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Custom roll labels in BOPP and paper materials for product packaging

Custom Label Materials Guide

Compare label materials to find the right fit for your design and application.

Custom Label Materials

Compare Custom Label materials to find the right fit for your packaging and application.

White BOPP
Clear BOPP
Holographic
Glossy Paper
Kraft Paper
Matte Recycled Paper
Best ForEveryday product labeling and packagingClear bottles, jars and containersPremium packaging and eye-catching designsProduct packaging with a glossy paper lookWine, beverages and artisan productsCandles, crafts, gourmet foods and natural packaging
MaterialWhite polypropylene (BOPP)Clear polypropylene (BOPP)Holographic polyester (PET)High-gloss paperNatural recycled kraft paperRecycled matte paper (100% PCW, FSC certified)
ThicknessHow thick the label material is.2.4 mil2 mil2 mil60# paper stock55# paper stock60# paper stock
Lamination / VarnishGlossy or matte laminationGlossy or matte laminationGlossy or matte laminationGlossy protective varnishMatte protective varnishMatte protective varnish
Visual EffectOpaque white baseTransparent backgroundRainbow holographic effectSmooth, high gloss paperNatural brown kraft paperBright white, textured paper
DurabilityWater, oil & scratch resistantWater, oil & scratch resistantWater, oil & scratch resistantOil & scratch resistant; keep dryOil & scratch resistant; keep dryOil & scratch resistant; keep dry
WritableMatte lamination only, permanent markerNoMatte lamination only, permanent markerNoBallpoint pen or permanent markerBallpoint pen or permanent marker
Temperature RangeTemperatures the label can withstand after application−75°F to 200°F after application−20°F to 200°F after application−65°F to 200°F after applicationIndoor use only; not temperature-ratedIndoor use only; not temperature-ratedIndoor use only; not temperature-rated
UV ExposureRecommended exposure to sunlight and UV.Indoor use recommended; avoid prolonged direct sunlightIndoor use recommended; avoid prolonged direct sunlightIndoor use recommended; avoid prolonged direct sunlightIndoor use onlyIndoor use onlyIndoor use only
Comparison of laminated labels on Veldra juice bottles in a refrigerated display and kraft paper labels on a Megawatt coffee label roll.

How to Choose a Label Material

Start by comparing Laminated Labels and Paper Labels to find the right material for your packaging and application.

Laminated Labels: Offer greater durability and resistance to moisture and everyday wear

  • White BOPP: Choose for an opaque white background and vibrant, full color artwork. A versatile option for bottles, jars, containers and product packaging.

  • Clear BOPP: Choose when you want the container underneath the label to show through. Great for clear bottles, jars and containers where transparency is part of the design.

  • Holographic: Choose for a reflective rainbow effect that changes as it catches the light. White ink can be used to control where the holographic effect shows through.

Paper Labels: Best suited for indoor, dry applications where a paper look and feel is preferred.

  • Glossy Paper: Choose for a smooth, high gloss paper look with vibrant printed color.

  • Kraft Paper: Choose for a natural brown kraft paper look and a writable surface.

  • Matte Recycled Paper: Choose for a bright white, textured matte look and a writable surface made from recycled paper.

Care & Cleaning: Laminated Labels are water resistant, but hand washing is recommended for washable containers. Repeated dishwasher exposure may affect the lamination and appearance. Paper Labels should be kept dry and are not recommended for dishwasher use.

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Laminated Label Materials

Paper Label Materials

Label Material FAQs