small businessCategory Archives

Your Customer's Place

Golden Rule

Orison Swett Marden was a hotelier turned author and a forerunner of the New Thought Movement. His first book, Pushing to the Front, hit the press in 1894 and became one of the most influential personal development books of the era. He met great adversity through his lifetime, starting with the loss of both of his parents at a young age.

This quote is one of Marden's greatest ...

"The Golden Rule for every business is this:
put yourself in your customer's place."

The demeanor of the night clerk makes all the difference when you roll into a hotel lobby after a hard day on the road. The empathy and understanding that's translated in that brief moment sets expectations and calms nerves. You've reached an oasis. Will you be welcome?

We've lived on both sides of the counter here at StickerGiant and have a lifelong subscription to Marden's Golden Rule. Business is more than numbers. It's people. We're here to help you get your job done ...

StickerGiant by the Numbers

And now for a little bit more of our story. Sometimes the best way to get an idea about something is through simple accounting. Add it up, see what shakes out, and read the story between the lines. With apologies to Harper's Index, we give you StickerGiant by the Numbers.

Years in operation: 12

First sticker sold (on our first sticker site, He Is Not My President

Most recent favorite sticker printed: Culture Couture (blog post coming soon!)

First office location: Fischer family basement in Longmont, Colorado

Estimated square footage of first office: 500

Current location: Hygiene, Colorado

Estimated square footage of current operation:  5,000

Number of office moves:  1

Number of expansions: 4

Number of employees: 16

Full time employees:  13

Part time employees:  3

Employee with longest tenure:  Maureen (8 years!)

Approximate number of repeat customers: 75,000

Average sticker print run:  1,000

Minimum number of print runs a month:  2,000

Miles of sticker substrate used per month:  20

Estimated solar and/or wind power usage based on percentage of monthly consumption: 100

Average number of packages sent per day:  225

Busiest month (on average): September

Most memorable media moment of 2011:  Jeopardy! answer

Most recent press mention: Wall Street Journal

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Modesto Junk Company

The Modesto Junk Company is a family-owned operation founded way back in 1920. Um, that's nearly 100 years ago.
Locally owned and operated since 1920, Modesto Junk Company has maintained a tradition of leadership in the scrap metal industry and the greater Modesto, Stanislaus and Central California community for more than 90 years. One of the main reasons behind the company’s industry longevity and success is the people who work at the company. Modesto Junk Company is a privately owned corporation, and is currently one of the oldest established business enterprises in Modesto.

Four generations after the founder went around collecting metal with his horse-drawn wagon, Modesto Junk now has a big facility with major scrap-crushing equipment that frankly, looks like fun to operate. King of Cans? No doubt!


Rock Your Ass Off

Rock Your Ass Off! That's the battle cry at RYAO, the site dedicated to bringing the incredible high of rockin' out to the rest of life. Formed by a group of rockers who first met in junior high, RYAO advocates a "Never Stop Rockin'" lifestyle "through community involvement and promotion of people and small business." Buy their giant 4" stickers and a portion of the proceeds will be donated to St. Jude's Children's Hospital and Big Brothers/Big Sisters. RYAO!