Tisha McCoy-Ntiamoah from PrePOPsterous

Tisha McCoy-Ntiamoah is the owner and Chief Popcorn Enthusiast of PrePOPsterous® Gourmet Popcorn & Sodas. In this episode she talks about the journey of her brand, from her first job experience serving popcorn to working with trademark attorneys that helped secure her business name.

The story behind her branding is pretty unique and covers four major parts, including why she decided early on to invest in her intellectual property and trademark the brand and the rules she had for coming up with her name.

Second, PrePOPsterous is a SWaM-certified business, which means they are a small, 100% woman-owned and 100% minority-owned business. No small feat, and a storyline that has some interesting advice for like-minded entrepreneurs.

Third, this is a tale about a girl who's first job as a freshman in high school was working in a gourmet popcorn store, how she loved everything about it and vowed to have her own popcorn company one day, and how she launched that dream 25 years later.

Listen in as Tisha shares how PrePOPsterous started in a home-based kitchen, evolved to a basement factory, and eventually launched into a retail space in the middle of a pandemic.

Below is an edited transcript from our conversation with Tisha.

[00:0:31] Andrew Matranga, StickerGiant: Hey, everybody, welcome back to Stickers on the Mic. Thank you for joining us today. I'm very happy to be dialing in Tisha McCoy-Ntiamoah from PrePOPsterous, which is, as you can see on the screen if you're watching, absurdly flavorful Gourmet Popcorn. Tisha, thank you so much for joining StickerGiant, I can't tell you how happy I am to have you.

[00:00:57] Tisha McCoy-Ntiamoah, PrePOPsterous: Thank you, Andrew, for having me. Looking forward to the chat.

[00:01:01] Andrew: Nice. We're going to talk popcorn, which I'm very excited about. We're going to talk about branding, we're going to talk trademarking. I want to start just with the story of today, which is not just your stickers and labels, but you were very gracious and you actually emailed podcast@stickergiant.com, which for those of you out there listening, we've asked you to do this before, we're going to ask you to do it again today. We're going to share a really successful connection here that, Tisha emailed and gave us an amazing pitch, and really just couldn't pass up the opportunity to talk to you.

Well, what brought you to being what you call yourself now, the Chief Popcorn Enthusiast? How do you end up in life? By the way, we had a popcorn movie last night for my youngest's birthday, popcorn movie, popcorn, the whole thing. How do you get to being the Chief Popcorn Enthusiastic?

[00:02:04] Tisha: Wait, before we go there, let me start by saying, I almost did not respond to the post that you all made. I got here because you talked about the pitch and the email. I got here because I sent that pitch. When I first saw the posts, a few weeks ago, I looked at I was like, "Surely, they're not looking for people like me", so I didn't respond. Then there was something that just have nagging in my brain and I said, "Let me go back and find that post." I sent an email with my pitch, not expecting a response, quite honestly. Then I got your response within half an hour. I thought I had no shot. It just goes to show when you put yourself out there, anything can happen.

As far as how I got to be a Chief Popcorn Enthusiast and having my own brand PrePOPsterous, the story is I think, pretty epic. I started my very first job in life in high school. I was working in a gourmet popcorn store in the Midwest and where I grew up. I loved everything about it. Nobody's ever angry or upset or has a bad experience with you serving them Gourmet Popcorn & Sodas. I said from that moment, I was like, "One day, I want to own my own popcorn company." That was late '90s. Just to give you context, I graduated high school in '96. I shouldn't even say late '90s, like early-mid-90s. I was in high school '92 through '96 and back when you answered to Help Wanted ads in the paper. [chuckles]

[00:03:49] Andrew: That's awesome because I grew up, I graduated in '98. I can vividly recall eating popcorn in movie theaters where my friends worked in high school, and technology was very different.

[00:04:04] Tisha: Yes, exactly. [chuckles] I loved it. I loved everything about it and I said, "One day, I want to have my own company." That dream just stuck with me all through college and in my first career. In college, I went to business school. When you graduate from business school, particularly in that time frame, you were going to work for a Fortune 500 company. As opposed to today, kids are graduating from business schools, and they're encouraged to go out and start their own entrepreneurial endeavors. I went to work for Hershey. It was either Hallmark or Hershey, I had offers from both of them, went to do sales for Hershey for a couple of years and I learned a lot about branding then. Then went back to grad school, to go back and work on a college campus. All through this even with my career, I was always searching for that feeling that I had when I served people popcorn from high school. That feeling has stuck with me throughout all these years.

