The Story of National Sticker Day and Saul the World's Largest Sticker Ball

In this Stickers on the Mic episode, Andrew and Hamish sit down with Jesse to talk about the history behind National Sticker Day and how Saul the World's Largest Sticker Ball grew into his record holding size, and earned a Guinness Record with the StickerGiant team. 

Want to Read it Instead? Check out the Full Transcription Below!

[music]

[00:00:28] Andrew: Welcome back. We're here for Stickers on the Mic podcast. We have a very special day where we get to talk about our favorite day of the year, National Sticker Day. We have Jesse, our marketing director from StickerGiant between Hamish and I here. We're going to be diving into that story later in the episode. Definitely make sure you check us out on Facebook. There's a lot more content about Saul's story. We've been sharing that out for the last month but it really all comes together tomorrow. We'll talk a little bit about that but let's kick off our top of mind. Hamish, take it away.

[00:01:08] Hamish: Yes. Before we jump in with Jesse, I am going to do winter stickers. There's been a ton of these coming through the shop. I wanted to highlight a few of these. We've got a classic Die Cut logo sticker from Jelt. They do like an all-purpose ski and outdoor belt, which is pretty sweet. This thing is pretty funny. The Hugh Jass Fat Bike festival

[crosstalk]

[00:01:31] Andrew: Hamish, not bikes the other language. He loves bikes.

[00:01:34] Hamish: Yes, this cracks me up. It is fat bike season. We got plenty of snow so that’s cool.

[00:01:37] Andrew: I'm taking these all to take pictures so you can see them up close.

[00:01:40] Hamish: Then these two are from Lifestyles who are a ski holiday and tour company. We had to do a blog about these guys earlier in the week. Go check out the blog if you want to read a little bit more about that. I like this sticker because it's like some snowcat caravan, and it’s a pretty cool design.

[00:01:58] Andrew: We'll take those. Is that it for you for winter stickers?

[00:02:03] Hamish: I got another one actually. This one I'm not sure who came out the shop but it's one of our Matte Die Cuts. I don't know they just did a really cool Tsukiko design.

[00:02:11] Andrew: We talked a bunch about those last episode.

[00:02:14] Hamish: Yes, but the matte's cool because this is like a grayscale. They use a lot of gray and white in. We'll put some photos up of this later so you can see how that design works.

[00:02:22] Andrew: That's great. In my top of mind is well, it's our friends at Cutwater Spirits. They have a static cling that they're using when you see how its see-through here. We did a whole post on the blog this week about how cool static clings are. It's one of those little things at StickerGiant where yes, we have awesome stickers and labels but static clings are a fun product as well and really work well for what they're doing. You see them out in the grocery store, check them out. They do some cool stuff but without further ado, a very special day, a very special guest, Jesse.

[00:02:56] Jesse: Hi Andrew.

[00:02:57] Hamish: Hey, man.

[laughter]

On the part of the second time, Jesse did episode two with me way back when.

[00:03:05] Andrew: Our first season, we've come so far.

[00:03:08] Hamish: Yes, it's really been an adventure.

[laughter]

Come on. Let's jump right in. Jesse, where did National Sticker Day come from?

[00:03:17] Jesse: National Sticker Day for those of you who don't know we kind of just highlighted it but it's tomorrow. It's January 13th every year. It's annual holiday that we actually created. I was the one who originally came up with the idea. How I came up with that was really there's national days all over, people talk about it all the time. They're hashtag trends on Twitter.

A couple of years ago, I was looking like, "Okay, is there a National Sticker Day? We should do some promotions around that." To my surprise, there wasn't. I did a little initial research and found the company called National Day Calendar. They help you register the days and go through that whole process of making a national day. That was cool at the time but it wasn't something our owner John was too keen on at first when I brought up the idea.

[00:04:06] Hamish: How did he react to it?

[00:04:07] Jesse: He thought it was a pretty dumb idea at first. It is something you do have to pay to register these days so that there is some money that you have to put into it to first create the day. Then they help you promote it. The idea didn't go over too well at first. It took some time and some pushing to really realize the idea that I initially had. That's kind of where the day came from. There's more to it than just that.

[00:04:36] Hamish: I know I'm sure I guess anybody who's met John Fisher knows that if he decides to shut down, I'd say that could be a pretty abrupt like, "No, we're not doing that. Let's move on to something else."

[00:04:45] Andrew: He came around and like any good visionary they have their concepts and we were able to really execute this for sure. Let's talk a little bit about why January 13th specifically? What was that all about?

