mountain bikingCategory Archives

“The more we can connect, tangibly, the better…” —STICKER Story Peter Askew, DudeRanch


Peter Askew is the business wrangler behind adventure travel clearinghouse, a dude ranch vacation marketplace that highlights ranch destinations across the USA & Canada. Apart from offering adventure seekers an easy way to tap into their ideal cowboy/cowgirl experience, the site lists ranches for sale and features jobs available in the industry.

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Q&A with Peter Askew

What do people really dig about your product/services?:

One aspect folks really enjoy about the dude ranch vacation industry is the amount of activities guests can enjoy during a visit - from horseback riding, hiking, mountain biking, swimming, bonfires, hayrides, and in some locations even trap/skeet, spa visits, & river rafting!

I can't leave out the scenery, though.. Most ranches are nestled in remote areas where the surrounding scenery can take your breath away, and really helps visitors relax during a vacation stay.

Because of this, dude ranch vacations have often been described as 'Summer Camp for Adults' : )

Who are the awesome people behind the curtain at your company/project and what do they do?:

I guess you'd call me the jack-of-all trades here, as I'm the webmaster and pull all the levers behind the scenes.

Additionally, though, I spend a good bit of my time helping spread the word for the dude ranch vacation industry, and help educate those who might not understand how much the industry has evolved over the years into an amazing group & family vacation destination.

Why/How do you use stickers as a marketing or outreach tactic?: 

We use stickers as a marketing & outreach tactic because we appreciate their tangible aspects. We're a digital company, and our product is information, so the more we can connect, tangibly, with our current & potential customers, the better.

What advice would you give to a company thinking about using stickers as a marketing tactic to wow their fans. What has worked for you, what hasn’t, etc?: 

We found that stickers helped further establish our brand and solidified our position within our industry.

And from a return-on-investment standpoint, one of the best bangs-for-our-buck..

List some ways that fans can support your brand to encourage growth apart from buying your product or service?:

Other ways that fans can help support Us? By spreading the word about the dude ranch vacation industry!

With dude ranch locations ranging from rustic to *truly* resort/luxury, the industry can accommodate virtually all types of clientele..

Can you leave links to your social media outlets so that our community can get social with you?:



The Perils of Mountain Biking. A.K.A: Wear Your Lid

Wear Your Lid

Mountain biking is an awesome sport, but it's not something to approach casually. This note from a StickerGiant devotee shares a harrowing experience and an awesomely positive attitude...

This is my mountain bike helmet. I had a pretty severe crash with it, lost traction going very fast on a wide turn, flew about 15 feet and crashed on a rock wall. At first I thought it was just the usual pain... but life had something else for me in store that day. I spent a week at the hospital healing from the surgery to fix my broken arm and some ugly hematomas that wouldn't let me move much.

I'm all good now, but that episode made me realize how really lucky I really am and how quickly you can get... very unlucky. To have a body that works, go out there, explore, go fast and have fun is really a blessing. So I put Sarah there. It says "Lucky." I think it fits the bill. Plus she looks nice ;).

It's good to have luck in spades, but it's not often you pull six diamonds out of the deck. That's why money spent on a quality helmet is never a gamble.

2012 Midwest MTB Fest

If you've packed your fat tires and find yourself in Iowa this weekend, why not head to the 2012 Midwest MTB Fest, put on by the Quad Cities Friends of Off Road Cycling?
The weekend of June 22-24, 2012, in the beautiful woods of eastern Iowa, hundreds of knobbies will gather to ride bikes, talk bikes, play games on bikes, and drink beer while standing next to bikes. The festival home is Scott County Park; thanks to our sweet singletrack (10+ miles), but also because of the beautiful camping accommodations and additional attractions (oh, did we forget to mention the swimming pool, golf course, playgrounds, showers, pavilions and full restrooms?! Our bad!)

Sounds like a blast! If only we were better at the whole bumpy riding thing. Um, at the very least, we'd be delighted to show up for the "beer potluck" afterward. Now that's an outdoor activity we can excel at!