We recently met artisanal salsa company White Girl Salsa (Editor's Note: White Girl Salsa is now known as Winking Girl Salsa) at a local TEDx Boulder event and we were stoked when they called us up to order these custom die cut stickers. Already flavor fans of this trendy salsa brand, we were excited to see how well these uniquely contoured stickers, featuring their awesome retro salsa gal, turned out.
White Girl Salsa has been distributing its cheeky recipe bursting with bold taste since 2009. And with a name like White Girl Salsa, this product aims to turn some heads. The inspiration behind the name comes from founder Julie Nirvelli, who uncovered the creative tongue and cheek reference after impressing Latino friends with her sassy version of tomatillo salsa. The story goes that after licking their fingers clean, Julies' harshest critics lovingly called her recipe ‘White Girl Salsa’ and the name became permanent. With a whole range of flavors to fit any palate, what's not to love?
WHITE GIRL SALSA FLAVORS:
White Girl Salsa currently offers 5 varieties of our fresh-tasting, vegan, gluten-free, tomatillo-based salsa:
- Mild Tomatillo
- Medium Tomatillo
- Hot Tomatillo
- Smokey Chipotle
- Cranberry Mango
Perhaps one of the best things about this company is that Head Honcho Julie Nirvelli, is a female entrepreneur whose unique business sense set her apart in the market place from the start. After spending time in her youth around high achieving businesses ventures, Julie had no doubt that she would one day start a company of her own.
White Girl Salsa took a big leap into the local food market just two and half years ago and has since expanded into RealSimple.com, won Naturally Boulder’s coveted Pitch Slam contest, was featured on Cooking with Paula Deen in “Paula’s Kitchen Helpers.” made a spot on KMGH Channel 7 with Gabby Gourmet, made WGS in the Denver Business Journal, was touted in Denver Food Examiner as one of the “few excellent salsas,” made 5280 Magazine’s e-newsletter, Table Talk.
Julie’s business savvy is experienced through her dedication to providing a customer experience with an emphasis on the wow factor--from branding, to purchasing, to taste.