[00:04:58] Jesse: Yes, part of National Sticker Day when I was looking into it was what is the history of stickers? I did some Google searches and got online and started to look. I was surprised there really wasn't a lot out there about the history of stickers. From the little bit I found, stickers actually started with a sticky paste way back in the European market days of just merchants trying to put up pricing for products and they used a sticky paste on paper.

Not until 1935 did a guy come along, R. Stanton Avery and actually create the first peel-off label adhesive. Neat story, everyone knows Avery Corporation and the labels that you put in your printer and print. They're the ones. Their founder was the one who started it all and his birthday is actually January 13th-

[00:05:47] Andrew: There you go.

[00:05:47] Jesse: -1907. It seemed like a perfect fit. We had to give some historic shout-out or appreciation to someone that actually came up with stickers that obviously wasn't us.

[00:05:59] Andrew: We did not invent the stickers but we do make it really fun.

[00:06:02] Jesse: I wanted some important historical tie-in. Also for those in the printing industry or any business-to-business setting in our country here, it's tough to come out of the holidays and drive sales and traffic and all these things that we try to do as a business. January 13th was like, that's a perfect day because we're just getting out kind of that-- Everyone is shaken off the holiday lull. They're starting to purchase again and businesses are gearing up for the year. It seemed like the natural time of year to celebrate stickers and what they can do as promotions for companies and all the stories behind the stickers that we print.

[00:06:40] Andrew: Nice. I guess I'll take this question then, of course, we add in the ball. Tell us a little bit about the sticker ball and how that all came to be? We have a nice documentary out there on our videos and stuff if you want the full Baxter but we want to hear from you. When it came to the ball, what was that all about?

[00:07:02] Jesse: To take it a step back, we joked about how John just shut me down and his feeling was really just from a business standpoint, what value does this bring to the company in doing this? Many people would sit there and argue this idea really has no business reason to do this. I came up with a couple ideas behind it. First is we have a national day, what do we do for it? We can discount. We can put coupons out there. We can help out all our customers who are listening today and do something that way that's kind of a given but really what's the draw of doing a National Sticker Day?

The first thing that popped in my mind was, "Let's do a Guinness World Record. How fun would that be?" Again, I went back to searching and found that Guinness World Records had a few records around stickers. The one that they did not have any entry for/or achievement of was the largest ball of stickers. I was like, "We can do that." They had a set amount of 220 pounds that you had to get to hit the ball. I took that idea and then also in my pitch to John and the company as a whole, actually at the time of why we should do this was Wikipedia also played into it. We don't have a Wikipedia page.

We actually still don't today but was if we build up enough credibility and fun things behind our company, we can get more search exposure online from eventually of having a Wikipedia page around what we did in the story we're talking to you today. That's still something that we're looking for. I've kept brought it back to John and he liked all the ideas and all the things I put together, "Okay, we're going to do this day.

We're going to attempt to record as a company." Then there's some back-end searchability. We can run a PR campaign around it and get some press around it and really just have some fun and getting some brand awareness and exposure. As everyone probably knows who's watching, if you know a little bit about this story it worked.

[00:08:54] Andrew: We still talk about it.

[00:08:55] Jesse: Full disclosure, I did not think this would work. I thought I was on a dumb idea that just didn't have maybe a lot of traction to it. It worked better than I ever, ever, ever could have imagined.

[00:09:07] Andrew: Then we decided to set a world record break, a world record whatever, what went into that because that's where like, we still have this character to this day, three years later basically?

[00:09:17] Jesse: The first step was we have a company huddle every Tuesday. The first step was keying up in front of the company and going, "Hey guys, guess what? I have an idea." There was some buzz and excitement around it. Oh, cool. Like, who doesn't want to be in the Guinness World Record book? That's kind of a dream--

[00:09:34] Andrew: Is like everyone's childhood is Guinness World Records.

[00:09:35] Jesse: Yes, you keep looking at all these wacky records. A lot of times you've seen you have to do something completely outrageous to out do the world's tallest man or something but this one was a little more achievable. Let's take in the frame of work of what we can do. There is people behind it and there is some people that thought we were wasting our time.

"We have stickers to make, let's not do this," but it ended up becoming a really, really, really cool team building exercise. Outside of all the other things we talk about and promote about it, the team building aspect and the way the company, we were 34 people at the time I believe, the way everyone came together behind this idea was really the spark that ignited this whole thing. People throw ideas out there every day. Without that spark or getting people behind an idea, nothing happens. It's really a credit to the whole company in what we achieved from that point on. I just threw it out there and it stuck.

