Stickers on the Mic: A Podcast about Business, Growth and Marketing
Welcome to the Stickers on the Mic Podcast, where we talk about the stories behind the custom stickers and labels that we print. We will be focusing on business, and specifically marketing for small business. We invite our customers onto the show to talk business, growth, and of course, stickers and labels with the members of Team StickerGiant. We are in our sixth season of sharing customer stories and profiling the amazing businesses that we work with.
Jacklyn Rasmussen, Founder of Northern Ties and creator of the TikTok Viral Hoodie
Jacklyn Rasmussen is the founder of Northern Ties and the creator of the TikTok viral hoodie.
For the entire world, the 2020 pandemic changed everything. The same was true for Jacklyn. While in quarantine and on furlough, Jacklyn not only had time to plan and complete projects around the house, she started experimenting with reverse tie dye (or acid wash) fabric treatment--a technique that uses a bleach solution to chemically change fabric colors with organic, one-of-a kind results.
What began as a personal project to satisfy her own creative curiosity soon took on a life of its own once friends, family, and coworkers saw her designs and requested commissioned articles of clothing. Jacklyn soon discovered she had a passion for the process and started bleaching everything. That’s where it all began. Northern Ties was founded in June of 2020, and a little over a month later Northern Ties launched their first official product. Jacklyn left her corporate job in March of 2021 to pursue Northern Ties full time.
As a side hustle she now helps other small business owners with branding, logo creation, and having a social media presence. She joined the show to talk about her viral success on TikTok and what it takes to scale her small home business while also chasing around her two German Shepard dogs, Maxx and Meeka. Check out northerntiesmn.com to learn more about her business and shop her store.
Listen in to learn about where Jackyln is taking her business next.
Destiny Butler is an illustrator and entrepreneur who started up the Destiny Darcel brand as a "finsta" account in the early days of the pandemic. Her illustrations and the engagement with her audience on the Destiny Darcel Instagram account led her to open an online store to promote and sell her art. Now she's expanding her line of products that celebrate Black women, and she joined us to talk about where she's taking her business and how she creates her work.
Yosi Sergant is a cultural strategist & movement entrepreneur who started TaskForce, an independent agency working at the intersection of arts, culture, and social change. He has spent his career investigating how intentionally designed cultural strategies can create new narratives, reshape cultural norms and spark lasting behavioral change. His mission is to champion the role of the artist in shaping culture, public opinion and public policy. Yosi is known for his role in commissioning and managing the Obama "Hope" poster created during the 2008 presidential election by Shepard Fairey. He spoke to us about how TaskForce is trying to help people and organizations build momentum to tackle our worlds toughest challenges. Listen in to learn more about how Yosi thinks digital art can create a new conversation around current events and cultural change.
Stickers on the Mic is proud to collaborate once again with the team at Art Sticks in Boulder to highlight the artists in their Series 8 collection of stickers.
Art Sticks exists to bring affordable local art to the hands of their community. Using stickers as the medium, they seek to create a strong appreciation of art to stimulate healthy conversation and share diverse opinions in a safe and respectful manner.
The mission of the Otis Redding Foundation is to empower, enrich, and motivate all young people through programs involving music, writing and instrumentation. Justin Andrews, Redding's grandson, and Jared Wright, the foundation's Director of Development, joined the show from Macon, Georgia, to talk about the philanthropic commitment of Otis Redding to empower and enlighten all young people to fulfill their dreams. They shared how the Otis Redding Center for the Arts is breaking ground on a new facility that will house the Otis Music Camp and many more events to serve the community in Macon. Listen in to hear how the Foundation is building on the legacy of Otis Redding and building a better future for kids through education.
Gaby and Teresa from The Central Coast Aquarium in Avila Beach, California, joined us to talk about how this nonprofit organization provides education and engagement with San Luis Obispo County’s marine habitats and estuarine environments. For 25 years, The Central Coast Aquarium has been a community resource with interactive exhibits, outdoor activities, and laboratory lessons for all ages, and has served over 23,000 visitors and 4,500 school students each year. Listen in to hear about how the aquarium is growing its offerings and creating connections for visitors of all kinds.
Robert Liu-Trujillo is an Oakland-based author and illustrator who is co-founder of The Trust Your Struggle Collective, a contributor to The Social Justice Children's Bk Holiday Fair, Tone Magazine, The Bullhorn Blog, and the founder of Come Bien Books.
Rob is the author and illustrator of Furqan’s First Flat Top and he’s illustrated numerous other children’s books. Always drawing, Rob grew up to be an artist falling in love with graffiti, fine art, illustration, murals, and children’s books. His website is robdontstop.com and you can find more of his work there.
Alicia and Neal are a husband and wife photography & planning team. They create and capture down-to-earth weddings and intimate elopements for adventurous couples in beautiful outdoor locations across Montana. Their events range from backcountry elopements to large ranch weddings, and everything in between. They started Off the Beaten Path Wedding in 2017 to help other couples celebrate their love authentically.
They combine our talents to bring photography, planning and officiating under one roof for those who desire a unique Montana wedding. We spoke to Alicia and Neal about how they help make Montana destination weddings possible for their clients, and they share how they ensure the process is stress-free so that they create an unforgettable experience that help couples remember their special day forever.
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