StickerGiant Marketing Team Shares the Top 10 Stickers of All Time

StickerGiant-Top-Ten-Stickers-for-National-Sticker-Day-202

In this Stickers on the Mic episode, Jesse, Andrew, and Alison chat about the Top 10 Stickers, this history of stickers, and of course National Sticker Day on January 13. 

Want to Read it Instead? Check out the Full Transcription Below!

[00:00:00] Announcer: Welcome to the Stickers on the Mic Podcast, brought to you by stickergiant.com, where we talk with our customers about how they started their business, how they're marketing their brand, and how they're growing their company. If you're joining us for the first time, welcome. If you're a regular listener, thank you for your continued support. As a bonus for all of our listeners want to try us out, head over to stickergiant.com and use the coupon Podcast to take 20% of your first item. Without further ado, it's time for the Stickers on the Mic Podcast from StickerGiant. Let's get on with the show.

[00:00:37] Andrew: Hey everybody, welcome back. It's 2020. We are in the fourth season of Stickers on the Mic. I'm Andrew and we have two very special guests in the studio today. We have a brand new studio. We are wrapped in StickerGiant red, in our most recent studio that we've built out. For all of you who are wonderful listeners, thank you so much for all of your support over these years. We're very excited to talk about National Sticker Day today with the marketing director, Jesse Freitas is in the studio today. Then we have Alison with us, who's our social and engagement person here and Alison Wisneski.

[00:01:15] Alison Wisneski: Nailed it.

[00:01:15] Andrew: Nailed it. She just joined the team. She's joining us right away within a month on the podcast. She's going to talk with me a little bit about some of our favorite stickers of all time. We want to start on where this all began with Jesse and the origins of National Sticker Day.

[00:01:33] Jesse Freitas: Thank you, Andrew. It's great to be back on the podcast and excited to be in our new studio here. For those of you who don't know, January 13th is National Sticker Day. We actually as a company StickerGiant, registered National Sticker Day as a day. Just four years ago now is 2016 was the first National Sticker Day. We're excited to be celebrating the fourth one. 2020 is a special year here at StickerGiant because it's actually our 20th year in business in September so big year ahead of us. We're of course excited to celebrate all things stickers to kick off the year.

The first-ever National Sticker Day for those of you who don't know, was also the official weigh-in of our Guinness World Record, Saul the largest sticker ball. He has been with us for the past four years. We've gone on some pretty excellent adventures with him, taking him to a lot of trade shows and events. Hopefully some of you listening out there have seen him around town or around the country at this point as we've taken him out of Colorado this past year. That's a little background on how this got started for National Sticker Day and why we're talking today.

Also a little history lesson. We chose January 13th in honor of R. Stanton Avery, the original inventor of the peel-off label adhesive and the founder of the Avery, now Avery Dennison company. That was kind of where that starting point in that date came from. We're looking forward to next week and everything we have planned.

[00:03:06] Andrew: Yes, it's a fun story the way he starts his business. Then of course, the entire pressure-sensitive adhesive industry decades later. Then before you know, Jesse and I are in the middle of Utah, at the world's largest watermelon slice, with Saul, the world's largest ball stickers on our way to San Diego for a conference. 2019 was a very special year for Saul. It really leads us to 2020 and his fourth birthday, which is very exciting for all of us here at StickerGiant. Those of us who have been following Saul throughout his lifetime, he's got some fun stuff planned this year. Of course, we get that history time. We're really psyched about it. Go ahead, Jesse.

[00:03:47] Jesse: Real quick before I forget, we have to encourage everyone out there, especially since Alison sitting here with us that next Monday, January 13th, National Sticker Day, use the hashtag #nationalstickerday. We're going to be watching, listening, tweeting ourselves on all the networks like talking about stickers. That's what we do all the time but we're more excited to engage with all of you because this is the day to celebrate these things. We will also be down in Denver that day with Saul. Some of the events are still kind of to be determined.

[00:04:18 ] Andrew: Speaking of National Sticker Day in the social world, Alison, will be able to join in on that fun. We've had a lot of fun over the years watching the sort of organic nature of this. This is one of those classic marketing tips for those of you out there who are listening for business growth and marketing, as you know that that's the focus of our show. The growth of National Sticker Day has been sort of out of our hands.