[00:10:35] Andrew: Stuck, I see what you did there. To do it though, to get to this record, we were keeping track, we had to be fastidious, we were filming it. There's a lot that went in behind the scenes for that, which for me, as someone who does digital media, was really fun. Forget that for a second. How did we make it big? Can you explain that process for people?

[00:10:57] Jesse: Yes. We had to do an application with Guinness World Records. They lay out all these requirements, that you have to track it, you have to do this video, you have to do the photography, pretty much every step of the way, then you have to hold a public event to proclaim your record, and then we had to have three witnesses involved in that, and they had to be credible. You couldn’t just grab your best friend and say, "Sign this sheet of paper." You had to have credible people with backgrounds and show who they are.

[00:11:24] Hamish: Who were our people then?

[00:11:26] Jesse: I got three. I going to punt that, but our three were actually the mayor of Longmont. He was at the time. He was pretty credible.

[00:11:33] Hamish: So was the local celebrities.

[crosstalk]

[00:11:33] Jesse: Yes, we got--

[00:11:37] Andrew: Now, he is. He was not at the time.

[00:11:38] Hamish: He was not at the time, like now.

[00:11:39] Andrew: He's now Longmont's favorite son.

[00:11:41] Jesse: Yes. We also had a CPA accountant involved, from Clausen & Associates. Then Sam Knight, actually, has a local surveying company, land surveying. He was a credible person as Guinness stated, surveying, to come.

[00:11:54] Andrew: He came and surveyed that off.

[00:11:55] Jesse: Look at the circumference.

[00:11:56] Andrew: He measured it. It was awesome.

[00:11:58] Jesse: Confirmed away all that stuff. We're jumping ahead a little bit. The first step that happened after that company huddle is people got fired up. Robb, our production manager, actually formed the ball, took some pictures, and started it in the back. It kicked off from there. It was quite the experience because I recall being two weeks in, and maybe we were just a little over 10, maybe 12 pounds, and it was like, "Man, I don't know if we're going to get this done in time." That's how it started.

I'll elaborate a little more on that. We did set a time for ourselves, which was three months because it was November 6th of 2015, was when we started. That was his birth date, if you will. We set the time limit of getting it done by January 13th. Guinness didn’t set that time limit. We were like, "Okay, we have roughly three months to get this record done. Let's rally around this and let's do it." From there, it turned into people taking Saul home. Lunchtime breaks, Saul, was just sitting on a table for a long time, eventually, he grew out of the table into a wagon, and we had to figure out how to--

[00:13:16] Hamish: The wagon.

[00:13:18] Jesse: We had to figure out how to keep him round. A few things went into that. It was, one, we got a sled. It's this stand that Saul's on to try to keep him rounded.

[00:13:26] Andrew: That's gold, by the way.

[00:13:27] Jesse: Yes. As we were building him, we had-- Actually, Hamish has here Saul Jr. that he's just been having fun with.

[00:13:34] Andrew: Saul Jr. Yes, Baby Saul.

[00:13:35] Hamish: This is the marketing sticker ball.

[00:13:37] Andrew: He's the size of a soccer ball right now.

[00:13:38] Jesse: If you could see though, it's not the roundest thing in the world because you have to work on it. We used to have to make sticker patches. The employees came up with really cool ways to do this where you just make a rounded patch on it, and then also laying out strips of stickers and labels where we just roll the ball onto it. We're going to be showing people how to do that tomorrow at our National Sticker Day year-three event at Wibby Brewing. It was cool. People really became sticker ball engineers as crazy and funny as that sounds. That's what happened.

[00:14:09] Andrew: Well, we got creative too. There was like the stormtrooper, Force Awakens had come out. We had the new First Order stormtrooper. People had fun with it. We did the New Year's drop, the ball drops. All those photos are going to be on the post for the podcast for today. We went through the archives and picked up some really good ones. He's become quite a fun mascot.

[00:14:28] Hamish: I think maybe we jumped ahead of it. The name Saul, where did that-- Because we use Saul all the time. He's like the company mascot. He's a real character, so to speak, around the business and for people who know him. For anyone who isn't so familiar, why is he called Saul?

[00:14:46] Jesse: Well, around that time, it was season one of Better Call Saul, which is a pretty big hit from Breaking Bad, of course, and the guys in production, Todd, specifically, he runs one of our HP presses, threw it out there, Saul the Sticker Ball, and it was like, "That's perfect. We're not even going to debate this name. That's a perfect name, and it rhymes."

