brandingCategory Archives

Consider a Street Team to Help Market Your Ideas

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Bring the power to the people and utilize a dedicated group of individuals to help you spread the word about your company, brand, products, ideas or causes. There is something to be said for taking it to the streets, and a street team is a quick, effective way to get as much information out there as possible within a short amount of time.

If you’re not familiar with the concept, a street team is a group of people (generally unpaid but enthusiastic) that take your flyers, brochures, stickers and other material literally out to the streets and hand them out to people they meet. It helps put a face to the cause and bring people closer to your idea than social media alone can, and gives people an opportunity to ask questions they might otherwise not feel comfortable doing.

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Here are some tips to get you started:

1. Gather your materials - Get your promotional material together and make sure you have enough of each type to sustain several individuals for a few (or several) days at a time. Take into consideration the size the area being marketed to, time of day and any other contributing factors that might make foot traffic heavy or light.

2. Gather your team - If you have a group of friends that wouldn't mind doing some marketing for you, great! Get them together and let them know the situation and what you would like done. If you need a fresh team to start with, advertise in your local paper, on TV, the radio or your social media accounts.

3. Incentive the team - Most street teams get a little something for their efforts, whether it be money, tickets, products or mentions or whatever else you can think of. Most people work better if they know they have something to look forward to - be creative and help out the team that is working hard to help you!

4. Give them knowledge - Before you send your newly energized team out to bat for you, make sure you arm them with all the information they might need should someone stop and ask them questions. Brush up on some commonly asked questions, background for your idea/cause/product, and where they can go for more information. A street team can only help if they know what they’re doing.

These are some basic tips for putting the power in the people’s hands, but there are more out there. Come up with some of your own, and let us know the ways you bring your ideas from the drawing board to the streets!

Why Sticker Sheets Make for Ideal Event Swag


When organizing a successful annual event, leaving attendees and sponsors with a lasting impression is of the utmost importance. Event organizers from Wordcamp Chicago have found that stuffing event goodie bags are a great way to send a little extra love to their fans and supporters, which is why many event planners (and sponsors) print custom sticker sheets to inspire attendees. Value added merch like custom event stickers are a lasting promotional product for the following five reasons.


  1. Brand identity

If you're like many event organizers, you took great care in promoting your event by uniquely branding the experience from print materials to online presence. An event logo identity creates the perfect theme from which to generate brand recognition.

We recently had the pleasure of working with designers BirdDog Press who helped develop a logo for Lyons Homecoming, an event fundraiser that in part raised almost $35,000.00 for flood victims. The event organizers could not think of a better way to solidify their image to attendees than by printing custom sticker sheets. Tailor your event stickers to align with the design, color and vibe of your event – including co-branding them with sponsors – to give your sticker swag an element of personality.

  1. Sponsorship customization

Want to nurture the sponsors behind the success of your event so that they come back next year? Give them a lasting promotional shout out by printing a custom sticker. Customer and tech publication Xconomy did just that last month when we printed stickers for an annual sponsor appreciation dinner.

Custom sticker sheets allow you the ease of displaying multiple logo designs on a single sheet, making it a no brainer for you to enhance positive business collaboration with a sponsor for many events to come. Be innovative with the design and think of unique ways to showcase your strategic partnerships in a way that will provide mutual benefit.

  1. Attendee personalization

If you really want your event sticker sheets to make an impression, identify your market segments (moms, runners, music lovers, tech geeks, etc) and personalize a sticker design and branding that will speak to their passions. This added flourish gives your event personality and encourages a sense of fan identity within your group of event attendees.

  1. Trendy sticker design 

Printing sticker sheets are a trendy way to show your branding savvy. The die-cut sticker design requires no set-up fees and the ease with which you can cut unique shapes and sizes makes it easy to give your fans a one-of-a-kind sticker product experience. Even if you are merely looking for a simple design, other custom sticker and label products are available that are sure to fit your needs.

  1. Affordable product

Perhaps the best part about printing a custom sticker product to compliment your event promotion is how easy it can be to factor them into your event budget. Sticker sheets are a great way to show your event attendees a little extra appreciation without breaking the bank. The lasting return on investment you will see from sponsors and fans alike is well worth the spend.

Does Your Business Have a Custom Laptop Sticker?

A laptop computer covered with cool stickers.

Stickers allow your logo to travel everywhere. They're happy little silent ambassadors when stuck to the back of a laptop computer ... slipping into coffee shops, airports, and dorm rooms. They go where your potential fans and customers can see them. You don't have to pay per impression or click. There's no need to shell out big bucks every month.

Bottom line? Custom laptop stickers are stealth social marketing. Your community shares what they love where ever they go in the real world. Don't call it viral. It's organic, not pushed.

When adorned to the back of a notebook, iPad or Android tablet, your logo will cavort freely with other stickers, like fish in the sea. You can encourage your fans to submit photos of your logo out in the wild. By posting these photos online, they share their experience with other fans, and reinforce your branding message.

Thinking about having a set of custom stickers printed? Not sure which process is best? Just give us a call and one of our experts will happily answer all of your questions.

There's no need to fret when it's time to remove a sticker from your laptop computer. Just check out our video that demonstrates the process of sticker removal and you'll be good to go: