How To Setup Beer Labels

So you're an established brewing company, a small brewery, or a simple beer lover looking to properly label your bottles or cans. Welcome.

Or maybe you're looking for a reference with help bottling kombucha, ciders or seltzers. You're in the right place, too!

With so many sizes of bottles, cans and label options, it can be difficult to figure out what size label should be used on your specific bottle or can. The good news is that we are here to help make that decision easier, providing your brew with high-quality amazing labels that will make your brand pop. 

These simple steps are a great place to start for finding the size that will work best for the can or bottle you're labeling.

  1. Measure the height, from top to bottom of your can or bottle.
  2. Measure the width of the area you would like your label to cover. Using a flexible tape measure is helpful in this step.
  3. Make sure to leave wiggle room between the ends of the label to avoid potential overlap that can cover up important information about your product.

Custom Labels for Cans

A 12 oz. and a 16 oz. can are the most-common aluminum can sold across beer breweries, kombucha brewers, and even wineries. 

Recommended Sizes

  • 12oz Cans:
    • Optimal Size Label: 3.5" x 8" 
    • Full Wrap Label: 3.5" x 8.125" 
    • Half Wrap Label: 3.5" x 6.25"
  • 16oz Cans:
    • Optimal Size Label: 5.00" x 7.25" 
    • Full Wrap Label: 5.00" x 8.125" 
    • Half Wrap Label: 5.00" x 6.25"
  • 32oz Cans:
    • 32 oz can: 6.00 x 9.50"
    • 6.00" x 10.00" works well too! 

What About Slim Cans?

If you're canning in tall and slim cans, maybe for a seltzer of sorts, we suggest a slightly taller label because these cans are, well, a bit taller. Since all of our glossy white, matte, and clear labels are water resistant, you don't have to worry about the labeling process around the beverage you are canning. These labels will withstand a prolonged period without peeling, curling, or fading if exposed to oils and liquids in products after they have been applied - just make sure to apply them to a clean surface!

Recommended Size:

  • Slim cans: 5.00" x 7.20"

12 oz Bottles

Is there a difference between bottling a glass bottle versus an aluminum can? 

Aside from size, our labels are finished on a roll, making them perfect for labeling both cans and glass bottles of various sizes. 

Recommended Sizes:

  • 12 oz glass bottle: 4.00" x 3.50"
  • 22 oz glass bottle: 4.00" x 8.50"
  • 32 oz glass bottle: 6.00" x 9.50"
  • 32 oz glass bottle (optional): 6.00" x 10.00" for a bit more coverage around your mini-growler
  • 64 oz growler - narrow: 4.00" x 4.00"
  • 64 oz growler - wide: 6.50" x 4.00"
A beer bottle with red label, a aluminum can with black label and a growler with a yellow labelA beer bottle with red label, a aluminum can with black label and a growler with a yellow label

A Few Other Things to Consider

Why do I want to leave space between the label? 

The edges of your labels might contain important information, like government warnings and barcodes, that you don't want to cover up. To avoid overlap and waste, we recommend a label that is slightly shorter than the circumference of the bottle/can of your choosing. This will allow for a slight gap between the label, which also means less room for error, and makes for a happy brewer! Be sure to check your local laws, including the Tobacco Tax and Trade Bureau (TTB) if you're distributing your beer, to find out what you legally need to have displayed on your label for your state.