Stickers on the Mic: A Podcast about Business, Growth and Marketing
Welcome to the Stickers on the Mic Podcast, where we talk about the stories behind the custom stickers and labels that we print. We will be focusing on business, and specifically marketing for small business. We invite our customers onto the show to talk business, growth, and of course, stickers and labels with the members of Team StickerGiant.
Here are the podcasting services where you can find Stickers on the Mic.
FEATURED EPISODE: Chris Smith, The Virginia Beer Company
Chris Smith is the Co-Founder at The Virginia Beer Company, which he started with Robby, who he met at the College of William & Mary. Their time together at university in Williamsburg – along with a shared passions for philanthropy, adventure, and (of course) craft beer – led to a decade-long journey to start a business together in a community they cherished and a field they loved. Chris joined us to talk about how they brew their beer, how they give back to their community and how they designed their unique logo.
Listen in to hear how The Virginia Beer Company got started and what's next for their latest release.
More About Stickers on the Mic
Everyone on the Marketing Team at StickerGiant participates in the planning, publishing and promotion of the show. You might hear their voices on previous episodes, and they all have a hand in making sure your story gets shared with the world.
Below you can read and listen to episodes from our fourth season. Click through, tune in, and enjoy.
Episodes From the 2021 Season
Cassie Clusman and Vanessa Kahn joined the show to talk about how Art Sticks, a volunteer-run nonprofit that exists to bring affordable local art to the hands of the Boulder community.
Each Artist Series features limited edition stickers designed by Boulder artists. Their distribution is as analog as art itself: an old school coin-operated vending machine in local businesses. Listen in to hear how this project got started and what's next for their latest release.
In 2021, StickerGiant held our first-ever design contest. We chose 12 winners, and these are their sticker stories. It's a mix of artists who run their own design and illustrations businesses, teach art and find a way to create whenever and wherever they can.
Jasmin Foster is the founder of Be Rooted, an inclusive stationery brand. We were lucky enough to talk to Jasmin in the days following her launch in Target stores nationwide, and she shared with us how she conceptualized this brand and how Be Rooted landed in one of the largest retailers in the country--all in the first year of her business. Listen in as Jasmin shares how her company has grown and how stickers are a part of her story.
Tisha McCoy-Ntiamoah is the owner and Chief Popcorn Enthusiast of PrePOPsterous® Gourmet Popcorn & Sodas. In this episode she talks about the journey of her brand, from her first job experience serving popcorn to working with trademark attorneys that helped secure her business name. Her latest adventure was opening an in-store retail presence during the pandemic.
Katie Jesionowski is a co-founder of MySuperFoods, a food brand that is committed to empowering parents and growing healthy, SuperKids. MySuperFoods creates organic and gluten free, nutrient dense food for kids and families. In this episode, she shares some of their early success and how most recently they've adapted to the pandemic to keep growing their business.
Terah Eatmon started Body Baked Body Butter with the goal of helping people with dry skin. Her entrepreneurial journey is one based on perseverance, as she's found her market and she's updated her brand. In this episode, Terah shares how she rebranded her labels and is planning on launching a new product due to the feedback from her loyal fans. Listen in as she discusses juggling a full-time job while keeping in touch with her passionate fans.
Angie Chua is the founder, heart, and soul of bobo design studio where she designs and creates wanderlust inspired stationery, stickers, and travel accessories. When she isn't in the studio, she can be found lounging at home in her 1975 restored Airstream, or hitting the road with her husband and two wiener dogs in their smaller retro trailer dubbed "The WIENERbago.
Episodes From the 2020 Season
David Dewane is the president of Mouse Books, and Courtney Garvin is the vice president and creative director. The Mouse Book Club is a quarterly book club of portable books that link human experiences across generations, languages and cultures. In this episode, they talk about co-founding their business and how they are taking intentional steps to manage their growth, while simultaneously creating a community of passionate readers.
