Sticker Stories Podcast Episode 5: The power of hemp for wellness and matte labels with Dani Billings of Nature's Root


Welcome back to episode 5 of the Sticker Stories Podcast. We have a fun show today with a special guest, plus it’s Friday the 13th! Beautiful fall day here in Longmont, Colorado, and we are feeling the autumn spirit around the office as it’s decorated for Halloween.

Top of Mind

Hamish spoke about our new partnership with Ignite Talks. We wrote about this exciting development earlier this week. For those of you that haven’t heard about or attended an Ignite talk, the way they work is each speaker gets 20 slides, which change every 15 seconds, and they have this time to talk about a topic of their choice. These talks take place all over the world, so we encourage you to go online, check out some of the past videos, and if you can, attend an event.

The topics range from professional wrestling, emojis, beat boxing, phobias, even Star Wars. They’re often funny, always informative, think fast paced Ted talks with a humorous twist. We have been a long time sponsor for the Ignite Boulder event and have recently extended our partnership to become the global sponsor, providing event stickers for all Ignite Talks around the world.

Andrew brought us some tips and tricks for taking better pictures of stickers. He covered some of the basics you can see below, and by the way we are by no means pros at studio product photography, but it’s something we do every day. We love to share sticker stories through visual storytelling.

  • Get close

  • Good lighting

  • Watch glare - especially with glossy stickers and labels

  • Framing

  • Negative space

  • A nice background that’s not too distracting, nor boring

  • Catch a moment

  • Sticker mashups of different styles of stickers and locations. Mix it up!

Sticker Story: Nature's Root

This week we are really happy to welcome on Dani Billings, President of Nature’s Root. They create hemp based-therapeutic and beauty products that are great for the consumer and also the planet. They are unique because they have combined a retail shop with the world’s first hemp infused spa. Dani told us all about Nature’s Root and her career in the hemp industry, which is rapidly growing here in Colorado. Her background began in the organic edible industry with Tastee Yummees and then transitioned into a partnership with Cheeba Chews.

She started the business with her mom, and then mid 2011, she and her mom/business partner went in different directions when they sold their signature recipe and moved out of the medical marijuana industry and into the hemp CBD industry. She became certified in massage therapy and esthetics and the Hemp Spa idea was born. At that point, she and her mom got back together in business, and Dani is a promoter of the family-run business, and their experience has been positive. She also started the Colorado Hemp Project in 2012, which is a consultancy that provides resources, seeds & strains, distribution about sharecropping and then provides information on cannabinoids and medical uses as well. Her family always had a background in agriculture, in particular cannabis and hemp. Then we spoke about her choice and design of matte labels for their products, which was a fun part of the conversation. You'll have to listen to the whole interview above to get the gist of it.

Spooky Stickers and Next Month's Show

We closed with some Halloween Stickers before previewing Rob Decker from National Park Posters. Check them out at

Episode 5 Stickers

The posters are inspired by the WPA artwork of the 30s and 40s, which gives them a really cool vintage feel, their aim is to celebrate the beauty of our National Parks. They’re printed on 100% recycled materials with environmentally friendly soy based ink, and are all made in the USA.

If you have any questions you’d like to ask Rob Decker you can hit us up on all the usual social media channels using our handle @stickergiant. Or email us at

We also have a sticker stories submission form at If you’d like to come on the podcast and tell your story please fill out a form.

And of course the usual download information: The podcast will be available to download in all the usual spots: iTunes, Google Play, Stitcher, SoundCloud and Radio Public.

Music & Art

Opening music Cha Cappella – Jimmy Fontanez
Closing music My Rollercoaster – Kimya Dawson
Art Alan Peters - Jupiter Visual