Angie Chua Shares How She Developed Bobo Design Studio And How Travel Is Her Passion

Angie Chua is the founder, heart, and soul of bobo design studio where she designs and creates wanderlust inspired stationery, stickers, and travel accessories that encourage and enable you to go out and explore the world around you. In addition to her product-based brand, Angie is a freelance hand lettering artist and illustrator. When she isn't in the studio, she can be found lounging at home in her 1975 restored Airstream, or hitting the road with her husband and two wiener dogs in their smaller retro trailer dubbed "The WIENERbago." Follow along on the 'gram at @bobodesignstudio.

Below is an edited transcript from our conversation with Angie.

[00:00:04] Andrew: Hey everybody, and welcome back to Stickers on the Mic. This is the first episode of 2021. It is January 7th. Andrew with you. Today I am very excited here to have Angie Chua from Bobo Design Studio joining us from San Jose, California from what looks to be an Airstream here. That's obviously a big part of the story that we're going to tell today, how Angie and her Airstream and her entire business at Bobo Design Studio is this lifestyle brand. Angie, welcome, and thank you.

[00:01:12] Angie Chua: OMG. I am so excited to be here. Thank you for inviting me.

[00:01:17] Andrew: This is great. We've been big fans from the social perspective on Instagram and the engagement, that's where this came to be. I enjoy what you've been up to, and I want to learn more about it and share that with our crew here that's always listening. You're inside an airstream, let's just start where you're at. What's going on there?

[00:01:40] Angie: I live in a tin can. It's about 200 square feet of hallway encapsulated in aluminum, but I live in a 1975 restored Airstream Overlander and this is my home. My husband and myself, and my two Wiener dogs, we live in here and we try and work out of here when we can. It's a little bit tough, but I have a studio as well that I work out of. This is our little home on wheels.

[00:02:06] Andrew: Nice. Does the airstream have a name? Everyone seems to have a name for their airstream.

[00:02:12] Angie: Yes. Mavis is the name of the airstream. It's actually built by another couple out of Atlanta, Georgia, and they were looking to sell at the time we were looking to buy. They had quite a social presence and when they put it up for sale, I was like, "We're never going to get it." Celebrities were commenting on the thread, like, "Oh, we're interested." She picked us and we were really excited. Now it's been our home, we've been living the airstream life for going on three years this year.

[00:02:44] Andrew: Especially in the last year 2020 in the pandemic, maybe perfectly positioned, you'd already had a little bit of-- a lot of people went right to that life it seemed like in the spring and summer, whereas you already had a few years under your belt. That's great to have that experience and be able, especially in this economy. You started this brand, Bobo Design Studios when exactly again?

[00:03:10] Angie: Oh, Jeezy Creezy. When I first started, it was a very different business but I started it in probably like 2010.

[00:03:19] Andrew: What was different about it than now?

[00:03:21] Angie: I created handcrafted bags and purses. Was not a seamstress by any means but I was really good at making this one thing and I could replicate it a billion times. I had an opportunity to have a brick and mortar store as part of this retail incubator here in downtown San Jose. Having that store made me realize that the business that I had was not scalable. I've also been an artist my whole life, I always joke that I'm a fake artist, until I call myself a fartist. I'm trying to trademark that.

[00:03:52] Andrew: F-arting around.

[00:03:53] Angie: Just farting around all day.

[00:03:54] Andrew: Just farting around all day long.

[00:03:55] Angie: It's just my life. It's the lifestyle. [laughs] I had this growing artist service-based business, and then I had this product-based business and there just was no overlap and I realized very quickly that I wanted to rethink my business strategy. I moved into stationery and, stickers was the thing that allowed me to realize like, "Okay, this is the one thing that I can pump a lot of out. It's cost-effective, it's scalable. Everybody loves stickers." From there I'm like, "How can I do more of this?" Stationery was the next organic step. If it weren't for you guys, I probably wouldn't even have the business I have now. Maybe I got to give props to y'all. [laughs]