In 2018, Jon Bjorgo started a Chicago Style food stand called Jonny's of Longmont, where he brought a taste of Chicago to Colorado. When Covid-19 spread across America, he was forced to close down his brick-and-mortar shop and focus on his food trucks. Now working out of a commissary kitchen with a can-do attitude, he's pivoted his business. Listen in as he shares his passion for the food from the Windy City and how he's grown his community of loyal fans who travel to find his food.
Jenine Pastores & Josh Jackson are the creators of Tubby Nugget. What started off as little doodles to make themselves laugh has reached nearly half a million people around the world. They went from printing stickers to actualizing a dream of theirs: to create plush toys and t-shirts based off Tubby, their beloved character. They believe a little nugget-love can make a huge difference in people’s lives. Learn about how they started this business off an inside joke between them and where it's going next.
In this episode, Andrew chats with Anna Costello, founder of Ship Sunshine, a business where the goal is to make it easy to brighten somebody's day through thoughtful gifts. While hiking in Bali, Anna watched the sun rise over the mountains, and at that moment, she wanted to capture the feeling of being washed over by warmth and light. Now she's developed a collection of different boxes available on the website along with custom options, which means more people can spread joy, one box at a time.
Heather Stenner is the National Sales And Marketing Director at Porch Box, a Colorado-based company that builds handcrafted outdoor wooden boxes in standard and custom sizes. Heather chatted with Andrew about how Porch Box is moving into a scaling stage after a few years of organic growth, and how their brand is expanding in digital marketing strategies.
Debra's founder's journey started as a way to make Pork Chop's eating more comfortable after he was diagnosed with vestibular disease. She worked with a product engineer to create the first prototype of the Fluff Trough on her 3D printer at home using food-safe epoxy to safely test the bowl with pets. Pork Chop loved it. The Fluff Trough became his happy place, and feeding time was enjoyable again.
Brittanie and Marcus Jones made a decision to adopt a vegan lifestyle and create a brand around healthy meal planning and engaging cooking videos. Brittanie serves as the video talent and inspiration for the brand, while Marcus serves as the producer and creative director. We chatted with them about developing their company and the early stages of scaling their production, all while raising their family.
Laura McLeod leads Partnerships Marketing at 99designs, and she has over a decade’s experience of B2B & B2C marketing for global brands. Laura she brings that insight to partnerships at 99designs, including the partnership with StickerGiant. She talked to us about the design process and how 99designs helps thousands of customers find the right design and product.
Jim Pollock of Pollock Prints is best known as the artist of album covers, posters, and more for the band Phish. Starting with the iconic cover art for the band's first album, Junta, Jim has been on an artistic journey with the band fueled by the urge to create unique pieces that inspire the spirit of discovery.
Darnell's goal is to help high-achievers turn their life stories into thriving businesses through brand coaching and design consulting. He told story about the LETELLIER Skincare brand and spoke about their newest product and what the future will hold for this business that's still in the "larva" stage as he likes to call it.
Ellie Lum is the founder, pattern designer, and head educator at Klum House. With over twenty years of professional bag making experience, she draws on her roots in the industrial sewing industry to make heavy-duty bag making fun and accessible to home stitchers.
Izzy Fischer is the founder of Plant Bites, a whole food, plant-based energy solution that allows athletes to win with plants. Fischer is a Colorado born-and-raised entrepreneur and endurance athlete that transitioned to a plant-based lifestyle.
Jenny Penton is the founder of Planner Perfect, a company whose mission is to inspire women to Write a Better Story and become a visionary that can map a life they love. She's sold over 200,000 planners, notebooks, journals and leather traveler's notebooks; plus countless rolls of washi tape and stickers.
Sergio Ojeda is the musician behind TexMexChex, an inventive folk dance project offering up soul-filled music packed with electrifying melodies and the drumbeats of the cumbia norteña. TexMexChex channels the joyous communal experience of a Mexican dance and Ojeda’s Tex-Mex roots.
