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Custom Sticker & Label Guides

Everything you need to know, all in one place.

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Zestline die cut stickers and a Mockingbird label roll falling together on a light background.

Stickers vs. Labels

See how stickers and labels compare and when to use each.

Custom sticker roll, graduation sticker sheet, and colorful hexagon stickers floating against a white background.

Sticker Types

Explore different Custom Sticker types and their uses.

Custom White, Clear, Holographic, Glitter and Glow in the Dark stickers

Sticker Materials

Compare Custom Sticker materials.

Custom roll labels in BOPP and paper materials for product packaging

Label Materials

Compare Custom Label materials.

Assortment of custom printed Die Cut Stickers and product labels in various shapes, sizes, and materials, displayed alongside a roll of labels, a candle tin, and a labeled jar.

Stickers & Labels 101

New to Custom Stickers and Labels? Start with the basics.

Whether you're ordering for your business, an event or personal use, understanding a few basics can help you get started.

What are stickers? Stickers are printed designs with adhesive backing that can be applied to different surfaces. They're commonly used for branding, promotions, and giveaways.
What are labels? Labels are adhesive printed products used to identify or provide information about a product, commonly found on bottles, jars, and retail packaging.
What's the difference between stickers and labels? Stickers are ideal for promotions, giveaways, and outdoor use, with durable materials and specialty options. Labels are designed for product identification and packaging, with materials suited for hand or machine application.
What sticker and label formats are available? Custom Stickers are available as Individual Stickers, Sticker Sheets, or Kiss Cut Stickers on Rolls. Custom Labels are supplied on rolls for hand or machine application.
How do I choose the right option? Consider how you'll use your stickers or labels, where they'll be applied, and your durability and application needs.

Ready to learn more? Explore our guides above for more information about Custom Stickers and Labels.

Assortment of custom printed Die Cut Stickers and product labels in various shapes, sizes, and materials, displayed alongside a roll of labels, a candle tin, and a labeled jar.

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