[00:04:40] Andrew: Oh my goodness. Well, that's cool. Sometimes you've got the passport and the sticker so it's like a combo thing. Then you've got Washi tape and prints and then badges, gifts, pencils, utensils. There's a pretty wide range within that stationery world which we've had a few. It's a huge segment for us actually. You're probably maybe the third or fourth guest in four years. We probably average a lot on that segment, and I enjoy writing about it. I do like journals, I'm a tried and true moleskin basic person, Tombow pen, and then whatever I can get out half the time, it's like a StickerGiant pen. You know what I mean. I think there's an audience of people who really want to personalize. I see you sell the Tombows like, I love Tombow products. Especially when you're just crushing through sheets of paper, as something where it doesn't bleed too much and you're drawing and sketching and noting. It's a lot of fun.

[00:05:40] Angie: There's a lot of products out there. Tombow is one of them, where it doesn't matter where you are in your skillset level. If you're like, "I just want a really solid writing utensil," versus "I am a professional artist." The same pen is amazing. I'm a big fan of those. I'm also a huge fan of journals. I actually have ADHD, which is I think the double-edged sword as a creative entrepreneur. There was a period where I'm like, "I'm going to bullet journal because that's what people with ADHD do. I'm going to get organized." All I did was collect journals, and I never wrote in them because I never had the discipline. [laughs]

[00:06:17] Andrew: I similarly have a lot of journals and also, attention is hard, especially in a digital world. Keeping it all together, I honestly, I'll admit it, it's a weakness of mine. I'm always working on that. It is difficult. You decide then to change up what you're doing and then you've productized some things like you said. What have you brought in with this like passport program? Because again, I think that travel journal concept. Again, we have this, the sticker sheets, which is obviously a lot of fun. From my perspective, they're one of my favorite products. Have you started developing products? It sounds like you have a little bit of understanding then if you went through an incubator. There's quite a bit of thinking around how you create things to sell. Right?

[00:07:19] Angie: Yes. I think most artists fall into the trap of being business owners. I can almost say, with complete confidence that most people who are independent artists that are now business owners get into the industry this way. They have a skill or a talent, they make this thing, they give it away as a gift for Christmas and someone's like, "This is awesome, you should sell it," and they're like, "Okay," and then they sell it. They're like, "Oh, I guess I have a business now. I've opened an Etsy store, I guess I have a business now." Really what they have is until they really think about it from a full, manufactured production approach, what they really have it's a hobby.

For me early on to switch from, "I like making stuff and I want to sell it," to like, "I actually need to have a plan, I need to have a strategy, I need to build a niche," I need to know what my brand is about. That was a huge shift for me. Once I got in that mindset, and I really understood, "Who am I trying to reach? What I want them to get out of it? What is the goal of my brand? That worked itself out in terms of what do I create? What is the cadence that I create it at and how do I build a production schedule? For me, when I had my handcrafted business as far as making bags, there was no goal, it was just, "I'm going to make pretty stuff."

When I started to switch into the stationery world, which is a very competitive, very saturated market. How do you even break into that? I just knew that travel was so important to me. I found that there was a lack of really good travel-inspired stationary. As an avid traveler myself, and like I said, I have ADHD, I would spend an exorbitant amount of my disposable income on travel and new experiences and then I would come home and a friend would be like, "Oh, my God, what did you do?" I'd be like, "I can't even remember because I'm so depressed that I'm back at work." It's like, "I can't believe I just spent $4,000 to not remember what I was doing." A lot of my personal struggles and my personal passions, like travel really influenced the product collections that I create now, and that's where the passport came from. It's, I couldn't find a journal that was designed to document travel.

It was either a blank notebook, which is too much creative freedom, or it was a Q&A teach-you book you get from Urban Outfitters, and I'm like, "None of these questions are relevant for me." I wanted to create something that was flexible, that allowed for some structure, allowed for a little bit of creativity. When I started doing that for myself, I realized that so many other people wanted a version of it, and that's where the passport came from. The stickers are such an excellent adjunct to that, because who doesn't love stickers? It alleviates some of the creative block that maybe some folks who are less artistically inclined, they can attach themselves to that. I think there's a nostalgia that comes with buying something like a sticker because it evokes certain feelings. That's what having a small business is all about, is trying to get people to have some sort of connection with what you create, and stickers are a really good low-barrier way to get people invested in your brand.