I think it was two years ago, when we were sitting at the event that we had and we saw Disney and Lucky Charms and all these brands tweeting about National Sticker Day. That's we sort of pinched ourselves and we're like, "We've arrived," but it wasn't about us. It was more about how much people love stickers. That's been for me as a bystander to history of all this, being able to see other people share their passion for stickers, which is not just a marketing slogan for us. What's your story part is people have a lot of awesome stories around stickers. That's sort of a natural segue into the main content of our show today where we're talking about well, we have dubbed the top 10 stickers of all time.

Now, the caveat here for our listeners is everybody has their favorite sticker, no doubt, but this group that we picked up 10 stickers. Alison and I did a bunch of research and we had our whole team come together. Jesse facilitated this conversation when you talk about how business works with our show and was stickers were like, okay, what is the business impact of sticky adhesive? The list we came up with, we think is, is both expansive but also narrow. That's where you, our friends who are out there listening can share your favorite stickers, but we think these are some of the most influential business stickers of all time.

We'll get that list started and Alison, talk a little bit about what the top 10 stickers of all time sort of means in the list.

[00:06:11] Alison: Yes. As far as these stickers go again, as Andrew just said, this is influential, impactful stickers. For sure, while we were researching this may be one of them was my favorite sticker. I'm really glad that it made the list and so that really worked out well for me. We can actually probably just dive right in and get started. I would like to kick us off with what I just stated my favorite sticker of all time. For fellow millennials, children of the early '90s, I assume that you also had a rockin Trapper Keeper and it was covered in Lisa Frank stickers, just like mine. Really good unicorns and good vibes like that.

It was actually really interesting to dive in and figure out who Lisa Frank was. She is originally from Detroit and she started as an artist selling her wares in high school, just like fun beaded jewelry, which again, you get the vibe from when you look at those bright stickers. The jewelry line that she created actually inspired her first round of stickers. It's where she created the Panda that the moment I say Lisa Frank Panda, you absolutely can imagine what I'm talking about. She started that at age 24 and received her first million-dollar order from Spencer gifts, which was really popping in the late '70s.

Between '79 and '89 actually, I think this is the most interesting part of her sticker technique is that they were all created with an airbrush. They took anywhere from 9 to 36 hours to complete. As someone who's new to StickerGiant and h as walked through the sticker making process, 9 to 36 hours is an incredibly long time. For a company like us that does pretty quick turnaround, I can't imagine.

[00:08:04 ] Jesse: We're doing 24-hour turnaround that is just mind-blowing to think to cross this art alone-

[00:08:08] Alison: To just create the art.

[00:08:10] Andrew: -before the printing.

[00:08:12] Alison: Exactly. Lisa Frank was actually a huge deal when it comes to the world of stickers because in 1989, they moved to computer software. That was like the game-changing moment for her to be able to come up with, I mean the explosion of stickers that we as '90s kids know, would not have happened if it weren't for A, the airbrushing technique that was so fascinating for her art. Then B, the kind of move over to that meant stickers that we have and now in love today.

[00:08:44] Andrew: So Lisa Frank stickers.

[00:08:46] Alison: Lisa Frank stickers.

[00:08:48] Andrew: A big moment for a lot of kids out there to get those stickers and have them on their Trapper Keeper at school.

[00:08:54] Jesse: Personally, I didn't cover up my Teenage Mutant Ninja Turtles or Batman on my Trapper Keeper, but that was me.

[00:09:01] Andrew: Mine was Star Wars stickers. They were everywhere. We had the Lisa Frank stickers. That was obviously a big one. We'll kick it off with that one. I'm going to go with the “Hello My Name Is” sticker really quick just to throw that one out there. Alison did some research on that. My favorite part about the “Hello My Name Is” sticker is we have done a ton of business around that in our business. We do a lot of fun event stickers where people will customize them. When you're working and you're out there in the world, when you go to an event, it's obviously super awkward, right? You don't know anybody. You don't know where it came from.

