We recommend uploading your front and back designs together in a single file. If that is not possible, upload your front design as usual and our Customer Service team will help finalize your backprint during proofing.
Need help or not sure your file is ready? Check out our Artwork Setup Guidelines.
Important Tips for Backprinting Success
- Backprinting appears on the liner only and does not affect adhesion
- Keep artwork at least 1/8” from the edge
- Do not flip or mirror your artwork—we print it as submitted
- White ink is not printed on the liner; transparent areas will show the natural liner color
- Place QR codes and barcodes on a solid background for reliable scanning
- Need step-by-step help? Check out "How to Setup and Submit Your Files for Backprinted Stickers"in the help center.
Artwork essentials
- Resolution: 300 DPI at final size (vector files preferred)
- Color mode: CMYK (convert Pantone colors to CMYK)
- Preferred files: Vector PDF or AI
- Accepted formats: PDF, AI, PSD, JPG, PNG, TIFF, EPS
Design safety tips
- Keep text and important elements at least 1/16" inside the cutline
- Add 1/8" bleed for edge-to-edge color
- Outline fonts and embed images
Materials & Specs
- Material: White BOPP (Biaxially Oriented Polypropylene) ONLY
- Lamination Options: Glossy or Matte laminate (same price)
- Durability: Water, oil, UV, and scratch resistant against everyday scuffs and abrasion
- Outdoor Durability: 12–18 months depending on exposure
- Adhesive: Permanent adhesive; withstands –65°F to 200°F after application
- Backing: No split backing due to backprinting. Tab or carrier sheet options may be available upon request.
Sizes & Minimums
- Size range: 2” x 2” min (required for readability) · 11" × 14" max
- Minimum order: 250 stickers
Production & Turnaround
- Standard turnaround: 7–10 day after proof approval.
- Shipping speed: Selected separately at checkout
Backprinted Stickers allow you to print full-color messaging on the back of your sticker liner while keeping the front design unchanged. This added space extends your message beyond the sticker itself, turning each piece into a two-sided brand touchpoint.
Ideal For
- QR codes and URLs linking to videos, landing pages, or websites
- Promo codes, special offers, and loyalty incentives
- Care instructions or application guidance
- Branded hashtags, social handles, or short brand messages
- Event details like booth numbers, schedules, or calls to action
- Retail barcodes, UPCs, or SKU information
- Replacing printed inserts with liner-based messaging
When to Choose Backprinted Stickers
- When you want to add information without changing your sticker design
- When packaging space is limited but messaging still matters
- When you want to reduce extra inserts or printed materials
- When creating a more thoughtful, memorable unboxing experience
- When you need functional details alongside branding
Frequently Asked Questions
What is Backprinting?
Backprinting refers to printing on the adhesive side of your sticker—or directly on the liner (the backing paper). This lets you add messaging, branding, or functional content that’s visible before application.
Want more details? Learn more about Backprinted Stickers in our Help Center.
Which products support backprinting?
Backprinting is currently available on White BOPP stickers sized 2" x 2" or larger, finished as individual stickers or on sticker sheets.
Backprinting is not available on rolled stickers (kiss cut) or other materials at this time.
Can I add different artwork to the back of my sticker?
Yes. Your back design can be completely different from the front. For best results, include both designs in a single file.
Can the backprinted liner be written on?
Yes—permanent markers like Sharpies work best. Ballpoint pens may smudge slightly, and highlighters tend to smear, so test before using.
Can I request a peel aid?
Yes, and we recommend it! Without a peel aid (like a carrier sheet or tab), stickers can be tricky to peel. If you need help deciding what peel aid is best, just ask—we’re happy to walk you through the options. Here’s why peel aids aren’t included.
How is Backprinting orientation handled?
Backprinting is oriented to align with the front design for clear, readable presentation. You do not need to adjust or rotate your artwork.
Are Backprinted Stickers water resistant?
Yes. Backprinted Stickers are water resistant and perform the same as standard stickers made from the same material. Backprinting is applied only to the liner and does not affect durability. Stickers resist UV, oil, and scratches, and hold up well to rain, snow, and brief water exposure, but are not designed for long term submersion.
Need more detail? Read our full explanation of water-resistant vs waterproof stickers.
Does backprinting affect the durability or finish of my sticker?
No. Backprinting is applied only to the liner and does not affect the sticker’s adhesion, durability, or finish.
Can I get my stickers fast
Backprinted Stickers require additional production time due to the liner printing process. Production typically takes 7 to 10 business days after proof approval, and Rush Printing is not available.
Shipping speed is selected separately at checkout. For the fastest delivery, approve your proof as quickly as possible and choose expedited shipping.
What does “Next Day Air” shipping mean?
Next Day Air speeds up shipping time only, not production time. Your order must finish printing before it ships. Once shipped, Next Day Air delivers your package the next business day.
How do I check my order status?
Visit our Order Status page and enter your order or item number to see updates from proofing through shipping. We’ll reach out if any action is needed from you.