Bobo Designs Quote

[00:10:30] Andrew: That leads me to my next question. Once you've built this community, this brand, the Bobo Design Studio, and then on your site you've got the Bobo Posse, right?

[00:10:41] Angie: Yes. [laughs]

[00:10:41] Andrew: Then, you have a very active-- Again, I started to talking how we connected on Instagram, but that's probably your largest platform, and it seems pretty engaged. How have you been maintaining, and curating, and growing that community all across whatever channels you're trying to really leverage? What's been the best for you so far?

[00:11:10] Angie: Oh, geez, that's a really good question. If you asked me this a year ago, I would've probably had a different answer. I, of course, invest a lot into Instagram because that's the lowest barrier to entry. Everybody has an Instagram, it doesn't matter if you are active on it, but you probably, as a voyeur or as a viewer, are active on it. That's the easiest way to reach people. As my audience grew, I actually found that I got to know them less. I only had 2,000 followers, which seems counter to wanting to grow a business. For me, I think it's less about walking into a department store and it's more about walking into a really curated boutique where you know every person that's coming in and you know that you're creating things that they're going to enjoy. It's less of a sale. I have a little bit of a love-hate relationship with social media in that regard, which I know that everybody has. Especially once you layer in politics and current events, it makes the space--

[00:12:15] Andrew: It's impossible being in the news cycle-

[00:12:17] Angie: [laughs] It's really crazy.

[00:12:18] Andrew: -and trying to figure out how to navigate it. For folks who are listening to this in the near future, we've had quite a long few months in the last year, but then, of course, just in our very last 24 hours, there's been quite a lot going on the national scale. If you're listening to this far later, you'll know how it all plays out. We're still trying to see what happens.

[00:12:39] Angie: Exactly.

[00:12:40] Andrew: Of course, as a medium-sized business with a little over a hundred employees, and then yourself as an Airstream-living brand that is a lifestyle business that also does other stuff. You do more than that. Angie, you're not just sticker sheets. What else do you feel like you're trying to develop these days?

[00:13:05] Angie: I think the journals and the passports are the core driving product, that's my flagship product, but like any independent artist, I'm also trying to diversify my income in as many ways as possible. Patreon is a really great way for me to do that, and it's also a bridge from getting off of social media a little bit. I have a Patreon where I'm able to test and create new products, develop content strategies with them, and tutorials, and all the other things that people do on Patreon.

As far as physical product, the stickers and the journals just do so well. It's a matter of how do I keep creating content that excites them, that wants them to keep coming back. I think the best thing that I've done for my business is create that niche. I think it's counter, that if you go more narrow with your audience, that it makes it harder to find people. Actually, what I've done is created a really hardcore community that's like, "I want the next thing that you create because I'm super into what it is that your brand stands for now." The sky's the limit, but it's going to stay within that realm of stationary.

[00:14:18] Andrew: Oh, no, that makes sense from the commodity side. I'm glad you mentioned the Patreon because I was on there looking around. I hadn't actually done a ton of interviews with folks who are leveraging that as a tool. A couple, but it wasn't a big focus of the conversation. How is that platform for you? You've got these three tiers of Backpacker, Glamper, Airstreamer. It's kind of fun. [chuckles]

[00:14:42] Angie: Thanks.

[00:14:42] Andrew: I'm still in the Backpacker level, although my family and I are looking for a little pop-up just to get started. We do like to travel, both my wife and I love to travel, we both worked in the editorial side of that. I just think it's a fun space. It's obviously been massively impacted, but I like a good adventure. We have three kids, so it's hard to get them out. Again, I'm wondering, what does it look like for me? Obviously, I have a little bit of wanderlust myself and if I were to sign up for one of those, you have a podcast. What does that look like for me as a listener?

[00:15:24] Angie: It's just me talking to myself for 30 minutes, wondering how much time has passed and what have I said in the last 30 minutes. [laughter]

[00:15:32] Andrew: Oh, God.

