I was trying to learn to snowboard?
Beginning with a core belief in each athletes ability to reach their fullest potential, we provide the knowledge and tools necessary to fulfill your individual training needs on your road to becoming a Champion.

We build your core belief by practicing the following fundamentals;
- Positive attitude
- Sound physical conditioning
- Solid snowboarding technique
- Proper equipment selection & set-up
- Proper equipment preparation
- Appropriate tactical approach

Jeesh. On second thought they sound really hardcore. Tactical approach? I would like to be able to stand up on the board, please. Maybe that doesn't show Olympic potential, I will grant you that.

The program is run by Chris Karol and Srdjan Pantic. Hey guys! Say hello to Utah for me.

Shred Soles

Shred Soles

Shred Soles

I tried to learn to snowboard recently, up in Wausau, Wisconsin. Snowboarding is rubbish! How do those guys even stand up, let alone fly down the mountain and do tricks with those heavy boots and that huge board strapped to their feet? Seriously, I didn't even realize the board was gonna be so big. My poor instructor was very patient but dammit, after falling on my ass ten times in a row just trying to get vertical, and not like vertical-in-the-air but vertical-on-my-feet, I just gave up. I didn't even feel like drinking at the chalet.

Now I'm not saying these Shred Soles would have helped. They're special insoles for snowboarding, canted at a 4 degree angle to realign your ankles and feet and knees and stuff. You can heat mold 'em to fit your feet exactly and trim them to fit snugly into your boots of choice. The testimonials they have on their site are all really positive, so I guess Shred Soles are probably pretty awesome. They just can't help you if you have the coordination and grace of an ox.