You put this sticker on and you're like, "Hi, my name is blank." Then you've made a connection with someone and it's one of those stickers that helps people make a connection using yourself as the centerpiece of the sticker. That's always been one of the coolest parts for me about the “Hello, My Name Is” sticker but then, working in this business and seeing other people customize it. That's been one of the coolest parts. You guys [crosstalk]

[00:10:08] Jesse: “Hello, my name is Inigo Montoya. You killed my father, prepare to die”

[00:10:13] Andrew: That's a classic.

[00:10:15] Jesse: That's my favorite Hello, my name sticker I've seen here.

[00:10:18] Andrew: That one goes all the way back to 1959 and Sea-Line Products launches that and then it becomes an industry standard and you can get it everywhere. Now, it's fun to see people draw a little emojis on there and put their name in a special font like when they write their name and their own handwriting. The “Hello My Name Is” sticker makes it into the top 10 for that reason alone. It really is one of the stickers that brings people together more than any other sticker even on our list, perhaps. There's some pretty classic ones that have created some community. I wanted to jump in really quick on that one just because this is all about sticking together.

[00:10:54] Jesse: It is. Again, this is in no particular order, but I have to chime in on the next one on the list here which is "Andre the Giant Has a Posse." This sticker goes back to 1989 Shepard Fairey, those of you who should know. He's a very influential street artist and has done amazing things over the years including the Hope Obama campaign poster. He also did some more recent ones, we believe stickers a variation that we actually saw some come through the shop here. His art really spreads which is why he's so influential.

The really cool thing, the original design Andre the Giant Has a Posse was each had his height and weight on it and it was made from an ad in a newspaper while he was teaching a friend just how to stencil. It turned into an inside joke with skaters and the hip hop subculture. Over time, they were actually forced to remove the image of Andre the Giant, which turned it into simply obey and which became the Obey Giant stickers which I see these everywhere. I was just in a tattoo shop a week ago and I saw Obey stickers all over some of the tool chest in there.

It's a very, very visual sticker that people recognize and not everyone knows that backstory or maybe who Shepard Fairey is but we feel like it was one of those stickers that really kicked off the sticker culture in skateboarding in particular, which is carried on into this day and age and continues in every skate shop in America you go in. Some of them are even making their own stickers. They do some really, really cool stuff, ties back a lot to pop culture too.

[00:12:37] Andrew: We interviewed one of our own staff members, Travis who works at a skate shop and does skateboard design, like the actual deck design and then he designs their stickers as well. We're very fortunate to have someone on our staff who's so tied into skate culture and can understand that zeitgeist as well. There's a nice tie in. It is the kind of sticker that can change somebody's life. He's into skating now. He does stickers. That story, if you had to the podcast page, you can find that, he works for Satellite skate shop in Boulder as well doing design work for them.

[00:13:11] Jesse: Then another fun fact John Fischer actually did with our original sketched out logo. A StickerGiant has a Posse sticker back and I don't know exactly what year it was, but it was one of our older logo. It's fun to see some of that even in our own brand history.

[00:13:25] Andrew: When we talk about tweaking designs and we'll talk a little bit more about that but many stickers have found new life has parodies as well. We'll get more to parody stickers as well. We just covered Lisa Frank, we did the “Hello My Name Is” and then Andre the Giant. Now, the next one on the list is the COEXIST  sticker. You've probably seen this on many car bumpers. There's a pretty cool story behind this one. Alison is going to share that one.

[00:13:51] Alison: Yes. This was created by Polish graphic designer and like, I apologize at this moment for being a Polish woman who's going to just slaughter his name, Piotr Młodożeniec. He created that for an art contest and the theme was coexistence. His father was a famous poster designer named Jan Młodożeniec. This didn't win first place, but the artwork went on tour around Europe. As it went on tour, people really gravitated towards the Coexist logo that he had created. Because of its simplicity, it became a really popular thing to create for graffiti artists and just spread around Europe really quickly.

It has a really interesting backstory after that. The version that we all know and see, I feel like if you close your eyes, you can imagine it's the blue sticker with the white writing, is actually not the original creation of it. Only the C, X and T were symbols. It's since been reinterpreted by many different ones today, speaking of parodies. We've seen this in multitudes of existence. It went through a lot of legal battles as well. There was a company of students in Indiana who wanted to trademark it for their own lifestyle brand, and they did so without permission.

