writingCategory Archives

Foodist Stickers: Absolutely Scrumptious!


What if you could simply change what you're eating to "use real food and real science to lose weight, without dieting?"

That's the premise behind Darya Pino Rose's highly-acclaimed new book, Foodist.

It's all about loving food. The right foods. At the right times.

No more sacrifice. No more deprivation.

As Dara explains in this trailer, "Foodist will help you stop dieting and start living."

Well-designed stickers are thin, delicious, and a great way to promote just about anything ... even books!

Stickers slip weightlessly into envelopes and between pages. They bring delight to fans. They stick around long after the press release has been filed.

Foodist's stickers are especially delightful, with scrumptious colors and a delightful die-cut outline. Take a gander at that sans serif logo and you can't help but think of fresh leafy greens, plump ripe tomatoes, vitamin c-packed oranges, and a delicious bunch of grapes. It's a meal and a sticker, all in one!


The Only Way Around Is Through

The Only Way

Robert Frost was a great American poet. Some might say the greatest. He was born on March 26, 1874 in San Francisco, California and passed away at the age of 88 on January 29, 1963, in Boston, Massachusetts. Over the years, he was awarded the Pulitzer Prize four times.

Frost is most often remembered for his poem, The Road Not Taken:

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I--
I took the one less traveled by,
And that has made all the difference.

Here's to taking the less traveled road ... and the way through ...

WordPress Born In Texas

WordCamp Texas

WordCamp Texas?

That's a nice sticker. Iconography, typography, color. I initially thought this was a WordCamp Texas sticker, except a peek at WordCamp Central says there's no Texas WordCamp, but instead an Austin, Dallas and maybe a Houston edition. So I'm gonna take this as another in the series of WordPress narrative-building stickers for the big interactive festival that is held every year in Austin, South By South West, (SXSW). It's hard not to see that logo as a brand after seeing this sticker, and by brand I mean in the old-fashioned, seared-cattle-flesh thing. And it's so big it's nearly bursting through Texas' borders. That's some sass ya got there, WordPress!

Content Rules

Content Rules

Content Rules

Content Rules is a book about how this blog is an abject failure. Basically. Here's what they say:
Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!

Of course, like many things in life: That bit of luck comes with a hitch. Content may rule, but your online content must be the right sort of content:  Customer-focused. Authentic. Compelling. Remarkable. Interesting. (Gripping, even.) Valuable.

The problem, of course, is that it’s a struggle to actually do it. What does it mean to create content that’s “compelling”? And how can you do it consistently? How can your be heard above the noise? Why doesn’t your blog have any comments? It’s hard work, right?

That’s where this book comes in. This book demystifies the idea of organizations as publishers. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers to you. It walks you through the fundamentals of how to create bold stories, videos, and blog posts. And then, once you’ve created the content, it tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.

I don't know nothin' 'bout igniting passions, ma'am; I'm just a blogger. Those people who wrote the book sure look like nice folks though. They're Ann Handley and C.C. Chapman. Go buy their book and ignite something.