hikingCategory Archives

“The more we can connect, tangibly, the better…” —STICKER Story Peter Askew, DudeRanch


Peter Askew is the business wrangler behind adventure travel clearinghouse DudeRanch.com, a dude ranch vacation marketplace that highlights ranch destinations across the USA & Canada. Apart from offering adventure seekers an easy way to tap into their ideal cowboy/cowgirl experience, the site lists ranches for sale and features jobs available in the industry.

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Q&A with Peter Askew

What do people really dig about your product/services?:

One aspect folks really enjoy about the dude ranch vacation industry is the amount of activities guests can enjoy during a visit - from horseback riding, hiking, mountain biking, swimming, bonfires, hayrides, and in some locations even trap/skeet, spa visits, & river rafting!

I can't leave out the scenery, though.. Most ranches are nestled in remote areas where the surrounding scenery can take your breath away, and really helps visitors relax during a vacation stay.

Because of this, dude ranch vacations have often been described as 'Summer Camp for Adults' : )

Who are the awesome people behind the curtain at your company/project and what do they do?:

I guess you'd call me the jack-of-all trades here, as I'm the webmaster and pull all the levers behind the scenes.

Additionally, though, I spend a good bit of my time helping spread the word for the dude ranch vacation industry, and help educate those who might not understand how much the industry has evolved over the years into an amazing group & family vacation destination.

Why/How do you use stickers as a marketing or outreach tactic?: 

We use stickers as a marketing & outreach tactic because we appreciate their tangible aspects. We're a digital company, and our product is information, so the more we can connect, tangibly, with our current & potential customers, the better.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

We found that stickers helped further establish our brand and solidified our position within our industry.

And from a return-on-investment standpoint, one of the best bangs-for-our-buck..

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Other ways that fans can help support Us? By spreading the word about the dude ranch vacation industry!

With dude ranch locations ranging from rustic to *truly* resort/luxury, the industry can accommodate virtually all types of clientele..

Can you leave links to your social media outlets so that our community can get social with you?:

FACEBOOK: http://www.facebook.com/duderanchdotcom
TWITTER: https://twitter.com/DudeRanch
WEBSITE: http://www.duderanch.com/


Element Outfitters

Element Outfitters.com

It's Elemental, Dear Watson!

Well, it is ... if you crave spending your days in the great outdoors.

The idea for Element Outfitters was born from the need for an all-inclusive white water rafting site. A site where you can find white water rafting products, information, and most importantly all the gear you need for your next outdoor adventure. Since then, Element Outfitters has grown to include all four elements of outdoor adventure, carrying supplies, apparel and footwear for paddle sports, hunting, fishing, camping, hiking, travel and outdoor hobbies. Element Outfitters is a family owned business.

Paul and Stacie, a husband and wife team, have spent the last decade running a local outdoor sporting goods store. Two years ago, they expanded and opened a second outdoor sports store and now they are expanding to an online presence.

The ElementOutfitters.com sticker is one of the most tastefully colorful designs we've seen roll out of our gigantic magical printer. Wind, Water, Earth, and Fire ... it's all there, with an awesome three-dimensional treatment that really makes it pop.

You're bound to uncover all kinds of gems while browsing their snappy site, like the GSI Outdoors 30oz Java Drip Coffee Filter...this little critter can brew up a hot steaming cup of coffee anywhere you can find some clean hot water ... which brings us to Element's extensive water treatment/purification and camp cooking pages.

Never mind if your idea of whitewater rafting is the water park at Great Adventure. Spend enough time on the site and you might find a strange desire to hit the road, open up a can of beans, pitch a tent ... and go rafting, for real!