When I got here to the Shenandoah Valley, I got connected with a Small Business Development Center because I still had that dream of starting my own popcorn company. I tried to franchise the companies in the Midwest, and none were interested. I said, "You know what, I'm going to start my own brand and I'm going to start small. I'm just going to build it over years," and that's what I've done.

[00:05:31] Andrew: Nice. That's amazing and, good perseverance and all that. I'm from Chicago, I get at the Midwest. We're in the Midwest.

[00:05:41] Tisha: My family's originally from the Chicago area, Great Lakes Naval base area but I grew up in Kansas City, most of my life. Between the two, there's some great popcorn brands between those two cities. Garrett is the favorite in Chicago. I'm more of a Nuts on Clark fan. There's some good popcorn there.

Tisha McCoy Ntiamoah

[00:06:09] Andrew: That's just interesting because brands are one thing and then starting your own brand is another and your comment on the changing culture of business schools is true. For sure, entrepreneurship is very much the preferred-- Well, it's not the preferred, but it's marketed heavily as something that is your option, I guess, is more that.

Thank you for reminding me of the soda component too because so you got the sweet and savory, then you got the liquid refreshment too. That's fun. You say on the site, like, it all starts in the valley, and where you source your kernels themselves. During that local phase, how did you develop-- I don't want to go right to developing the best popcorn kernel. You had to develop the brand, and then you trademark it and you've got the fun language of absurdly flavorful. What did it take to get to the point of that amazing logo behind you that you have?

[00:07:08] Tisha: The branding piece is a great story. By the time I launched my company in fall of 2015, I had had a name in mind for the past seven years because I got connected with the Small Business Development Center in 2007 and had been planning just making notes all throughout for eight years of what I wanted my company to be like, what products I want to sell, what I wanted the customer experience to be like. By the time I launched, the name I wanted, someone had trademarked a year and a half before I launched. It was heartbreaking.

[00:07:47] Andrew: You're just like, "Those are 10 years."

[00:07:51] Tisha: Right. I got with a great graphic designer and he was kind enough to connect me to a copyright person, a copywriter. I said, "Here are my rules. It has to be one word, it has to be whimsical, and it has to have pop prominently featured up toward the center of it." We went through I remember, it was four rounds and there were about 300 auctions, he cranked out. It was in round three because in round four, I was ready to give up. I said to my graphic designer, I was like, "I don't think he's it. I don't think he gets what I'm trying to do. Let me go back and look one more time." I went word by word and it was in the third round and that's the story of PrePOPsterous.

[00:08:37] Andrew: That's awesome. You've had this idea for a while, but then you talked a little bit too about deciding early on. How did you then invest in the IP and the trademarking? What were the steps to do that? That seems like byzantine and complicated and the rules and all that stuff. How did that all play into that?

[00:08:59] Tisha: One of the reasons I did it, because most people will tell you just get your company up off the ground and running because investing in your IP, it's expensive. I knew I never wanted that feeling to happen that I had with the company name that I thought I would have that, mentally, I had committed to all those years. I knew I wanted to sell across states and I knew I didn't want there to be any brand confusion. I wanted to own the categories of gourmet sodas and popcorn in the snack foods category. That's why I made the decision early on to invest in my IP and it was expensive.

I actually ended up going with an attorney. I did some of the initial research on my own to realize that PrePOPsterous wasn't taken, which is great and any trademark attorney will tell you one of the best things you can do for your brand is if it's a word that doesn't exist, or it's not a real word, that will help you. PrePOPsterous is unique because it's not a real word. [chuckles] A lot of people can't then say preposterous, which is the actual word, when you say PrePOPsterous. It really does become kind of an ear worm.

[00:10:21] Andrew: It is. As I've been prepping since I got the email like PrePOPsterous, I have to keep saying it over. I love words, they're my-- I write. [chuckles] Then this is my job. PrePOPsterous is so fun. It just rolls off the tongue really well. I love that. Yes, that's good, too. If you can invest in and or consult legal counsel, you probably should.

[00:10:48] Tisha: Absolutely.

[00:10:50] Andrew: You get to use little R right there and you got the pop. Just to illustrate this a little bit better. Capital P-r-e, caps P-O-P, lowercase sterous, right? PrePOPsterous. You really emphasize. Did you think about going lowercase P?

[00:11:06] Tisha: I did not. One of the places there is that some of the other product lines-- I knew I wanted to go and sell gourmet sodas. When I first launched, I was only online. An online retailer and you can't ship sodas, or I couldn't, I wasn't bottling. I knew that, eventually, I would add soda. There's a slight rebrand and this is an old logo, but the S is now red as well and all caps because of pops. You got soda pop and popcorn.