Then it blew up in popularity when Ashton Kutcher randomly wore the logo back in the days of paparazzi photos really blowing up. Shirts were retailing at $50. The creator was like, "Well, that's not the point of this." Then after that, it fell out of his hands. U2 made it the focal point of their 2005 Vertigo Tour. Bono wore it on his head in the background of their posters. It's on the live album. It's everywhere.

After that, he was like, "Well, I guess the creation of this is under the example of we just want people to coexist well together." He let it slide. He's known for saying, "Now today, I'm just glad people are into the design, understanding the concept that he created of, "Let's coexist with one another." His exact slogan is he “believes it's up to us to truly coexist with one another”, which is the sweet, let's stick together story which is again, the point of all of these stickers.

[00:16:14] Andrew: You wouldn't know that when you see it and obviously people, their mileage may vary on the sentiment of that sticker but as a piece of graphic design using pretty well-known symbology is unique. For the original design in 2000 and then, of course, in the post 9/11 world. It definitely took on a life of its own. That's one of those times where art just enters the public domain and the artists can do nothing but embrace that. I love that story about that because that is the ultimate theme, to coexist. Moving down the list though, this one you might recognize in the grocery store, on your favorite yellow piece of fruit the Chiquita Banana. Now, this is cool.

[00:17:03] Jesse: Isn’t that a label, Andrew?

[00:17:04] Andrew: It is a label. This is where we want to celebrate both stickers and labels and as a piece of fruit labeling. This one has a nice story because in 1944, Chiquita they debut Ms. Chiquita and they then become the first company to label a banana. Then they put it on to the banana in 1963 but then after lots of machine applying, they realized they were bruising their precious fruit. Since that time, almost 60 years later, they're labeling them by hand with that iconic little blue sticker that you've seen, it's the label, of course.

They've done all kinds of cool design contest. They've done stuff with the Olympics, they've done stuff where they've crowdsource stuff, they've built web tools for people to design their own Chiquita Banana sticker, which, again, that's all about putting the Zeitgeist on the consumer, on the person individually in the pop culture. If you go on the Chiquita Banana site, they have this whole page devoted to different designs of this label itself. During the research process, I found myself very inspired by how creative people can be. When you give people a little bit of structure, it gives them actually a ton of freedom to be creative.

That's maybe one of the coolest parts of the Chiquita Bananas label. It's not just the blue Chiquita with the number 4011 and Costa Rica on it. It's something that people have identified with. You can imagine being a kid in the cafeteria and taking your Chiquita label and putting it on your lunch box or whatever and counting them up and--I can remember friends doing that with apples, anyway.

It started a trend, of course, the label food and it added into food safety and we can see there the business impact very deeply not only from a current popular culture, but the Chiquita Banana was then differentiated on the store the grocery aisle in a way that few other brands were doing. Kudos to them. We celebrate how impactful that blue, it's the blue stickers. I think they even call it that on their website. I'm very happy to share that sticker.

[00:19:10] Alison: I also want to nerd out for a second as someone who worked in a grocery store in my teen years. I will never forget 4011. It's very useful now in the world of self-scanning that I can roll up and know to put my bananas on and I know that that's the code. There's a few pieces of produce burned in my memory but I know bananas well enough because the sticker is so prominent, that speaks volumes. I also think that we can all confirm that if we go out on Halloween, you're going to see someone dressed as the Chiquita Banana lady and that's right like that.

[00:19:46] Jesse: Or the banana.

[00:19:49] Alison: Or a banana. Maybe that's a couple's costume, you're welcome. We've got you set for next year.

[00:19:53] Andrew: That's true.

[00:19:54] Jesse: Good idea.

[laughter]

[00:19:55] Alison: We did it.

[00:19:59] Andrew: [laughs] We did it. We have a few left and some of them are actually the greatest hits of all time. I'm going to jump to this next one really quick and I think we can all share probably our favorite band and a sticker that we associated our early years with but the reason we picked this one and again, there's thousands of music acts over time but we picked The Grateful Dead, Steal Your Face and dancing bear stickers to encompass band stickers as our choice for this particular category.

