Ari WeinzweigCategory Archives

3 Steps to Great Customer Service

jennifer stickergiant employee

Every day, our team uses Zingerman's 3 Steps to Great Customer Service

One core value at StickerGiant is great customer service. Thanks to Zingerman’s and their dead simple Zing Train system, we have a terrific recipe to follow.

For those that have not heard of the Zingerman’s Community of Businesses (ZCoB), this group is a family of eight businesses located in the Ann Arbor area created by Zingerman’s Deli founders Paul Saginaw and Ari Weinzweig.

ZingTrain is their consulting company specializing in training, service, merchandising, specialty foods and staff management. We’ve applied Zingerman’s “3 Steps to Great Service,” which is the secret sauce that we spread on each phone call we take, each package we send out the door and each email we receive in our inbox.

Zingerman’s 3 Steps to Great Customer Service:

Step 1. Figure out what the customer wants.

Step 2. Get it for them: accurately, politely and enthusiastically.

Step 3. Go the extra mile.  

These easy-to-follow standards set the table for our high level of service, whether it’s internal or external interactions. Internally, we aim to be top-notch co-workers for our fellow Team members. Externally, we strive to be world-class customer service providers by implementing Zingerman’s 3 Steps, everyday. It makes StickerGiant a better place to work as a group, and it helps StickerGiant grow as a company each time we go the extra mile for our customers.

If you want to learn more about about Zing Train and the Zingerman family of companies, go to their About Us page.

It might seem simplistic, but service drives us each and every day. Every sticker has a story, and we want to empower our customers as great storytellers by helping them through the process. Because when we hear stories from happy customers about how we assisted them, it always translates into return business and positive word-of-mouth.

What does it mean to go the extra mile? Our staff are empowered to delight customers. Sometimes that means a shipping upgrade, others it's a blog about a customer we adore.

This week we decided to go above and beyond in the literal sense. Check out this super sweet video of the StickerGiant Quadcopter hovering above our world headquarters in rural Hygiene, Colorado, where our customer service has an altitude adjustment.

See StickerGiant From Above




StickerGiant: This Is How We Do It

When you've been at the sticky substrate game as long as the StickerGiant (aka John Fischer) has, you've learned a couple of things. In essence: what works, what doesn't, and what the heck was I supposed to do next? Biggest asset? Great people. Biggest motivator? Free Donut Friday (sometimes).

Our team has worked really hard to get to where we are today, and to be able to produce well-designed, custom stickers for awesome people all over the country.

Inspired by, and taught to John by, one of the founders of the most successful small business community ever, we present StickerGiant's 12 Natural Laws of Business. 

1. An inspiring strategically sound vision leads to greatness.

2. You need to give your customers some really compelling reasons to buy from you.

3. Without good finance, you fail.

4. People do their best work when they're part of a really great organization.

5. If you want staff to give great service, give great service to staff.

6. To get great performance, you need to give clear expectations and training tools.

7. Successful businesses do things other they know they should do, but generally dont.

8. To get to greatness, you've got to keep doing better—all the time!

9. Success means you get better problems.

10. Strengths lead to weaknesses.

11. It takes longer to make something great happen than you think.

12. Great organizations are appreciative and the people in them have more fun.