[00:11:36] Andrew: Oh, pops.

[00:11:37] Tisha: Pops, it's like a play on words there and some alliteration.

[00:11:44] Andrew: The logo will have a red S, I see what you're saying because you have a P and it's on red. Black, red, and white are the core colors, anyone who knows about graphic design and color, which is my background, you get black and white. Black letters and white, but then red is like your signifier. There's a red everywhere here too, so I love red.

[00:12:09] Tisha: There's science behind red in food, it stimulates appetite. There is some color psychology out there. I would say for anyone that's deciding to invest in their brand in a major way, make sure you understand the color psychology. If you think about all the major food brands, they all have red in them.

[00:12:31] Andrew: No, I know, as soon as you started saying that, that's what I thought of. [laughter]

We've covered quite a bit about like the high level but like-- Obviously, at the end of the day, local ingredient is very delicious, all that stuff and the flavors.

[00:12:45] Tisha: Yes.

[00:12:46] Andrew: Let's talk, this is a food product, these are flavors, you have flavors of soda, you have flavors of popcorn. How do you develop them? Where did you start? I have so many questions, but let's start about the first flavor.

PrePOPsterous Popcorn Bin

[00:12:58] Tisha: The first one was probably caramel and cheddar because they're pretty common popcorn flavors. Then there's cinnamon, which is like cinnamon, red, hot smelted all over popcorn. There's chocolate, which tastes like cocoa puffs. On the savory side, there's spiked cheddar, which is a sriracha cheddar, which actually in retail is one of our top sellers.

[00:13:27] Andrew: Really?

[00:13:28] Tisha: Yes, people think it's going to be really spicy, but it's not, it's got a kick to it but it's very flavorful. That's the way I can describe it. In some ways, I say anything savory that you can put on a potato chip, I can put on popcorn. It's probably the easiest way to describe it, but then--

[00:13:51] Andrew: Like wasabi. You have wasabi.

[00:13:53] Tisha: Wasabi.

[00:13:53] Andrew: That looks good. I like that. They're speaking to me right now.

[00:13:57] Tisha: Our signature holiday flavors gingerbread, peppermint, and pumpkin spice are all flavors that are our signature flavors. The gingerbread I worked on that recipe for-- It took batches and batches to perfect it. I'm one of those people when I am working on a recipe I don't put it out to the public unless I feel it's perfect. It takes me a while.

[00:14:22] Andrew: Sure. I just noticed the Absurdly Windy City that speaks to me, obviously. You got to mix stuff, you've got like you said, holidays is good to like break it down. This is a big range. You play with a pretty big palette of flavors.

[00:14:40] Tisha: I do.

[00:14:42] Andrew: How did you come up with those then? What is the development process look like?

[00:14:49] Tisha: All of them, especially the candy coated ones, they start with a base mix. Vanilla is is our base mix, and that's something that we sourced from another company and then we layer all of our own flavoring on top of that. It is playing with spices, it's just looking at what's trending in food flavors. It's looking at who can we partner it with? I'll talk about that a little bit more when I talk about the soda side. It's just infinite and it's funny because growing up, I wasn't a kid that was creative artistically, but I find so much of a creative outlet with making popcorn and it's just a challenge of, can I capture the essence of a flavor on a kernel?

[00:15:40] Andrew: That's awesome. That's great. [laughs] Like you found your palate, you got to find your medium. It's a long journey. Learning what you like. Also, now, you have branding so you work within the structure of that, too. You can be creative within a system, which always kind of helps, especially when you're clearly a creative person like a system is important. How do we then bring in the soda part of this? Where does that all fit in? Other than you need to drink something with salty food, whatever. It's a choice to add a thing to your brand.

[00:16:19] Tisha: You have popcorn, why wouldn't you have something to wash it down with? You'll get those kernels out somehow. [laughs]

[00:16:27] Andrew: Exactly. Obviously, you need a drink, but like, what is it? That just is a whole another thing. It's liquid.

[00:16:33] Tisha: It's a whole another thing. The soda side, I needed to be in retail. Last year, the pandemic hit and I didn't know that -- A retail opportunity just kind of presented itself and I said no, a couple of times. Then the owner kept saying just think about it, so I said yes. I said yes because I knew the only way to launch my next product, which was sodas was to get into retail. At retail, these are all fresh-squeezed, made-to-order drinks. I've got limeade, and it's classic limeade, cherry limeade. I do a ginger orange juice, which I make the ginger syrup myself.