[00:15:35] Angie: It's just a hot mess, but people, I think--

[00:15:39] Andrew: I guess one thing that I'm trying to work out-- We're on the couch here, I guess. What we're trying to work out on our show is that engagement and getting the feedback from people. I think that's a really challenging thing when you're talking about producing content. You obviously produce a lot. You also, of course, have the store, which helps keep clicks come in. Do you do all the fulfillment yourself?

[00:15:57] Angie: Oh, God, yes, I'm a team of one.

[00:16:01] Andrew: Yes, that's really difficult and a whole other conversation in a way. I'm a content person myself, so I'm always very fascinated how it's a grind, but it can be very enjoyable if you are producing the things you even like to consume, right?

[00:16:16] Angie: Yes.

[00:16:19] Andrew: That's what I was wondering with Patreon, how does that look like from a revenue stream for you?

[00:16:24] Angie: I went into it thinking like, "I'll be happy if four people sign up and I don't know two of them. [laughs] That's a win for me. If two of them are not people I know or are friends, I'm happy. I'll talk to four people all damn day." Of course, once I got them, I'm like, "If they stay for one month or two months, that's a win." I started it in May or June. It was a result of the pandemic. My wholesales dropped. I'm like, "I don't know what's going to happen with retail." We were in the middle of Black Lives Matter. I was not in a place where I could just be posting to Instagram to a room full of strangers like, "Let's do all this fun stuff," everything felt tone-deaf.

[00:17:07] Andrew: Oh, it was really hard.

[00:17:08] Angie: It was really, really hard.

[00:17:09] Andrew: It was really, really hard.

[00:17:11] Angie: It was brutally hard. What Patreon did was it gave me a safe space with people that were really loyal that knew how I felt, knew where I was coming from, and still wanted to see stuff from me knowing that underneath the business part, there was a human being. It was such a cool experience because that first month, I got like 50 people to sign up.

[00:17:35] Andrew: At different levels, perhaps.

[00:17:37] Angie: I would say more than 60% are the highest tier, which is mind-boggling to me. I'm like, "You could literally buy Chipotle. Instead, you're spending money with me-

[00:17:47] Andrew: That's amazing.

[00:17:47] Angie: -on something that you don't know what you're going to get." It was awesome. I'm now over 100 patroens.

[00:17:55] Andrew: Subscribers or whatever. Yes, patroens.

[00:17:57] Angie: I've only lost maybe two over the course of the last few months.

[00:18:01] Andrew: Like a little bridge. It's planks in the bridge, you had to get between there and now. The last nine months have been so chaotic, frankly. Also, it was chaos at first, and then it got into this level, but then the summer, and then the election.

[00:18:16] Angie: Unpredictable.

[00:18:18] Andrew: Yes, the rollercoaster was wild. That's really cool to hear because like I said I've, of course, looked at stuff and people promote it quite a bit, but Patreon seemed like an interesting platform. It's cool to say that you're able to curate that. It's a way to almost verify your audience because they're willing to pay like that, as opposed to Instagram, you're like, "I don't know. Here we go again with another one of these little out-of-focus walking down the road, whatever, plate of food at the diner." Okay. That's Instagram all day long, and it's exhausting, frankly.

I did notice that you also, though, out of that, you were saying how Black Lives Matter was difficult and there was hard ways to figure out where to insert the conversation or try to make it natural and organic. You've got this United Colors of Bobo collection and trying to talk about diversity in the outdoors because, frankly, as someone who worked in the outdoor industry, it's a very homogenous industry.

[00:19:18] Angie: Oh, we have a long way to go. As a woman of color, I felt a little ashamed that I even, as myself, did not recognize-- I've always known it was a very homogenous community like you said, but I never actually consciously thought about like, "What is my voice in that role?" Especially, I have a travel niche wanderlust-inspired brand, and so I felt a little embarrassed that it took me something so tragic and so impactful.

