horseback ridingCategory Archives

“The more we can connect, tangibly, the better…” —STICKER Story Peter Askew, DudeRanch


Peter Askew is the business wrangler behind adventure travel clearinghouse, a dude ranch vacation marketplace that highlights ranch destinations across the USA & Canada. Apart from offering adventure seekers an easy way to tap into their ideal cowboy/cowgirl experience, the site lists ranches for sale and features jobs available in the industry.

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Q&A with Peter Askew

What do people really dig about your product/services?:

One aspect folks really enjoy about the dude ranch vacation industry is the amount of activities guests can enjoy during a visit - from horseback riding, hiking, mountain biking, swimming, bonfires, hayrides, and in some locations even trap/skeet, spa visits, & river rafting!

I can't leave out the scenery, though.. Most ranches are nestled in remote areas where the surrounding scenery can take your breath away, and really helps visitors relax during a vacation stay.

Because of this, dude ranch vacations have often been described as 'Summer Camp for Adults' : )

Who are the awesome people behind the curtain at your company/project and what do they do?:

I guess you'd call me the jack-of-all trades here, as I'm the webmaster and pull all the levers behind the scenes.

Additionally, though, I spend a good bit of my time helping spread the word for the dude ranch vacation industry, and help educate those who might not understand how much the industry has evolved over the years into an amazing group & family vacation destination.

Why/How do you use stickers as a marketing or outreach tactic?: 

We use stickers as a marketing & outreach tactic because we appreciate their tangible aspects. We're a digital company, and our product is information, so the more we can connect, tangibly, with our current & potential customers, the better.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

We found that stickers helped further establish our brand and solidified our position within our industry.

And from a return-on-investment standpoint, one of the best bangs-for-our-buck..

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Other ways that fans can help support Us? By spreading the word about the dude ranch vacation industry!

With dude ranch locations ranging from rustic to *truly* resort/luxury, the industry can accommodate virtually all types of clientele..

Can you leave links to your social media outlets so that our community can get social with you?:



Black Mountain Ranch

Remember City Slickers? The 1991 movie in which Billy Crystal causes a stampede and births a calf and saves it from drowning, all in the midst of an existential crisis of epic proportions? Yeah, well, if you go to Black Mountain Ranch, it's not really like that.
We are a small, family run guest ranch in the heart of Colorado. Our goal is to get guests to say "that was the best vacation of our lives!" Check around and let us know if we can help you have a vacation to remember this summer!  Plenty of activities around the ranch. A sampling: Roping Lessons, Shotgun shooting, Pool, Hot Tubs, Fishing, Arena Riding, Mountain Trails. We have plenty of terrain to ride on from canyons to mountain peaks! From novice to expert we will match the horse, the ride, and the group to each rider’s ability. Our horses are professionals at giving folks without much riding experience fantastic experiences.  It is their job. Our staff is from all around the world and shares a common passion for horses, the mountains and showing guests an amazing time.

Doesn't that sound fantastic: horseback riding, a swimming pool and hot tubs, and shooting in the mountains? Plus did you see the pictures of those baby goats?? We'll never want to leave!

Hmm, maybe we should have our own mid-life crisis. Chuck the sticker racket and the cul-de-sac and go live the rest of our days on a ranch, wearing chaps and talking to animals. And getting in touch with our inner Jack Palance. Hey, a StickerGiant can dream, right?


Terrapin Adventures

Terrapin Adventures

Terrapin Adventures

Terrapin Adventures offers all sorts of outdoor fun. They're a company based in Savage, MD, thirty minutes from Washington D.C., Baltimore and Annapolis that offers "adventures" like a zipline ride through the forest canopy or a giant, three-person swing that's winched back and then released, using only gravity to create 2 G's of force (then you swing back and forth for like three minutes -- it's crazy.) Terrapin offers their adventures for team-building exercises as well as straight-up parties. Other things you can do: climb a giant, four-sided climbing tower or cross the High-Ropes traverses, far above the ground. Its crazy outdoorsy stuff and apparently lots of fun.

Terrapin also offers tours. Biking, river tubing, guided nature hikes, geocaching, rock climbing/rappelling, sailing, windsurfing, fly & reel fishing and horseback riding. Whew! These tours range all over the Chesapeake Bay area and they're really quite reasonably priced. So, Maryland adrenaline junkies, now you know where to go.