
Custom Label Materials Guide
Compare label materials to find the right fit for your design and application.
Custom Label Materials
Compare Custom Label materials to find the right fit for your packaging and application.
White BOPP | Clear BOPP | Holographic | Glossy Paper | Kraft Paper | Matte Recycled Paper | |
|---|---|---|---|---|---|---|
| Best For | Everyday product labeling and packaging | Clear bottles, jars and containers | Premium packaging and eye-catching designs | Product packaging with a glossy paper look | Wine, beverages and artisan products | Candles, crafts, gourmet foods and natural packaging |
| Material | White polypropylene (BOPP) | Clear polypropylene (BOPP) | Holographic polyester (PET) | High-gloss paper | Natural recycled kraft paper | Recycled matte paper (100% PCW, FSC certified) |
| ThicknessHow thick the label material is. | 2.4 mil | 2 mil | 2 mil | 60# paper stock | 55# paper stock | 60# paper stock |
| Lamination / Varnish | Glossy or matte lamination | Glossy or matte lamination | Glossy or matte lamination | Glossy protective varnish | Matte protective varnish | Matte protective varnish |
| Visual Effect | Opaque white base | Transparent background | Rainbow holographic effect | Smooth, high gloss paper | Natural brown kraft paper | Bright white, textured paper |
| Durability | Water, oil & scratch resistant | Water, oil & scratch resistant | Water, oil & scratch resistant | Oil & scratch resistant; keep dry | Oil & scratch resistant; keep dry | Oil & scratch resistant; keep dry |
| Writable | Matte lamination only, permanent marker | No | Matte lamination only, permanent marker | No | Ballpoint pen or permanent marker | Ballpoint pen or permanent marker |
| Temperature RangeTemperatures the label can withstand after application | −75°F to 200°F after application | −20°F to 200°F after application | −65°F to 200°F after application | Indoor use only; not temperature-rated | Indoor use only; not temperature-rated | Indoor use only; not temperature-rated |
| UV ExposureRecommended exposure to sunlight and UV. | Indoor use recommended; avoid prolonged direct sunlight | Indoor use recommended; avoid prolonged direct sunlight | Indoor use recommended; avoid prolonged direct sunlight | Indoor use only | Indoor use only | Indoor use only |

How to Choose a Label Material
Start by comparing Laminated Labels and Paper Labels to find the right material for your packaging and application.
Laminated Labels: Offer greater durability and resistance to moisture and everyday wear
White BOPP: Choose for an opaque white background and vibrant, full color artwork. A versatile option for bottles, jars, containers and product packaging.
Clear BOPP: Choose when you want the container underneath the label to show through. Great for clear bottles, jars and containers where transparency is part of the design.
Holographic: Choose for a reflective rainbow effect that changes as it catches the light. White ink can be used to control where the holographic effect shows through.
Paper Labels: Best suited for indoor, dry applications where a paper look and feel is preferred.
Glossy Paper: Choose for a smooth, high gloss paper look with vibrant printed color.
Kraft Paper: Choose for a natural brown kraft paper look and a writable surface.
Matte Recycled Paper: Choose for a bright white, textured matte look and a writable surface made from recycled paper.
Care & Cleaning: Laminated Labels are water resistant, but hand washing is recommended for washable containers. Repeated dishwasher exposure may affect the lamination and appearance. Paper Labels should be kept dry and are not recommended for dishwasher use.