It's not that we're saying The Grateful Dead is the best band but the point is over 50 plus years on the American highways, if you saw that lightning bolt in the skeleton or the dancing bears, you had an instant connection with someone if you were a fan of that music and from town to town, parking lot to parking lot, especially when that band was touring back in their heyday in the 1980s, that helped create a subculture that most American pop culture was not identifying with and this is one of those very durable brands that still to this day, they played a New Year show just last week.

The Grateful Dead is that category of band stickers but we all have our first sticker that we fell in love with, mine was I got mail-order CDs from Phish, and they put a free sticker in there and that immediately created a lifelong fan out of me. It went right on my car. I was 15 years old and I was learning to drive, that sticker went right on my car. I don't know if you all have a band sticker band that you associated with but that is where your fandom begins, is when a band connects with you and you connect with them, not just through the music but other than a T-shirt or a poster, a sticker is the most natural way that a band can build community around their experience in a concert.

[00:21:40] Jesse: To weigh in on The Grateful Dead design, I think it's even beyond even if you're not a super fan, you still recognize it and you connect with that friend or a person you used to work with. Every time I see that I think of all the people in my life that have been Dead Heads and like super connected because if you know someone that you've seen the symbol or you've seen The Bears or working at StickerGiant, you've seen The Bears turned into Star Wars figures as a bumper sticker or you've seen the lightning bolt on a million different designs. It's like one of the biggest designs that's pulled into other designs that artists do and it's really fun to see in the shop.

Then going back to your original sentiment, I was an emo punk kid of the late '90s, early 2000s so Blink-182 was my band. Of course, I had that sticker on my first crappy car in high school. Loading up, Rage Against The Machine, all those but not as iconic as Grateful Dead, still pops to my mind when I think of a band sticker.

[00:22:42] Alison: They were the first art project that I emulated in my very cool digital design that was pretty low end but recreating the dancing bears was my first project I did on an Adobe program.

[00:22:54] Andrew: That's amazing.

[00:22:55] Alison: Wow, wow, wow.

[00:22:56] Andrew: In general, the business impact here though, just to circle back to the theme of our show, is on the merch table of almost every band touring in America today for whether it's the biggest arena or the smallest club in your hometown, that merch table has a sticker, and you should buy it, and you should support that band. It's the lowest bar to fandom, it's usually the cheapest piece of swag that you can give out to a fan or sell to somebody, and we're all about celebrating creative expression and art, and the selections on this list alone show that.

We do give credence to The Grateful Dead and their ability to market through great design and community, and we encourage all musical acts to do that because we, of course, not just love stickers but we love that connection that people can make with a sticker and make with their favorite band. It carries from the show all the way home, into the next week. Thank you to them for that contribution and we want to see of course your favorite band sticker, I think that there's some probably some great designs out there.

We only have a few left here, we're going to go now to the oval sticker. This is a classic shape, it's not like a specific kind, it's just a shape and we've seen the oval sticker change forms over the years quite a bit. Alison, do you want to kick us into this one really quick with the oval sticker?

[00:24:15] Alison: Yes. The oval sticker started off, as we know it, in Europe and it was a way of demarcating where you are from, putting it on the back of your car. It turned out very quickly that that was incredibly difficult to regulate and so it didn't carry on under the goal of what country is your car from and where is this driver going to and from since it's so easy to cross into another country when you're over in Europe but that's how they started and we've seen it basically translate.

I see it all around here in Colorado that you see different vacation spots where people are really excited to show off that they've been there with that oval sticker and you can see it right now with your eyes closed, it's that white sticker, black lettering that's OBX for the Outer Banks, MV for Martha's Vineyard. I can imagine those different places that exist but the creation of it was, I think, one of the most interesting parts is that this idea that you have to tell someone where you're from when you're driving to and from a different country and that would change-- It would kind of just-- You step in, Andrew. [laughs]

[00:25:26] Andrew: It's all good. It’s solving a problem. The oval sticker solves a problem in Europe where-- Go ahead, Jesse.

