marketingCategory Archives

Let the Sticker Help You Develop Your Ideas

tomato sauce label stickers stickergiant

Do you know what that’s a picture of up there? Why, it’s none other than pasta sauce, of course! Before you start asking, “What’s so special about sauce, and why am I reading this blog?” take a look at the labels. Fantastic, right? They really make the sauce jars stand out from similar products and show a lighter side to the brand without being cheesy or generic.

If you have an idea for a product that you want to develop, you’re tempted to jump ahead and obsess over the marketing materials you might need (and the cost associated with them). That’s good news for you, because you’ve come to the right place! We’re here to help you get your ideas from your imagination to the sticker itself, so let your creative flag fly and don’t be shy about it.

Maybe you don’t have an award-winning sauce recipe that everyone asks for, but that doesn’t mean you can’t have an awesome-looking label for whatever it is you’re good at! And it doesn’t have to be just food - not at all! That’s just one example of a place where custom stickers shine.

No matter what your idea is, your packaging and marketing can tie together in one cost-effective way with stickers. Just look at Via Roma, the sauce in the picture above - they chose to label their product with an eye-catching design with minimal effort but huge response. You can do the same! Contact us for samples, quotes and all the help you’ll need for a fantastic marketing tool that is sure to set you apart from the rest.


CyberChimps is One Funky Monkey Making Digital Waves

Cyber Chimps StickerGiant

In the wide world of the web, there are what seem to be a bazillion companies trying to get your money under the guise of help, but CyberChimps is definitely one company that puts its banana - er, money - where its mouth is when it comes to valuable skills that can help a website come alive.

Since 2010, CyberChimps has been helping WordPress users develop fantastic, responsive themes for their sites that are also compatible with just about every digital device. For those that depend on blogging and everyday website use, this is a niche market that is taking the internet by force and doesn’t look like it has plans of stopping anytime soon!

But it’s not all about the serious business of theme creation - CyberChimps have a playful side, too, as you can see from their quirky monkey friend and understated logo. Serious on one hand, creative and funny on the other? A winning combination for a strong company that’s heading in the right direction.

Want more information on how CyberChimps can help you? Check out their website.

Are you going bananas trying to get people to notice your business? Grab some custom stickers as CyberChimps have!

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

How To Increase Leads & Sales Using Custom Stickers To Entice Your Target Audience

Businesses and brands are always looking for new and innovative ways to attract more attention from their target audience. Even if you are aggressive with your online and off-line marketing, you and your competitors are often using similar tools and resources.

To differentiate yourself, it's important to get creative and think outside the box—and an excellent way to do this is by creating custom stickers.

When I say custom stickers, don’t think of the cheap and cute stickers your kids play with—instead think of colorful, one-of-a-kind, highly artistic, branded stickers.

How Can Custom Stickers Enhance Your Marketing Campaigns

Custom stickers can be utilized in a variety of ways: as perks for new and existing clients, as an advertising method, and as a way to commemorate a special event.

Our stickers are well-crafted, and won’t be thrown away with ease like your business cards or flyers—meaning they become a constant reminder of your business, brand, product, event, or promotion.

5 Reasons Why Custom Stickers Are The Perfect Way To Market Your Business

  1. Brand-Building Tool—Custom stickers can be used to spread the word about your brand. Even if your sticker is nothing more than your logo, it is a memorable way to keep you top of mind.

  2. It’s Unexpected—Your target audience has grown to expect the same type of advertising and marketing from you, or from your industry. Custom stickers are unique and unexpected, making them more memorable.

  3. Increases Exposure—Custom stickers can be added to mailings, gift bags, handed out at the register, local fairs, and events, and added to donation contributions you distribute in the community.

  4. Increases Customer Engagement—It’s rare that your customers will talk to you about an ad or flyer that they saw for your business, but your custom stickers will get them talking about you—both to you and to others!

  5. They Be Exclusive Or Collectible—If you are looking to created limited edition or seasonal company paraphernalia, consider custom stickers. You could have a slightly different sticker produced annually, on a seasonal basis, or for special events. Even if these stickers are simply different variations of your logo—they can become highly collectable for your diehard fans.

