StickerGiant, a custom sticker and label company based in Colorado, helped introduce National Sticker Day to highlight the creativity, storytelling, and community that stickers inspire. This day brings together fans, artists, and brands to celebrate one of the most accessible forms of expression and promotion.
National Sticker Day, observed every year on January 13, honors the history of stickers and the many ways people use them—on packaging, merch, laptops, water bottles, storefronts, and more. At StickerGiant, the celebration has a special place in our story because it marks the creation of Saul the StickerBall, our Guinness World Records–winning symbol of sticker love.
What Is National Sticker Day?
National Sticker Day recognizes the cultural impact of stickers as a tool for branding, art, and everyday expression. Stickers have been used for more than a century to label goods, spark conversations, and build loyal communities around shared interests.
The day also encourages creators, businesses, and fans to showcase how they use stickers—whether for product packaging, event promotion, or personal decoration.
Why StickerGiant Celebrates
StickerGiant prints millions of custom stickers and labels every year, serving entrepreneurs, makers, nonprofits, and some of the most recognized brands in the world. National Sticker Day gives us a chance to highlight:
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The power of physical branding in a digital world
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The craftsmanship behind every custom sticker
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The community of customers who bring their ideas to life
It also marks the anniversary of one of our most memorable projects: Saul the StickerBall.
Who Is Saul the StickerBall?
Saul the StickerBall began as a creative experiment in our Colorado facility—an ever-growing ball made entirely of individual stickers. As the ball grew, so did community curiosity.
On January 13, 2016, at Wibby Brewing in Longmont, Colorado, we held the official weigh-in with certified witnesses and a professional surveyor. After months of adding stickers by hand, Saul set the Guinness World Record for Largest StickerBall.
Saul represents:
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Craftsmanship at scale
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Our love of stickers as an art form
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The fun spirit that defines the StickerGiant brand
We documented the process from start to finish, capturing one-of-a-kind behind-the-scenes footage for the Guinness World Records submission.
How StickerGiant Celebrated the First National Sticker Day
The inaugural celebration included:
A Public Weigh-In Event
Held at Wibby Brewing starting at noon MST, where guests enjoyed:
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Freshly poured lagers
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Knock on Wood Smokehouse BBQ
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Live filming of Saul’s official certification
A Social Media Celebration
Fans around the world shared their favorite stickers and labels using:
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#StickerGiant
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#NationalStickerDay
We gathered entries and gave away a free custom sticker order to one randomly selected participant—one of our earliest community-driven giveaways.
How You Can Celebrate National Sticker Day Today
Whether you’re a small business or a sticker enthusiast, you can join the celebration in ways that help your brand or creativity shine.
Ways to join in:
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Share your latest sticker designs on social media
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Show off how you label products, packages, or merch
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Experiment with Clear Labels, Glitter Stickers, Holographic Stickers, or other unique materials
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Create Sticker Packs for events or promotions
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Tell your brand story through eye-catching custom stickers
For businesses, consider these guided-selling questions:
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What are you labeling?
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Will the sticker or label be used indoors or outdoors?
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Will it face moisture, oils, UV exposure, or cold environments?
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Are you applying by hand or machine?
Your answers help determine whether you need water-resistant materials, Glossy Labels, Clear Labels, or specialized options like Glitter Stickers.
Key Takeaways
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National Sticker Day, celebrated January 13, honors the creativity and culture of stickers.
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StickerGiant helped launch the celebration and created Saul the StickerBall, a Guinness World Records holder.
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The event highlights the impact of custom stickers and labels for businesses, artists, and fans.
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You can celebrate by sharing designs, showcasing product labels, or creating new custom stickers.
FAQs
What is National Sticker Day?
National Sticker Day is an annual celebration on January 13 that recognizes the history, creativity, and cultural impact of stickers in personal and business use.
Why did StickerGiant create Saul the StickerBall?
Saul was created as a fun, community-driven project that showcased the power and popularity of stickers while pursuing a Guinness World Record.
How do businesses use National Sticker Day?
Brands use the day to launch new stickers, refresh packaging labels, engage with customers, and promote limited-edition designs.
Are StickerGiant’s products water resistant?
Yes. Many of our sticker and label materials—including Clear Stickers, Holographic Stickers, Glossy Labels, and Matte Labels—are water resistant. Always choose based on environment, durability needs, and application method.
How can I participate if I’m not in Colorado?
Share photos of your favorite stickers or product labels online using #StickerGiant and #NationalStickerDay to join the celebration from anywhere.