Angie Chua Quote Product

[00:19:45] Andrew: I don't think you're alone in that. I think many of us, when I say us, we all have different backgrounds where I come from, but even when I was in editorial 8, 10, even longer years ago, those conversations were being had, but very little could have been done in the way that it has most recently in the last few years, and that's not okay. I don't like that about where we are. This has been cool. Have you found engagement from these products on there?

[00:20:17] Angie: Yes. Those particular products, I try and create a new item for my United Colors of Bobo every month, and proceeds of that go to Color of Change. That whole collection is just dedicated to promoting diversity, talking about people of color and their perspectives either socially or in the travel space. That's an ongoing project that I'm dedicating myself to.

[00:20:42] Andrew: That's fantastic. Yes, there you go. Yes, It's hard to figure out where to put yourself out there like that and these products are actually very cool.

[00:20:58] Angie: Thanks. I don't like to think of it as hard per se because it's the right thing to do, at least for me, I feel it's the right thing to do. What's hard is navigating the voices that disagree with you, and where do you make space for that, and where do you draw the line. I feel like what it's done is it's really got the people that my hardcore Bobo posse and followers, they've just rooted for me even harder, and it's actually built a stronger community.

[00:21:29] Andrew: I guess what I was thinking hard, it's you're doing it every month, that's a commitment.

[00:21:34] Angie: Oh, that. Oh, God, yes. [laughs]

[00:21:34] Andrew: I guess the commitment to creativity and also, when you put yourself out there, that's also the thing of the give and take, some people might not like it. I think you hit on a good point where it's like, there's also a very slippery slope where people might-- They're not your people, and negotiating that conversation is hard. I also really think promoting diversity in the outdoors, this belongs to these stickers really beautiful with these six-

[00:22:00] Angie: Oh, thank you.

[00:22:02] Andrew: -female characters in the city and the mountain. I love typography, so even that big print is just cool. For those who like typography, and just in general, I think the United Colors of Bobo might be my favorite thing on the site, even though there's quite a lot to-

[00:22:22] Angie: Thank you.

[00:22:22] Andrew: -go at. I like the California-- I remember the California sticker when it first came out, I was like, "Okay, please, I--" Because I love the state of California, that was my region when I used to edit hikes for Backpacker magazine, so I have a huge connection to just that geography so that one. Then, of course, the hoptimist sticker-

[00:22:42] Angie: [laughs]

[00:22:42] Andrew: - which was actually on this laptop. I think it's on the--

[00:22:45] Angie: Is it? That's awesome.

[00:22:45] Andrew: Yes, honestly I'm going to have to put the camera down folks if you're watching the video later, which is good. Hold on, let's verify.

[00:22:52] Angie: Let's verify.

[00:22:53] Andrew: Yes, totally, it's on this laptop.

[00:22:56] Angie: I dig it.

[00:22:57] Andrew: Then the let that sh** go sticker. You had so many fun-- I recall when a lot of these are coming to the shop back in the day. Angie, like you said you've got the stationery thing, you've got, of course, that's just pure creative tools for people, but then you have your own branded stuff.

The Patreon has become a thing for you during this pandemic. You do some commission work too. Are you able to really do this large space live event? Live events obviously not right now but that seems like we'll get back to some sort of something, what does that look like? I actually interviewed a year ago actually, it's ironic, a mural artist, a guy named Krypto in LA, who does some very cool far-out stuff. The murals are such a different medium. Let me get the sticker which is this little portable billboard then you got the actual billboard, goes nowhere. People come to it.

[00:23:55] Angie: You have one shot to make it right. [laughs] You talked about how do I creatively pump stuff out. I feel like that's probably the only one benefit of having ADHD, is I can get hyper-focused and can get on this creative run. Also, I know that I have this brand that I need to stay loyal to, but I get bored I want to do other stuff, but I can't just do whatever I want all the time. I have an audience that I got to cater to.