[00:15:04] Hamish: The evolution from, was it SG, to sticker giant to Saul Goodman to Saul the Larger Sticker Ball.

[00:15:10] Jesse: Yes. Saul the sticker ball, got his name, it was s pretty quick. It was within that first week if I'm recalling right. He had a name right away and became more of a personality than just a sticker ball.

[00:15:21] Hamish: I guess, we jumped ahead of ourselves there with the name Saul. Can we rewind for anybody who's not familiar with him and his persona, and explain how he got that name.

[00:15:32] Jesse: Yes. Within that first week of the production team starting to build him, Todd, actually, one of our HP press operators, he threw out the idea, Saul the Sticker Ball, and it was like a match made in heaven. It was perfect. Part of that was around the time the first season, Better Call Saul, I believe was coming out at that time, which is pretty popular from the show Breaking Bad. It was a reference somewhat to that, but the rhyming of Saul the sticker ball was too good to pass up. There was really no debate around the name once we said it.

[00:16:05] Andrew: Yes, for sure. It has worked since this day. People really have gravitated to it. It could have just started and ended there. You know what I mean? It has taken a life of its own. What was the process of that first year of National Sticker Day, planning that event, and leading up to that?

[00:16:27] Jesse: We wanted to make a big media event out of National Sticker Day, the way you see those hashtags trending and people talking about national days all the time. The Guinness World Record tied into that. Of course, we ramped up our press coverage to match that. We started putting out some press releases, I want to say about halfway through doing it.

You mentioned some of the wacky things we did. We even took him out and did a video with bowling with Saul, and got large inflatable bowling pins. We had some fun there. As it got closer to the date, we did a press release, reached out to local media to let them know what we were doing. That it was the first National Sticker Day. We took Saul to Denver on the 12th.

[00:17:13] Andrew: Today.

[00:17:14] Jesse: Yes. The TV and the media really picked up on the idea. They loved it. We encouraged Americans to stick together as the year before the last presidential election. We played off just the tension people have around any political election and said, "Hey, let's all stick together. Stickers tell the stories of businesses and everything in life." Of course, you're using political campaigns. We rallied around that kind of concept as in, "Hey, Americans, let's stick together on Sticker Day. We're making this sticker ball. Come check it out. We're going to do a public weigh-in at Wibby"

The day before we did a tour of Denver, and so we, actually, John and I were fortunate enough to get invited into the Channel 9NEWS studio here in Denver. We brought Saul with us and did an interview. That was really cool. Then we went and visited the capital. He became an honorary Junior Highways State Patrol because we were run into the guys there.

[00:18:09] Andrew: So ridiculous, what a ridiculous day? It was so fun.

[00:18:14] Jesse: Governor Hickenlooper tweeted about it. His team, we ran into them. I forget what session it was for the Colorado Senate.

[00:18:22] Andrew: They were just coming back.

[00:18:23] Jesse: Yes. They were just coming back to start the year. That's right. All the politicians were there. We got a lot of them to put stickers on Saul. It was quite hilarious to witness. We actually had some other news teams meet us outside the building and tour the 16th Street Mall, all the way down to Union Station. Some people saw us on 9NEWS came out and that blew my mind like, "Oh, man. This family came out to see Saul the sticker ball." It was a pretty wild experience.

The next day, Late Night with Seth Meyers made fun of us. He didn't reference the name, StickerGiant or any of our names. He just said a group in Colorado and made a weed referencing crack. I woke up that morning, came in and looked at the video, and it was just like my mind was blown like, "We just got made fun of by Seth Meyers. That's a pretty cool achievement."

[00:19:15] Hamish: That's 15 seconds of fame right there.

[00:19:17] Jesse: Yes. USA Today ran a great video. We were up there trending on their homepage one day. Denver Post wrote a great business article around it. The day of, we filmed a documentary. We had a few press people come out to Wibby two years ago tomorrow, basically, to do the public weigh-in, and we achieved it. It was like, "Yes, we did it." The funny part about it was I still had to submit all the documentation and every little detail to Guinness. I was on pins and needles for months still after this event because I didn't know if we'd officially get it.

Guinness still has to give you the green light. We did everything I talked about a little bit ago and submitted it and we were fortunate that we got the record. I got an email and it was very exciting we got the certificate. It was exciting and we thought that was it. It wasn't.

[00:20:10] Andrew: Right. Because it happened then in 2016, but then the book came out in 2017, right?