While some companies may turn to pens and notepads—custom stickers are more memorable and much more fun!

There are numerous ways you can utilize custom stickers for new marketing endeavors—and in your current day-to-day operations.

Promotional product marketing is a must for any brand or business looking to gain expedient exposure, and stickers provide the following benefits:

  • They support your efforts to create a brand, not just a business.

  • They are an inexpensive, yet impactful way to grow your business—both for new and existing clients.

  • They are a marketing tool that can be distributed a variety of ways.

  • They allow you to get back to the basics with one-on-one engagement.

  • With proper placement and planning. Your custom stickers can quickly spread throughout your community.

  • Your custom stickers can even replace your business cards.

And yes, adults too enjoy a fun sticker that reminds them of their favorite brands and products.

Sometimes we overcomplicate things—and in turn get in our own way. With custom stickers you can simplify your marketing efforts to increase brand awareness within your target audience. If you are ready to enhance your marketing with custom stickers you can do so today by connecting with a member of our expert StickerTeam here at StickerGiant to help create your customized marketing tools.

Want to get more marketing tips and tricks about custom stickers? Subscribe to our email list for ongoing resources that will blow your competition out of the water:

“People love free stuff…” —STICKER Story John Frazee, Gravity Brewing

Gravity Brewing owner John Frazee is a former engineer turned craft brewer and has been brewing beer for 16 years. Located in the small town of Louisville, Colorado Gravity Brewing represents the best of local craft beer in a venue that inspires community.

Gravity Brewing is only a hop, skip, and a jump away from StickerGiant headquarters, so we couldn't pass up the chance to take a field trip with our film crew for an interview. It was particularly enlightening to hear about the ways Gravity prefers to rep their stickers for brand recognition. The overwhelming response? Festival swag. John says stickers are an easy and affordable way to spread the Gravity Brewing vibe. At Gravity, they love their customers. "Stickers help show fans how much they care." says John, and we couldn't agree more.

Q&A with John Frazee

What do people really dig about your product/services?:

I believe people like the fact that we always have a wide variety of high quality beer styles available. There is that saying, "Quality, not Quantity." Why settle for just one? We strive to have both. Belgian, German, American, etc. Session beers, big beers (although we lean towards the latter). We are excited to try it all and not cut any corners in the process.

Who are the awesome people behind the curtain at your company/project and what do they do?:

My two business partners are Julius Hummer (Brewmaster) and Ryan Bowers (Managing Partner). Julius has been brewing professionally his entire adult life and is the son of David Hummer (Original Founder/Brewmaster of Boulder Beer/Brewing Co). Ryan is a Mechanical Engineer and craft beer lover. He is an extreme resource when it comes to brewery design/engineering and business finance.

As for myself, I am a former long time home-brewer and practicing Civil Engineer. Julius and myself conceive and brew all of our beers together. I also manage the business, which is much less glamorous. We could not do any of this without our awesome tasting room staff: Steve, Abby, Kristy, Kat, Jenni, Karen, and several other friends/family/investors that have helped along the way.

Why/How do you use stickers as a marketing or outreach tactic?: 

People love free stuff. We hand out our stickers in our tasting room and at beer festivals. This is a simple and relatively inexpensive way to get our logo and brand in front of the beer drinking community and beyond. It is really cool when I'm out skiing and I see a Gravity sticker on a pair of skis or a helmet. People love to put them on their beer fridges as well.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

Stickers are a no brainer in the craft beer world. Get them and never run out of them. Stick with a simple and consistent image/logo and use StickerGiant!!

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

We'd like to think we are pretty good at making beer, however, we will admit that we are not the best at marketing/advertising. If you like what your tasting and seeing, please spread the word. Like us on Facebook. Follow us on twitter. Join our e-mail list via our website. Grab some stickers next time we see you at the tasting room or a beer festival. Buy a cool t-shirt, hat, or hoodie and wear them all over town, every day, even when you sleep.
Attach a file or just a fun picture that speaks to your passions!