[00:17:14] Andrew: Oh, wow.

[00:17:17] Tisha: In my retail location, it's a marketplace, so there's six other vendors there. One of the brands in Florida oranges, she has them. They come up on a truck, they're picked one day, they're on a truck the second day, and on the third day, they're in our coolers. I partner with her and use her oranges to make the ginger orange juice and it is been the most popular drink so far this season. There's just a creative license there. She was bringing in orange and I said, "Hey, I wonder what a ginger orange juice will taste like." Right down the spot, I tried it and it worked.

[00:17:54] Andrew: You have a signature flavor right off the bat. You have these two retail locations.

[00:18:01] Tisha: We have one, and then we wholesale into the other. I think the other one you're referencing is the brewery. We wholesale into that brewery.

[00:18:10] Andrew: Oh, nice. Got it. You can find PrePOPsterous there but where you're in-person is at this North River Marketplace there in Bridgewater, right?

[00:18:18] Tisha: Yes.

[00:18:19] Andrew: Cool. Is that one of those things where there's multiple-- Like is it a collective space or something like that? What is it?

[00:18:29] Tisha: Yes, it's a collective space. I have a defined counter space, just because I have a popcorn bar and I have a soda bar. It's pretty open-air customers can come in, they can shop any of our retail stations, if you will, and check out at one counter if they want to. Or they can if they'll just find popcorn, they can check out at my counter. It's a very collaborative space. I love it. It's 100% women-owned businesses in there. We just have a really great time supporting one another. When possible, using each other's products.

[00:19:06] Andrew: I see that now so that yourdinner.com, that whole website, it's fun. You get to see people in-person because that's a great way to sell. For some people, they don't want to do that but I do enjoy talking about what we do and just thought that the in-person sales experience is a totally different mental state.PrePOPsterous popcorn

[00:19:29] Tisha: Yes, and kids love watching us make our sodas. They love it when they say they want orange juice and I said, "Well, you get to go pick your oranges, go right over there to that corner and get-"

[00:19:39] Andrew: Oh, that's really fun.

[00:19:41] Tisha: It's so much fun and then they watch you cut them off and juice them for them. It's really neat.

[00:19:49] Andrew: That's actually really rad. Really cool. I was going to say about that though. You're really leaning on the orange. Do you do like a carbonated soda or how does that like what--?

[00:20:01] Tisha: Yes, we have a carbonation station on our soda bar. We say we top it off with fizz. "Do you want fizz, or do you just want it straight up?"

[00:20:13] Andrew: Fizzed.

[00:20:14] Tisha: Fizzed?

[00:20:15] Andrew: Fizzed or straight up.

[00:20:16] Tisha: It’s fizzed or straight up. What's also fun is that when we make it, particularly the limeades, we shake it up like a martini. I actually use a Boston shaker, because the truth is, the one job I never got to do that I always wanted to do was be a bartender. [laughter] I just took all of that energy and figured out how to work it into the soda bar so I shake it up. The ginger syrup is measured with a jigger that you would find on a bar. It's a lot of fun.

[00:20:52] Andrew: Oh, my God, I can't wait for this future road trip. I can't. This is going to be amazing. Good for you. When you're talking COVID too, obviously, people had a lot of trouble sharing their stories all over the place, but you went into retail during this time. Is that what you--

[00:21:08] Tisha: I did.

[00:21:08] Andrew: That's wild. When did you start doing that? Was it before March or whatever, last year or during?

[00:21:15] Tisha: That was October. I opened my counter October 22nd of last year.

[00:21:22] Andrew: 2020? We're moving towards--

[00:21:26] Tisha: I haven't even been open six months at this retail location.

[00:21:30] Andrew: Oh, that's great. Hopefully, you keep that going. That wasn't part of your original plan?

[00:21:38] Tisha: It was not. My original plan was retail. I almost signed a lease October of 2019 for retail location and something happened, it didn't work out. I remember being devastated that it didn't work out. Then COVID hit and I thought, "My goodness, divine intervention, I'm glad it didn't work out."

[00:22:02] Andrew: That's good.

[00:22:04] Tisha: Then on the other side of that, around July, I got presented with this opportunity to go into retail in a more collaborative space where the risk was lower. The opportunity was greater in terms of customer traffic, because not only would it be about my counter being a destination for my customers, but how many more customers could I capture because I'm in a market space with five other businesses.