[00:25:34] Jesse: Well, I just wanted to say the story is fascinating behind this because I didn't know that.

[00:25:39] Andrew: Me neither.

[00:25:40] Jesse: Oval is a very common sticker shape which actually comes from the need to have die cuts prior to companies like us who do laser custom shapes which just makes a whole world become available of possibility with stickers but the oval was a very common silkscreen sticker shape and my mind always snaps to marathon and races because 13.1, 26.2 it's an achievement.

[00:26:02] Andrew: 0.0.

[00:26:03] Jesse: 0.0. Shoes and Brews, our friends here in town have that great sticker. I think of marathons and races and those achievements especially here in Colorado, there's a lot of people doing that so that's where my mind pops too when I think of oval stickers.

[00:26:18] Andrew: We celebrate the oval sticker as a shape, as a container almost, for creative expression. Again, whether it's the RMNP for Rocky Mountain National Park or MOAB or the numbers on it. Then there's, of course, other permutations that we see brands using to leverage that design idiom because it's familiar and I think that that's the takeaway from this. It wasn't just the Europeans in the '60s trying to solve a problem of national identification like Alison was saying but it's again, enter the popular culture and we are seeing wonderful uses of a simple shape to create many different forms of expression.

Again, celebrating the oval sticker, really cool backstory. Thanks, Alison to digging a lot of that up and then we can fast forward to the modern-day we're here, especially in North America, there's no shortage of tourist destinations leveraging this shape for their purposes. We have three stickers left and they're all pretty classic and I'm going to go to the political sticker itself. It's 2020, we'll end with our top two of course but this particular sticker, the political sticker has really gained favor with the I voted sticker of course and StickerGiant itself can trace its history of 20 years back to a political sticker. Jesse, I'll pass the baton to you for this particular segue here.

[00:27:45] Jesse: Sure. Back in the year 2000, StickerGiant wasn't a company yet. John Fischer had one idea and it was in the wake of the Gore / Bush election non-election when there was no president and he came up with the idea of “He's Not My President” as a bumper sticker. It was a really cool idea because it didn't matter which side you were on in the race or who you are polling for because there wasn't a president announced. He was on NPR and did lots of publicity and press coverage out of this and sold 30,000 stickers, had--

[00:28:22] Andrew: Which was astonishing for an entrepreneur

[00:28:24] Jesse: It's crazy. He just, out of his house, created a Yahoo store online to sell this thing and sold 30,000 of them and this is very early internet days too for retail sales. It was a novel idea and out of that is what sparked our business of course but it was just that simple expression of not even really an opinion, just of something happening in the political scene that sparked interest from lots of people. Of course, that wasn't where political stickers started, you mentioned I voted but why don't you talk a little bit more about the first bumper sticker?

[00:28:57] Andrew: The I voted sticker has some mysterious origins in the 1980s, so if you're interested in that I highly recommend checking that out. There's a Miami Herald story that talks about businesses giving out stickers to people that said they voted but really you have to rewind the clock to the early '50s. Eisenhower is running and there was a great slogan and when you talk about taglines and politics “I like Ike”. One of the most iconic campaign slogans in the history of general elections.

In 1952, that was the bumper sticker that captured the Zeitgeist. I personally, my dad had a few of just Ike bumper stickers and the little buttons just in his memorabilia collections and I even remember being a kid growing up, that really stood out to me as like, I was like, man, it rhymes. It's simple. The letter I is in there three times. You've got the letter E in there twice. The letter K is in there twice. It's almost like rolls off the tongue. It really did capture the Zeitgeist in the '50s. There's some really great stuff at the corner library. They have a really cool political Americana section of their digital archives. We got a photo of that on the blog of the different permutations of that design.

We are celebrating political stickers as a general category here. Again, you're going to have your favorite politician. We're not playing politics here. We're talking about, in general, it's red, white, and blue and it's usually a simple message. “He's not my president”. “I voted” or “I like Ike”. Those are the kinds of messages that stand out. Voters can identify with, candidates themselves can believe in themselves with. As we enter a very big political year, it's a presidential campaign year, you're going to see a lot of this stuff out there in your community. That's why we celebrate politics this year exclusively. Just because there are some cool stickers out there and you probably have your favorite from over the years.

