Need to Know What Sizes Work Best For Stickers Or Labels?

When it comes to ordering custom stickers, one of the most important decisions you can make is figuring out the best size to get. Choose a size that is too small, and your design may get lost in the shuffle. Get a size that is too large, and it may fail to impress your fans or potential customers. Product labels often have specific size requirements as well, and incorrectly sized labels may actually send out the wrong message for your brand. Because this is such an important decision, let’s take a closer look at some things to consider when deciding the size of your stickers or labels.

How Big is That?

If thinking about the size of your custom stickers in terms of inches, and dimensions, is hard to visualize, here are a few size comparisons to things we see all the time.

A Quarter is about an inch in diameter, and this size works great for supporting branding labels, or small easy to hand out stickers. 

An Oreo Cookie is about 2 inches in diameter for a size that allows for an easy to see logo or visible designs, in a size that will still be easily seen if applied to the back of a phone or laptop.

Standard business cards are usually 2x3 inches, and ovals and rectangles in this size are popular options for custom stickers and labels. This size is easy to share with your fans at events to get your logo out in the world, and also works well to label a variety of package sizes for versatility in your branding.

Red dotted line in square shape, yellow dotted line in circle inside the square and diagonal arrow with a question mark in the middle in the circleRed dotted line in square shape, yellow dotted line in circle inside the square and diagonal arrow with a question mark in the middle in the circle

Sizes for Custom Shapes

Custom shapes that break the mold of symmetrical designs, such as squares, ovals, circles, or even hearts and stars, can be tricky to fit into a common size. We always offer the option for custom shapes and sizes. Choose “custom shape” and let us know the sizes you want your stickers or labels to be, in the “width” and “height” fields when choosing your custom sticker size. We’ll base the finished size of your sticker on your custom dimensions. We also measure custom shapes based on the widest, and tallest areas of your sticker, when measured in a straight line across your design.