chocolateCategory Archives

“Stickers maximize packaging…” — STICKER Story Jason Sherwood, Choffy


This week we had the pleasure of connecting with brewed chocolate drink brand Choffy and Co-founder, Jason Sherwood. Jason is the Choffys hands-on creative guru. Jason has fifteen years of design with vast experience with branding and marketing for global and regional companies. He is the genius behind the design and sticker package labeling of this yummy beverage product.


Q&A with Jason Sherwood

What do people really dig about your product/services?:

They love the flavor, and health benefits. Nothing tastes like brewed chocolate!

Who are the awesome people behind the curtain at your company/project and what do they do?:

Jason Vanderhoven - my partner and the inventor of Choffy as a product
Bethany - who is our Customer and Field support lead

Why/How do you use stickers as a marketing or outreach tactic?: 

The stickers have been a way for us to maximize our savings in our packaging. Our brand and packaging is very important to us, and we have used the stickers to differentiate our product varieties. Their high quality and consistency makes them work with our base design perfectly.

List some ways that fans can support your brand to encourage growth apart from buying your product or service?: Following, liking, sharing ect. to let people know about our delicious and healthy premium drink. Let people know that Choffy has been featured as Dr. Oz's best of the best products and been featured on shows like the Today Show and The Doctors!

Can you leave links to your social media outlets so that our community can get social with you?:




Strongarm Brewing Punches It Up


While our digital press makes it super easy to print stickers in full glorious ever loving color, sometimes you want to go back to basics with good old black and white, like this punchy Strongarm Brewing design. B&W stickers look great with pen and ink artwork.

Need to add a little more pop? Our technology makes it easy to switch to a two-color design, for those cases when you want to run black artwork over a background color other than white. Switching to different tints and colors is a snap. (Take a look back at the Honey Dewdrops sticker design for some inspiration.)

Strongarm Brewing is a Nanobrewery Producing Craft Brewed Goodness. Their signature beer is Torque IPA, "a perfect balance of hops with hints of floral and citrus notes." Ivy League Blonde Ale and Magnus Oatmeal Milk Chocolate Stout round out Strongarm's trio of regular offerings.

Strongarm's seasonal beers include:

  • Der Commissar Bittner Oktoberfest

  • Cincinatus English Strong Brown Ale

  • Sleeveless Flannel Shirt Irish Red, and

  • Cataclysm Imperial IPA

Okay, so I got really thirsty writing this post. How many hours until beer o'clock?

I'm thinking new rule ... to properly describe a brewery's offering, I need to actually sample the goods ... :)



Hello Kitty! Hello Ilene!


Name & Position:
Ilene, VIP of books, HR, office, birthday cake baker

Time with StickerGiant:
2.75 wonderful joyful years

Best part of the job:
Shopping for chocolate to keep our office candy barrel full. It takes a lot of chocolate to please everyone.

W. Los Angeles CA

Hidden Talent:
Spotting a Hello Kitty everywhere I go

Cake or Pie:
Cake that someone else bakes

Number one item on my bucket list:
To visit Maine and eat lots of fresh Maine lobsters and scallops

Favorite season and why:
Fall for its cooler temps. I love my cardigan sweaters

Cats or dogs?
Love both (but would rather take care of a cat)

The last movie I watched/book I read was:
Movie: The Magic of Bell Isle
Book: The Mark of Athena (The Heroes of Olympus, Book Three)

Favorite use of a sticker:
Sticking a Hello Kitty sticker on my special pens I use at work (so that no one else can claim them)

Prediction for 2013:
Having more laughs with my co-workers at StickerGiant because I know we are a fun bunch of people.

Dipped in Chocolate


There are few things in life as universally loved as chocolate. And few refrigerators that are unadorned by magnets. While we can't help chocoholics out with a quick fix, we can surely fix you up with a splendid magnetic admission of your affection for the tasty treat that owes its very existence to the mighty cacao tree.

Why Chocolate? Because Chocolate Can't Get You Pregnant. So go ahead, my friends, and freely indulge the Chocolate Slut that burns within you. I might go to hell for writing this stuff, but you're only reading it, so I'd reckon that you're off the hook.

StickerGiant offers a burgeoning supply of refrigerator magnets. So many, in fact, that we want you to think of us as your ever-loving beast of fridge magnet burgeon. When it comes to stuffing your family's stockings with graphic witticisms, do not dilly-dally. Venture forth into our pages of magnetic wonder.

We hope that you take undue pleasure in freely affixing these magnetized statements to the stalwart kitchen appliance that endlessly cools your supply of food and drinks. They will make you so happy and peppy each day that you will burst with joy. In this case, that joy will be chocolate-dipped. Win win, if you ask me.