We have two left. We're going to end on arguably the most important sticker of all time. It actually is a label. Jesse, why don't you take this one really quick.

[00:31:09] Jesse: We're going to jump to the last one?

[00:31:11] Andrew: No, we're going to jump to this one. This is the Avery Kum Klean. You mentioned at the top of the show but it happens to be, in our opinion, the sticky solution that started in industry.

[00:31:24] Jesse: Again, National Sticker Day, January 13th was R. Stanton Avery's birthday. He is the original inventor of the peel-off label adhesive. We had to give him kudos and put that peel-off label adhesive on our list. Again, you can question whether that's a sticker or not but it created this whole world we live in where people call it sticker label decal slaps. Some of the kids on Instagram like to call it these days.

[00:31:51] Andrew: The kids these days.

[00:31:52] Jesse: Anyways, regardless, the sticky adhesive that we know as stickers or labels was the first one was Avery come clean labels and it's very, just imagine the ones you put in your printer but much smaller, simpler. They didn't have printers back then. You just took them out, used a marker, wrote a price on them however people were just basically labeling things back in the late '20s. It's pretty fascinating to look back. We actually just recently got a hold of some of these. We actually have some.

We're planning on cross your fingers coming in the near future having more of a sticker museum here at Stickergiant. We have some of these come clean Avery labels here and we're pretty excited about them.

[00:32:36] Andrew: R. Stanton Avery was born in 1907. He goes through a few different iterations of his career. Then by 1935, he's like, "I'm going to solve this problem." That's where the Avery Come Clean label comes to being and we are obviously very thankful for his contribution. It's fun to have this yearly celebration of his innovation. Speaking of innovations, this next and final, we're going to end on this. We gave you what we think most influential and we gave you eight more but this one's a lot of fun because of how it has transformed over time. This is the family car sticker. I'm going to let Alison take this one.

This one has a cool historical tie in, of course. We're all about sharing the history of some of the greatest stickers of all time but also, the way it's evolved. Alison, why don't you give us a little bit more about the family car sticker?

[00:33:26] Alison: To talk about the family car sticker is to talk about the, my kid is an honors student sticker is to talk about bumper stickers in general. We're stepping it way back. Bumper stickers were created in 1946 by a Kansas City screen-printer. He just randomly had a lot of adhesive-back paper and a lot of fluorescent paint. He was like, you know what I could do? He created this concept of a bumper sticker. From there, I'm going to lead into we don't know what the first bumper sticker was if only. We don't know what he created.

We can say that the new age version of what turned into the, “my kid is an honor student at blah, blah, blah school” is a new age version of children receiving merit from teachers, which is 100-year-old tradition of sending the note home in the backpack that says your kid did a good job, best score in the class. This is the grown up version of that. I don't think a day passes that we don't drive past someone who has some sort of my kid is an honor student sticker and that has, for us, leaned into the stick figure families. Those aren't that old.

They were created in 2006 by a company called Woodland Manufacturing out of Boise, Idaho and they sold to some big box stores with this concept of slap the sticker, stick people of your family on to your car and then everyone will know that you have three kids and a dog and a cat. That's evolved into some really fun stuff that I'm going to kick back to your Andrew because I know you're excited about it.

[00:35:11] Andrew: Just the parodies of it are funny. The “my kid beat up your honor student”, “this car has the Trojan band in it”. There are so many ways that people express themselves and their pride in their family. I think that's one of the coolest parts about this category is that it's so celebratory. Instead of promoting a politician or a band, you're promoting your family, your kids, the pride and joy. Our pride and joy, of course, is our customers and the awesome businesses and stories we can tell, not just on the podcast but every day in our shop.

Then you're rolling up to that red light, and there's the dad in the karate suit and the mom drinking a latte and the kid running and you're looking at this family of seven and you're like wow, they're rolling deep in that car. Right. Then, of course, there are the parodies of the stick figures that look like Star Wars characters. Again, I'm a big Star Wars fan.

[00:36:01] Jesse: Where the T-rex is eating the family.