The other lines of work doing either commission's which I don't take right now, but the mural work, working with other brands, doing licensed work is a really good creative outlet for me, that takes me out of this travel focus all the time and it allows me to experiment with different mediums, different styles, things that I maybe wouldn't be able to do for my business. I love it. Murals is a new thing for me this year. I did a few this year. I did a handwoven mural, which was pretty cool two years ago. I did some lettering and then we had a huge 20-foot by, I don't know, 40-foot wall, and I had to weave it with paracord, so that was pretty dope. [laughter] But my poor hands, they were never the same, they're like little claw hands now. Yes, it's pretty cool. I love doing the murals. There's nothing like seeing your photo on the internet with someone else who doesn't know who you are, who doesn't know that the person who made it is watching and they're like, "This is so cool." Or, "I really appreciate seeing this in my city," and I'm like, "Oh, I did that, that's so rad."

[00:25:32] Andrew: Wow. I had a really quick question back to the products thing, though. I was looking at this, I meant to ask you before, how did The Quarantine journal go over?

[00:25:42] Angie: [laughs] Well, it was a limited item, and it really picked up after Thanksgiving.

[00:25:51] Andrew: Oh really?

[00:25:52] Angie: Yes.

[00:25:53] Andrew: [laughs]

[00:25:53] Angie: I think people were just looking for gifts, and then they realize like, "Oh, I could use this for myself."

[00:26:01] Andrew: That's so wild.

[00:26:01] Angie: I have this thing where, especially with the news cycle, it's so hard to remember what happened yesterday, let alone--

[00:26:08] Andrew: Every day has been a year of this in the last 12 months or so.

[00:26:12] Angie: I wanted a place that I could remember some of the funnier stuff. We as human beings have overcome so much. I never thought I could be capable of doing the things that I ended up doing as a result of this survival mode that we're all in. I feel bad for parents who were like, "I guess I'm a principal, and a teacher now, and an executive at my job." We were all having to overcome really crazy stuff. People I think were so consumed with the negativity and the despair in the news that they forgot to keep tabs and keep stock of the good things. I wanted to create a place for people to do that. Just going back and looking through just some of the stuff is so funny. We talked about, "Oh, there was a shortage of toilet paper," but for me, one of the funniest moments was that I remember walking into a store, there was no food on the shelves, except for the aisle that had weird vegan canned food. [laughter]

[00:27:04] Angie: It's stuff like that, that I want to remember. I feel like other people feel that way too. The Quarantine journal has been a cool little product, and I think people will have a time capsule of the stuff that's gone down.

[00:27:20] Andrew: Then, you've got the BTS Army.

[00:27:22] Angie: [laughs]

[00:27:22] Andrew: That one too. I'm a live music fan, so I appreciate just any music and I don't listen to-- I am not a BTS fan, but I think that's a really, I don't know, it's a fun, another little spin-off. You could spin-off all kinds of little things from that. Especially you say you're doing a creative process in a way monthly or whatever your overall project schedule looks like, there's no end in sight to how you can spin these off.

[00:27:51] Angie: Yes. I have a national park's passport in the works.

[00:27:55] Andrew: Nice.

[00:27:55] Angie: I've got hiking trails I was going to do one for each state and make this digital. There's this idea of event-based or geographically-based--

[00:28:07] Andrew: Yes, like concerts, festivals--

[00:28:10] Angie: Exactly, well, that's what the BTS fan is, yes.

[00:28:11] Andrew: Is that what it is? Well, I don't know anything. Tell me more. I don't know how that works, what does that look like to a BTS fan? 

[00:28:19] Angie: I'm actually not a huge BTS fan but the two girls that I share a studio with, they are also stationary artists, but they are huge BTS fans. Just before the pandemic, they had organized with the local maker network here in San Jose to host a BTS-themed craft show. All these people were making BTS-themed products. That's what I created to be a part of the show, and then it ended up not happening, which is why I'm selling them on the site. Yes, it's just this idea of these fish fans, for example.

[00:28:53] Andrew: I'm a huge fish fan. People will listen, and I actually interviewed Jim Pollack, their artist.