[00:22:30] Andrew: Exactly. Especially someone in simpatico businesses, which is good. You've done a lot, obviously there in your region. You were talking a little bit, before we started rolling, about this SWaM-certified business of the Commonwealth of Virginia. Talk a little bit about what SWaM means and what's that meant to your whole approach.

[00:22:53] Tisha: Sure. SWaM stands for Small Women and Minority-owned business. In the Commonwealth of Virginia, you can get a designation for that. It's helpful for smaller minority-owned businesses that want to-- It's primarily a state designation for people that want to do business with the state. When there's RFPs and things of that nature, you get a little bit more of a look or a focus on your application because you are SWaM-certified. It does help small and women and minority-owned businesses have access to some opportunities that otherwise they may not because they are smaller, normally. It's been a good designation for me. In particular, in COVID times in some of the statistics of minority-owned businesses that have failed as a result. A lot of businesses have failed, but minority businesses have failed at a disproportionate rate.

[00:23:56] Andrew: Totally.

[00:23:59] Tisha: I shouldn't say fail, they've gone out of business just because of the pandemic. They didn’t do anything to fail.

[00:24:05] Andrew: It's not a failure, but it goes underneath that number, unfortunately, where it's like successful or fail. I've had people on the show in the last couple of years that are not in business anymore. Ironically, women-owned. That's not a great statistic that we want to celebrate. Anything that you can do to curtail that for yourself is important.

[00:24:30] Tisha: That designation helped in the midst of COVID, because a lot of people were looking to intentionally support minority-owned businesses. People were looking to identify, "Who's a minority-owned business out there that I can support?" That benefited us to some degree.

[00:24:49] Andrew: There's a big push to support all kinds of small businesses, but those owned by people of color. What I'm very interested in the way they talk about like it's the department of small business and then supplier diversity, which is an interesting thing. You have to get your packaging and align your business then with the rest of the structure, because you want to be in the system and work the system and make the system better. You know what I mean?

[00:25:15] Tisha: Yes.

[00:25:15] Andrew: In some way, because you have to get your boxes and your kernels and your labels, You know what I mean?

It probably is a good resource and it also helps you align philosophy and principle, which people-- To zoom out a little bit, of course, it's important to support these SWaM type things all around the country, but then it's also important to highlight small businesses and find a way to work with people that are aligned to your business philosophy.

[00:25:46] Tisha: Sure, and the resources. Behind that supplier diversity organization is not just SWaM, but they're-- When I built up this factory, I needed some capital for the equipment that I needed to purchase to increase my production capacity. That office, that department had a loan program that I was able to benefit from. There's all these resources that if you become SWaM-certified, in most cases they link you to other resources. The SWaM piece is like the spoke or the center of the wheel. Then that office has spokes out into other resources that are really crucial for small businesses.

[00:26:32] Andrew: That's fun. That's great. It's good that you were able to use that. Goodness. You do the home-based business, kitchen, all that, the factory. Now, you have a retail space. You said you built another factory. There's that path, what's next on the path?

[00:26:52] Tisha: What's next on the path is a standalone production facility and retail, potentially. With the opportunity for retail, if we want to go that way. We're very happy at the marketplace and want to stay there as long as we can sit within the footprint that we have, but we need to get into packaging automation and distribution. To be able to have a broader distribution than just our local area, I need to figure out packaging automation. If I want to distribute the sodas, I need to figure out bottling. There's a lot of things to still figure out, but also, there's other product lines. I can't say what they are, but there’s some other product lines.

[00:27:38] Andrew: We always get to that point of the talk and it's like you'll launch your thing. It's interesting to talk to more logistics and strategy, because that's great that you're going to cover. I'd figured you got a new product. I'm not going there, but it's interesting to talk about automation. When you're talking about that facility too, we used to have a really fun tour program here and it's suspended right now. We'll bring it back, eventually, but you get to see the world's largest sticker ball. I've done a candy factory here in Denver, we go to their tour. Do you have that kind of experience? People love, like you said, watching the soda get made. Do you also--?

[00:28:16] Tisha: Only at the counter. They can see me fill in their tin. They can see me filling a bag of popcorn or making their soda. As I grow production, I’d like them to be able to see the popcorn kernels as it comes out of the big popper and they see--

[00:28:37] Andrew: The thing that puts all the coating on it.

[00:28:39] Tisha: Yes. Put it at the tumbler there. I'd love for customers to see some portion of that, without diverting--

[00:28:46] Andrew: Just a little window.

