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Why Sticker Sheets Make for Ideal Event Swag


When organizing a successful annual event, leaving attendees and sponsors with a lasting impression is of the utmost importance. Event organizers from Wordcamp Chicago have found that stuffing event goodie bags are a great way to send a little extra love to their fans and supporters, which is why many event planners (and sponsors) print custom sticker sheets to inspire attendees. Value added merch like custom event stickers are a lasting promotional product for the following five reasons.


  1. Brand identity

If you're like many event organizers, you took great care in promoting your event by uniquely branding the experience from print materials to online presence. An event logo identity creates the perfect theme from which to generate brand recognition.

We recently had the pleasure of working with designers BirdDog Press who helped develop a logo for Lyons Homecoming, an event fundraiser that in part raised almost $35,000.00 for flood victims. The event organizers could not think of a better way to solidify their image to attendees than by printing custom sticker sheets. Tailor your event stickers to align with the design, color and vibe of your event – including co-branding them with sponsors – to give your sticker swag an element of personality.

  1. Sponsorship customization

Want to nurture the sponsors behind the success of your event so that they come back next year? Give them a lasting promotional shout out by printing a custom sticker. Customer and tech publication Xconomy did just that last month when we printed stickers for an annual sponsor appreciation dinner.

Custom sticker sheets allow you the ease of displaying multiple logo designs on a single sheet, making it a no brainer for you to enhance positive business collaboration with a sponsor for many events to come. Be innovative with the design and think of unique ways to showcase your strategic partnerships in a way that will provide mutual benefit.

  1. Attendee personalization

If you really want your event sticker sheets to make an impression, identify your market segments (moms, runners, music lovers, tech geeks, etc) and personalize a sticker design and branding that will speak to their passions. This added flourish gives your event personality and encourages a sense of fan identity within your group of event attendees.

  1. Trendy sticker design 

Printing sticker sheets are a trendy way to show your branding savvy. The die-cut sticker design requires no set-up fees and the ease with which you can cut unique shapes and sizes makes it easy to give your fans a one-of-a-kind sticker product experience. Even if you are merely looking for a simple design, other custom sticker and label products are available that are sure to fit your needs.

  1. Affordable product

Perhaps the best part about printing a custom sticker product to compliment your event promotion is how easy it can be to factor them into your event budget. Sticker sheets are a great way to show your event attendees a little extra appreciation without breaking the bank. The lasting return on investment you will see from sponsors and fans alike is well worth the spend.

StickerGiant's Story: Stickers Worth Sharing

Vimeo video release courtesy of and music by Kimya Dawson


Put simply, StickerGiant help’s people like you make great stickers. Our team is just as passionate as our customers about telling the stories behind the stickers we make. We believe that it is our job to facilitate the message behind the stickers you share because we want your brand message to stick with your fan base as well as your stickers will stick to a surface.

Fans flock towards stickers no matter what they convey. Stickers are fun and they act as portable billboards that can go anywhere. Whether applied to a little girls forehead, a car, a stop sign (though we don’t endorse that), or a laptop, stickers are always on the go. Sometimes we get so obsessed with your stickers that our staff has reported seeing them in their dreams! With such a strong connection to our product, it is no wonder that we also feel uniquely connected to sticker buyers like you.


We are a small but mighty group of people who share the same vision for success. Every staff member is quality minded from top to bottom. And above all, we are about getting the job done right for you.


The StickerGiant sticker product is fantastic because customers like you have encouraged us to prioritize quality. By popular demand, we run three different materials and all of them were researched to find only the best possible product we can get.

StickerGiant's viral, brand-specific custom designs help brand managers like you create the marketing megaphone of stickers. Hip, trendy, and sometimes edgy, your sticker will bring your brand to life. Whether you’re looking to turn heads (custom die cut), label your product (custom labeling), brand an event (event swag) or just give your fans some merch to slap on their favorite electronic device (square, round, oval or rectangular sticker shapes and sizes) StickerGiant custom stickers are produced fast, affordably, and are oh-so-sharable. Add trendy stickers to your marketing strategy and your fans will be cheering for more.


Our customers tell us that they appreciate the simplicity of our ordering process. We can process stickers in as little as 24 hours and get them out to you fast. We try to do things quickly we try to do them accurately. But above all, we aim to get people like you the stickers they want.

People ask us what we do and we are proud to say that we spend all day making stickers at our sticker factory in rural Boulder County. For us, making stickers is more than a job; it is the way we connect as humans to the people, places, and things around us.


What makes the StickerGiant product a great sticker? The vision behind what our customers want has pushed us to fit individual need. Every day there are stickers that we see and can't help but want to know the story behind it. We want to know the company and talk to the company owner to learn what they are all about so that we can be part of it. Our team prides itself on taking people’s passions--the things that they are really fired up about-- and spreading their message over and over and over again through sticker distribution so that those same people can tell their story to the world!






“Passion and excitement…” —STICKER Story Robert Gilbreath,

Robert Gilbreath is Vice President of Marketing at ShipStation: an Austin, Texas based company that is the leading web-based shipping solution for online retailers.

ShipStation is the leading web-based shipping software that is built to help online retailers organize and process their orders, while fulfilling and shipping them quickly and easily.

Q&A with Robert Gilbreath

What do people really dig about your product/services?:
We help them save time (and money) due to our well thought-out application.  Our customer service is awesome too.

Who are the awesome people behind the curtain at your company/project and what do they do?:

The company was founded by two super smart guys, Jason and Byron. They both been in the IT and ecommerce space for quite some time and have channeled all their knowledge into building the very best shipping tool while always keeping the customer needs in mind. They have also built a team of others who are a. passionate for giving users the very best experience b. excited about working on such a great offering with a group of smart people.

Why/How do you use stickers as a marketing or outreach tactic?: 

Stickers are fun and everyone loves them. They are easy to take to events and are great conversation starters.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn't, etc?: 

Give stickers a try but don't just think that a sticker of your logo is the only way to use the media. Do you have a company tagline or mascot or other iconic thing that might work well in sticker form? Also, don't forget that stickers are also great for internal use - team members love swag too!

List some ways that fans can support your brand to encourage growth apart from buying your product or service?: 

Follow us on Twitter (@ShipStation) and like us on Facebook (/ShipStation) - We chat and share about much more than shipping since we are all ecommerce veterans and love to talk about online marketing, content, and all things online retail.

Can you leave links to your social media outlets so that our community can get social with you?: