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5 Ways Businesses Can Use Custom Labels to Stand Out

Five ways custom labels improve packaging and help products stand out.

Custom Labels do more than display your logo—they help tell your brand story, communicate important product information, and create a memorable customer experience. Whether you're launching a new product or refreshing your packaging, the right label can make all the difference.

From improving production workflows to creating eye-catching packaging, here are five ways businesses use Custom Labels to elevate their products.

1. Add Flexibility with Writable Labels

Kraft paper roll labels with handwritten allergen notes made using a permanent marker, demonstrating writable paper labels for food packaging.

Some products require information that's added after labels are printed. Writable label materials make it easy to customize each package without ordering multiple versions of the same design.

Materials like Matte Labels, Matte Clear Labels, Matte Holographic Labels, Kraft Paper Labels, and Matte Recycled Paper Labels can be written on with a permanent marker, making them a great choice for adding:

  • Batch or lot numbers

  • Production, packaged on, or best-by dates

  • Product variations, such as flavors or scents

  • Inventory or warehouse tracking information

  • Seasonal or limited-edition product details

If your labels need to change from one production run to the next, writable materials make it easy to update important information without changing your artwork.

2. Choose Paper Labels for a Natural or Classic Look

Kraft paper packaging with a custom thank you sticker label roll and branded gift bag for small business packaging.

Paper Labels are a great choice for dry, indoor products where texture, presentation, or easy tearability are more important than moisture resistance.

StickerGiant offers three paper label options, each designed for different applications:

Glossy Paper Labels

Glossy Paper Labels feature a smooth, high-shine finish with a UV varnish for added scuff resistance. Because they're easy to tear, they're ideal for bakery boxes, retail packaging, product seals, envelope seals, and other dry, indoor applications.

Kraft Paper Labels

Kraft Paper Labels have a warm, rustic appearance that's perfect for handmade soaps, candles, coffee, specialty foods, and artisan products. They're also writable with a permanent marker.

Matte Recycled Paper Labels

Made with recycled materials, Matte Recycled Paper Labels feature a lightly textured finish that's ideal for premium packaging, wine bottles, and eco-conscious brands.

Paper Labels are designed for dry, indoor applications. If your products will be exposed to moisture, condensation, oils, or refrigeration, consider one of our Laminated BOPP Label options instead.

3. Create Bold Packaging with Glossy BOPP Labels

Custom waterproof beverage labels on bottled juice displayed in a refrigerated retail cooler.

When your goal is to capture attention, Glossy BOPP Labels help products stand out with vibrant colors and a polished, reflective finish.

They're a popular choice for beverage bottles, food packaging, beauty and personal care products, and other consumer packaged goods.

Their laminated BOPP construction is tear resistant and designed for indoor product packaging, with an oil and water resistant finish that helps labels maintain a professional appearance from production to purchase.

4. Stand Out with Holographic Labels

Custom holographic labels on health and wellness supplement packaging displayed in a modern gym setting.

If you want your packaging to make an immediate impression, Holographic Labels add a full-spectrum metallic effect that catches the light and enhances your design.

Available in both glossy or matte lamination, they're ideal for limited-edition products, promotional packaging, seasonal releases, and brands looking for a premium look.

5. Let Your Product Shine with Clear Labels

Clear roll labels displayed on gemstone jars in a crystal retail shop, highlighting transparent custom labels on clear packaging.

Sometimes the product is the hero.

Clear Labels create a clean, modern look by allowing glass bottles, jars, and other transparent packaging to remain visible. They're especially popular for beverages, cosmetics, candles, and specialty food products where showcasing the product is part of the brand experience.

Glossy vs. Matte: Which Lamination Is Right?

Comparison of glossy and matte clear labels on amber essential oil bottles, showing the transparent glossy finish and the frosted appearance of matte clear labels.

If you're ordering White BOPP, Clear, or Holographic Labels, you'll choose between a glossy or matte laminate. Both laminations feature the same durable laminate for indoor product packaging—the difference comes down to appearance and whether you need a writable surface.

  • Choose glossy if you want a shiny, reflective finish that makes colors appear more vibrant and creates maximum shelf appeal.

  • Choose matte if you prefer a smooth, satin finish with reduced glare or need a writable surface for adding batch numbers, lot codes, production dates, or best-by dates after printing.

Your lamination finish also affects the look of specialty materials:

  • Clear Labels: Glossy creates a crisp, transparent "no-label" look, while Matte creates a soft, frosted glass effect.

  • Holographic Labels: Glossy delivers the classic rainbow iridescent effect, while Matte creates a more subtle metallic finish with a muted rainbow appearance.

Need PET backing? It's available on both Glossy White BOPP and Matte White BOPP Labels for improved dispensing and compatibility with hand or machine application.

Whether you choose glossy or matte, both provide the same durable laminate for indoor product packaging. The best choice depends on your brand's style, the look you want to achieve, and how you'll apply your labels.

Find the Right Custom Label for Your Product

Every product has different packaging needs, and the right label helps bring your brand to life. Whether you're looking for a writable label, a premium paper material, or a durable laminated BOPP label, StickerGiant has a solution designed to fit your product.

Explore our Custom Labels to compare materials, laminations, and applications—and find the right label for your next project.