“Far and away we get the best return on SEO, which we have done in-house since day one.…” —STICKER Story Amy Dannwolf Jones, Powder7 Ski Shop

Powder7 sticker giant story  

Company Name: Powder7 Ski Shop Website: www.powder7.com

The Powder 7 Ski Shop in Golden, Colo., is proud to be a family owned establishment serving the winter sports enthusiasts in the area. Most of their business is online now, but they still have many dedicated customers and friends who do business face to face.

The company sells skis and ski equipment for those who live for the slopes of winter. Be it a day or a season; you can find what you are looking for in their shop and online.Customer service is more than just a word to Powder 7. This past Christmas, for example, it was not uncommon to see one of the employees or owners chasing a UPS truck down the street for a last minute package.

We sat down with a few of the members of the staff for a quick Q&A. This was hard because there was a fresh blanket of snow on the ground and all we could think about was how much we wanted to grab a pair of skis and hit the slopes.

Q&A with Amy

If you had a million dollars how would you spend it?

Easy, we'd build a custom workspace with a larger warehouse, store, and offices so we'd be able to give our local customers an even better experience, our employees an even better physical space to work within, and have plenty of room to grow.

What is something that not a lot of people know about your company but you WISH more people DID know?

Our local customers are often surprised we're off the beaten path. They don't realize just how much we ship out every day, and that we need to be off of the main drag so we can have room for our large warehouse.

What are the top 3-5 winning market tactics you used in 2013 to drive sales?

Email marketing is huge for us, as is Google Shopping. However, far and away we get the best return on SEO, which we have done in-house since day one.

Who has made the biggest impact on your brand so far, and why?

It would be impossible to recognize any single person our group that has impacted our brand the most. The relationships we have built with all of our suppliers, and our suppliers' ongoing belief in our brand and business model has helped us build a strong foundation.

Can you leave links to your social media outlets so that our community can get social with you?