[00:28:48] Tisha: Yes, just a little window to see different stages of the popcorn would be fantastic. I hope we can get there one day, but slow and steady. I'm still early, newer, less than six years, but I do have big dreams. One thing about being an entrepreneur is I do have to slow myself down and say, "It's only been six years." Oprah built her media empire over-- It was 25 years before she got her own network. I have to think about it in context.

[00:29:20] Andrew: Totally. That's awesome. Gosh, we've covered some ground. This has been so fun. Tisha, thank you so much for reaching out.

[00:29:28] Tisha: You’re welcome.

[00:29:29] Andrew: Just so fun to share this story. I love popcorn. Like I said, popcorn, movie. My favorite thing in the world is popcorn and movies. It's cool that you were doing this early on in high school. This was something you wanted to follow through on, so we do like to see it through. I think that's pretty-- 

[00:29:53] Tisha: I'm glad I did it. I would give anything to live in today's times with college students that are graduating because they are encouraged to start their own businesses. That just wasn't something that was a part of my college experience. I've come into this as a 40 something year old, starting a business and launching into this entrepreneurial endeavor, after 15 years in higher ed and a few years and sales for Hershey, USA. Everything happens for a reason. There are a lot of skills in both of those two careers that I bring to this and that has helped me grow for PrePOPsterous. Everything happens and it's due time. [chuckles].

[00:30:39] Andrew: PrePOPsterous' growth, what a good story. We appreciate you so much. Everyone who's out there listening you can head online. If you're in the region, you can of course, head to the North River Marketplace.

[00:30:53] Tisha: The North River Marketplace.

[00:30:55] Andrew: The prepopsterous.com site will get you these amazing flavors. This Windy City mix, I have to say again, as a kid who grew up in Chicago, but the Wasabi Baby, the one that jumps off the page to me, I'm interested in that. I Love The Savory. It's so good, and continue developing delicious things for people, absurdly flavorful things. Excuse me.

[00:31:17] Tisha: Certainly flavorful.

[00:31:18] Andrew: Oh, last thing before we go, with that part, how did that tagline come together?

[00:31:23] Tisha: When you look at the synonyms for preposterous, the actual word, absurdly, is one of them.

[00:31:30] Andrew: It's in the family.

[00:31:31] Tisha: It's in the family. I actually trademarked that. I hold four trademarks. PrePOPsterous for sodas and popcorn, and then absurdly for sodas and popcorn as well. As we roll out new products, we'll go--

[00:31:46] Andrew: Brand them accordingly.

[00:31:47] Tisha: Yes.

[00:31:48] Andrew: Oh, that's so cool, PrePOPsterous and absurd. PrePOPsterous, like you said, you can't say it. [laughter] I was trying to say PrePOPsterous and absurd, are two fun words in your brand language and tone, which we talk a lot about here, brand tone and brand voice. Those are just fun words to have in the tool belt, right?

[00:32:05] Tisha: Yes. It's been so awesome to have partnered with StickerGiant on my labels. I have die cut custom labels and I've been cashed up in ordering from you almost since the very beginning. I love my labels, people love the labels. It's just something that they say, when they look at my branding, they're like, "Wow, this is really well done." I think it's the difference between-- For anyone that's thinking about their branding, why the packaging matters and why the visual piece matters so much. It's the difference between somebody paying $2 for a bag of popcorn versus being able to come in close to $6 for a bag of popcorn. People will pay for brand.

[00:32:53] Andrew: That's very interesting.

[00:32:54] Tisha: Well, because it's part of the experience, the brand, how it's presented to you, that's all a part of the experience. I often say, "People pay for experiences, not necessarily just the product."

[00:33:08] Andrew: It's going to be good. In your case, absurdly good.

[00:33:11] Tisha: Yes, it's going to be good and it's good.

[00:33:13] Andrew: Absurdly flavorful. [laughs]

[00:33:14] Tisha: It's worth it, every bit.

[00:33:16] Andrew: There you go. Deliver on the promise. Thank you for that, we appreciate that and we can't wait to see what happens next.

[00:33:24] Tisha: Thank you.

[00:33:26] Andrew: All right, folks, Tisha McCoy-Ntiamoah from PrePOPsterous Gourmet Popcorn & Sodas. We're going to be following this story of Tisha. Thank you for joining us, everybody else out there. We say it every time, "Every sticker has a story." This time, it's absurdly flavorful popcorn and soda. Thank you for joining us, and we'll see you next time for Stickers On The Mic. [music]