Sticker Stories from StickerGiantEvery Sticker has a Story

Vann & Becky reward Kickstarter backers with custom sticker sheets


Vann & Becky have funded their first self-published children's book "Vann the Artist: Paints a Necklace," a story about a child artist, and a kiss cut sticker helps tell more of their story.

Their Kickstarter campaign has raised more than their goal, and now it's time for a custom sticker sheet to reward all of their fans. After all, they raised $5,058 pledged from a $4,750 goal, with 143 backers supporting their book printing and shipping costs. The main character, Vann, paints colorful beads, with animals on them, to make a necklace for her friend.

With a sticker sheet you get the option to include a few different designs, and this sheet has four fun animals that peel off, and the duo's logo along with some background elements that are part of the remaining sheet.

About Vann & Becky

Vann and Becky are sisters-in-law, and they are both creative people. Becky is the writer and Vann is the illustrator. Becky wanted to write a children's book while on maternity leave, and she found inspiration in her sister-in-law who is an artist with an online shop for her creations. Vann's signature piece is her hand-painted necklace, which is where the main character Vann takes her name and style.

As Becky started writing the story, she built out the rhymes and decided to incorporate education as well. Once the story was written, Vann helped flesh out the characters. Her talented artwork is displayed in quirky characters, bright colors, and an ability to bring the story to life.

The book is full of vibrant colors, and characters that are loaded with personality. The book also includes educational undertones (that all parents love) with emphasis on colors, animals and counting to the number 5. It features a rhyming storyline that keeps it fun and engaging.

Rewarding loyal fans

What better way to show your love for your fans than a custom sticker sheet, in this case a sheet of whimsical designs that are like those found in the book from Vann & Becky. When supporters back a Kickstarter campaign, they want what they've pledged, of course, but it's alway fun to go the extra mile and say thanks for the support. Whether it's a custom logo sticker or a sticker sheet.

Custom stickers help promote Cusa Tea, the world's first premium instant tea


In our modern times, we crave convenience and quality. Yet it's rare to find both in a small packet. Today, we'll highlight one Boulder, Colorado, entrepreneur that has found a way to bring an ancient leisure and wellness activity up to speed for the 21st century.

Cusa Tea can be made, hot or cold, in just three seconds. And the single-serving tea packs are all made with high-quality, USDA Organic certified teas and fruits, primarily from India and China with no added fillers, or sugar.

The entrepreneurs at Cusa Tea are using their custom logo stickers to help share their story, whether it's in orders or at trade shows, these portable promotional tools help reinforce their green logo and bold brand name.

Travel opens doors to new ideas

"I discovered my passion for tea when I visited the traditional tea shops of Hong Kong as a study-abroad student," says founder Jim Lamancusa. "I was inspired by southeast Asia during that first trip, and I ended up living in the region for over two and a half years."

For Lamancusa, that life-altering trip provided a new perspective on this beverage, and the region was an open-air classroom that gave him a real-world education in the craft and culture of tea. He visited tea plantations and shops throughout China and India, not in search of business opportunities, but rather because he loved the experience of finding the best cup of tea.

Lamancusa spent the next fifteen years working in various industries, promoting a range of goods, from eco-friendly food service packaging to high-end ski mountaineering gear. Oh, and drinking tea. Lots and lots of tea on his journey to developing and perfecting Cusa Tea

From concept to final product

Then, one weekend a few years back, Lamancusa was on a backpacking trip in the Colorado Rockies. While his camping party prepared breakfast, he noticed that his friends were all pouring instant coffee packets. He sat back and dunked his tea bag into his camp mug, both enjoying the moment and seeing the clouds of a brainstorm brewing.

That was the spark of invention for Lamancusa. Once he returned home, he started his tea experimentation. It didn't take long for him to innovate around the production methods for instant beverages. His goal was to highlight a new brewing and dehydration process, and it took nine months of planning and testing to get the result he wanted: a final product that reflected the flavor and nuance of high-quality tea, but in a container that delivered a perfect cup of premium organic tea in seconds.

Promote your brand with custom logo stickers

We see plenty of stories like Jim's every day in the sticker factory. We see honey brands, auto shops, music teachers, and dozens of small businesses that roll through the printers with their custom stickers. Each one is a story, and each story has a sticker. For Cusa Tea, it's a square kiss cut sticker. For the auto shop, it might be a oil change reminder window sticker. The honey company might be using a matte label. And these are just a few examples. But they all start with an idea, and they end with a sticker. Then that sticker travels the world and helps tell the story of that great idea.

Custom stickers on the road at Techstars Global Startup Weekend events

Global Startup Weekend Logan Social Enterprise die cut sticker 2017

Back for another weekend of our Techstars partnership, as their Global Startup Weekend finishes out over the next three days. It's been a full week of celebration that highlights entrepreneurship and the global community of people trying to build new ventures. Organizers, judges, mentors and participants are all gathering to solve problems and launch new ideas.

