Stickers on the Mic: A Podcast about Business, Growth and Marketing
Welcome to the Stickers on the Mic Podcast, where we talk about the stories behind the custom stickers and labels that we print. We will be focusing on business, and specifically marketing for small business. We invite our customers onto the show to talk business, growth, and of course, stickers and labels with the members of Team StickerGiant.
Here's where you can find Stickers on the Mic.
FEATURED EPISODE: ANNA COSTELLO OF SHIP SUNSHINE
In this episode, Andrew chats with Anna Costello, founder of Ship Sunshine, a business where the goal is to make it easy to brighten somebody's day through thoughtful gifts. While hiking in Bali, Anna watched the sun rise over the mountains, and at that moment, she wanted to capture the feeling of being washed over by warmth and light...and Ship Sunshine was born. Now she's developed a collection of different boxes available on the website along with custom options, which means more people can spread joy, one box at a time. Listen in as Anna talks about where her various projects are headed.
More About Stickers on the Mic
Everyone on the Marketing Team at StickerGiant participates in the planning, publishing and promotion of the show. You might hear their voices on previous episodes, and they all have a hand in making sure your story gets shared with the world.
You can listen to previous episodes below. Click through, tune in, and enjoy.
Previous Episodes From the 2020 Season
Heather Stenner is the National Sales And Marketing Director at Porch Box, a Colorado-based company that builds handcrafted outdoor wooden boxes in standard and custom sizes. Heather chatted with Andrew about how Porch Box is moving into a scaling stage after a few years of organic growth, and how their brand is expanding in digital marketing strategies.
Debra's founder's journey started as a way to make Pork Chop's eating more comfortable after he was diagnosed with vestibular disease. She worked with a product engineer to create the first prototype of the Fluff Trough on her 3D printer at home using food-safe epoxy to safely test the bowl with pets. Pork Chop loved it. The Fluff Trough became his happy place, and feeding time was enjoyable again.
Brittanie and Marcus Jones made a decision to adopt a vegan lifestyle and create a brand around healthy meal planning and engaging cooking videos. Brittanie serves as the video talent and inspiration for the brand, while Marcus serves as the producer and creative director. We chatted with them about developing their company and the early stages of scaling their production, all while raising their family.
Laura McLeod leads Partnerships Marketing at 99designs, and she has over a decade’s experience of B2B & B2C marketing for global brands. Laura she brings that insight to partnerships at 99designs, including the partnership with StickerGiant. She talked to us about the design process and how 99designs helps thousands of customers find the right design and product.
Jim Pollock of Pollock Prints is best known as the artist of album covers, posters, and more for the band Phish. Starting with the iconic cover art for the band's first album, Junta, Jim has been on an artistic journey with the band fueled by the urge to create unique pieces that inspire the spirit of discovery.
Darnell's goal is to help high-achievers turn their life stories into thriving businesses through brand coaching and design consulting. He told story about the LETELLIER Skincare brand and spoke about their newest product and what the future will hold for this business that's still in the "larva" stage as he likes to call it.
Ellie Lum is the founder, pattern designer, and head educator at Klum House. With over twenty years of professional bag making experience, she draws on her roots in the industrial sewing industry to make heavy-duty bag making fun and accessible to home stitchers.
Izzy Fischer is the founder of Plant Bites, a whole food, plant-based energy solution that allows athletes to win with plants. Fischer is a Colorado born-and-raised entrepreneur and endurance athlete that transitioned to a plant-based lifestyle.
Jenny Penton is the founder of Planner Perfect, a company whose mission is to inspire women to Write a Better Story and become a visionary that can map a life they love. She's sold over 200,000 planners, notebooks, journals and leather traveler's notebooks; plus countless rolls of washi tape and stickers.
Sergio Ojeda is the musician behind TexMexChex, an inventive folk dance project offering up soul-filled music packed with electrifying melodies and the drumbeats of the cumbia norteña. TexMexChex channels the joyous communal experience of a Mexican dance and Ojeda’s Tex-Mex roots.
Merline Engle is a Haitian-American who is passionate about education, hospitality and entrepreneurship. Her primary projects are the Children’s Academy, part of Haiti Partners, and her hot sauce brand the helps raise funds for Hait Partners. Listen in as she shares her family's story and how it impacts her work today.
Alejandro Rodriguez and his business partner Edward Perea started Summit Tacos as a taco truck, but their dream was to open a storefront in Longmont to serve their passionate fans who adored their take on Mexican Street food. Now that they have their restaurant, they are focused on serving the cuisine of Mexico City to fans old and new.