Merline Engle is a Haitian-American who is passionate about education, hospitality and entrepreneurship. Her primary projects are the Children’s Academy, part of Haiti Partners, and her hot sauce brand the helps raise funds for Hait Partners. Listen in as she shares her family's story and how it impacts her work today.
Alejandro Rodriguez and his business partner Edward Perea started Summit Tacos as a taco truck, but their dream was to open a storefront in Longmont to serve their passionate fans who adored their take on Mexican Street food. Now that they have their restaurant, they are focused on serving the cuisine of Mexico City to fans old and new.
Pete Jokisch from Teakoe Tea Supply Co. talks about how he came up with the idea for his tea company and how they expanded into canned teas. His company is joining the #ColoradoStrong project to help assist frontline workers during Covid-19 response, and they donated tea to their partner Frontline Foods to get tea into the hands of healthcare workers and other essential service employees.
The Nonprofit Reframe Podcast is a production from long-time friends and nonprofit professionals Brittny Wilson and Nia Wassink. They started The Nonprofit Reframe Podcast to talk about the realities of the sector that nobody wants to talk about. For their show, they wanted to create something different that wasn’t just another nonprofit best practices podcast. They cover topics like dysfunctional boards, gala mishaps, the issues with philanthropy and much more.
Keith Stoeckeler is the VP/Group Director of Digital at MKTG, an advertising and marketing agency. We connected with Keith on Twitter back in March, and we invited him on the show to talk about digital strategy, content development, social listening and advertiser insights in the early days of Covid-19. He brought to our show a perspective based on early trends and marketing efforts during the coronavirus situation across the United States.
Stephanie Bauduin is the creator of Colorado Crummies, a meatless crumble option that is a delicious alternative for Taco Tuesdays and a plant-based diet. Hear what inspired her to create Crummies, and what's coming up next for this tasty meatless crumble that can be added to any recipe in place of ground meat.
Crystal Sagan is the owner and founder of the Cocktail Caravan. Hear how she turned a passion for mixing delicious drinks into a full time business by catering events such as weddings, trade shows, and more.
Dave Hamilton, is the creator of The Mac Observer, BackBeat Media, the Mac Geek Gab, and most recently The Small Business Show podcast which got its start in 2015. Hear how ideas turned into brands in this podcast.
Stephanie and Julie are the original makers behind Maker General in Longmont, CO. They specialize in textile and sewing crafts while offering many other fun products as well as classes and workshops for crafter, makers, and gifters of all skill levels.
Kenny McMillan is a photo and video production artist who specializes in original and branded content for companies of all sizes with his brand OWL BOT. Offering premium production and post production services, they also offer turnkey solutions to meet a variety of creative needs. Learn how Kenny got his brand started, and how it's continuing to grow through producing high-quality work for his clients.
Brendan Leonard started Semi-Rad in 2011 as a blog, and since then he's gained acclaim as an author, speaker and now the purveyor of branded illustrations and other merchandise on his sponsored website. Semi-Rad is more than a brand, it's an ethos for those who love to get outdoors and experience nature.
Cliff Couvillon began Leisurmann's Cocktail Mixes as a way to bring classic cocktails just about anywhere. These mixes come in a powdered form so they can be mixed with preferred spirits for a delicious cocktail while camping, at a festival, on the beach, or just in your own backyard.
Mia Semingson is one of the owners of Two Hands Paperie in Boulder, CO. With a background in fine art photography and book binding, she shares a history with this amazing and unique store on the west end of Pearl Street.
Kiptoe is a mural artist living in L.A. and traveling the world creating amazing murals. He is also turning his art into stickers, bringing elements of his murals to his fans in different mediums.
With National Sticker Day in January this year, the marketing team at StickerGiant wanted to celebrate the top 10 most influential stickers of all time. These are stickers that have made an impact on the industry, the art, and the love of stickers. We hope you enjoy.