[00:36:02] Andrew: Right. There's a lot out there and especially the parody designs, we talked a little bit about how there is the Shepard Fairey and that turns into a parody. His designs have turned into parodies over time. The Grateful Dead stuff has turned into parodies. The Chiquita stuff has turned into parodies. All these political stickers have turned into parodies as well.

[00:36:22] Alison: “Hello My Name Is” has turned into parodies as well.

[00:36:23] Andrew: Exactly like with the Inigo Montoya sticker. There's a lot that can be done with every single design that we've shared today. That is both all-encompassing but very limited list of our favorite stickers. What we're going to call the top 10 stickers of all time but really what we're doing now is we're asking you all our listeners and our fans to share your favorite stickers. Again, this is just a quick hit of the top 10 for National Sticker Day 2020 where we're, of course asking everyone to stick together.

I personally am very thankful that we had Jesse and Alison to sit in and share this conversation with all of us because these are some of the most expert sticker label people that I personally know. It's a pleasure bringing this to you. As we sign off for National Sticker Day, I just want to give the mic back to Jesse really quick and Alison to say thanks and goodbye and then we'll wrap this up for this edition of stickers on the mic. As always, I'm Andrew and thank you. Jesse.

[00:37:20] Jesse: Thank you, Andrew. To all our listeners, I just want to say that self-expression and saying things through stickers, we like to call them portable billboards, it's so important. We realize that there's so many messages or themes or pop culture, things that are going to come to your mind as you've listened to this conversation. Please share them with us. This is a limited, really a business view on this. We work a lot with businesses. We're thinking influence around business and that culture and a little bit of the pop culture but there's a lot more that we may have not thought of that you can share with us.

We really want to create this discussion for National Sticker Day on January 13th around, what are your favorite stickers? What are your favorite stickers in the past decade even as we just rounded out a decade? Share those with us. We're really excited to talk with you about that. Then also, if you're looking down the road in 2020, keep your ears and eyes open. We are planning on the first-ever StickerFest in August of this year in Longmont, Colorado. It's going to be a festival celebrating the art and culture around stickers. We're just in turning the corner on the planning process for this. We hope to have more information out in the next few months but we're really excited.

If you've ever thought about visiting Colorado, this is going to be a great time to do it to celebrate stickers with your friends here at StickerGiant.

[00:38:41] Andrew: That's right. Longmont is home to the world's largest ball of stickers, Saul. We're excited about that. Alison, any wrap up for our guests?

[00:38:50] Allison: Yes. Please, please, please don't forget to use #nationalstickerday. Feel free to tag us on any of your favorite social media channels. We're on all of them. We'd love to be able if you're sharing #nationalstickerday, I'd love to repost what your favorite sticker is. If you've got it in hand or it's on your car, pop a squat next to it, take a selfie. We'd love to be able to share that across our channels. We plan on going pretty hard on the 13th. Please feel free to tag us beforehand. I can't wait to share everything that you guys have going on.

[00:39:22] Andrew: It is honestly one of our favorite days of the year to see what you all can do and have done with stickers. Whether you're running a business or you just design fun stuff or you're just in the parking lot of the grocery store and you saw a really awesome bumper sticker that you just had to have a picture of. We all have that story. Now we're going to say, of course, what's your story, right? Share that with us.

Thank you so much for listening to this, your opening episode of Stickers on the Mic. We're in to 2020. We're in our new studio, and we're in our fourth season. For those of you who have been listening this whole time thank you so much, w e could not have done this without all of your support. We will be bringing you even more episodes this year and we look forward to engaging with you everywhere so thank you very much for listening to Stickers on the Mic from StickerGiant.

[music]

[00:40:14] Andrew: That wraps up this episode of Stickers on the Mic brought to you by stickergiant.com. You can download us on Spotify, iTunes, Google Play, SoundCloud or your favorite Podcatcher. If you enjoy what you're hearing please leave us a review. It helps us reach new listeners and share our customers sticker stories. If you're inspired to create your own stickers or labels, head over to stickergiant.com to check out our options and use the coupon podcast to take 20% off your first item. Thanks again for listening to Stickers on the Mic.

[00:40:59] [END OF AUDIO]

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