Pete Jokisch from Teakoe Tea Supply Co. talks about how he came up with the idea for his tea company and how they expanded into canned teas. His company is joining the #ColoradoStrong project to help assist frontline workers during Covid-19 response, and they donated tea to their partner Frontline Foods to get tea into the hands of healthcare workers and other essential service employees.
The Nonprofit Reframe Podcast is a production from long-time friends and nonprofit professionals Brittny Wilson and Nia Wassink. They started The Nonprofit Reframe Podcast to talk about the realities of the sector that nobody wants to talk about. For their show, they wanted to create something different that wasn’t just another nonprofit best practices podcast. They cover topics like dysfunctional boards, gala mishaps, the issues with philanthropy and much more.
Keith Stoeckeler is the VP/Group Director of Digital at MKTG, an advertising and marketing agency. We connected with Keith on Twitter back in March, and we invited him on the show to talk about digital strategy, content development, social listening and advertiser insights in the early days of Covid-19. He brought to our show a perspective based on early trends and marketing efforts during the coronavirus situation across the United States.
Stephanie Bauduin is the creator of Colorado Crummies, a meatless crumble option that is a delicious alternative for Taco Tuesdays and a plant-based diet. Hear what inspired her to create Crummies, and what's coming up next for this tasty meatless crumble that can be added to any recipe in place of ground meat.
Crystal Sagan is the owner and founder of the Cocktail Caravan. Hear how she turned a passion for mixing delicious drinks into a full time business by catering events such as weddings, trade shows, and more.
"The best kind of events for us are the ones where we are able to connect with the people." - Crystal Sagan, Cocktail Caravan
Dave Hamilton, is the creator of The Mac Observer, BackBeat Media, the Mac Geek Gab, and most recently The Small Business Show podcast which got its start in 2015. Hear how ideas turned into brands in this podcast.
"If you want an idea to be worth a $100, write it down on a $100 bill." - Dave Hamilton, The Small Business Show
Stephanie and Julie are the original makers behind Maker General in Longmont, CO. They specialize in textile and sewing crafts while offering many other fun products as well as classes and workshops for crafter, makers, and gifters of all skill levels.
"The community of makers is a big, gigantic, worldwide community that's full of connections." - Julie Benoit, Maker General
Kenny McMillan is a photo and video production artist who specializes in original and branded content for companies of all sizes with his brand OWL BOT. Offering premium production and post production services, they also offer turnkey solutions to meet a variety of creative needs. Learn how Kenny got his brand started, and how it's continuing to grow through producing high-quality work for his clients.
"It's all about momentum, you don't exist in a vacuum and you don't thrive in a vacuum. So the past 5 years it's been all about building momentum." - Kenny McMillan, OWL BOT
Brendan Leonard started Semi-Rad in 2011 as a blog, and since then he's gained acclaim as an author, speaker and now the purveyor of branded illustrations and other merchandise on his sponsored website. Semi-Rad is more than a brand, it's an ethos for those who love to get outdoors and experience nature.
"Most of us are not in the top 3% of our sports, you know, we're just out there doing our thing. So maybe I can capture that sort of ethos and put that i nthe form of stories on my blog and find the things we have in common." - Brendan Leonard, Semi-Rad
Cliff Couvillon began Leisurmann's Cocktail Mixes as a way to bring classic cocktails just about anywhere. These mixes come in a powdered form so they can be mixed with preferred spirits for a delicious cocktail while camping, at a festival, on the beach, or just in your own backyard.
"From a label standpoint, we wanted our labels and our mixes to stand out. When you look at our mixes, they're very clean, simple aesthetic, but it really echoes an old world feel." - Cliff Couvillon, Leisuremann's Cocktails
Mia Semingson is one of the owners of Two Hands Paperie in Boulder, CO. With a background in fine art photography and book binding, she shares a history with this amazing and unique store on the west end of Pearl Street.
"It's such a pleasure to be here and such an honor, really, because I'm so excited about stickers and incorporating them into my business." - Mia Semingson, Two Hands Paperie
Kiptoe is a mural artist living in L.A. and traveling the world creating amazing murals. He is also turning his art into stickers, bringing elements of his murals to his fans in different mediums.
"I think stickers are one of the easiest and most accessible ways to merchandise your artwork. Who doesn't like stickers? You can put them anywhere and it's a cheap, fun way for people to have your art." - Kiptoe
With National Sticker Day in January this year, the marketing team at StickerGiant wanted to celebrate the top 10 most influential stickers of all time. These are stickers that have made an impact on the industry, the art, and the love of stickers. We hope you enjoy.
"As far as these stickers go... these are influential, impactful stickers." - Alison, Marketing Team at StickerGiant