It's an exciting time for new businesses all around the world as they leverage the Techstars and Google for Entrepreneurs network. And like the Startup Weekend Logan Social Enterprise sticker above, there's great designs featured on our die cut stickers.

Last weekend we had event stickers in 13 cities, and we're back for 11 locations this weekend. There are a slew of custom shaped die stickers heading to the following events:

Techtars Global Startup Weekend LogoTechstars Global Startup Weekend

Over 15,000 entrepreneurs will come together for hundreds of events November 10-19, 2017 for Techstars Global Startup Weekend.

Techstars Global Startup Weekend (TGSW) connects entrepreneurs, organizing teams, and startup communities around the world. Attendees get access to exclusive resources to help prep for success at Startup Weekend and make connections to mentors and other startup teams. To help continue growth, the winning team of each event receives helpful perks for building their startup as well as a showcase in our global channels.

More about Techstars Startup Weekend

Startup Weekends are 54-hour events designed to provide superior experiential education for technical and non-technical entrepreneurs.  Beginning with Friday night pitches and continuing through brainstorming, business plan development, and basic prototype creation, Startup Weekends culminate in Sunday night demos and presentations.

Participants create working startups during the event and are able to collaborate with like-minded individuals outside of their daily networks. All teams hear talks by industry leaders and receive valuable feedback from local entrepreneurs. The weekend is centered around action, innovation, and education.

Whether you are looking for feedback on a idea, a co-founder, specific skill sets, or a team to help you execute, Startup Weekends are the perfect environment in which to test your idea and take the first steps towards launching your own startup.

Custom Logo Stickers for Events

We have many different kinds of stickers that work well at events, from our name tag stickers to our custom sticker sheets. Event organizers love getting creative with their designs and with their brand, and we really enjoy seeing them come through the shop. You can provide a platform for your logo that travels far and wide, long after the event has ended.

Longmont Creative District uses Custom Stickers to Promote Local Shopping This Holiday Season


With the holiday shopping season already upon us, we wanted to take a second to talk about spending your hard-earned dollars in your local community.

Own Downtown Longmont with Custom Stickers

The "Shop LoCo" sticker from the Longmont Downtown Development Authority is a play on the name of the city, Longmont, Colorado (get it?), and then there's the iconic twin peaks of Mt. Meeker and Longs Peak as the die cut shape.

We take our city name from Longs Peak, and many designs around town use the skyline to our west. They they have their tagline, with the downtown messaging that subtly highlights the word "own" within downtown, to reinforce the sense of ownership that people have around town. So it's somewhat of a three-part word play, with the LoCo, then the place name of Longmont, and then the double entendre on the downtown. And all on a custom shaped sticker! This design and it's smaller size will make it perfect for a bike tube or a water bottle, and we see lots of travel in its future. The best part of a custom logo sticker is that's a portable billboard.

Promoting Your Local Community

Like with most cities, we have a group of folks that are working hard to promote our local economy. Here in Longmont, it's the Longmont Downtown Development Authority.

This group is tasked with revitalizing Longmont's commercial core. The entire area encompasses 242 acres, and since its inception in 1982, more than $45 million in public and private funds have been invested in new and renovated buildings in the Longmont Creative District. And for what's worth, it's working, and in a major way. Longmont's Main Street has attracted many new restaurant concepts, craft stores, music stores, breweries, and public spaces where the residents and visitors of Longmont can come play, shop and share in the community.

One of our favorite parts about the LDDA is that they hold events year round, especially the parades. We love parades! The LDDA holds five official parades, along with dozens of other events.
MISSION: To develop, support and promote a vital and valuable Downtown Longmont. Through strategic development and programs, the LDDA makes downtown appealing to businesses, residents and visitors.

Remind Customers That You're There With a Sticker

Shop Small is the Small Business Saturday campaign from American Express that focuses on the day after Black Friday, where people are encouraged to stay close to home, and this sticker helps reinforce that message.

If you're on the team with a Business Improvement District or a Central Business District organization, you should test out our logo and promotional stickers, as they help get your message out into the local community. We've printed up a few different designs for the LDDA, and we see these stickers all around the State of Colorado. This way, people will know you're open for business, all year round.

WordPress is WordCamp Rochester's super power as they bring a Kodak moment to their custom sticker sheet


When the weekend rolls around, we have our sponsor spotlight shining on many volunteer-led events all around the country. Today we're telling the sticker story of WordCamp Rochester and their sticker sheetWordCamp Rochester will be November 18 at SUNY Brockport, and we wanted to send them a shoutout for all of the hard work going into this weekend. It's all about the venue sponsor, and they've offered their space for this second-ever WordCamp Rochester--thanks to the team at the Rochester WordPress Meetup group.

Stickers are a fun and different way to promote your brand and delight the people at your event. With sticker sheets, you have the chance to have a few designs occupying the same space, and when WordCamp gets to work, they bring in a lot of great elements.

Let's take a closer look at what makes up an iconic event sticker.