[00:28:57] Angie: [laughs]

[00:28:57] Andrew: Because he's buying stickers from us, so I was like, "A dream come true. Right now we're talking about national parks and hiking trails, that's my junk." Also, Jim Pollock was in a life list interview to just talk to a creator who- his work has influenced me for 25 years. Anyway, I understand fandom, that's what I studied as a graduate student. Fandoms are very interesting, so to see you productize that, that makes my head I'm like, "You could do it." I'm a huge deadhead too, as our listeners know. It's just one of those things where these niches within your larger net, your niche is the journaling, or the stationery or whatever, but then it's like that can just--

[00:29:37] Angie: It's endless.

[00:29:40] Andrew: You had the BTS, and then you're still selling it. Just those are the last two outliers that I was like, I want to ask about these.

[00:29:47] Angie: [laughs]

[00:29:47] Andrew: These crack me because it just works. I'm a journaler myself and I like what you're bringing to the table. Like we've already mentioned a little bit, it's been a roller coaster but we're close to potentially trying to get everyone's business and yours is travel, you had to weather a pretty thick storm like travel when it's in air streams. Were you able to get out there in Mavis? How's Mavis? What's Mavis's next adventure?

[00:30:25] Angie: Mavis is primarily stationary mainly because of just her setup. Her plumbing and stuff is not good for boondocking and going off-grid. Because we're like those people. We have another trailer.

[00:30:41] Andrew: Of course you do.

[00:30:41] Angie: It's like a little tiny canned ham. It's a very small little retro thing that my husband and I have dubbed the Weiner bagel because of our Weiner dogs so we usually take that on the road.

[00:30:53] Andrew: You're still getting out there?

[00:30:55] Angie: Oh, yes. I've never felt bougier to have a trailer than I did during the pandemic because I felt so fortunate that we could safely go out and not worry about bothering anyone else or taking up any resources because we could just park anywhere and enjoy that.

[00:31:15] Andrew: Yes. Mavis is like, I see on the Instagram, you got quite a setup there so that's not really necessarily super mobile but then you are able to get out and about because obviously, that's a big part of your life.

[00:31:26] Angie: We will be taking Mavis to Palm Springs though and posting up for about four or five months.

[00:31:31] Andrew: Oh, wow. Good for you. That'll be fun and then also just find new inspiration. You go to Joshua Tree and just desert out for a while and the spring is the best time to be in the desert especially when it all blooms.

Well, Angie, I have to say, as a longtime fan of the stickers coming through the shop even though I don't get to be in there anymore. Apparently, I'm carrying one on this laptop. I was like, "I knew that that ended up somewhere." You've been a big part of our lives here and to our to the folks listening. I appreciate that, Angie, you've weathered the storm. You created some new stuff in the process. Again, with the way our culture has evolved in the last few years but specifically, 2020 really changed so many things. It's nice to hear you thriving and being able to keep being creative too. Right?

[00:32:26] Angie: Yes. I feel very fortunate. I wish I could say the same for a lot of my cohorts out there but I know I probably had one of my best years considering I am a travel-centric brand in a time where we can't travel but I feel very fortunate and having their excitement obviously fuels my fire so it's been a mutual, beneficial relationship.

[00:32:55] Andrew: Fantastic. As our long-time listeners know, this is Stickers on the Mic and we say every sticker has a story but these stickers are from Angie Chua and they are sticker sheets. There are sticker packs. There are various peel-offs that go to different collections. There's the California. There is no end to the sticker options that you're bringing and then of course all your other products that help people be creative and get inspired as well. Thank you for bringing that inspiration into those people's lives too. I think that's really honorable.

[00:33:36] Angie: Oh, thank you. Yes, I'm about to actually today put a fat order in with you guys. [laughter] Today's all sticker's all day long.

[00:33:46] Andrew: Oh. There you go. That's fantastic. Thank you everybody for listening. As always, it's my pleasure to be able to share these stories like Angie's. We'll see you next time. Happy new year to everybody out there in Podcast Land. Be safe. Be well. We'll be sharing Angie's story and Angie we'll be seeing you, it sounds like again coming through the shop which is pretty fantastic. Thank you for joining us today.

[00:34:11] Angie: Well, thanks for making a killer product. [music]

[00:34:57] [END OF AUDIO]

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