Can you leave links to your social media outlets so that our community can get social with you?:



Connect the Unconnected with A Guest Post on Our Sticker Blog


Are you someone interested in working with StickerGiant as a guest blogger? We are looking to diversify and improve our content by working together with other complimentary bloggers or brands who are looking to expand their reach by blending our creative writing juices.

About Us: StickerGiant continually wow's buyers with its combination of skilled custom sticker manufacturing and customer service accessibility. As a business, StickerGiant was designed especially for those who find themselves frustrated by the online sticker ordering process when they are unable to also connect with a live person. With the help of StickerGiant's Customer Service Superstars, users receive a personal touch when navigating the online ordering process while also ensuring that the sticker they order will be true to their exact specifications. Frustrating under ordinary circumstances, problems such as text misprints disappear with the assistance of StickerGiant.

Guest Writers Provide Credibility: Although StickerGiant makes it far easier to manage the sticker order process, customers may find themselves seeking feedback from others who have successfully utilized StickerGiant's services. Now, users can easily access that very feedback by simply visiting StickerGiant's highly trafficked blog. There, helpful guest writers will provide information on the ins and outs of sticker marketing and how to utilize this tactic of brand awareness in the most effective manner possible.

Our Blog Style: Ideally, guest blogs will not be overly promotional in their content, rather pulling from the vein of helpful service that has defined the StickerGiant brand over the years. Through the posting of these blogs, the helpful folks at StickerGiant hope to guide web visitors through common promotional sticker tactics they may have encountered over the years.

What's In It For You?: Great question. StickerGiant's guest posts are not only intended to help audiences -- they can prove very handy for bloggers. Not only do these posts allow guests the opportunity to influence readers, they also offer greater brand awareness through the addition of a bio and links to other resources.

Connect with Us: Interested in sharing your sticker marketing expertise? StickerGiant could use your help! If you would like to contribute a guest blog, please get in touch with our StickerFairy, Hailey at Or if you are a social media minded person, feel free to make like a duckling and follow us on Facebook, Twitter, or any other medium you prefer to connect.

We are always looking for advertising and partnership opportunities so don't hesitate to contact us further for details. By working together as a team, we can do so much more!

Promoting Your Band With Custom Stickers

He got kinda famous

He got kinda famous

The custom band sticker is a StickerGiant staple. Most new bands don't have much money for advertising or promotion. Stickers are incredibly cheap, easy to distribute, and can give you a presence in the places your audience hangs out. Custom stickers last a long time, don't spoil and never go out of style. They are easy to transport (hundreds will fit in your coat pocket) are very cheap to send in the mail and are a fun giveaway.

Our custom sticker printing services are second to none. For bands, we recommend keeping the stickers small, because there's more places for smaller stickers to go. Try to limit yourself to just a few colors, to keep the costs down. If your band has a logo, design your sticker around it, and always include some kind of contact information – email or a web address or a MySpace page. You want any potential fan seeing the sticker to be able to find you! Here are four ways to think about distributing your band's stickers:

1) Concerts of bands in the same genre are a good place to start. Bring them to concerts and hand them out, but resist sticking them all over the venue – they'll just get scraped off and piss off the staff. If the venue has a place where they encourage stickering, like a posterboard in a bathroom or something, definitely take advantage of it.

2) Include stickers with merchandise. If you are selling CDs, every CD should have a sticker or two included. If you have a gig, give a stack to the doorman to hand out to everyone attending.

3) If you have a MySpace page or a website, include an offer to send free stickers to fans. Ask them to friend you on MySpace and send an email to you. In exchange for free stickers you get a mailing list of potential fans that you can announce your gigs to. If you don't want to spend the money required to mail free stickers you can ask users of your websites to email for instructions on how to get free stickers. When the users write and email to you asking about the stickers, you can instruct them to send a self addressed stamped envelope (SASE) to you saving you the money and time required to label and send stickers out in the mail.

4) Last but not least, friends and family members are your core support group. Give them a few stickers each and ask them to spread the sticker love. You will be surprised where the stickers may end up.

You can tell we love band stickers at StickerGiant – just look at the bands that show up on this blog!