[00:20:17] Jesse: Yes, just the tail end of this past year.

[00:20:20] Andrew: Right. This National Sticker Day sticker ball project had a shelf life of like two years, kind of, with the Guinness component. Right?

[00:20:28] Jesse: Correct.

[00:20:29] Andrew: We had all that sort of earned media, which we like to talk about it. Those small business owners out there who are listening and are interested in this stuff, those are a lot of great placements getting on like at Gannett which is 9NEWS and USA Today means it goes across a whole network of publishers across the country, not just your local mom and pop. There's something there like the Gannett network definitely helped elevate that quite a bit. Then, like you were saying though, then you finally get the certification. Then we're in the book which is awesome.

[00:20:57] Jesse: Right. You actually just reminded me of something I kind of gloss over, but the ABC in the Now came and filmed us at Metro State that year and-- Should I start that over since you--

[00:21:07] Andrew: You could, yes. Sure.

[00:21:10] Jesse: I kind of just glossed over it there but ABC in the Now actually filmed a segment interviewing John and Saul at Metro State University of Denver on their campus, area campus. That went out in 14 major markets on the news that night, which is huge. If any small business owner out there is listening, which I hope you are given who we work with. That's huge. That kind of exposure is insane, and that's actually what led to the late-night mention was that media pickup around it, but that next year, things quieted down.

We got the record, it was cool. Saul's part of the factory, we put him on Roadside America. People started coming by to put stickers on him from all over the country. It's pretty cool. Then that fall, after we made the record, I got a contact from Guinness World Records and they were going to send a team of four out to do a photo shoot and video on Saul and it was exciting because it's like, "Okay, does that mean we're in the book? Does it not?" They wouldn't say much, because they're secretive about--

[00:22:12] Andrew: You could hold the world record and not be in the book.

[00:22:14] Jesse: Correct. Yes. They came out and did that, then it took a full calendar year to really hear what was going to come about from that. They kind of hinted that we might be in the book without saying it. Come next spring, I believe it was they started contacting me about the press that was going to come out, which did this past September. They asked our permission for it to be in National Geographic for kids and I'm like, "Of course, that's really cool."

[00:22:42] Andrew:  It is cool.

[00:22:43] Jesse: Then in September, Guinness officially rolls out their new book for-- it was the 2018 edition. Sure enough, Saul's in it. We're on one of the record pages. We're one of the banners on their Website, John and the ball. It was a pretty cool moment in mention, and we were excited, and then it actually took two more months to November and then they released a video, the video that they filmed which is fantastic.

It's still on Guinnessworldrecords.com, we actually have a page dedicated to the sticker ball on Stickergiant.com/sticker-ball where you can go watch that video too. That got picked up in the media again, and we ended up on Mashable.com one morning and I was like, "Oh my goodness, this is so cool." It's almost two years later and we're on the Guinness World Record page, finally. We got this cool video by them.

It's picked up by various media and Mashable, it's in the National Geographic for kids. We have customers of ours actually posting and messaging us on social media like, "Hey, my kid saw you in the National Geographic and we're really excited because we work with you." There's been a lot of cool things around Saul and it continues again tomorrow.

[00:23:55] Andrew: Just for what it's worth, that Roadside America thing was really cool. We had people, retirees coming in. That was quite a bit that happened at that time was Saul, right?

[00:24:06] Hamish: Yes, I mean we've heard a lot of the history of Saul, but now what's next? We spoke about this kind of two years tomorrow for the Guinness World Record and getting Saul up to 240 pounds wherever he's at. What are we doing now?

[00:24:20] Jesse: We haven't weighed Saul in for a while, we did a year later, and he'd only put on six pounds from the record date. It does take a lot of stickers and labels and time to build weight on Saul. This year we're doing a "Make Saul Bigger Again" event and we're taking him back to Wibby Brewing, where he originally got weighed in. We're going to have some fun tomorrow. It's tomorrow, January 13th National Sticker Day at Wibby Brewing which is here in Longmont, Colorado. 12 PM to 4 PM, myself, a couple other employees will be there with Saul.

What we're really doing is we want to get him off his wagon and show people how we built him and put just a ton of stickers and labels on him and just-- we're making it interactive, like here's how we really did it. It's going to be a lot of fun, Wibby has great craft lagers to drink. There's going to be a food truck. It's always a good time at Wibby Brewing. It's going to be a fun few hours to really try to grow him. We're bringing a weight scale. We're going to weigh Saul in at the beginning of the event to see how big he is now and then we're going to see how many stickers and labels people put on him, and what's his weight at the end of the day.

