experimentCategory Archives

It's All One Big Experiment

Consider Everything an Experiment!

If you get called out on something, call it an experiment and see what the boss says.

You can call it research. You can call it fun. You can call me anything but late for dinner.

"Sorry, boss! I was trying something new. I've been thinking about it for weeks. I thought this might make things move faster. I thought it might save a few bucks. I had to give it a whirl, to see if it worked."

I was working in the lab late one night
When my eyes beheld an eerie sight ...


Get out the proverbial beakers and Petri dishes, kids ... because life is one. big. experiment.

Nothing great happens without experimentation, whether it's a marketing campaign, a research project, or new product development. If it works, wham! If it doesn't, give it another whirl.

So do your planning, form that hypothesis, don a lab coat, press the big green button, and document everything along the way.