Designing a great event sticker sheet


With WordCamp stickers, we see great design and fun local tie-ins to each sheet that comes through the shop. If you know anything about Rochester, New York, then you know it's the third-largest city in the Empire State and the home of many major American corporations, most famously the Eastman Kodak Company.

With this iconic brand in mind, the designers brought in the WordPress branding with Wapuu clutching an old Kodak camera with a collection of photographs. Then there's two other WordPress logo stickers with the city skyline of Rochester wrapped around the top. Lastly, you'll see the five different peel offs that feature funny sayings that WordPress lovers will instantly recognize, like "I don't make free websites" and "WordPress is my super power!" Many a web designer has been asked to help someone out for free, or for "exposure," and this sticker sheet plays on that familiar conundrum.

WordCamp: Learn about WordPress with like-minded folks

For those not familiar with WordPress or WordCamp, a WordCamp is a volunteer-led, community-oriented conference that focuses on everything WordPress, which is one of the most-popular digital publishing solutions for the modern Internet. Small businesses, solo entrepreneurs, massive media companies--they're all using WordPress to power their content management and delivery.

WordPress is an open source project, which is just one of the many reasons we've supported their events for years. We love the informal natures of these events and that it's by WordPress users in their local communities. Everyone from casual users to core developers participate, share ideas, and get to know each other. This helps the local WordPress community flourish by learning not only from each other, but from a great lineup of speakers who want to share their knowledge.

Workshops and Tracks at WordCamp Rochester 2017

Rochester’s WordCamp will divide its workshops over three tracks, from basic to professional.

The Beginner/Blogger Track is for people who are new to website design, blogging, or WordPress. The sessions are designed for novices who want to blog or be on the web for other personal projects. Likewise, operators of small businesses or non-profit organizations will learn how to promote their enterprises using their own websites with no coding or other technical knowledge.

The Intermediate/Flex Track is one step up and intended for site owners, established bloggers, and entrepreneurs to learn how to communicate with a designer, how to blog effectively, and how to tell whether projects are going well. The overall focus is on website content. Attendees in this track need familiarity with HTML, the basic coding language of the Internet.

The Designer/Developer Track will find interest among professionals and DIY WordPress builders. The sessions here will focus on the graphical end of design and customizing website themes. Skill with HTML and CSS is recommended.

Event Stickers are perfect for any gathering

WordCamps aren't the only events that use stickers or sticker sheets. 5K races, fundraisers, and school groups all use sticker sheets. After all, you get more bang for your buck with a sheet of a few stickers, and if you design it around a theme, you can even tell a story on that sheet, with the peel offs serving as an interactive piece of art for your attendees. These WordCamp sticker sheets peel easily to slap on a laptop or another free piece of swag like a paper notebook, and when people leave your event, they enter the world as a brand ambassador for your community.

Try out our custom stickers for your next event.

Crooked Media "Friend of the Pod" Custom Promotional Stickers


From the people that once wrote speeches for the 44th President of the United States of America comes this custom podcast promotional sticker.

What better way to promote your brand and build an audience than empowering them to proclaim their fandom with a tailored message like "Friend of the Pod," which in this case references their inaugural podcast Pod Save America.

The team at Crooked Media runs a few other highly regarded podcasts, like Pod Save the World. The founders behind this venture have a long history together, as they all served as writers for President Barack Obama, either during his campaign or while he was in the White House.

Jon Favreau served as Barack Obama’s head speechwriter from 2005–2013, penning most major speeches including the Inaugural Address and the State of the Union. Jon Lovett was a speechwriter for Hillary Clinton and as a presidential speechwriter in the Obama White House, including the President’s annual remarks to the White House Correspondents Dinner. Tommy Vietor traveled the world with President Obama as his National Security Spokesman and across Iowa with then-Senator Obama as the Iowa caucuses press guy.

They've created an entire network of content and conversations, and they have a pretty bold mission.

We need a better conversation about politics in this country. That’s why we launched Crooked Media—to talk about politics in a way that doesn’t make you want to throw your phone out the window – with shows and analysis and other forms of sweet, sweet content that inform, entertain, and inspire action. No, we’re not unbiased, we’re not always serious and we’re certainly not always right. But we promise a no-bullshit conversation about politics and culture where you can laugh, cry, scream, ridicule us daily, share your ideas, and hopefully decide that you want to help fix this mess too. That’s it. End of mission.

Selling custom logo stickers on your website

One great way to promote your product (and to monetize your brand) is to order custom logo stickers, and then give them out at events or sell them in your stores or online. At least that's what's going on over at the Crooked Media online merch store. The team at SlingShot eCommerce powers their site, and you can see how many other products they have for their brand ambassadors (AKA fans).

With our minimum quantities of 250, you'll go through your first order pretty quickly. Once you start ordering more (and you will!) the price gets lower for each sticker. Go ahead, play around on our website. It's super fast and gives you plenty of options to quote different products, quantities and finishes.

Our two most popular logo and promotional stickers are our kiss cut and our die stickers. Check out this video learn more about them.

What's the difference between Kiss Cut and Die Cut Stickers?