It will either be impressive or not impressive. We'll see how much we grow, but stickers don't weigh a lot. You'd be surprised how many stickers it takes to put some weight on him. In addition to that, as a company, Saul, of course, is here and people can come see him. We're open Monday through Friday, 7 AM to 5 PM, but we're starting public tours. Very excited to announce that we've had more and more tourists coming through the shop since we got this exposure about Saul.

I mean we make stickers, it's a really cool thing that we do here at StickerGiant. Every Friday at 2 PM, we now have a page backslash tours on the website. People can sign up and we're going to take groups of 10 people if they want to come around, it's free. Come check out. We'll basically walk you through the path of a sticker order and how it goes through our company here. Of course, you'll get to see Saul, slap a sticker on him, take a picture.

That's kind of a big draw to it. That will be fun. We're also looking at ways we want community involvement. Last year here in Longmont, for some of the time we committed to Longmont Meals on Wheels and we're looking for more charitable giving to give. We're going to bring Saul into that and "Saul good" is going to be kind of our tagline in the good giving that StickerGiant does, and we're going to make the sticker ball part of that.

[00:26:45] Andrew: It's always fun. Yes, Wibby has been a great partner. We featured them on our first season, so definitely go back and listen to that if you want to hear more about what it's like to start a craft brewery. This has been all about starting a national day that has been a smashing success, we've had a lot of fun with it.

[00:27:01] Jesse: Really quickly, just to kind of close out the discussion here today. The one thing I want people out there to think about and realize is you know a lot of people have ideas and business and I just want to encourage people don't give up on them. If I would have given up on this idea, it would have not come to where we are today. Also, just getting people excited about the ideas you have and really looking at the ways it ties in and can help a business.

I just encourage people, don't let your ideas just slip away. Push through, maybe build-in some support, do a little research around it, in any company you work in, get people excited about that. I really find that the kind of little nugget of knowledge or motivation behind our story that we've been fortunate to be able to tell today and experience the last couple of years and continue going forward in 2018.

[00:27:50] Andrew: Nice.

[00:27:51] Hamish: Yes, I think you said it. It was, inadvertently, the best team building exercise StickerGiant ever did, and still is. We've been slacking stickers trying to get Saul bigger this week, "let's make Saul bigger again". We've got to jumpstart on the events. That's been a lot of fun, especially someone like me. I wasn't here when the original record was set, so taking Saul to that next level is fun.

[00:28:12] Andrew: That will be it though for this episode.

[00:28:16] Hamish: Yes. Well, thanks Jesse for coming on and being Saul's spokesperson and telling his story.

[00:28:21] Andrew: Yes, he's too busy, he's too busy for us.

[00:28:24] Hamish: Lots of commitments. We just want to quickly touch on what we're going to do next show. We're going to have a Longmont bicycle company on, they are a local bike shop who print die cut promotional stickers with us. I'm really psyched about this. I'm a mountain bike geek.

[00:28:39] Andrew: Yes, you are.

[00:28:40] Hamish: As Andrew is fully aware and fed up of.

[00:28:42] Andrew: I love bikes too. No, I love bikes.

[00:28:44] Hamish: I'll be happy to talk about bikes with anybody. That's cool because I think local bike shops are under a lot of pressure these days. It's going to be fun to have that story and how they're getting on. I think the bike industry was probably one of the early adopters of sticker marketing. There's a kind of cool tie in there with actually using stickers to spread your brand. Also, quickly, just some admin stuff. We are going to be moving the podcast to Monday release. We are still going to be recording on Fridays as usual. Just give us a little bit more editing time and then putting it out on Mondays. Ready for everybody's morning commute.

[00:29:18] Andrew: That's right. If you're watching the video, thanks for that. That's up, but in general, we'll get this out to you on Mondays going forward, so thank you very much. Thank you for that admin, the housekeeping. Thank you for everybody of course listening last season and welcome back. You can always find us in the stores whether it's your iTunes, your Google Play.

We'd love to get a review to see how you think how we're doing, and what you'd like to see from us that helps us reach new folks and those of you who've been with us from the beginning. We feel the love. Thank you very much. Of course, National Sticker Day tomorrow, you'll see us all on social media promoting that, and folks are getting these January 13 stickers that are on my laptop here, my new favorite matte die cut for National Sticker Day. Thank you very much for listening to the podcast, and we will see you in February. Remember, every sticker has a story. What's yours?

 

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