How to Set Up Custom Beer or Wine Labels

How to Set Up Beer Labels Hero Image


So you're an established brewing company, a small brewery, or a simple beer lover looking to properly label your bottles or cans. Welcome.

Or maybe you're looking for a reference with help bottling kombucha, ciders or seltzers. You're in the right place, too!

With so many sizes of bottles and label options, it can be difficult to figure out what size label should be used on your specific bottle. The good news is that we are here to help make that decision easier, providing your brew with high-quality amazing labels that will make your brand pop. 

Check out the size details and visual graphics to compare the size of your can or bottle with our label recommendations. For further questions, please contact our Customer Sucess team. For even more information and to learn more about our recommended label sizes, head over to our easy-to-use template page.

Labels for Cans


12 or 16 oz Cans

A 12 oz. and a 16 oz. can are the most-common aluminum can sold across beer breweries, kombucha brewers, and even wineries. Here is how you can go about measuring a can or bottle for the right label size. This process can be used for various sizes of bottles and cans. 

  1. Measure the height, from top to bottom of your can or bottle.
  2. Measure the width of the area you would like your label to cover. Using a flexible tape measure is helpful in this step.
  3. Make sure to leave wiggle room between the ends of the label to avoid potential overlap that can cover up important information about your product.

Recommended Sizes

  • 12 oz cans
    • Optimal Size Label: 3.5" x 8" 
    • Full Wrap Label: 3.5" x 8.125" 
    • Half Wrap Label: 3.5" x 6.25"
  • 16 ounce cans:
    • Optimal Size Label: 5.00" x 7.25" 
    • Full Wrap Label: 5.00" x 8.125" 
    • Half Wrap Label: 5.00" x 6.25"

What About Slim Cans?


If you're canning in tall and slim cans, maybe for a seltzer of sorts, we suggest a slightly taller label because these cans are, well, a bit taller. Since all of our glossy white, matte, and clear labels are water resistant, you don't have to worry about the labeling process around the beverage you are canning. These labels will withstand a prolonged period without peeling, curling, or fading if exposed to oils and liquids in products after they have been applied - just make sure to apply them to a clean surface!

Recommended Size:

  • Slim cans: 5.00" x 7.20"

How About 32 Ounce Cans?

How do our labels stick on your bottles? Regardless of the size you need, you can rest easy knowing all of our labels have the same durable adhesive, giving them a very strong hold. The difference comes in your choice of Glossy, Matte, Clear, or two types of Paper Labels (these work well for wine bottling too!). Looking for tips on applying labels to your bottles? Check out our tips on how to apply labels to your products

Recommended Size:

  • 32 oz can: 6.00 x 9.50"
  • 6.00" x 10.00" works well too! 

Labels for Bottles

12 oz Bottles


Glass bottles, like cans, come in a variety of sizes. Whether you are looking to label your traditional long-neck glass bottle or go for a larger 22 oz, we've got you covered. Is there a difference between bottling a glass bottle versus an aluminum can? Aside from size, our labels are finished on a roll, making them perfect for labeling both cans and glass bottles of various sizes. If you're using an application machine, be sure to check your labeler before ordering to decide the direction you want your labels to be printed on the roll. For more information, check out our custom bottle labels page on roll orientation.

Recommended Size: 4.00" x 3.50"

22 oz Glass Bottles 

Label Application Best Practices: Larger production canning and bottling lines comes with label application built-in. If you don't have that option, there are separate labeling devices you can purchase to utilize after your can or bottle is filled and sealed (bonus - our labels will adhere after you wipe off the sanitizing liquid from the can or bottle)! If you're labeling your bottles or cans by hand, we'd recommend opening a low-fill to assist you in that creative endeavor! 

Recommended Size: 4.00" x 8.50"


32 oz Mini-Growler 

What if the design for my label is meant to overlap?  If your design overlaps, make sure it does not cover important information (like legal and cautionary information). This is something to think about when you're designing your label. 

Recommended Sizes:

  • 6.00" x 9.50"
  • 6.00" x 10.00" for a bit more coverage around your mini-growler

64 oz Growler 

If you have extra space on your label, what are some things you can add to your design? When you brew cool beer, you want a cool label! Use that extra space for branding and include things like your website, social handles, or a quirky short note about the brew. More space = amazing opportunity to brand like a pro! If you've got a can or bottle return program, note that on your label and let your drinkers know right on the label, and don't worry, our labels will peel off with ease for simple return or recycling if you need them too.

Recommended Sizes:

  • Narrow labels: 4.00" x 4.00"
  • Wide labels: 6.50" x 4.00"

A Few Other Things to Consider

Why do I want to leave space between the label? 

The edges of your labels might contain important information, like government warnings and barcodes, that you don't want to cover up. To avoid overlap and waste, we recommend a label that is slightly shorter than the circumference of the bottle/can of your choosing. This will allow for a slight gap between the label, which also means less room for error, and makes for a happy brewer! Be sure to check your local laws, including the Tobacco Tax and Trade Bureau (TTB) if you're distributing your beer, to find out what you legally need to have displayed on your label for your state. 

Types of Labels

You've got the brand, you've got the beer, now it's time to choose the right label. Most brewers and beverage companies opt for one of our water resistant labels like our Glossy, Matte, or Clear Labels, and we have other helpful tips on how to set up custom labels to be printed here.